DIGITAL MARKETING, SEO, SOCIAL MEDIA
What is AI effect in Digital Marketing? RAMYA S - MARCH 29, 2018
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Estimated Time : 3 minutes The world has de nitely come a long way in terms of technology.Arti cial Intelligence is gaining a big growth in revolutionizing industries one by one. Arti cial Intelligence in short AI began making huge impact because of the three components machine language, internet of things and big data. In 2018, digital marketing eld would be the next target of AI which is already in a dynamically evolving phase. To win the digital marketing world, a marketer has to be great at analysing their customer segments. Creating and automating marketing campaigns is the major thing to do. Then it is needed to test and optimize. Arti cial Intelligence is one technology which can have a greater impact on saving costs, driving sales and increasing e ciency. We being a Digital marketing company in Bangalore has listed some of the points in what way Arti cial Intelligence will possibly impact Digital marketing.
Ads optimization
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The current process is largely dependent on a machine’s ability to make decisions when it comes to programmatic Ad buying. Ads can now be personalized to a greater degree with the use of AI and can be instantly delivered to users based on their browsing history. According to global survey, total percentage of consumers who prefer buying products on social media is 37%. Chatbots can recommend products based on users previous searches and interactions. It is programmed to interact with customers on the basis of data it receives. Also, customers can experience faster self-service. In the future, instead of becoming trapped in FAQ pages and community answers, customers will be able to simplify their own shopping experiences.
Image recognition to gain maximum ROI
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It is now possible to get a detailed description of an image with AI enabled software. AI enabled image recognition has a maximum advantage for faster payment processes and enhance customer security for banking and nancial sector. Also Social media marketing has always been top favourite towards visual contents. According to recent survey, tweets with images receive 150 more tweets and images with Facebook posts receive 2.3 times more engagement. These large amounts of images can
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be used by AI to understand consumer behaviours, patterns and needs. This will help to align marketing strategies in order to extract maximum ROI.
Read Also – Facebook Messenger Ads: How to Use Them in Your Business
Simpler decision making and easier with predictive marketing
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New data is generated and collected for AI analysis each time a user browses on the internet. This data reveals information such as user behaviour, needs and future actions. Marketing can be optimized to supply the most relevant information based on this information. The relevant information is handed over to customers thus reducing the sales cycle. These campaigns can signi cantly reduce customer research on the product and makes easier for decision. Also the marketers can continue to analyse the buyer through data and even make the customer return. Â
Voice recognition will be the new CTA
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There is a prediction that 30% of searches will be done without screens by 2020. This prediction seems to be coming true considering how popular voice based interfaces like Siri and Cortana. Voice controlled interfaces are now in use by consumers as a genuine channel for daily browsing activities. A marketer true goal is always reducing customer journey from customer acquisition to point of sale. From site navigation to experience everything is meant to make the journey to call to action (CTA) as smooth as possible. Keeping this in mind, the voice might be on its way to becoming the CTA of the future.
Human input takes a back seat
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Introduction of AI will eventually transform the role of humans in marketing. Already CMOs at several rms are witnessing the in uence of AI on daily operations. The role of a CMO is to create and source content that increases brand awareness and generate revenue, but AI can deal with several of these responsibilities. AI’s ability to change in real time means the implementation of marketing campaigns require less human interaction. Some companies are already using AI to provide update to changing marketing trends. The more Arti cial intelligence is used, the more e cient it becomes. No longer is CMOs required to adjust media campaigns according to new progressions. Instead, to ensure interactions with consumers remain within the brand statement marketers are put to task with establishing guidelines for the AI.
Conclusion Digital marketing gets tougher with every new trend. Arti cial intelligence and its technologies bring marketers and customer closer in coming years. Marketers have a better understanding of consumers and customers to have a better understanding of product. Digital promoters must accept the strength of the Arti cial intelligence to enhance their plans and techniques. Our SEO Company in Bangalore provide services for Social media marketing, online marketing, Email marketing, Brand awareness and many more. Join us to make your website rank higher. Visit us at www.5ines.com Â
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TAGS | ARTIFICIALINTELIGENCE, DIGITALMARKETINGBANGALORE, DIGITALMARKETINGCOMPANYBANGALORE, DIGITALMARKETINGSERVICESBANGALORE, HOWAIEFFECTINDIGITALMARKETING, ONLINEMARKETINGSERVICESBANGALORE, SEOCOMPANYBANGALORE, SEOINBANGALORE, SEOSERVICESBANGALORE, SOCIALMEDIAMARKETING
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