How to build an effective tracking plan for your business by rohithjain

DIGITAL MARKETING, SEO, SEO & PPC, SOCIAL MEDIA

How to build an effective tracking plan for your business? GAYATHRI M - NOVEMBER 10, 2020

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 Estimated Time : 3 minutes Are you curious to track your site’s tra c and analyses how people interact with your content? No worries! In this blog, we are going to explain how to come up with an e cient tracking map to understand and study the marketing style according to your needs and commercial objectives. Now coming into TRACKING PLAN!!

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What is a tracking plan? Planning a tracking plan is the initial step to success of any kind of marketing activities. Indeed, a tracking plan is also called a tagging plan, is a document presenting the organization and the implementation process. It helps in measuring and analyzing the audience and how much tra c we get to the website. Now you will be quiet surprised and would be thinking what is a tag right!!! The tags are known as markers or tracking tags, this is a small pieces of code inserted on each page of a site. This allows you to collect the data on your visitors, to follow their actions and their movements. So, these markers are the basis for checking your audience and the performance of your site. The aim is to know precisely the behaviours of the Internet users on the pages of the site. The Best Digital Marketing Companies in Bangalore are implementing these e ective strategies these days to develop their brand and making it more visible through the digital platform.

How to build an effective tracking plan? A tracking plan can be an Excel document, a Google Sheet or it can be Numbers or any other interactive tools such as Airtable. Identify the goal

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This step consists of de ning your goal and the core areas you wish to track, as well as the KPIs to be collected from the site. Retrieve the tree structure of the site To avoid making mistakes, it is important to follow everything in a chronological way. For this purpose, product categories, page groups, and all other notable elements must be clearly identi ed in order to track. Fill in the table with your data It appears to be a simple task but actually it isnâ&#x20AC;&#x2122;t!! you need to be very much short and crisp to the point when lling in the categories, sub-categories, pages and tagging types. There is another method where we can create a table and categorizing into various divisions. Page type, page sections, platform, tracking code etc. Implementation of the tracking plan This step has got the integration of all the elements that have been included in the table. Here we usually recommend that always start with variables, then create triggers and nally activate all tags. Generation of analysis reports Once this process is complete, you will need to create the entire analysis phase via Google Analytics or Google Data Studio. Every traced queries must perform a speci c operations

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and this is the right place where you should use them. The collected data will allow you to make strategic decisions with the tracking plan of your site through Google Tag Manager.

The importance of setting up a tracking plan: The tracking plan allows you to customize the installation of your Analytics solution according to the structure of the website. Each website is di erent in various aspects whether its in di erent pages, categories and URLs. The tracking plan helps in analysing your website to understand what works best to gain the tra c. This can be used in marketing campaign.

The advantages of a tracking plan: Although a solution such as Google Analytics o ers you tracking tips to easily paste on your pages, a real plan is important to get data that you would never have had access to without this tagging plan. Moreover, the tracking plan helps in collecting speci c data: Products that your customers add to their shopping cart The moment your potential buyer has stopped his purchase The ROI of an Adwords, emailing or sponsorship campaign. This will help in analysing your ads one by one and identify that particular one which brought in more revenue.

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The precise ROI of your campaigns The backlink performance of your website. The goal here is to ensure the pro t of your business, both in terms of money and time. This tracking plan will help you remind what you are tracking, where you are tracking it on your site and will optimize data collection And don’t forget! A tracking plan should be constantly updated according to the evolution of your site as well as your needs and the needs of your customer. Conclusion Thinking why you haven’t set up your tracking plan? Or are you confused about where to start? Don’t hesitate !!!! Our experts will reach you with the best solutions that can be implemented. We are here for you with our Web Designingand Web Development Services in Bangalore. Always feel free to contact us at any convenient time.

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TAGS | ANALYTICS TRACKING PLAN, BUSINESS PLAN TRACK YOUR PROGRESS, CREATING EFFECTIVE BUSINESS PLAN, DIGITAL MARKETING, EFFECTIVE STRATEGIC PLAN, SMALL BUSINESS MARKETING PLAN, TRACKING PLAN, WEBSITE TRAFFIC

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