How to create content through Bots Developers must be aware of the greeting message that users view once they search your chat-bot on Messenger because there are essentially two greeting messages. Before pressing the “Get Started” button first the users see the message. This is the message that gives a user perspective on “what is the chat-bot is all about?” Be precise and let your users know what your chat bot is programmed for, what can it do, and what to expect. This helps set them up for success. After clicking the “Get Started” button secondly, the users can view the message. This is essentially the first message that your chat-bot communicates. Try to make content more fun and organic. The first message sets the tone and makes your users perceive your chat-bot’s personality. Artificial intelligence plays an important role in the content marketing field, helping to make the processes more effective at a time of massive content overload. The Flow Once your users have an idea of what they are to expect from your chat-bot, the journey ahead should make the users explore all the features of your chat-bot. How to do that? You do that by defining the flow. Your users should be well guided. Your users need to be set on a path through the using of quick replies, carousels, and survey templates. Speaking of the flow the words may easy, but the two more types in bots are quick replies and carousels. Apart from these, developers can also make use of the receipt template and a few others which have not been popular yet. a) Quick Replies Quick replies is the easiest and prominent method to keep a chat bot script flowing. Once it is disappear when it is clicked and these bubbled messages act as indicators. The popular chat-bots are heavily rely on quick replies. b)Carousels Carousels are used to communicate with your users. Carousels allow for more information on display via titles & subtitles. While comparing quick replies to carousels; Carousels do not disappear after a user interacts with it. The Journey While it is important to keep your users engaged on our websites, you should always give them a reason to come back. Popular chat-bots prompt users with daily updates, but this strategy might be flawed as the user might not be interested or waiting for that update. A better way to tackle this is by reminding users that it’s been “X” days that they
haven’t been active and the bot just wants to check up. This will surely help you build trust with your users and encourage them to keep the conversation flowing.
Place-making is not Space-making So here is my attempt at a brief description of place-making and how it is applicable in the digital realm. Place-making ultimately leads to sense-making and way-finding to your exact search results. In non-information architecture, we define places literally. But why we do this? To create things and spaces that people can easily understand. Consider the people and think the design patterns how others also can be easily understand. For giving an information environment, we make places in a similar manner not to fill the space. Some sharable content ideas is been placed and gives the better feeling that people have come to expect certain consistencies in our content and information that we architect. What about the content? In content writing one of the most interesting aspects for chat-bots is beyond writing for persuasion. Marketing and communications and some technical writing is traditionally about conveying a brand voice and ideally soft-selling a product or service. While chatbots can hold this function by we should be more knowledge to UX writing, content writing for conversational UI. Content distribution in chat-box gives more organic traffic to your site is an additional advantage to your website. What is the bot’s personality? Is it jovial? Does it make jokes? Is it a serious bot? What is appropriate for a causal dress maker is different than what is appropriate for a healthcare provider.
What is the content’s style? To avoid passive voice is important thing to follow when writing. But when you are writing conversations, you may want to include some more passive sentences like: see what I did there? It just feels more natural. Testing your content Before testing your content it will be sharable one and consider about the real audience on the crowd. Testing conversations has not changed much in years. For example testing the voice prompts for the phone system and had people sit around a large conference room with scripts and acted out each prompt. We can implement and deploy chat-bots to websites or apps easily. I recommend deploying content in beta and iterating from there with low cost of chat-bots. As someone who is constantly refining and editing my writing, I can attest that having real users give me feedback and data has been invaluable to the process.
How to write content for a bot: Step 1: Create a character-driven identity From a user experience standpoint, giving your bot a character helps define boundaries for what the bot can and can’t do. It also creates content that’s native to the bot medium, since you’re chatting with the bot as you would with a friend.
Step 2: Speak in your brand’s recognized voice Every choice of word used in bot matters. Each photo used in a carousel matters. The amount of time for the bot spends and how the user typing is also to be consider. When a user engages with the Q&A section in a bot, they’re getting an authentic experience of what it’s actually like to text customer. Client and I text every day. So we have emulated texting style within the bot.
Step 3: Always speak in a one-to-one manner Create a character. Write messages in the character’s familiar voice. And always speak as if it’s a private conversation. When the conversation improves? We can check by visiting a website or checking an app for notifications. They’re looking for a one-on-one conversation with a friend.
Step 4: Writing chat-bot dialogue For Conversational UI the Writing dialogues is a new field added and it is important also. It requires the skills of an UX-designer, UX-copywriter and a creative writer. Chat-bot dialogue help customers achieve their goals and make your brand come to life.
How Writing purpose driven dialogues for conversational UI are to be delivered as.
What to write
How to write it
How to measure it
How to improve it
1. Which chat-bot dialogue should you write?
Analyze customer behavior
Develop a flowchart
Pick a scenario
Define targets
2. How to write a chat-bot dialogue:
Develop a character
Develop tone of voice
Analyze interactions
Run a/b test
3. How to measure chat-bot dialogue Every word is a chance to inform engage, empathize a help. Always shows improvement on the conversation so track and test everything and commit yourself to measure the dialogues applied on the content.
4. How to improve chat-bot dialogue Analyze the interaction and within drop-offs find some isolated experiments you can run to optimize the experience.
Do’s and Don’ts is the best way to write content for chat-bot
Use Concrete Words that you can visualize
Use a lot of white space and Short Sentence.
Use Short, Words, 1 Syllable.
Try to keep your character count low. User should be able to read the entire message effortlessly.
Don’t use jargon
Don’t use concept words like “personality”.
Don’t send multiple messages, with multiple button options.
Here the future of AI in the hands of story tellers and a few tips for you creative writers looking to break into the field of computer conversation: The impact of AI in digital marketing is based on keep texting and Make something quickly, publish it, and iterate. Spend a lot of time on writing to friends and family inside iMessage, Messenger, WhatsApp, Skype, and everything this is practice for scripting your bot’s personality. How the idea is like to be? A fire: Our idea needs a fuel like raw talent, the heat to show creative passion, and also air- the proper usage of bots & content. Learn and take a lesson from Instagram and Twitter how to be more effective. Conclusion Before ten years ago, if you had told me that one-day bots would be able to do all of this, I would have laughed. Especially for digital marketing, it’s amazing how far technology has come in the last several years. We can use bots to automate a huge chunk of the marketing process, but that doesn’t mean we can make the process cold and impersonal. We want to think about your customers every step of the way. Customers are always going to have a great experience. Even if everything is automated in the future, nothing will change the need for optimal user experiences. So all digital marketers are moving towards bot technology to analyze user actions on their website. You all may be aware of the crazy egg tool from Neil Patel team which is developed on the bot technology and heat maps to provide reports of user actions on websites.