How Businesses Can Prepare For Digital Transformation by rohithjain

DIGITAL MARKETING, EMAIL MARKETING, SEO, SOCIAL MEDIA

How Businesses Can Prepare For Digital Transformation GAYATHRI M - OCTOBER 23, 2020

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 Estimated Time : 4 minutes As an Entrepreneur, you often keep yourself updated with the news about your industry. With the recent events of pandemic and other on going health issues in and around the world, a number of business are trying to adapt teh best way to survive during these di cult times. The term “digital transformation” may have been one of those terms you’ve recently come across.

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Digital transformation involves a company and how it functions. When a company incorporate new technologies that are â&#x20AC;&#x153;digitalâ&#x20AC;? to make the ow of work more e cient, then it is undergoing digital transformation. Such changes can impact on communication, human resources, and other aspects of functioning an organization. A business that is looking forward to survive and want to develop to a higher level need to have a Digital Transformation Strategy. It has to be unique, updated, and well-adapted to provide the best experience for their customers. The Digital Marketing Company in Bangaloreis looking forward to develop the business through the method of Digital Transformation. By now, you may have already experienced Digital Transformation as a customer. You might have adopted that strategy through using an app that gives you access to many things. The Digital Transformation has given us many bene ts, but on the other hand there are a lot of challenges that a business face. The Business organization see to it that: How to improve their brand image of the company so that it remains at the top of the list, gaining more credibility. How to gain market presence over competitors who have not implemented a digital transformation methodology. How to keep existing customers by providing the best digital services.

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Read Also: New Digital Business Ideas In Lockdown The purchasing habits these days are di erent from a few years ago. This is where Digital Transformation comes into play and becomes a signi cant part in the business why because competition is getting tighter day by day. New companies that are emerging in this Digital Era need to incorporate the methodology of Digital Transformation. Have you ever though why Businesses are experiencing Digital Transformation? This would be the question that is lingering in your mind Right!!! Most of the Industries, Technologies and Consumer behaviour keeps on varying as the time changes. There is a continuous process of evolving of new phase of technology. So in order to be in the top of the list businesses need to adapt new things that helps them maintain their brand. At this time, it has become a necessity for the company to provide digital services to their customers. As we all know today, people are more inclined towards online platform, which starts from communication which has now reached to consumption. The motto of today businesses should be like: “Wherever our target customers go, the business brand should be present there”. With today’s critical situation where the pandemic is obstructing the movement of people, most things are done through online medium. This is yet another major reason for companies to adapt to the new trend of “DIGITAL TRANSFORMATION”. Before you make any changes to your business structure, it is very important to take an assessment of your business as well as your competitors. Analyze your business position. Moreover, evaluate its structure and model. Include the customers and their behaviour pattern when it comes to consumption of your services.

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When analyzing your competitors always look into how they work and what all strategies are making them more strengthen in terms of providing Digital Transformation experience. By analysing all this you get an idea what works for them and how you can improvise and bring in something better. The Digital Trend that are emerging these days, we become quiet confused about which strategies can be implemented for the growth of the business. For that you need to have a crystal clear objectives that you want to make. When you undergo your services into digital transformation, you need to keep in mind a number of things in your business like technology, the digital services provided, skills of your employees. Always remember Digital Transformation means going Digital. So it is imperative to have your own mobile apps available for your target audience. So in order to bring in new customers you need to develop an app with all the latest technological features. For this step in Digital Transformation, the Human Resources will play a key role where the employees will become the main people in the process of transformation. It is important for employees to know the new challenges they are going to face when adjusting to the new digital changes, and what they can do to adapt to the new technology. It is important to create awareness about the bene ts of Digital Transformation where they can learn new skills that develops them and grow professionally.

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Another important part of this step is to provide immense training on how to use the new technology. The company can even set up an e-learning platform so that employees can learn at their convenient time. Due to the Transformation there are chances to get intimidated. But the best way to combat these fears is through training them and making sure that they have gained the knowledge and the required skills needed for a productive employee. Lastly, employees are required to be supported through this digital revolution thatâ&#x20AC;&#x2122;s happening in your company. There should not be any inhibition to ask questions whenever they face any crisis. And these questions should be answered e ciently so that they gain a clarity in that particular part that helps them to perform well.

Conclusion We are the leading Digital Marketing Company in Bangalore that provide ample social media marketing services, SEO Services to our customers through Digital Platform. Today our team can proudly say that we have transformed Digitally and we provide the quality services to our customers. Along with Digital Marketing Services we provide Web Development Services and Web Designing Services in Bangalore with the most recent technologies where we help in developing the quality, responsive websites that draws more tra c thus gaining more visibility.

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TAGS | DIGITAL MARKETING, DIGITAL TRANSFORMATION, DIGITAL TRANSFORMATION FRAMEWORK, DIGITAL TRANSFORMATION IN BUSINESS, DIGITAL TRANSFORMATION OBJECTIVES, DIGITAL TRANSFORMATION STRATEGY

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