5 Design Techniques for Better CTA Buttons by rohithjain

DESIGN & DEV

5 Design Techniques for Better CTA Buttons RAMYA S - NOVEMBER 29, 2017

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 Estimated Time : 2 minutes When user visits your website, they often have a goal in mind. To achieve that goal, usually you need to follow a series of steps and the rst & foremost step starts with clicking on a CTA (call to action) button. Call to action is a term used for elements in a web page that initiate an action from the user. The most popular expression of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. “sign up for free”) or lead to a web page with additional information (e.g. “Learn more…”) that asks the user to take action. Having years of experience in Web Design & Development we consider that your CTA needs to be as sharp as possible. CTA buttons are the elements in your website which takes the user towards goal conversion. The main intention of the CTA is to direct the user toward the desired course of action. We being the best Web Designing Company in Bangalore have researched & identi ed some of the best techniques for better CTA buttons which are mentioned below;

Visibility of the button Colour of your button matters a lot when you are designing CTA button. Using attractive colour you can create more di erence by giving users more visual prominence. Choosing the contrast colour of your website theme for CTA button will make your button highlighted and it grabs the user attraction.

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The amount of space provided around the button also matters, so when you are designing CTA button, provide the space around the button for better visibility and to di erentiate from other elds of the page.

Action Oriented Text Call to action words should include attractive catchy action oriented text. Rather than using normal verbs like enter, submit it is better to use more action packed words like claim, reserve, get etc.

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The words like free in your CTA button emphasizes your o er’s value proposition. Thus, when writing your CTA, try to nd a way to integrate in uential words like this. Create a call to urgency in your text by making use of numerals in your text like O er ends today, 50% o today only! Limiting the period of o er will make the user to take the decision to claim as soon as possible.

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Keep it Above the Fold Your CTA button should be visible as the rst things when a user visits your page & so user will never miss to see it. The main thing you have to consider when designing your CTA is that the important vital information should be kept above the fold. The additional other information should be at below the fold.

Large buttons with good design Going with large size button for CTA is the cool idea, but chances are more that large CTA’s may distract user’s attention from the main content on the page. Use shape and size to make the part look like a button. This will be more presentable and more e cient while

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using. You need to consider whether you want to go with a more rounded button or a button with square edges. The best practice is to go with Rounded edges button.

Natural Hierarchy If you are using more than one button in your page then maintaining the hierarchy of the button is important. All the button used may not be important, you should give more attention to the CTA button compared to other button to grab the attention of user towards the CTA button.

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Start designing e ective CTA buttons by following the above mentioned 5 techniques, concentrating on the other elements like background colour, surrounding images, text for better designing of the CTA button. We @5ines the leading Web Development Company in Bangalore expertise in developing & designing Static, Dynamic, CMS, Portals, and Web Applications. We also provide digital marketing services. @a ordable price. These are few steps that we think will help you and will surely do the same if you think about it wisely.

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TAGS | RESPONSIVE WEB DESIGN COMPANY BANGALORE, WEB DESIGN AND DEVELOPMENT COMPANY IN BANGALORE, WEB DESIGN COMPANY BANGALORE, WEB DESIGN SERVICES IN BANGALORE, WEB DESIGNING BANGALORE, WEB DEVELOPMENT COMPANY IN BANGALORE

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Ramya S I help start-ups,small & medium sized businesses through Digital Marketing Services, SEO,SMO, Website Design,Development

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