How to generate Traffic to your website through Google My Business? Now a days 70% of the people use their smart phones to search services and products and they end up with visiting the store and service centre at the end of the day. So it is very important optimize our business for mobile users. Listing our business services on google my business listing (GML) makes potential customer to reach our service or products in the easier way. Google provides free listing opportunity for the business to list their business on google with standard information like address, phone number, working hours, etc. Organizations normally leave their GML posting unclaimed or understreamlined, which closes the door for potential customer to find your business. Presently GMB could really compare to ever as the hunt goliath expects to give a more extravagant pursuit experience to clients, without expecting them to leave the SERPs and depend on the experience given by your site. It is very important for a business or an organization who are providing SEO services in Bangalore for other business to keep their position on top and to generate traffic through google because google is the more trust worthy channel to generate traffic. Give me a chance to run you through why you have to upgrade your posting, how to do it, and what bits of knowledge you’re likely overlooking.
Why you need to optimize your google my business listing? Here is the answer… To build the trust in customers – If all the information like business address, location, phone number and business address are correct then only user going to believe in your business. To rank on google search result – To rank on the google list results it is very important to optimize your listing with business keywords. Helpful for localized marketing – Optimizing especially for local keywords and with proper local business location generate valuable traffic with quality leads. And boost localized marketing strategies. How to optimize google business listing to generate more traffic? Step by step procedure to optimize GML… To optimize listing first we should claim the listing for business on google. Procedure to claim listing on google or how to sign up for google my business listing? Step #1: create a google account and go to google my business page click on start now to claim new listing for your business.
Step #2: Add your business which should be same on your website or else it will confuse users. Step #3: Select option weather user can visit your physical location or not. Step #4: Add the physical location of the business to get the verification code from google. Give a proper address which can be located on google. In the previous step if you are selected the option user can’t visit the location, and we provide the service at door step then the verification can be done with the registered business phone number. Step #5: Add all the location, city or area where all you serve your customers. Add your target customer areas to generate more traffic to your business. Step #6: select the relevant category to which your business belongs to differentiate from other business types. Step #7: Add the business phone number and all other details. Then click on submit. Google will send verification code to specified location with 12 days of listing. Verify listing and start optimize your business account for local users… I am going to explain with the real example how we got 10 leads per day by optimizing google my business listing. 8 ways to optimize your google my business listing to get more traffic 1. Update business hours When people search for your business on google, it will display weather you are open or closed. So it is important to update accurate business hours.
If you are not updated the proper business hours you may going to miss potential customer. Or when customer visit your office if it is closed, you may face the risk of annoying customer. Use special hour’s option to provide accurate data to customers.
2. Add business description Add more information about your business under the description section. It should describe about your business services and add key performance identifier’s (KPI’s) of your business which helps customers to differentiate your business from other competitors business. Before that it is important to understand what is KPI means? 3. Add business photos Add business photos to give more specific information for customers about your business. Such as business physical location photos like outer and inner photos of building, working structure, employee’s photos, etc.
Add as many photos as possible, but they should be of high quality and should give positive impression about your business to customers. 4. Ask for reviews from your clients or customers. Approach your previous customers through mail or phone call to put the review about the service. Which builds trust and encourages new user or customer to choose your business or service.
Respond for the reviews to engage with the customers. And the more important thing a business should aware of how to deal with negative reviews on google which might come from competitors or unsatisfied customers. 5. Engage yourself in google question and answer section Google as launched question and answer section in 2017, which is not utilizing properly by the business owners and marketers.
Make use of this brilliant feature from google. Basically you will not get notification of the question asked by the relevant customers on google business listing dashboard. You need to install google map app on your phone, and turn on the notification to get the alert about the question asked about your business. Become a google guide by answering more question from the users about the
business. Google provide badges for the answers which more relevant to question. 6. Posts on listing Post the events, offer and business news on the post section of the business listing which gives more updated information about your business to users.
For e-commerce business it gives special option to add products in the post section. 7. Monitor insights and look into competitors data
Study and analyse google business listing analytics to track the user’s action on your listing and spy on your competitor’s posts data to improve the traffic to your website and listing.
It helps to reach people like other social media platforms. And also make you to understand the importance of local listing. 8. Make use of messaging option Google business provides messaging option to customer through business listing a customer can message you which will be dropped to your phone number. You can set up a general replay message to customer, it will be sent to customer after they sent you message.
But this feature is only visible to mobile users and most of the people will not look into it on business listing. Although it is important to set up messaging option to make sure that we are not missing single customer. This is all about google my business listing optimization to lead more traffic. And another major thing you should concentrate is customer centric local keyword research, do research on localized keywords for your business. Optimize your website with local keywords to rank on local search results. Do you have business not yet claimed google business listing!!! Don’t know how to optimize or getting confused with google listing terms and conditions? Contact us we are specialized in local marketing help to build your brand through our digital marketing services which includes localized marketing, content marketing, SEO, SMM, etc.