2019 MEDIA KIT
MESSAGE FROM THE CHAIRMAN
JOHN BRIAN LOSH CHAIRMAN OF LUXURYREALESTATE.COM & WHO’S WHO IN LUXURY REAL ESTATE For more than 30 years, Who’s Who in Luxury Real Estate has represented the world’s top high-end real estate professionals and established a reputation for providing our members with the best possible marketing tools and solutions. Our award-winning website, LuxuryRealEstate.com, has remained the #1 portal for luxury properties on the internet since 1995, and consistently drives more traffic than any other website. LuxuryRealEstate.com has several times the number of properties over $1 million USD and provides access to more detailed content than any near-peer. Our award-winning Luxury Real Estate Magazine showcases our members’ exclusive listings in coffee-tablequality issues, published three times a year and distributed directly to the world’s most desirable audience. Our digital magazine extends our publication’s distribution even further to reach over 100,000 of the most affluent households and individuals. Over the years, we have watched and shared in the success of our members as their businesses have continued to thrive. The strength, quality and integrity of our members solidifies our network as a whole, and as a luxury broker in Seattle, I find it essential that we are in contact with one another. Our annual networking events provide an exclusive forum for members to make and strengthen these connections while discussing current real estate trends. With the guidance of the Board of Regents (Regents.com), the governing body of Who’s Who in Luxury Real Estate, the network represents the best in the business. To be eligible for membership and have access to our marketing, advertising and networking opportunities, companies/ individuals must represent properties in the top 10 percent of their market and demonstrate expertise in the marketing and sale of multimillion dollar properties. We look forward to working with you.
John Brian Losh has been selected as one of the 25 Most Influential People in Real Estate by Realtor Magazine, and one of the 35 Most Influential People in Real Estate by Unique Homes Magazine.
2 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
GLOBAL REACH OUR LOCAL EXPERTS HAVE GLOBAL CONNECTIONS Who’s Who in Luxury Real Estate members meet and network four times a year, developing personal relationships resulting in ongoing referrals. Consisting of 3,867 offices in 37 countries and 130,996 sales associates representing more than 55,000 properties in over 70 countries, Who’s Who in Luxury Real Estate is the most comprehensive luxury real estate network in the world. Consumers in 230 countries/territories perform searches on LuxuryRealEstate.com every month. By adding your luxury properties to LuxuryRealEstate.com, you are exposing them to a truly global audience.
WHO’S WHO IN LUXURY REAL ESTATE NETWORK Associates.............................................................. 130,996 Offices................................................................... 3,867 Members............................................................... 459
LUXURYREALESTATE.COM TOP VISITING COUNTRIES United States
Brazil
Canada
Australia
United Kingdom
Germany
India
Spain
Mexico
Italy
Countries............................................................... 37 Total Visiting Countries/Territories: 230
“ This is one of the most useful, dynamic and powerful organizations which you can join on an international level and we have had an amazing experience since our integration into the Luxury Real Estate family.” – Scott Cutter, 2Costa Rica Real Estate
3 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
LUXURYREALESTATE.COM Who’s Who in Luxury Real Estate’s global network is showcased on LuxuryRealEstate.com, the No.1 portal for luxury properties online, presenting more multi-million-dollar estates than any near-peer. The company has been recognized as a leader in the industry by Forbes, the Inc. 5000 List and The Wall Street Journal. In addition, they have been honored by The Webby Awards, ADDY Awards and most recently named ‘Best Real Estate Website’ in the 2018 Internet Advertising Competition Awards and ‘Outstanding Website’ in the 2018 WebAwards by the Web Marketing Association.
SITE FEATURES • Mobile Friendly Responsive Design • User Friendly Map Search • Link to Newly Redesigned Member, Property and Agent Sites • Developer’s Portal • Multiple Languages • Property Videos • 3D Virtual Tours
PROPERTIES OVER $1 MILLION WE HAVE MORE PROPERTIES OVER $1,000,000 USD THAN ANY OTHER NEAR-PEER WEBSITE.
32,641
LUXURYREALESTATE.COM
22,366
SOTHEBY’S
19,469
LUXURY PORTFOLIO
15,132
CHRISTIE’S
8,243
CB GLOBAL LUXURY
6,727
SAVILLS KNIGHT FRANK
4,922
4 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
VIDEO MARKETING WITH LUXURYREALESTATE.COM 3D TOURS ON LUXURYREALESTATE.COM Along with photos and videos, the listing pages on LuxuryRealEstate.com feature 3D online models for website visitors to virtually tour the home. Matterport 3D Tours are seamlessly integrated, giving high net worth buyers the chance to explore the three dimensional space of luxury listings. Providing a deeper level of engagement with a property through the 3D showcase is an immersive experience that centers LuxuryRealEstate.com as a leader in the technological advancements of the global real estate industry.
LUXURY REAL ESTATE APPLE TV APP Who’s Who in Luxury Real Estate is in living rooms everywhere with Apple TV. The Luxury Real Estate TV app showcases property videos from LuxuryRealEstate.com, giving Apple TV owners the ability to browse thousands of high quality videos and video tours of properties from the finest high end real estate companies and professionals across the globe. All listing videos on LuxuryRealEstate.com are automatically added to the Luxury Real Estate Apple TV App.
5 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
SOCIAL MEDIA Our marketing team utilizes Facebook, Instagram, Twitter, Pinterest and LinkedIn to engage the user audience on LuxuryRealEstate.com. Members can leverage the network’s social media sharing tools and groups to promote their properties, company and region, and spread important news to consumers and the entire network of luxury brokers worldwide. LuxuryRealEstate.com also partners with prominent luxury real estate social media influencers to further expand the reach of member listings.
The LuxuryRealEstate.com Facebook page has the widest reach, with over 275,000 followers and is increasing at a steady rate of approximately 1,000 new followers per week. More than any other in our industry! luxre.com/facebook | luxre.com/twitter | luxre.com/linkedin | luxre.com/pinterest | luxre.com/instagram
THE WEEK IN REVIEW A weekly compilation of luxury real estate news from around the world, including market updates, statistics, features and more. Features include news from the network, significant sales and industry moves. All members are encouraged to submit press releases to be considered for inclusion in the newsletter. The Week in Review is sent to more than 25,000 email addresses representing more than 130,000 agents, brokers, marketing specialists and media contacts.
“Who’s Who in Luxury Real Estate has been a wonderful resource to us for the latest information and marketing trends as well a huge source of referrals. I can’t imagine what our business would be like if we had not met all the wonderful people in the Luxury Real Estate family…The relationships are invaluable to say the least!” – Rob Thomson, Waterfront Properties and Club Communities, Jupiter, FL
6 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
THE LUXURY LOUNGE THE LUXURY LOUNGE IS LUXURYREALESTATE.COM’S MEMBERS ONLY AREA • Manage all your profiles (company, office and personal) and properties showcased on LuxuryRealEstate.com • Access current Who’s Who in Luxury Real Estate marketing materials, register for events, as well as purchase print and online a la carte items (Luxury Real Estate Magazine, cooperative advertising, website features, email blasts and more) • Post blogs to your personal profile pages on LuxuryRealEstate.com and the LRE® Blog • Manage Leads and Testimonials
For more information about everything in this media kit, visit the Luxury Lounge. www.Lounge.LuxuryRealEstate.com
7 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
GLOBAL LUXURY SEARCH GENERATE REFERRAL BUSINESS With Global Luxury Search, your clients will be able to view the entire LuxuryRealEstate.com collection of listings without leaving your website, creating a new source of referral business for you. Your firm’s contact information is displayed when a user inquires about a property. Additionally, other Who’s Who in Luxury Real Estate members around the world display the Global Luxury Search link on their websites, promoting you and your properties. Contact websupport@LuxuryRealEstate.com for details and instructions for implementation.
MEMBER & PROPERTY SITES INDIVIDUAL WEBSITES ARE CREATED FOR EACH MEMBER OF THE NETWORK AND THEIR LISTINGS TO INCREASE ONLINE EXPOSURE Features include: • Lead management and integration
with the Luxury Lounge
• Individual IDX search capability • Map search • Top agent profiles • Social sharing • Rich set of possible listing features • Single property websites for each
published listing
Member Site pictured in background Property Site pictured in foreground
“I receive more inquiries from LuxuryRealEstate.com than any of the other websites I’ve used. I use it to showcase all my luxury listings and use the network to reach out to top brokers from around the world.” – Joyce Rey, Coldwell Banker Global Luxury, Beverly Hills, CA
8 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
NETWORKING EVENTS Every year we host the most dynamic meetings in the real estate industry. No other network offers events for such a vast-reaching and diverse selection of luxury real estate professionals. Annual events include:
INTERNATIONAL SYMPOSIUM: Don’t miss the international meeting of the minds. Network with the best from around the world. EUROPEAN SKI TRIP: Spend eight days networking with international members at the best ski resorts across Europe. SPRING RETREAT: Brokers, top agents and management attend this event to discuss the latest trends in the luxury real estate industry. FALL CONFERENCE: The Fall Conference brings together the legends of luxury real estate with recognition of industry leaders at the Annual Awards Presentation and Gala Dinner.
“Thanks to the conference, I returned home to the Jersey Shore with dozens of new ideas for increasing our market share and reinforcing our foothold in the local luxury market. Most of us have limited time and financial resources and must choose carefully from among many real estate conferences during any given year. For those most interested in getting a fantastic ROI for your time and money, I highly suggest active membership in the LRE network, including attendance at their events.” – Diane Turton, Diane Turton, Realtors, Point Pleasant Beach, NJ “One of the Top Real Estate Conferences to Attend for Luxury Brokers.” – Placester
EVENT SCHEDULE 13th ANNUAL LUXURY REAL ESTATE INTERNATIONAL SYMPOSIUM Milan, Italy | Jan. 16 – Jan. 18, 2019 23rd ANNUAL LUXURY REAL ESTATE EUROPEAN SKI TRIP Corvara, Italy | Jan. 20 – Jan. 28, 2019 17th ANNUAL LUXURY REAL ESTATE SPRING RETREAT Los Cabos, B.C.S. Mexico | April 30 – May 3, 2019 24th ANNUAL LUXURY REAL ESTATE FALL CONFERENCE Washington D.C., USA | Sept. 24 – Sept. 27, 2019 www.LuxuryRealEstate.com/Events
9 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
LUXURY REAL ESTATE PUBLICATIONS WHO’S WHO IN LUXURY REAL ESTATE DIRECTORY Since 1986, we have published the Who’s Who in Luxury Real Estate Directory, the most extensive source of information on luxury real estate brokers and communities around the world. When your contact information is included in this directory, other top real estate professionals worldwide can easily find you to make connections, which lead to referrals.
ADVERTISING PARTNERS As a member of Who’s Who in Luxury Real Estate, you have the unique opportunity to reap the benefits of our longstanding alliances with the finest international publications. We offer discounted rates and prime placement with Unique Homes, duPont Registry, The Wall Street Journal and more. • The Wall Street Journal (National): 1,180,498 • Unique Homes: 50,000+ (6x/year) • duPont Registry: 95,000+ (12x/year)
LUXURY REAL ESTATE MAGAZINE Published three times a year, this award-winning publication has a circulation of 50,000 and is sent to high net-worth individuals across the globe. Stocked on international newsstands and international airline lounges in over 80 countries.
PRINT DISTRIBUTION (50,000) • 13,000 poly-bagged with Unique Homes reaching subscribers and international newsstands • 9,500 placed in international and U.S. airline lounges • 7,600 mailed to advertisers and Who’s Who in Luxury Real Estate members • 7,400 mailed to top clients of Who’s Who in Luxury Real Estate members • 5,000 mailed to elite high-net worth individuals in the U.S. • 4,000 poly-bagged with Unique Homes in U.S. Hudson airport stands • 2,000 mailed to entertainment industry and sports celebrities • 1,500 mailed to Fortune 1000 list and Wealth Managers • Directly mailed to a local audience determined by advertisers personalized with their compliments
EMAIL & DIGITAL DISTRIBUTION • Emailed to 100,000 U.S. households with incomes in excess of $250,000 • Emailed to over 25,000 agents, brokers and media contacts • Shared with over 240,000 social media followers • Posted on the award-winning LuxuryRealEstate.com with viewers from all over the world
www.LuxuryRealEstate.com/Magazine
10 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com
BOARD OF REGENTS The Board of Regents is an exclusive network of the world’s most elite luxury real estate professionals. It is the evolution of the Board of Governors, the leadership body that has determined the direction of Who’s Who in Luxury Real Estate since 1986. Regents are armed with an array of powerful, exclusive marketing tools and solutions which allow them to showcase their properties to targeted, elite buyers worldwide. They also enjoy prime placement on the award-winning website LuxuryRealEstate.com, the leading portal for global luxury properties since its launch in 1995. Each member of the Board of Regents exclusively represents a defined territory and has been selected based on their leadership and longstanding success in the real estate industry. Learn more at www.Regents.com.
DEVELOPMENTS PORTAL Reach a targeted, high-net worth demographic by showcasing a luxury lifestyle community or development project on the LuxuryRealEstate.com developments portal: www.LuxuryRealEstate.com/Communities Advertise among a specially curated selection of luxury lifestyle possibilities. The Developments Portal truly sells lifestyle, location and luxury.
11 | WHO’S WHO IN LUXURY REAL ESTATE | LuxuryRealEstate.com | 800.488.4066 | Info@LuxuryRealEstate.com