issue-120-october-2011

October 2011 - No.120

get

Enlightened!

Signbox unveils an exciting new digital signage concept

IN THIS ISSUE

WHAT'S IN A NAME? SNS BECOMES VINK LIGHTING SOLUTIONS PERFORMANCE ASSURED METAMARK'S NEW APEX ADHESIVE SYSTEM IN THE FRAME THE LATEST SIGN AND DISPLAY SYSTEMS www.signdirections.net

www.graphicdisplaycommunity.com

www.bsga.co.uk

October 2011

signdirections

What’s in this issue…

p10

p32

p44

p46

Projects - Applications in Action

Cover Story - Get Enlightened!

Signing Success - Signs Express Awards

In the Frame - Sign and display systems

news 4

Setting the Scene - What’s in this issue of Sign Directions

8

News Briefing - Our regular news round-up

12

Projects - The latest application stories

14

Supplier News - News from around the industry

18

Equipment & Materials - Some of the newest product releases

features Special Feature - Lighting

26 What’s in a name? - SNS morphs into Vink Lighting Solutions

Sign Directions Hotline: If you would like to contact any of the companies featured in this issue of Sign Directions, please contact us on Tel: 01623 882398 for full company information, or alternatively, e-mail signdirections@btconnect.com for a response by return.

Coming Next: The next issue of Sign Directions will be the November/December issue, which will include a feature on digital textile printing.

Cover Story

32 Get Enlightened - Signbox reveals its latest digital signage solution Digital Directions

38 Digital News - All of the latest digital updates 42 Going with the Flow – Streamlining production with Enfocus software 44 Signing Success - The Signs Express annual awards 46

Special Feature - Sign and Display Systems In the frame - Round-up of the latest sign and display products

information 20 Tips & Tricks - Fujifilm’s Euromedia Q & A Column 24 Eco Watch - Launch of EcoPrint Europe 36 Performance Assured - Metamark’s new Apex adhesive system 59 Classified - The industry’s marketplace

Publisher/Managing Editor Val Hirst Tel: 01623 882398 e-mail: signdirections@btconnect.com Deputy Editor Mike Connolly Tel: 01306 885430 e-mail: themc@btinternet.com Associate Editor Michael Lyons Tel: 01277 650037 e-mail: mike.lyons@mac.com Contributing Editor Mark Godden Tel: 07717 885325 e-mail: mark.godden@me.com Advertising Sales Manager Luke Stoneham Tel: 07775 668868 E-mail: signdirectionsales@gmail.com Art Editor Hina Mistry Tel: 07773 319465 e-mail: hinamistry@sky.com

Contributors Zinnia Cordell Cover Photography Courtesy of Signbox Head Office & Data Base Management Trinity Creative Ltd. Unit 1B Melrose Nurseries Longland Lane, Farnsfield, Newark Nottingham NG22 8HD Tel: 01623 882398 e-mail: signdirections@btconnect.com Annual Subscription Rates: UK £50 $78 €78 Europe £93 $143 €145 Rest of the World: £114 $178 €178 Agents can claim a l0% discount

60 Directory - The Who’s Who of the sign industry 62 Last Word - Go with the flow

No part of this publication may be reproduced without the written consent of the publishers. Editorial photographs supplied courtesy of the companies they feature. The publishers accept no responsibility for any statement made in signed contributions or those reproduced from any other source, nor for claims made in any advertisement. Sign Directions is available to individuals who qualify within the terms of a controlled circulation

Sign Directions October 2011 | 5

October 2011

signdirections

Introduction

setting the

scene

The recent announcement that Faversham House Group intends to reprise its Sign & Digital Awards and Networking event at next year’s Sign & Digital UK exhibition, will hopefully encourage signmakers to review all of the projects they have successfully completed during 2011 and earmark those they wish to enter in the appropriate categories.

Clearly, if every sign company did this, Faversham House would be literally awash with so many stunning examples of the signmakers’ art that the judges would face a near impossible challenge when selecting the worthy winners. Sadly, this won’t happen, as many signmakers seem to take the cynical view that a) that the awards always go to larger companies and/or the most prestigious projects, or b) that it’s bound to be a fix!

Now, as someone who has had the privilege of judging many awards competitions over the years, I can absolutely refute both of these assertions. Most competitions structure their categories in such a way as to provide every level of company – and project - with a chance to shine.

Added to that, In my experience at least, most judging is done ‘blind’, which means that the judges don’t have any idea who the submissions are from, until after they have made their decision, thus eliminating the possibility of any them exercising any prejudices, either positive or negative.

And, although all judges might have their own ideas as to what constitutes signing excellence, (I admit that I always subconsciously tend to favour those signs that will make the best front cover!) this is balanced by the fact that each judge will be will be most attracted by something slightly different. As it happens, all of the judges I have ever worked with have taken their duty very seriously indeed and have done their level best to be scrupulously fair. It’s also interesting to note, that while there might be some (often vociferous) dispute about who should take first, second and third placings, in nearly all cases, everyone seems to agree on the top three entries in each category.

Of course, many sign companies have every intention of entering, but are overtaken by events and simply run out of time. This is a pity, as it means that no competition can ever be considered to be truly representative, but even so, awards do perform a useful function, as they provide a showcase for the industry to properly highlight its technical skills and creativity, thus

Sign Directions October 2011 | 6

providing positive publicity for signmaking in general, while also alerting signbuyers and their influencers to all of the latest signing possibilities. At the same time, entrants usually find that their companies benefit from a very welcome boost in sales when they win an award, with a handful of previous BSGA Sign Industry Award winners reporting that their businesses really took off in the year following their win.

So if all this has persuaded you that it is worth entering a project or projects for Sign & Digital Awards, what should you do to maximise your chances of winning?

First and foremost you will need an excellent set of photographs, which show your chosen project from every conceivable angle - if you have ever considered investing in professional photography, this is the time to do it, since if the photo is blurred, or badly reproduced, then the judges won’t get a very good impression of your sign and may wrongly discount it at an early stage in the proceedings.

In addition, you need to supply some information – the what, where, why and when. This should include details about the materials used, any special finishes applied, the installation method and time scales, plus any unusual techniques or challenges you met along the way, as judges are rightly swayed by more complex signs that indicate a greater degree of skill. A testimonial from your client won’t go amiss either. If you provide all of this, and your sign is eye-catching, well executed and fit for purpose, you have more than a fighting chance of success. And one thing is for sure – if you don’t enter – you definitely won’t win! Good luck! (For more information on Sign & Digital Awards 2012, visit www.signuk.com) As coincidence would have it, the company that scooped last year’s Sign & Digital Award for the Best Sign Company is also this month’s cover star.

Signbox is the winner of many awards, in respect of both its stylishly elegant signage systems and its equally stunning bespoke sign projects, but now it is offering a brand new innovation that will enable all signmakers to provide their clients with NFC enabled signage. Read all about it on pages 32 to 34. On pages 20 to 27, you can discover why the former Specialist Neon Supplies has changed its name to Vink Lighting Solutions and on pages 36/37, Mark Godden unveils Metamark’s new Apex adhesive system. Topically enough, I report on the recent Signs Express Awards on pages 44 to 45, while this month’s special feature highlights some of the best sign and display systems currently available. Going with the flow, on page 42 puts Enfocus software under the spotlight and elsewhere, you’ll find all of our regular news pages. Finally, on page 62, Mark Godden pays tribute to the late Apple co-founder, Steve Jobs and urges signmakers to harness some of his magic to improve their own businesses.

Our next issue, the last of the year, will focus on digital textile printing, but between now and then I’ll be nominating some of the projects that have passed across my desk during the past year for inclusion in a special Sign Directions End of Year Review feature – will you make the cut?

Val Hirst – Editor Signdirections@btconnect.com Twitter: @Valthemaghag Web: www.signdirections.net www,graphicdisplaycommunity.com Sign Directions October 2011 | 7

news

news briefing

Follow that fire engine!

‘Follow that Fire Engine’ is a campaign designed to raise awareness of the fight against cancer, which has been masterminded by Steve Moore, who, together with a crew of friends, took a fire engine on what amounts to the longest emergency call-out ever – one that covered 31,663 miles, 28 countries and five continents!

The mammoth expedition, which was dedicated to the memory of Steve’s father, Garth Moore, a fire fighter with over 30 years of service who died of lung cancer in 2009, started in London and rolled through Europe to arrive in Moscow. From there it followed the route of the Trans Siberian Railway through some of the most barren

places on earth, to Beijing. Then on to one of the most challenging phases of the route, which took the crew to Laos and then south to Singapore. The next stage began in Perth, Western Australia crossing the continent to arrive in Brisbane, before another sea hop, this time to Auckland, and a two thousand mile trip around New Zealand before the crew’s arrival in the USA and a three thousand mile drive from Phoenix to New York. From there, the crew drove to Casablanca before arriving back in London, via the Western Sahara.

A fire engine barreling around the world is pretty much guaranteed to attract attention. However, it was made even more conspicuous by graphics acknowledging the contribution of the expeditions’

Appointments

sponsors. Designed and applied by Palm Print & Design, personal friends of Garth’s, the graphics were fashioned from Metamark MD3 digital media.

As the enterprise put miles under its wheels, it attracted attention and donations wherever it went. No strangers to gruelling travel on an epic scale, Ewan McGregor and Sir Ranulph Fiennes lent the endeavour their support and were amongst numerous other celebrities who also contributed in some way.

An outstanding performance

Organised by the local Rotary Club, Monmouth Raft Race is an immensely popular annual event that is now in its 42nd year and attracts rafters from all over the UK.

Race was Crumlin-based Kay Premium Marking Films, represented by Tina Berry, Leigh Gibbons, Barry Fisher, Richard Jessop, Simon Pitt, James Powell and Paul Standerwick.

The organisers present prizes for the most imaginative and best-dressed rafts, as well as to the fastest crews. Some folk paddle the six-and-a-half mile course along the River Wye in sedate and leisurely style, while others take to the water like potential Olympians, intent on beating their previous best times and the rest of the field.

Half the crew members took the view, like Rat in ‘Wind in the Willows’, that there is ‘absolutely nothing half so much worth doing as simply messing about in boats!’, while the other half took it far more seriously, setting their sights firmly on the finishing post with but one goal: to win!

However, in one thing they were entirely united – appearance. Resplendent in colourful grass skirts and tops, The KPMF Castaways were protected from the

Among this year’s newcomers to the

Sign Directions October 2011 | 8

warm sun and the occasional bag of flour by their beautifully decorated ‘hut’, ablaze with graphics, which quite naturally, were printed on the Company’s vinyl film.

With a record established in the Guinness Book of World Records and having raised close to £120,000 for Macmillan Cancer Support, The Roy Castle Lung Cancer Foundation and The Fire Fighters’ Charity, Steve and his crew could be argued to have accomplished their aims. but the fight goes on and donations can be made via the dedicated website, which also fully documents the expedition’s mission.

For further information visit: www.followthatfireengine.com

New Nottingham centre

for Signs Express

Digital Plus has formed a new sales team, in order to help it double its turnover in three years.

Phil Lee, (pictured) who has many years of experience in developing business, has been appointed Sales Director and will lead a team that also includes two Regional Sales Managers, new recruit Mark Lazenby, and Ian Thomas, who has worked for Icon for over six years.

Signs Express has recently opened its latest centre in Nottingham, which is being run by husband and wife team, Adam and Jane Bailey

Following a period of business growth, Signs Express (Central

Adam brings a wide range of signmaking skills to the enterprise, having worked as a signmaker for the past 25 years, whilst Jane will act as Marketing Director.

Brand implementation agency Icon has become a strategic partner with London & Partners, the official promotional agency for London. This new role will provide the company with the opportunity to advise on the city's event strategy and implementation in the months leading up to the 2012 Olympic and Paralympic Games and beyond.

This year they did not pick up any prizes but their efforts contributed £800 to St. David’s Foundation Hospice, a local charity regularly supported by Monmouth Rotary Club. And next year the regular rafters had better look to their laurels, as KPMF is already planning to enter two rafts and really stick it to the competition!

Housed in a 2000 sq. ft custom designed unit, the centre also boasts its own drive-in vehicle livery bay, which provides the perfect climate for graphic application.

For further information www.kpmf.com

For further information visit: www.signsexpress.co.uk

visit:

Icon has appointed Jonathan Bentley in the newly created role of Head of Client Services. Jonathan, who has spent the past five years at Cheli communications as Business Director, will work closely with Richard Dale and the ICON:MEI team where he will predominantly focus on clients’ Olympic Activation programmes, but will also support the company’s existing client base by bringing a more integrated approach to marketing planning.

From front to back: Robin, Darren, Alan

Lancashire) has expanded its management team with the promotion of Robin Longton to the role of Sales & Marketing Director and Darren Wilkinson to Production and Installation Director.

ArtSystems has appointed S i m o n Cooksey as its new Operations Director. Simon has served at the Nottinghambased company’s General Manager since 2009 and has also held senior sales and marketing roles during his 11 years with ArtSystems.

In his new role, Simon will be further implementing the ISO 14001 quality programme and also widening the scope of the ISO9001: 2008 Quality Management System, as well as initiating a series of companywide programmes that embrace all aspects of ArtSystems’ business processes.

Strategic move for Icon This new partnership will see also see the company uniting with other strategic partners, including Aggreko, G4S, Pitch and SMG Insight, all of whom share London & Partners’ aspiration to make London the best big city on earth and its events the most exciting and unique in the world.

For further information visit: www.icon-world.com www.londonandpartners.com

Sign Directions October 2011 | 9

news

news briefing

A new independent study has revealed that businesses in the UK believe that a traditional exterior sign is one of the top essential marketing tools, second only to a website.

Signs Express commissioned an independent research company to poll more than 1000 businesses across the UK, in order to better understand the role that signage plays in overall business marketing and branding strategies.

The results show that the top three choices for marketing a business from scratch are a website (81 percent), an exterior sign (56 percent) and printed brochures or leaflets (48 percent). The least popular choices include an advert in the Yellow Pages (eight percent) and a two-week billboard poster campaign (six percent). Online advertising of products and services is favoured by a quarter (25 percent) of businesses surveyed.

Looking in more detail at corporate views on traditional signs, graphics and displays, over three quarters (76 percent) of UK businesses said that these elements play in important role in their marketing activity. Main exterior signs ranked as the most important (43 percent); while vehicle graphics (36

percent), exhibition displays (19 percent) and entrance gate signs (19 percent) also proved popular. Cited as of least importance to their marketing activities, were point of sale displays (10 percent) and notice boards (eight percent).

Craig Brown, Managing Director at Signs Express, commented: “In today’s digital age, a company website will always be an essential part of the marketing mix, but our research proves that exterior signs, are still holding their own; coming second in the top three choices for effectively marketing a business. Our research also showed that printed brochures and leaflets are far more important to businesses’ marketing activity than online advertising – thus underlining the strengths of the traditional printing process too.”

For further information, visit www.signsexpress.co.uk

Marketing Week Live expands Centaur Media has announced the launch of a brand new show, The Promotional Merchandise Show, which will take place during Marketing Week Live 2012 on 27th-28th June, 2012.

The Promotional Merchandise Show, which is being staged in association with the BPMA, will take place alongside the existing Marketing Week Live Shows - the Online Marketing Show, the Data Marketing Show, the In-Store Show, the Insight

Sign Directions October 2011 | 10

Show and the newly expanded Customer Motivation and Loyalty Show.

It will include an educational programme that will feature leading brands demonstrating how the use of promotional merchandise, which is now an important part of a company’s overall marketing strategy, can be used most effectively.

For further information visit: www.marketingweeklive.co.uk

showtime DIARY DATES FOR 2012

Exterior signage is the best advertisement

Trophex 2012 15th-16th January NEC Pavilion, Brimingham Organiser: Hill Media Tel: 01442 826826 e-mail:alisoncwhite@aol.com www.trophex.com FESPA Digital 2012 21st-24th February Gran Via, Fira de Barcelona, Spain Organiser: FESPA Tel: 01737 240788 e-mail: info@fespa.com www.fespa.com International Sign Expo 2012 21st-24th March Orange County Convention Centre, Orlando, USA Organiser: ISA Tel: 001 407 685 9800 e-mail: kelly.maguire@signs.org www.signexpo.org Sign & Digital UK 2012 27th-29th March NEC, Birmingham Organiser: Faversham House Group Tel: 0208 651 7100 www.signuk.com Marketing Week Live 2012 27th-28th June Grand Hall, Olympia, London Organiser: Centaur e-mail: marketing@marketingweeklive.co.uk www.marketingweeklive.co.uk If you would like your event to feature on this page, please send full information via e-mail to Val Hirst at signdirections@btconnect.com

Viva Espana!

The first ever FESPA Digital show to be held in Spain, will take place at Gran Via, Fira de Barcelona, on 21st-24th February 2012.

The show, will take place in one of the centre’s eight halls, which provides 18,500 m2 of exhibition space, and, will once again feature the now iconic FESPA Digital Man as the centrepiece of its marketing campaign, this time accompanied by the strapline ‘Explore the Wider Opportunities’.

While the move to Barcelona is expected to increase the event’s appeal for companies located in southern Europe and northern Africa, northern Europeans will be interested to learn that in 2014, FESPA Digital will return to Munich, where it is scheduled to take place on 20th-23rd May. For further information www.fespadigital.com

visit:

new projects

Royal Arsenal | American Express Community Stadium | Toyota World

new

projects

Sign 2000 has recently completed the brand identity and directional signage at the Royal Arsenal, the flagship development for Woolwich. The location is a key waterfront development on a formerly derelict and inaccessible site of approximately 30 hectares. The regeneration scheme will eventually include in excess of 2,500 new homes, office space, hotels, a cinema, a community healthcare centre, nursery and a museum, as well as various retail sites, including bars, restaurants and a new car park, complete with pier.

Sign Directions October 2011 | 12

Working closely with Icon of Sidcup, Graffiti Design recently completed its biggest project to date in respect of the signing package for Brighton and Hove Albion’s new £100 million football stadium, the American Express Community Stadium, when it collaborated with Icon of Sidcup.

The signage was designed to complement the various historic armoury buildings and artillery memorabilia situated around the site, which was initially established as an ordnance storage depot in 1671 and later became known as the Royal Arsenal in 1805 at the suggestion of King George III. In 1913 the site became home to Arsenal FC who subsequently became known, appropriately enough, as ‘The Gunners’ and who now play at the famous Emirates Stadium in the same area of London.

The signage manufactured and installed by Sign 2000 comprised a range of general cannon and totem signs, all of which were constructed in mild steel with a stoveenamelled black finish. For the 1700 x 5000mm totem signs a combination of mild steel and folded three-millimetre panels was used, while decoration involved the use of vinyl-applied lettering.

For further information visit www.sign2000.co.uk

The project, which was worth £360,000, encompassed all sign styles and types, ranging from small signage, such as ‘no smoking’ and ‘fire exit’ signs, through to general internal public and hospitality wayfinding, to the large scale, main identity signage.

individual doorplates and internal directories for the hospitality areas, which were crafted from 5mm aluminium plate. Graffiti also fashioned individual suite names from 15mm thick acrylic, painted silver.

The wayfinding signs are mainly fabricated from aluminium paneling, which are powder coated and also feature direct to media printing and vinyl decoration. They comprise high volume pans for the stand concourses, external flag style post and panel signs, and wall and floor mounted directories, as well as

The main identity signage incorporates four mid-sized flex face badges, measuring 3m x 3m with a 3m diameter, which were LED halo and back lit, while the main stadium name sign, which also features a flex face, is 26m long x 1.8m high and curved. This will soon be complemented with an even larger curved unit

As part of a new marketing campaign, Toyota World in Newport recently commissioned a vehicle wrapped to resemble a cow! The brand new Toyota Aygo, which is now affectionately known as ‘Moo’, was wrapped by Cardiff- based sign specialists, Morgan Signs, using a 10-year conformable super cast vinyl. The already white vehicle is covered in black vinyl spots, which Morgan Signs cut on its cut Mimaki CG-FX cutting plotter, and also features an animated face and tail. The interior of the vehicle was designed to complement the wrap, with black and white leather

measuring 36m x1.8m that will be fitted using a crane and cherry pickers. The package also included two, 3m high totems that feature sun bright LCD TV monitors to display digital imagery. Additional screens were used internally to provide digital information ‘hubs’.

In addition, Graffiti provided

general graphics for the stadium, including 500m of digitally printed wallpaper, digitally printed optically clear vinyl, a frosted manifestation of ‘Brighton Seafront’ railings for the club offices and general vinyl work throughout.

For further information visit: www.graffitidesign.co.uk

seats and matching embroidery of the cow’s face on each of the headrests. So successful has it been in capturing the interest of would be customers that Toyota World plans to create a companion vehicle for ‘Moo’, which will take the form of a pig!

For further information visit: www.hybrid services.co.uk and www.morgansigns.co.uk

Sign Directions October 2011 | 13

news

news briefing Supplier News

New UK Offices for Esko More than 30 EskoArtwork team members and representatives from its parent company Danaher recently attended the official opening of the company’s new UK office.

The company’s Managing Director, Carsten Knudsen used the occasion to outline EskoArtwork’s current direction, following its change of ownership last January, and also highlighted the new developments that are underway in the run up to Drupa 2012. These include an exciting new training programme designed to enable customers to improve their

working knowledge of all EskoArtwork solutions and some third party software. Lasting between one and five days, the programme will cover a host of subjects that are specially tailored to suit customer requirements.

Paul Bates, EskoArtwork’s Regional Business Manager, UK and Eire, commented: “Markets and customer requirements change and our customers need to be adaptable if they are to meet these new demands.

Customers use our products day in and day out, but may not be fully using their capabilities or maximising

Messagemaker Displays is to become part of Stocksigns, in a move that successfully combines the technical and design strengths of the two companies, while also adding a new dimension to the range of products on offer. their return on their investment. This training programme is aimed at helping them to remedy that.”

For further information visit: (www.esko.com

It’s Open House at Spandex!

Spandex is hosting an Open House event at its Bristol Headquarters on 17th and 18th November 2011, which will enable visitors to attend two print conferences, participate in a range of different workshops and view products from a number of different suppliers, as well as enjoy a number of hardware demonstrations!

The two conferences, which will be delivered by Print Business Growth Coach, Nick Devine, will suggest strategies that enable sign and print companies to use their time and resources to best effect, while the hands-on workshops, which will

Sign Directions October 2011 | 14

cover vehicle wrapping, banner finishing, textile display solutions, modular sign systems, textile marking and Edge media applications, are designed to equip visitors with practical tools that will help them to further develop their range of services.

A mini exhibition will include products from material suppliers such as Avery, MACtac and 3M, plus Spandex's own brand ImagePerfect, as well as Kunstdünger, American Biltrite and Welwyn and hardware demonstrations will centre on flatbed printers from Durst and SwissQprint, plus wide format printers from Epson and Mutoh. In addition, Spandex will

Messagemaker and Stocksigns get together

also show its broad range of print finishing equipment from Summa, Keencut and Vivid Laminators. Finally, visitors will be able to see the evergreen Gerber Edge FX thermal printer producing a range of revenuegenerating applications.

All visitors will receive a free gift and have the chance to win an Epson 9700 aqueous printer worth £3000, whilst also having the opportunity to take advantage of a number of special promotional offers.

Since Spandex Open House events are always extremely popular, would-be delegates are urged to pre-register well in advance at www.spandex.co.uk /openhouse or by telephone on: 0800 77 26 33.

Stocksigns is a long-standing supplier of standard and bespoke signs in a wide range of materials, while Messagemaker Displays manufactures and distributes electronic display systems in the UK and Europe and is also a leading supplier of systems covering a wide range of different applications.

Instant access to Ashby

Win a trip to Japan!

In celebration of its 30th anniversary, Roland DG is inviting customers worldwide to participate in its first ever, global competition.

Designed to recognise the amazing things that Roland DG customers create every single day, the competition will reach some of the most exciting industries across the world, from signmaking to fine art, jewellery to giftware, engraving to product design, textiles to 3D prototyping and much else besides.

Gillian Montanaro, Head of Marketing, Roland DG (UK) explained: “Thirty years is a true milestone and during this time our customers have produced some of

the most unbelievable work, so we are really looking forward to sharing their creative achievements with the world."

The competition is open to all users of Roland equipment across the globe and all entries will be showcased live online where anyone, whether a Roland user or not, can vote for their favourite entry to determine the monthly People’s Choice winner.

For the major prizes, official judges will make their selection based on creativity, innovation and execution in each of the 14 regions, which represent 123 countries worldwide.

The prizes will comprise a Canon SX230

Ashby Trade Sign Supplies has launched a brand new on-line messenger facility, which enables signmakers to access one of the company’s technicians.

SH digital camera for the monthly People's choice winners; an Apple iPad2 and Roland RH200S headphones for those securing an honorable mention, an all expenses paid trip for two people to Japan next April for the UK, Ireland and Gibraltar Regional winner, and a choice of selected Roland machines for the Worldwide Grand Prize winner.

To participate in the competition, Roland customers must submit entries online before 31st December 2011.

For further information visit: www.pyramiddisplay.co.uk and For further information visit www.rolandcreativeawards.com.

Between the hours of 8.00 am and 7.00 pm, from Monday to Friday, customers will thus be able to connect directly with a trained Ashby sales advisor who will be able to provide them with in depth information on Ashby’s extensive product range and will also be able to advise on the suitability of a particular product for specific applications.

The service, which is completely free of charge, can be accessed via the Ashby Trade Sign Supplies website.

For further information visit: www.ashbytrade.net

Bruce Main, Managing Director of Stocksigns commented: “Messagemaker’s experience in the transport and highways sectors perfectly complements our own involvement in these markets. The addition of specialist knowledge and a manufacturing capability in intelligent electronic displays will enhance our existing skills and enable us to compete in new markets and extend the range of solutions we offer.”

Harry Filer, Managing Director of Messagemaker, who will continue to spearhead the development of the intelligent display business trading as Messagemaker, added: “Access to Stocksigns’ resources and its extensive customer base will provide a strong platform for business development, whilst also enabling us to compete more effectively on larger projects.”

For further information visit: www.messagemaker.co.uk and www.stocksigns.co.uk

Sign Directions October 2011 | 15

news briefing Supplier News

Signconex and Signscape merge having long established backgrounds in the visual communications sector, with Signscape emerging from the original Signfix business that was established in the 1970s and Signconex growing from the original Signco company, which was also formed in the same decade. In addition, each are respected for their customer focus and offer standard and bespoke products, as well as specialising in tailoring products to suit different applications.

Hamish Paterson (left) with Arthur Moore

Following discussions that began earlier this year, Bury-based notice board manufacturer Signconex has merged with the Bristol company Signscape Systems.

Both companies share many similarities,

Arthur Moore, Joint Managing Director of Signconex explained: “As we share the same ethos it was clear from the outset that an alliance would help us to better serve the needs of all our customers."

Hamish Paterson, Managing Director of Signscape added: “The combined

New Digital Print Innovation Centre Midlands-based wide format supplier Digital Print Innovations (DPI) will open a Digital Print Innovation Centre at its new premises in Pride Park, Derby on the 7th November.

The brand new print innovation showroom is located between Nottingham and Derby with convenient links to both the M1 and East Midlands Airport.

Focusing on wide and superwide format print devices and software, it will serve as a working showroom and training centre and, as such, will offer sign and print companies the opportunity to inspect a wide range of professional print and finishing solutions from many different manufacturers, such as hardware from Seiko, Epson, Jetrix and Esko, together with software solutions from Caldera and Onyx.

In addition, DPI will be hosting two special Open Days on 9th and 10th November to introduce the new

Sign Directions October 2011 | 16

company will continue to provide the manufacturing excellence our customers are used to, whilst also providing an exciting platform for developing many more new products and services. They will also benefit from us being more competitive in the market, whilst our new websites will extend an online shopping facility to all.”

By merging operations into one site near Bristol, Signconex and Signscape will be able to pass on the advantages that come with improved economies of scale, plus a wider range of in-house expertise. They will also be able to invest in new plant and equipment for faster production times for both standard products and bespoke fabrications.

to use their own brands for twelve months for continuity purposes, but customers of both companies will soon be able to benefit from a comprehensive combined product range, which will include signs, wayfinding systems, banner systems, poster cases, notice boards, menu cases, solar powered displays, bespoke fabrications and other information displays.

This news follows hot on the heels of Signscape's recent announcement that it has established a new facility in Cheshire to better service its customers in the north of England.

For further information www.signscape.co.uk www.signconex.co.uk

visit: or

Signscape and Signconex will continue

Snap it up at Victory

Mutoh ValueJet 1324 and 1624 printers.

Stewart Bell, D P I ’ s Managing Director said: “The new centre is the culmination of two year’s hard work and demonstrates our determination to deliver great products and service. We hope that it will also become the UK launch pad for many new products and print innovations during the coming months.”

The Digital Print Innovation Centre will be open from Monday to Saturday for pre-booked appointments and training.

For further information, to arrange a visit to the Centre, or to register for one of the two Open Days, contact DPI on Tel: 01332 228150 or email info@dpi-uk.com.

Victory Design has launched a new look website, which combines a sleeker and more contemporary aesthetic with greatly improved logistics, thus making it much easier for customers to identify the products they require and to order them online.

Whilst there is no minimum order quantity and the site can be used to order as little or as much as required, customers also have the opportunity

to take advantage of quantity discounts, in addition to the savings they can enjoy on online-only special offers. Further, delivery on all orders valued at more than £125 (excluding VAT and delivery charges), is free of charge to all UK mainland addresses.

Victory Design’s account customers are also able to use this quick and easy buying facility too.

For further information visit: www.victorydesign.co.uk

Sign Directions June 2011 | 17

news

news briefing Equipment and Materials

Ensure night time safety Window appeal With the winter just months the around corner, it is worth remembering that all new commercial goods heavy vehicles above a certain weight (3.5 tons for trailers, 7.5 tons for trucks) must now comply with the new ECE104 road safety regulation, and carry retro-reflective contour markings for improved night-time visibility in dark road conditions.

Avery Dennison Graphics and Reflective Solutions offers a portfolio of professional-grade durable, selfadhesive conspicuity tapes for contour markings that comply with ECE 104 Class C requirements, in the specified widths and colours. The range features two products employing advanced prismatic cube corner technology:

The perfect mount for twin-flute Comprising two-piece plastic clips, LAMINAID TF simply locks together through the top and bottom of a twin-flute sign, to provide secure damage-free mounting and ideal display positioning.

Due to the ever-increasing popularity of windows as a shortterm promotional medium, Print Mount Window, a new doublesided, clear polyester has been added to the range of printable films available from Seal Graphics.

Avery V-6700B conspicuity tape for rigid vehicle surfaces, offering eight-year durability; and Avery V-6750B for PVC curtain-sided vehicles, offering threeyear durability. Both are available in yellow, white and red; and the latter is supplied with integrated application tape.

Avery contour marking products are available from Avery Graphics or Reflective distributors throughout Europe.

For further information visit: www.reflectives.avery dennison.com.

Developed from 23 micron polyester, which is dimensionally stable and therefore unlikely to shrink as PVC window films often do, Print Mount window delivers bubble-free applications on glass and clear plastics and can be fixed in place by hand quickly and easily, using nothing more than a simple squeegee.

One side is coated with a permanent adhesive, while the other has a residue-free, peelable polyacrylate emulsion. A siliconised release paper protects the print-carrying,

permanent side, while the other (window side) has an embossed 110micron LDPE film.

Print Mount Window is suitable for removable window displays likely to remain in use for up to three months and will not degrade in clarity or become brittle during that lifetime.

To obtain a free sample call Tel: 01268 722 400 or for further information visit: www.sealgraphics.com.

Installed as a permanent fixture within a department store or in the aisles of shopping centres, its many customisable features make it a

valuable platform for brand promotion, and its stylish good looks ensure it is the ideal display tool for adding value to any product.

Suitable for various types of merchandise, ranging from jewellery and perfume to small electrical goods, it comprises UV-bonded printed and un-printed glass surfaces, producing an uninterrupted, refined, and high-class

display area. In addition it also features Unibox’s high security sliding door system, as well as sister company Lumenal’s, long lasting LED display lighting, thus further enhancing the visual appeal of the merchandise on display and ultimately improving its selling potential.

For further information visit: www.unibox.co.uk

The flexible link between the sign and

the tight mounting point enables it to spill wind, while multiple fixing methods facilitate attachment to any surface, such as poles, rails, chain-link, or even flat fences and walls.

tree, fence or wall, where ties cannot be used. As an alternative to cable ties, it is possible to use twist wire for strength, rubber bands for one-day events, or even cotton twine for economy.

Laminaid TF can be secured with a cable tie or by using a variety of fixings, including a screw or nail through the centre of the clip into a

For further information contact Wyzrds Co on Tel: 01 296 586498 or email: info@wyzrds.com

registration mark sensing and twoaxes correction also ensures high precision cutting of images that may have become distorted during the printing process. Since all registration marks are detected automatically, there is no need to move the sensor to the first registration mark and subsequent registration marks are automatically re-detected if a sensing error does occur.

cutting designs and dedicated software that is compatible with Windows XP, Vista 7 and MAC platforms. An easy-to-navigate user instruction manual and tutorial DVD are also supplied as part of the package.

The cutest cutter Graphtec GB has introduced a new desktop cutter that will be of special interest to the producers of small-format soft signage, pointof-sale displays and printwear and promotional products.

The customisable kiosk Unibox has launched a high-end counter island kiosk concept, developed specifically so that each unit can be designed and built to meet the unique requirements of individual retailers.

Fluted Polypropylene board, more commonly known as twinflute, is a popular choice for short term and event signage, but is notoriously difficult to mount onto a supporting upright.

However, LAMINAID TF Clips from Wyzrds of Aylesbury, offer signmakers a unique solution.

The transparent front plate has two self-penetrating spikes that are pressed through the board to lock securely into the back plate, while the back plate itself incorporates two sprung and two rigid feet for maximum grip, thus preventing the sign from slipping down or blowing round and out of vision.

A new and larger version of the popular Silhouette cutter, the Silhouette CAMEO requires only a standard USB cable linked to a PC or MAC system to facilitate cutting of printed materials as diverse as card stock, paper, vinyl, textiles and much more, up to an extended width of 12” and a depth of 10’. This will enable owners to cut edge-to-edge on a 12” x

12” sheet with an innovative and patented roller design enabling the cutter to take A4- or letter-sized sheets to maximise material usage.

The Silhouette CAMEO is extremely smooth in operation and comes complete with a host of advanced design features. Most notably, these include Graphtec’s proprietary ARMS 4.0 (Advanced Registration Mark System) that provides four-point registration rather than the traditional thus registration, three-point facilitating greater accuracy of cut, higher productivity and minimal Four-point wastage. material

Other key design features include a new type of cutting head to enable die-cutting of thicker materials, a new 10-stage micro-adjustable cutting tool that dispenses with the need to use the original cutting tips, 51 exclusive

The Silhouette CAMEO cutter has a recommended retail price of less than £300.00 (inclusive of VAT) and therefore represents an outstanding value-for-money investment.

news

news briefing Equipment and Materials

Pep up the iPhone TheMagicTouch has introduced a the for solution new personalisation and decoration of the iPhone 4, in the form of a hardwearing cover that offers protection against scratches, combined with the potential to decorate with any design, photo, or image in full colour photographic quality.

Featuring a high-grade lightweight plastic, such as that used within the

aeronautics industry, the sturdy plastic case can withstand the heat and pressure of a traditional T-shirt press, when applying the sublimation transfer for decoration and, when used in conjunction with the low-cost bespoke ‘pressing and cooling’ jigs, the whole process can be easily incorporated into any business.

packaging for presentation and counter point of sale purposes.

The cover is available in a high gloss case surface with either black or white rimmed edges, together with special

This new method of transfer decoration will increase product options in the future with the

Tips and Tricks Q

It seems that there are now specialist substrates, which are often expensive, for every conceivable application. Are there any alternatives to these costly products? I know there are stock films that have more than one use, but I wouldn’t know which ones are suitable for which applications.

Terry Sign & Print, Doncaster

A

Stock films can be grouped into three categories: monomeric, polymeric and cast films. Monomeric film often offers the ideal solution for high volume runs with a focus on keeping costs down. These substrates offer a matte or glossy finish, various levels of thickness and

Sign Directions October 2011 | | 20

imminent launch of the iPhone5, iPad3 and other similar high-tech products.

For further information visit: themagictouch.co.uk

In the latest of its series of advice columns, Fujifilm’s Euromedia experts investigate the various applications that can be produced using cost-effective stock films rather than specialist substrates.

permanent or removable and transparent or grey adhesives - the choice is yours.

However, even with monomeric films, users should factor in quality differences.

Using lower gauge films could lead to stock distortion, which can impact on the print quality. And, choose your adhesive carefully: films with repositionable adhesives are more easily wrapped and pasted. Initially, these adhesives show lower adhesive strength, which enables film repositioning. However, prints on monomeric films should not be expected to last beyond two years and these types of film are most likely to shrink.

Polymeric films are generally of higher quality, exhibit very little shrinkage, last up to five years and can be adhered easily to slightly curved surfaces, such as vehicle part wraps and perimeter advertising. At the same time, the quality of prints on polymeric films normally exceeds that of other materials and they can be printed at much higher speeds than monomeric media. If these films are based on the latest

‘honeycomb’ technology, they can be adhered even more readily, as any trapped air can easily be removed with a squeegee. Though this type of film is slightly more expensive, considerable time saving when adhering it offsets the higher price.

monomeric laminates; for polymeric films, polymeric laminates, and for cast films only use cast laminates.

This way you’re playing it safe, making sure that film and laminate display the same level of shrinkage, which is the one sure way of minimising quality problems.

Last but not least are cast films.

These are high-quality substrates for vehicle wraps and are ideal for use on difficult and demanding surfaces with acutely curved areas, such as seams and rivets. However, regardless of the quality of the cast film, when working on seamed surfaces it is imperative to heed recommendations regarding surface and ambient temperatures if you’re to apply them successfully.

In addition, films and laminates should always be sourced from the same manufacturer so you can safely assume that the products complement each other perfectly.

Should there be cause for complaint, you are in a much stronger position, as the supplier of laminates cannot pass on responsibility to the manufacturer of the films and vice versa.

Also, different laminates need to be used with the different films: for monomeric films, always use

For further information on the Euromedia range of products visit: www.euromedia.eu.com

Sign Directions Dec/Jan 11 | 21

competition

Team up with 3M and NASCAR 3M is offering UK vehicle wrappers and sign manufacturers the chance to win an all expensespaid trip to the NASCAR (National Association for Stock Car Auto Racing) Sprint Cup Series race in Florida, which takes place in February 2012. the qualifying 3M cast films for vehicle wrapping and general signage applications. Redemption codes are obtained once qualifying products have been purchased from either of 3M’s primary trade suppliers, William Smith and Spandex.

This is the top prize in the 3M Commercial Graphics’ Wrap and Win campaign with NASCAR. Via the 3M Wrap and Win micro site, vehicle wrappers can redeem their unique reference codes to be entered in the competition draw to win a galaxy of prizes, including the trip for two to Florida in February 2012. Lucky winners will also receive tickets to watch a NASCAR Sprint Cup Series Race, stay at top-class

accommodation and gain exclusive NASCAR VIP access. Up until 31st December, three winners will also be drawn to win £100 in vouchers for their business that can be spent in over 40,000 outlets.

The campaign micro site guides entrants through the promotion, which is open to purchasers of 3M Commercial Graphics’ materials and a product information section lists all of

A Facebook page has also been set up, thus enabling entrants to follow what 3M and NASCAR are doing, to share comments and ideas and to browse the latest image and video uploads from NASCAR and the vehicle wrapping community.

NASCAR is one of the most viewed professional sports in terms of television ratings in the US and 3M has sponsored NASCAR for over 10 years. It sponsors the Roush Fenway motor sports team, the Number 16 car and the 3M-contracted driver Greg Biffle. However, its involvement extends further than just sponsorship. The

majority of NASCAR Sprint Cup cars feature a 3M logo on the front wing, indicating use of 3M Controltac Graphic Film Series 180 that is a preferred product due to its reliable performance under the most demanding conditions, its ease and speed of application and expert finish, core characteristics mirrored by the NASCAR racing team and its awardwinning Pitbulls’ crew.

For further information visit the campaign micro site at www.3Mwrapandwin.co.uk or the Facebook page http://www. facebook. com/3MGraphicsUK

Wrap Your Curves As the concept of vehicle in grown has wrapping popularity, so have the number of available products, to the extent that it is often difficult to distinguish between what is a potentially good, or a below par vehicle wrapping solution. The good news, however, is that 3M has come up with a web resource that will provide all the right answers.

The new online facility ensures that the correct 3M vehicle wrapping solution can quickly be identified and includes clearer and more precise search tools to locate authorised 3M vehicle wrapping specialists at both a national and local level, as well as

Sign Directions October 2011 | 22

offering upgraded web-marketing tools for members, opportunities for vehicle wrapping specialists to showcase their work and an improved user experience inviting customer enquiries.

Marketing Manager at 3M Commercial Graphics, Kim Brewer explained: “The new site uses the latest techniques to maximise sales opportunities for our network members. They will now be able to upload images of their work, present success stories that appeal to target customer profiles and use the dedicated YouTube page to motivate customers to take the next step and make contact.”

The

web

link

www.wrapyour

curves.co.uk supports 3M’S Local Vehicle Wrapper (LVW) network of specialists throughout the UK, which was first established in 2009 and now connects vehicle owners and businesses with more than 70 trusted specialists. The site, which aims to become the definitive source of information on vehicle wrapping technology provides all of the necessary know-how for all kinds of large from owners, vehicle commercial fleet operators to selfemployed trades people and private car owners. Through an enhanced end user journey and experience, visitors can browse an image gallery, watch videos, read case studies, post queries and locate vehicle-wrapping outlets via a postcode search facility.

Membership of the 3M Local Vehicle Wrapper network reassures customers that all of the components used to produce the vehicle graphics have been designed and tested for optimal and durability performance, functionality. Kim Brewer added: “By adding highly skilled and extensively trained specialists to the network, 3M is ensuring that access to its highperformance and warranted vehicle wrapping products is readily available, with zero failure and a fast turnaround.”

For further information on all 3M vehicle wrapping and general signage and graphics solutions, www.3M.co.uk/ visit graphicsolutions

Sign Directions May 2011 | 23

eco watch

Join the EcoPrint Europe gang!

A new print industry event, EcoPrint, dedicated to sustainable print production in retail, interiors, POP and packaging has been launched by exhibition organisr FM Brooks part of the Mack Brooks Exhibitions Group, and headed up by Frazer Chesterman and Marcus Timson, formerly of FESPA. The first EcoPrint Europe, which will be held in Berlin on 26th -27th September 2012, aims to draw together a community of leaders, innovators and early adopters who see the true value of sustainable print production, and to move the industry forward by enabling sign and print companies to improve the performance, profit and sustainable future of their businesses.

Frazer Chesterman, Director, FM Brooks, explained: “Most importantly, EcoPrint is an event that focuses on good, sustainable business. We believe that true sustainability is a result of the focus on efficiency, the reduction of waste, implementation of effective process management and a committed, dynamic sales and marketing campaign. Our research suggests that increased profit and competitive advantage can result from a strategic investment in improving your

business’s sustainable practices.”

Frazer Chesterma (left) and Marcus Timson

He continues: “Perhaps the greatest misconception is that ‘going green’ is not commercially viable. However, in many cases, the opposite is actually true and sign and print companies are missing out on an important and profitable new revenue stream if they don’t engage with opportunities in the eco space. EcoPrint is as much about economics as ecology, because sustainable businesses are in a far better position to embrace sustainable resources.

“EcoPrint’s unique focus will assist the industry to dispel these misconceptions and myths, in the eyes of printers, brands and the consumer.”

Marcus Timson, Director, FM Brooks, added : “We believe that the retail, point of purchase and packaging sectors are leading the change because this is where the consumer comes into direct contact with a product before any purchase is made. Many brands are in the process of aligning their supply chains to meet their carbon neutral pledges in time for 2015 and 2020 and will expect their suppliers to fall into step. But there are also a number of other forces impacting on sign and print companies too, including

consumer demand, brand and retailer CSR pledges, ‘Greenwash’ and the need to comply with new legislation, which is why EcoPrint is fully committed to providing guidance, advice, innovation and inspiration and access to a focused community of users who will be receptive to innovative products and practices.”

EcoPrint’s ‘Are you ready?’ launch campaign began with an inaugural steering group committee meeting that involved the participation of over 50 of the industry’s leading manufacturers and key influencers who came together to work with FM Brooks to refine the concept and agree the

The perfect pop-up Visitors to this year’s London Design Festival were impressed by a pop up shop, made entirely from Dufaylite’s Ultraboard, which was used to sell souvenirs from the Design Museum Shop to the public at Tent London, one of the largest design trade shows that took place during the festival.

Called the ‘ShedShop’, due to the fact that it is styled in the symbolic shed shape, it is the creation of London based designer Shell Thomas. Measuring 1200mm wide x2400mm high, the shop

Sign Directions October 2011 | 24

included the variety of storage solutions necessary to showcase a range of books, homewares, prints and postcards created by young up-and-coming designers.

Shell Thomas commented: “Once we’d agreed on the Design Museum’s requirements, it was obvious that UltraBoard was the logical material choice. It’s super-light, 100 percent recyclable and extremely versatile.

What’s more, its usage meant that the shop was completely portable so that it could literally ‘pop-up’ anywhere it was required.”

For further information visit: www.dufaylite.com

format for the event.

Outlining the ethos that underlines this ‘meeting of minds’ Marcus Timson concluded: “Perhaps most importantly of all, EcoPrint is about creating a new community and getting everyone interested in sustainability involved.

Thus we are inviting the participation of everyone from throughout the supply chain and the global print industry to engage with us in this venture so that together we can create an event that makes a positive difference to the sign and print sectors.”

For further information visit: www.ecoprintshow.com.

special feature - lighting

What’s in a name?

Although Amari’s Specialist Neon Supplies, or SNS, as it was affectionately known, has now become Vink Lighting Solutions, the company is eager to reassure its customers that the only changes they will experience are positive ones. Val Hirst reports

According to David Foreman, who first joined SNS in Jan 2006 and is now Manager of Vink Lighting Solutions, the companyhas proved to be entirely successful. He says: “Amari’s ethos is to treat each of the businesses trading under its umbrella as a separate entity, whilst also providing them with the financial backing and support they need to further develop and enhance both their product offering and service. What this actually means in practice, is that every individual Amari business has the complete freedom to serve its customers in the way it sees fit, taking into account both their operational and geographical idiosyncrasies, whilst also having the financial clout and security that comes with operating as part of a much larger group.”

Sign DirectionsAug / Sept 2011 | 26

established in Budapest, which will also service Bratislava, Bruno and Vienna, this business is extremely well placed to capitalise on the demand from the ever burgeoning eastern European market.

As he points out: “New lens technology improves the way the light is managed and which means that fewer modules are required to provide a desirable level of illumination. Added to that, greater product flexibility also enables signmakers to tailor the amount of LEDs used to suit the individual demands of specific applications. For example, a sign located in a brightly lit indoor shopping mall would probably need more modules than a similar sign located outdoors.”

Certainly, nowadays it seems that all sign and display companies, no matter wherever they are based, are equally keen to take advantage of the latest LED sources of illumination.

He agrees though, that skilled help is often required to ensure that the optimum brightness/cost equation is successfully achieved and believes that this is where Vink Lighting Solutions

The Vink HQ at Heist-op-den-Berg, Belgium

The Technical Sales Team with Jamie Bonser in the centre

When Specialist Neon Supplies was originally opened by Amari Plastics in 2002 it quickly became an acknowledged market leader in its field, with a comprehensive range of lighting products that complemented Amari’s formidable materials portfolio.

traditional lighting, with most LEDs offering a guaranteed 50,000 hours of illumination.

He continues: “In our case, it has given us the wherewithal to combine our technical expertise with a wide selection of premium brands and to be able to contribute to the R and D required to continue to create the best possible solutions for our customers,” Why then, has the former SNS now changed its name to Vink, rather than Amari?

David explains that a name change has been on the cards for some time, as nowadays, the company dispenses very little in the way of neon lighting, although it is something it can provide if and when required, but he goes on to add that the new name is really a logical result of Amari’s acquisition of Vink Plastics in 2008.

He says: “Although it isn’t a particularly well-known name in the UK, Vink, which was actually a bigger company than Amari at the time of its acquisition, is a well-established and successful brand throughout mainland Europe, where it supplies semi-finished

plastics to both the construction and sign and display sectors and is market leader. Once Amari had decided to further extend the scope of the lighting division throughout Europe, it seemed only sensible to take full advantage of a familiar name that is already widely recognised and respected.”

David confides that he has been very impressed by many facets of Vink Plastic’s modus operandi, which, he feels, can be usefully adopted by Vink Lighting Solutions. He says: “Vink has really perfected the art of providing products with a high level of finish that offer added value to its customers and this has encouraged us to examine how we can further refine our product portfolio to help our customers realise maximum profits too.”

And, in the same way that David and his team have found much to admire and inspire them at Vink Plastics, they, in turn, are sharing their own expert knowledge with their new colleagues at Vink’s offices in Heist-op-den-Berg, Belgium, which will become the headquarters of the Benelux lighting operation and serve sign and display companies operating within the low countries. A further Vink Lighting Solutions outpost has been

David continues: “There is no doubt, that with the increasing interest in green issues generally, and the desire of most businesses to reduce their running costs wherever possible, LED lighting is rapidly becoming the number one option, when installing new signs and displays. This is particularly the case now that LEDs can be satisfactorily used to illuminate even the large flexible face signs found on the out of town retail parks.”

He goes on to say that whereas, previously, the argument for LEDs has centred around their energy conservation and low maintenance characteristics, recent developments mean that they are now also rapidly becoming the best and most effective light source too, as well as, in some instances, a cheaper option than more

can really score. “We recognise that many of our customers appreciate the technical help that we can offer when devising a complex scheme, but equally, we can also provide them with all of the relevant information they need to persuade their clients that it is often worth investing a little more money at the outset, in order to realise substantial savings, in terms of reduced running costs and maintenance in the longer term.”

This level of advice is, believes David, often best proffered on a face to face basis and in order to properly accommodate this, Vink Lighting Solutions UK has appointed two new technical sales people who will work under the leadership of UK Technical Sales Manager Jamie Bonser. Cathy Hyslop, who previously worked for the revered signmaker Wood & Wood, is

now covering the north of the country, whilst Michael Lewis, who gained signmaking experience at Signs Express (Milton Keynes), will look after sign and display companies in the south.

fact that Vink only works with tried and trusted companies, such as Osram or GE Lighting Solutions, who have recently introduced its next generation of TETRA LEDs, which are designed to offer signmakers maximum versatility.

This partnership approach is, David feels, a crucial component of the service the company has to offer. He says: “What we are aiming for are solutions that will be appropriate, consistently reliable and energy efficient - these days, cost per solution really is the new metric.”

He concludes: “Lighting is entering an even more innovative era, with improved aesthetics and affordability.

We are very excited to be at the forefront of it and to be in a position where we can really help to educate the market about the advantages of all of the new possibilities as they become available.”

This is certainly a USP that can’t be replicated by the company’s competitors in the Far East. Ruefully accepting that the lighting sector, as with other areas of the sign and display industry, is being flooded with cheap imports, David is keen to underline the

For further information visit: www.vinklightingsolutions.com

The next generation The new GE Tetra range comprises four flexible LED options, Tetra miniMax, Tetra Max, Max High Output and Tetra Power Max, all of which have been designed to suit the needs of different-sized boxes and channel letters.

Tetra miniMAX, which is designed for use with small channel letters as shallow as 38mm in depth, is a lighting solution that provides outstanding uniformity using fewer modules, thus saving on both installation and material costs.

In common with its stablemates, Tetra Max and Tetra PowerMAX, it uses

OptiLens technology to maximise LED performance by capturing otherwise wasted light and redirecting it towards the illuminated surface. In Tetra miniMAX it stretches stroke spacing to 228mm in a 101mm channel letter, without compromising uniformity. As well as reducing the amount of modules required to effectively illuminate each sign, OptiLens also helps to protect the LED against damage from moisture, humidity, and corrosion.

Tetra Max is designed for use with medium channel letters with a depth of up to 102mm and a height of up to one metre. It stretches stroke spacing

to an impressive 279mm in a 127mm depth channel letter, thus enabling users to halve the number of modules required without sacrificing uniformity.

For applications that require a higher level of brightness, signmakers can also select a new, high lumen version, Tetra MAX High Output, which is 53 percent brighter than newTetra MAX. Both versions of Tetra MAX share the same layout instructions, thus reducing installation and preparatory work.

letters, 102mm in depth and over one metre in height, also stretches stroke spacing to 279mm in a 127mm depth channel letter, without sacrificing uniformity.

Finally, Tetra PowerMAX, which is designed for use in large channel

For further information visit: www.vinklightingsolutions.com

Sign Directions October 2011 | 27

special feature - lighting

LED rules at Robert Horne Major sign and graphics materials supplier, Robert Horne has just released a dedicated brochure on the LED solutions it offers from a number of marketleading manufacturers.

LED lighting continues to be a preferred lighting technology, based on a number of distinct advantages over fluorescent and other forms of conventional lighting solutions. The most important of these is the potential for reducing power consumption by as much as 85 percent, with a commensurate reduction in C02 emissions, to enable users to meet environmental targets more effectively.

Furthermore, LED lighting modules are solid-state and mercury-free devices that are easier to install, recycle and maintain (there are no filaments or glass tubes to break) and, unlike fluorescent alternatives,

Lighting 24/7 Two recent projects confirmed the outstanding reliability, costeffectiveness and energy-saving potential of the LED technology provided by Bright Green Technology.

no annoying hum or flicker during operation.

The range of LED solutions featured in the brochure includes modules, tubes and sheets from well-known brands, such as SloanLED, LED Light Sheet, Bright Green Technology and RHG LED T8 Green Tube. Highlights of the range include the Sloan V180 and V Series, which are ideally suited to applications involving shallow, small and narrow halo-lit signs and that offer outstanding illumination and halo effects. The SloanLED Value Line Series is based on the same proven Sloan design and technology model, whilst providing a more economical lighting solution with no compromise on quality and reliability. For applications requiring a greater colour input, the SloanLED ColorLINE and SloanLED FlexBRITE, reputedly the world’s first completely flexible LED tubing series

add a stunning neon-like and brightness dimension.

THE RHG LED T8 Green Tube Series is an energy-efficient LED light tube in the popular T8 format that fits into the existing linear fluorescent tube socket, thus enabling the user to benefit from power savings of up to 75 percent. The tube is designed for a host of lighting applications in the retail, commercial and domestic markets.

LED Light Sheet is a highly innovative lighting solution with a distinctive super-slim profile that can be used to create a panel of evenly distributed light. The sheet is easy to install and can be cut into different shapes and sizes to provide bespoke lighting solutions with little or no maintenance and superb illumination.

For further information visit: www.roberthorne.co.uk

New luxury illuminated letters from Applelec Based on the same technology behind this company’s widely specified LED Light Sheet, the new luxury range of LEDpowered sign letters claims a more robust and aesthetically appealing alternative illuminated letter.

The range offers a choice of illumination effects via 10 distinctive designs, including face, halo, side and key line as individual models, or in combination. The embedded LED modules are available in cool or warm white, red, green, yellow, orange, blue and RGB (colour changing) options Standard or bespoke fonts and

Sign Directions October 2011 | 28

unique logo shapes can be created within a size range of 100-1000mm. Optional finishes to the letters include painting, applied vinyl and the application of flat-cut metal letter faces.

The acrylic depth is in increments of 10, 20 and 30mm, with depths of 23 and 33mm available on some profiles. Contingent upon the required illumination, the models are supplied with a stroke width of 12 or 14mm. They can be purchased individually, or mounted onto full fascia signs by Applelec.

For brands requiring sustainable options, construction of the luxury range allows for the renewal of the embedded LED modules once

When the Subway fast food outlet needed to sign its most recent site in Ross-on-Wye, it turned to NIS Signs in Leicester to provide its instantly recognisable branding. Part of the brief was to provide illumination for the site’s internal and external (including totem) signs via a proven low-energy and zero maintenance source. The chosen LED-based backlighting solution, approved by Subway’s U.S. building control, following a series of tests, was Bright Green Matrix, manufactured by Bright Green Technology.

The system is supplied in six standard sizes (300 - 1800mm) to replicate the most common tube sizes. The LED modules typically use 80 percent less power than conventional fluorescent tubes, require virtually zero maintenance and ensure that this client’s branding looks eye-catchingly bright 24/7.

In a second, similarly prestigious project, the requirement was to provide illumination for the bar and drinks shelving installed in a new catering and leisure facility at Goodwood Racecourse in West Sussex.

Bright Green Technology had only 10 days in which to produce and deliver the LED backlit panels in time for the

week long Glorious Festival in July.

Goodwood

The top and front of the bar were illuminated along the entire 14-metre length, with an additional 10 metrelong drinks display unit at the back of the bar also being illuminated. Bright Green Light Panel was supplied as 30 individual units overlaid with frosted glass vinyl. All of the panels were installed with the Bright Green Control dimming system, enabling a 0-100 per cent brightness adjustment facility from a single point.

Bright Green Light Panel uses LED edge-lighting technology to evenly illuminate acrylic sheet. The lowenergy panels are slim, easy to install and ideal for incorporation into graphic displays, light walls and associated architectural features.

For further information visit: www.brightgreentechnology.com

their life cycle has been exhausted.

For further information visit: www.applelecsign.co.uk

Sign Directions October 2011 | 29

special feature - lighting

Triple echo at Universal A choice of three primary lighting solutions, complemented by a range of both flexible and acrylic-faced light boxes, is available from Universal Aluminium Systems.

The products are supplied either as complete fabricated systems or in component form for on-site assembly in a choice of RAL and/or BS colours.

Ideal for the top-illumination of signs, posters and displays, the 70mm-deep SLIMLIGHT trough lighting system features LED modules as a more energy-efficient alternative to standard T5 fluorescent tubes.

As a consequence, and due to the presence of electronic ballasts, energy savings of up to 30 percent are possible.

Sleek and compact in appearance, the system incorporates a highfrequency gear tray and polished

mirror-finish reflectors to create instant and evenly dispersed brilliant light. It can be used in lengths of up to 30 metres and is supplied with multi-positional fixing brackets to enable wallmounted installations.

The complementary UNILIGHT solution can be used for the topillumination of signs and displays, as well as providing a lighting capability in an upward direction for interior sign and display applications, such as those featured at exhibitions. Polished mirror-finish reflectors similarly enhance illumination, while adjustable fixing brackets accommodate either wall- or ceiling-mounted installations.

performance LED modules as an alternative to conventional fluorescent tubes, provides brilliant and evenly distributed light enhanced by the presence of polished mirror-finish reflectors and, like the SLIMLIGHT system, will enable a significant 30 percent saving in energy consumption.

The UNILIGHT SLIM trough-lighting system is, as the name implies, a slimmer version of the standard UNILIGHT solution at just 70mm wide. It incorporates high-

Supplied with a choice of five different gear trays to suit a wide range of applications and multiple fixing brackets to accommodate both horizontal and vertical

mounted installations, the system can be supplied in single-section lengths of 582 up to 5922mm and can be joined to produce lengths of up to 30m. SLIMLIGHT will provide a depth of illumination of up to 1.5m.

All of the systems are supported by Universal’s BS 9001 quality assurance accreditation.

For further information visit: w w w . u n i v e r s a l aluminium.co.uk

Overhead lighting solution from Nova

With a width of just 80mm, the new Novatube overhead lighting solution from Nova Aluminium Systems has the ability to accommodate both LED modules and fluorescent tubes.

The system incorporates a simple adjustment facility to enable five definite tilt positions, a wall bracket to

Sign Directions October 2011 | 30

facilitate both horizontal and vertical fixing and a telescopic option that enables the arm to extend up to 50mm, in order to accommodate installation on uneven surfaces. The system is supplemented by Nova’s Novabeam option.

For further information visit: www.nova-aluminium.com

Sign Directions October 2011 | 31

sign box feature

get

Enlightened! with just one quick swipe of our NFC enabled mobiles. Indeed, that day may already have dawned, with market research company, Strategy Analytics, forecasting that worldwide, we will be spending over $36 billion on mobile phone-based contactless payments this year alone. In addition, McDonalds have already installed 1200 NFC readers in its UK outlets, whilst Pret A Manger, Little Chef and The National Trust are also trialling the technology.

Signbox is the award-winning signmaker whose name has become synonymous with outstanding architectural signage installations. Now, its portfolio of visual communication solutions has been further enhanced with the introduction of a brand new concept, which gives a whole new slant on digital signage. Val Hirst reports The Signbox Headquarters in Egham, Surrey is one of those ‘too cool for school’ buildings that, on first glance, doesn’t have any visible means of entry.

However, a slightly closer inspection reveals a discreet exterior sign and an elegant reception area, showcasing various examples of the ultra sleek signage and display solutions in which Signbox specialises, and which, rather than distracting from the inherent architectural detail of a building, actually underlines it, by providing a complementary splash of colour or texture.

Managing Director Mark Bartlett, who together with Matthew Wilkins, first established Signbox 26 years ago, believes that the definition of good signage is the successful combination of both form and function, something he feels is only really achieved when the best and most appropriate materials are allied to the requisite level of engineering expertise. To this end, Signbox has been responsible for designing and marketing a wide range of sign and display systems, such as Signkit, a system of precision engineered components that can be used in conjunction with a wide variety of different materials, the majestic Stealth range of exterior signs and the innovative Marcal range of conceptual signposting. These, coupled with the

Sign Directions October 2011 | 32

company’s ability to craft bespoke signage, such as that which now graces Northern Trusts European headquarters in Londons Canary Wharf, (see overleaf) provides it with a pedigree that is both revered and envied throughout the industry.

So with this level of expertise at its fingertips, plus a penchant for pushing the signing boundaries, its not surprising that the latest Signbox venture marries the company’s trademark stylishness with the very latest Internet-based communication methods.

This latest development comes in the form of Enlighten, a smart poster system that features Near Field Communication technology, or, as it will soon become known, NFC. Launched at the end of September at the Saatchi Gallery in Chelsea, Enlighten is the result of eighteenmonth collaboration between Signbox and Avery Dennison RFID. Powered by Avery Dennison RFID N-Zone Near Field Communications tags, Enlighten truly represents the signage of the future.

Perhaps the easiest way to describe NFC is to liken it to a more streamlined and sophisticated version of the current Quick Response (QR) codes that are now often found on printed

advertisements, outdoor billboards and even vehicle liveries. By using a smartphone to photograph and scan a QR code, it is possible to gain access to the advertisers website, without keying in their URL and thus, to gain further information on their products and/or services.

NFC, however, goes one step further. In a nutshell it is a new short-range, standards-based wireless connectivity technology, which uses magnetic field induction to enable communication between electronic devices in close proximity. Based on RFID technology, NFC provides a medium for the identification protocols that validate secure data transfer. So, when an NFC enabled mobile phone and, according to Mark Bartlett, all future versions of smartphones will be NFC enabled from 2012 onwards is simply swiped over the NFC tag that is embedded within the smart poster, data can be instantly transferred straight to a mobile handset.

The Enlighten smart posters themselves, are, as you would imagine, as sleek as everything else in the Signbox portfolio. Just 20mm thick, they use energy efficient LEDs to provide back-lit illumination and feature an edge-to edge acrylic face that looks and feels just like glass.

Available in anything from A5 to A1 size formats, the smart poster offers a warranted lifespan of 50,000 hours and has either a black or white standard mount that can be tailored to match any corporate colour. Although initially designed for internal use, a weatherproof, outdoor version will also be available shortly.

But what will this mean for the sign and display sectors? And will sign and display companies feel comfortable purchasing Enlighten from a company that is, in essence a competitor?

But by far the most intriguing aspect of the sign, is, of course the NFC tag, which opens up a whole new world of possibilities, when used in conjunction with advertising signs, promotional posters, retail displays and even wayfinding signage.

Take for example the smart poster being used within a retail environment to promote a particular brand of jeans.

By simply swiping their mobile over the NFC tag, potential shoppers can find all of the information they need with regard to styles, prices, and sizing, whilst also learning all about special promotional offers or reward discounts that are available when they conduct their business at a specific store or concession. In turn, the retailer is provided with invaluable data on the amount of swipes each poster receives, enabling it to assess how effective the

overall advertising campaign is, and also, which poster sites are attracting the greatest amount of interest and traffic.

In the context of wayfinding, anyone entering a public building will be able to swipe their smartphone over the smart poster at the entrance to access a detailed layout plan, as well as information on all of the companies, facilities and/or attractions, housed within it. Matthew Wilkins confirms: All a visitor, customer or passer-by needs

to do is place their smartphone over the NFC symbol in the centre of the poster for data to be instantly transferred to their mobile phone this could be a website address, ticket, voucher, promotional offer or a whole range of other information!

It is predicted that at some stage in the not too distant future, we will be using NFC to buy tickets for transport, theatres, club membership and indeed for all of the hundred and one other things that we already purchase online,

Fully aware of its position as a sign company that deals directly with endusers, Signbox has appointed Applelec Sign Components to supply Enlighten to the trade. Mark Bartlett explains: We are anticipating a strong response from other signmakers wishing to use this technology, but can understand that they would have a certain amount of reticence if they had to deal direct with us. Applelec however, is already a wellestablished and trusted trade supplier that offers a wide portfolio of sign and lighting systems. Happily, it also has the capacity and expertise required to properly acquaint signmakers with all of the technical aspects and practical installation techniques that they will require to be able to present Enlighten as a useful and viable signage solution to their customers.

Applelec will soon be releasing more information on how it intends to promote Enlighten to the industry.

But as exciting as Enlighten is, Signbox continues to refine and hone its portfolio in other areas too. It has recently scored another first, having become the first UK company to invest in Durst’s new flatbed printer, the Omega 1, an acquisition that has also necessitated the further expansion of its in-house production facility. Not surprisingly, the Omega 1 is remarkable for its ability to print fine art quality at high volume, onto a wide range of materials, such as metal, glass and wood, as well as the more traditional sign materials of acrylic and composite boards, which means that Signbox will be able to output the high quality print that it insists on, whilst also running at highly productive speeds.

Mark Bartlett sums up by confiding that if he has an ambition for the company for the next 25 years its that it carries on producing eye-pleasing and attractive signage that uses all of the modern manufacturing methods and technological enhancements available to impart the necessary information, while blending seamlessly with its surroundings.

He says: There is of course, always the desire to produce something that is very contemporary, but I think that we almost gain more satisfaction when we can simply change some elements of one of our pre-existing projects, as with the signage we originally produced for 99 Bishopsgate in 1995. We retained the original rod directory system but replaced the glass and graphics to bring it right up to date. Not only is this a more sustainable way of working, it also offers the reassurance that good basic design concept continues to pay for itself over the longer period.

For further information on Signbox visit: www.signbox.co.uk For more information on Enlighten visit: www.smartposter.co.uk

Sign Directions October 2011 | 33

cover story

When Signbox was commissioned to provide the main corporate identity signage for Northern Trusts European headquarters in London’s Canary Wharf, it knew that it was taking on a complex and challenging project. However, it didn’t expect that it would be installing the sign during the worst weeks of winter’s arctic chill. Val Hirst reports Looking at Northern Trust’s landmark sign, which is positioned at the top of the company’s European HQ, at a height of 62 metres, there is little to indicate the frantic work that went on behind the scenes. In common with all the best signs, its huge, individually fabricated stainless steel letters and complementary logo icon are so perfectly in keeping with the buildings imposing steel and glass face, that it seems as if they have been there forever.

But Mark Bartlett, MD of Signbox reveals that as the principal contractor for the project, Signbox had the tricky problem of devising a way to secure the sign. He says: Not only was there very limited scope to fix the letters, we had to design a whole special supporting structure that ensured the sign was completely safe, whilst not detracting in any way from the integrity of the building. Added to that, the letters had to be illuminated with twin circuits of LEDs that are controlled via photocells and a timer, which further added to the complexity of the work.

But even worse was to come.

Installation of the stainless steelwork commenced during the New Year break, but in order to minimise disruption to office staff working at Canary Wharf, work was limited to weekends only and the weather did its worst, with snow and ice further hampering the installation team.

Working at height in freezing conditions, is no-one’s idea of fun, but the project was duly completed within the desired timeline and Blackburn & Co, the project

Sign Directions October 2011 | 34

management company in charge of the site, was both relieved and pleased that all was accomplished as planned, while Northern Trust was delighted with the final result; a sign which is now clearly visible on the Dockland skyline and serves as a most useful advertisement for its services.

For further information visit: www.signbox.co.uk

Sign Directions October 2011 | 35

information

Performance assured Adhesive is probably the last thing on your mind when you’re selecting media and materials for digital print and applied graphics, but it’s all that stands between a successful job and its failure. Mark Godden reports on new adhesive developments from Metamark.

Innovation in the field of adhesive technologies happens at the molecular level in laboratory apparatus under the scrutiny of white-coated scientists and chemists. It involves complex chemistry and physical performance measures, both described in a language few understand. What results though, is a range of practical benefits with truly profound implications. It results in materials that not only do more, but also do it more reliably, are much easier to work with and which genuinely boost productivity and save money Perhaps understandably, adhesives don’t get discussed much and are rather taken for granted. Metamark, however has, as a planned component of its continuous innovation and product improvement strategy, introduced a range of novel developments in the field, which are said to have resulted in notable product advances. The new adhesive system that underpins these advances, is known as Metamark Apex.

According to Metamark’s Chairman, Mark Bateson, Apex, like most innovations, was born out of need. He

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A fully cross-linked single component formulation forms the product’s DNA, and produces benefits beyond classleading repositioning ability. A raft of testing underpins the development.

says: “Users of Metamark SignVinyl and Digital Media expect the products to bond reliably to a wide range of surfaces, which means that a strong bond must be established, one that resists all of the conditions applied graphics meet in the hard lives they may lead. However, if the product was to deliver that bond the very moment it first contacted the application surface, it would be well nigh impossible to reposition it and very difficult to apply.”

Mark Bateson continues, “There must be a period during application where an initial and lower bond strength facilitates repositioning without damaging the application material.

That presents a challenge, especially since there is a strong preference for soft-handle materials and that implies a low initial bond is required.”

Metamark’s media and materials have always demonstrated a useful degree of tolerance to repositioning, but the Apex system widens the application envelope even further. The initial bond is man enough to fully deliver the degree of primary adhesion needed, but it’s a bond with a noticeably different quality and one that was commented upon during development and testing. It allows the product to be removed without introducing excessive elongation into the face film, and then be repositioned with a degree of tack that remains unchanged by the repositioning experience.

This degree of flexibility will be welcomed by anyone taking tentative first steps into applying graphics onto complex vehicle surfaces and it will deliver productivity benefits to those used to fighting with materials to get

them to fit over compound curves and other challenging application surfaces.

According to Metamark, application bond strength builds over a period of some hours after the final squeegee stroke and, in the words of Mark Bateson it ”becomes the best bond we’ve ever accomplished!”

The accomplishment of controlled adhesion that characterises the Apex concept was won via some landmark developments in adhesives chemistry.

Quantative improvements also characterise Metamark’s Apex advance.

In taking a representative profile of application surfaces from the truly inert, via the reactive and into the sphere of apolar, or low energy articles, the Apex system produces measurable adhesion improvements on all of them. The returns are obviously bigger on some surfaces than others, low-energy plastics being among the smaller, but automotive topcoats are amongst the most improved.

“We’re absolutely delighted with the performance Apex delivers on vehicle application surfaces,” confirms Mark Bateson. “We’ve managed to accomplish a better bond, which, in turn, means more reliable application, less shrinkage and, in short, applied graphics that look better and perform longer. Apex is what today’s high performance polymeric films and digital

applications were made for. And it works brilliantly on inert surfaces like glass too.”

Metamark is confident that its customers will notice the benefits of Apex during the most challenging of application jobs and that they’ll appreciate the fact improvements seem to be delivered across the whole application spectrum. With the novel chemistry making a molecular level and intimate bond, reliability is, as the Apex logo testifies, ‘assured.’ But its talents are by no means exhausted yet.

Another need that’s well documented in Metamark’s Apex development plan is concerned with the removal of the applied graphic. Building the ultimate bond is a destination in itself, building the ultimate bond that facilitates removal is another.

Cohesion is as critical as adhesion.

An increasing percentage of digital output, in particular, is destined for promoting something during a shortlived advertising season and often upon

with the end-to-end improvements in performance Apex delivers, Metamark has also pushed the environmental agenda in the right direction. Even the IBC one-tonne containers used to move the adhesive from storage to the coater head are reusable.

a piece of valuable advertising estate, such as a bus. The graphic then, must not only be easy to apply and adhere reliably, it must remove easily, without a trace, leaving a clean surface for the follow-on campaign. Apex puts ticks in these boxes too. The product removes entirely, which means that the face film and adhesive remove as one, leaving just a clean, application-ready surface.

It sounds as if Metamark has put everything it knows into Apex but the company also has a word or two to say about what it left out. The evolved chemistry that is Apex exists minus certain co-solvents that are now replaced with more environmentally responsible components. So, in tandem

Apex will be introduced on a rolling basis and as most Metamark products are destined to feature the new adhesive, it may already be on a roll of Metamark material on your shelves.

Productivity and performance benefits are something normally discussed in the context of hardware developments.

Metamark though has, through a process of steadily evolving improvement and a strategy centred on technical leadership, brought materials and media into the fold. It may not be the most glamorous or obvious element involved in the production of graphics, but adhesive is possibly the most critical to overall performance.

For further information www.metamark.co.uk

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Sign Directions October 2011 | 37

digital news

Get creative with Fujifilm

GPT to supply Wasatch Graphic Printing Technologies (GPT) has added the Wasatch SoftRIP to its portfolio of software solutions. As an authorised Wasatch Reseller, GPT can now supply, install and fully support the Wasatch SoftRIP range.

GPT is also an authorised reseller for Agfa’s range of :Anapurna printers, which ship as standard with the Wasatch RIP. Stuart Cole, General

Manager of GPT, commented, “Now we can deliver full support, not just for our Agfa customers, but also for companies using Wasatch on other machines. In addition, both new and existing Wasatch customers can benefit from our extensive experience in technical support and profiling as we can provide a level of customer-focused service that they haven’t really enjoyed before.”

intuitive workflow, and powerful print controls, to help print production companies save time and money while producing excellent quality colour. The software also combines easy operation and sophisticated features that are suitable for both new users and more experienced printing professionals.

For further information www.g-p-t.co.uk

visit:

Wasatch SoftRIP offers simple setup,

Expanding horizons As part of an exciting incentive scheme, Mimaki’s exclusive UK and Eire distributor, Hybrid Services, is offering print companies the opportunity to expand their horizons by investing in a Mimaki JV34-260 ‘baby grand’ outdoor durable printer.

To assist companies in upgrading, Hybrid is providing a £5,000 trade-in for their existing 1m wide or larger outdoor durable printers.

The Mimaki JV34-260 uses a double array of the latest generation printheads to deliver a combination of high quality output coupled to speeds of almost

30m2 per hour. With a sizeable printing width of 2.6m it greatly expands productivity, as many graphics applications, such as banner stands, exhibition backdrops, pull ups and surprisingly, large banners can be printed landscape and therefore much more quickly than if they were output down the length of the roll.

Companies wishing to take advantage of the offer should contact their authorised Mimaki reseller or Hybrid directly. The Mimaki JV34-260 is also available as a dye sublimation model and makes a very attractive proposition, as it delivers

transfer paper printing at a size especially suitable for the exhibition graphics, retail point of sale and soft signage markets.

Potential Mimaki JV34-260 customers who opt for the outdoor durable SS21 inks will also be eligible for Hybrid’s Let’s Do MORE! rebate linked recycling scheme, where a valuable ink credit is earned through collecting spent solvent cartridges for collection by Hybrid prior to their recycling.

For further information www.LetsDoMORE.co.uk www.hybridservices.co.uk.

visit: and

Top of the POPs Fujifilm Corporation has developed the Acuity LED 1600 a wide format printer that supports UV-curable ink and features a long-life and lowpower-consumption LED light source. It joins a line-up of wideformat inkjet printers suitable for producing large-size posters, instore POP and window displays, and combines best-in-class productivity of 20 sq.m/hr with exceptional image quality.

Offering eight colour inks, CMYK, lc, lm, white and clear, the machine features Intelligent Curing Control technology4, for controlling the ink curing profile on

Sign Directions October 2011 | 38

printing substrates for improved inksubstrate affinity, and delivers wide colour reproduction and smooth gradation. Enhanced ink adhesion also expands the range of substrates that can be used.

Color Matching software that can automatically generate a colour comparison chart against the desired output colour,

thus simplifying the process of matching spot colours.

For further information www.fujifilm.co.uk/gs

Fujifilm Graphic Systems UK has revamped the customer showroom at its UK headquarters in Bedford to showcase innovative new print applications and highlight what can be achieved with the latest print technologies.

The central focus of the new showroom is an innovative coffee bar, decorated with some of the latest wide format media and highlighting many different types of print.

Currently themed as a surfers' coffee bar, the area features a number of creative printable media applications, including a printed floor vinyl, self adhesive and pasteable printed wallpaper, plus 3D vinyl applied to surf boards.

"As well as providing a functional environment to demonstrate our expanding product range, we are hoping we will also spark the imagination of printers coming to our showroom, so that not only do they go away with new ideas, but they can gain a full understanding of

what our products can help them achieve," commented Graham Leeson, European Marketing Communications Manager, Fujifilm Graphic System Europe.

Also featured in the new showroom is a 'Show-Off Wall' that demonstrates a range of creative print applications; a 'Test Drive Wall' that enables visitors to get hands-on with the various media in Fujifilm's Euromedia range, and the Fujifilm Surface Table, a coffee table-style touch screen device that can be used to create photobooks from scratch.

Fujifilm has a range of equipment on show, including the latest wide format Acuity flatbed printer, a range of digital presses with finishing capabilities and a portfolio of pre-press and plate production equipment.

The entire showroom is managed via a central XMF Workflow hub, demonstrating true cross-media print production in action.

For further information www.fujifilm.co.uk/gs

visit:

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Furthermore, the use of coloured and clear ink can produce high-gloss output for a premium finish, while the ability to apply colour and clear inks in a single pass, which is difficult to achieve with conventional printers, can also dramatically improve output efficiency.

The printer comes complete with Spot

Sign Directions October 2011 |39

digital news

Extending the value

Perfectly primed Following on from the success of its UJF-3042 flatbed A3 printer, Mimaki has now added new functionalities, including a special jettable primer that enables users to automatically prime their media if required.

As the primer provides a foundation layer that facilitates better ink adhesion, it can be used to print directly onto ‘difficult’ substrates, such as glass and metals, as well as materials that are usually considered unsuitable for use with UV inkjet printing, thus greatly extending the machine’s scope. The primer, which is applied simultaneously with process colours during printing and only used when needed, is available in cartridge sizes of 220 and 600ml.

Mimaki’s exclusive UK and Irish distributor, Hybrid Services has also announced the launch of the new LF140 ink and availability of the LF-200 flexible ink for use with the UJF-3042FX printer, thus further extending the machine’s scope and versatility.

and also provides excellent adhesion results. The LF-200 ink stretches up to 200 percent in four-colour mode and with the addition of a white ink layer, it delivers excellent results.

The new LF-140 stretchable ink has an extended colour gamut, when compared with the current LH-100 inks,

The UJF-3042FX prints onto substrates up to A3 size, with a thickness of up to 50mm and, since the curing process

generated when using UV LED technology instantly bonds ink to the substrate without the need for heat, it is suitable for use with even heat-sensitive substrates, such as resin, wood and leather.

For further information www.hybridservices.co.uk

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Mutoh Belgium has added two new printers to its popular ValueJet Eco Ultra printer series, the four colour ValueJet 1324 54 and the ValueJet 1624 64, which incorporate a new 1440 dpi piezo drop-on-demand printhead that when combined with Mutoh’s Intelligent Interweaving print technology,

enables increased print speeds, as well as improved print quality.

The new printers also incorporate a newly developed keyboard and an automatic sheet-off mechanism, to provide users with greater ease of use and print production efficiency.

Using Mutoh’s Eco Ultra inks, the ValueJet 1324 and 1624 printers are targeted at the sign and display sector and are designed for the production of outdoor posters, signs and banners, long term backlit signage, POP material and vehicle graphics, as well as for high quality durable prints for indoor use.

special Open Days at Digital Print Innovation’s new showroom in Derby on 9th and 10th November.

For further information visit www.mutoh.eu or to arrange a viewing contact DPI on Tel: 01332 228150 or email info@dpi-uk.com

They will receive their UK debut on two

In Brief

Colorific has announced that Australianbased iMedia, a supplier of hardware, software, media, inks and consumables is the second PaperlinX company to take on its range of high quality alternative inks.

At the same time, Colorific, has also revealed that it has appointed Tokyobased Rustech as a reseller for its inks in Japan.

For further information www.colorificink.com

Participation is by invitation from FESPA and its sponsors and the event is free of

For further information visit:www.spandex.com and www.agfagraphic.com

For further information visit: www.fespa.com/globalsummit Pixartprinting has now introduced its Portuguese operation with the launch of a new website. The company is already represented within the UK, Italy, Spain and France, all of which have individual websites using the native language of each country and enjoy a dedicated customer service.

visit:

FESPA is compiling a rich programme of content for its forthcoming European Global Summit, which will take place on the 17th -18th November at the Dolce Sitges Hotel near Barcelona and is designed to provide printers with information and insights to help them diversify their businesses into new market niches.

Sign Directions October 2011 | 40

charge to invited guests.

Those wishing to register interest in receiving a VIP invitation should contact Duncan MacOwan at FESPA at duncan.mac owan@fespa.com, providing a brief summary of their business credentials.

Agfa Graphics and Spandex have signed an agreement under which Spandex will distribute the range of :Anapurna UV curable inkjet printers in all countries worldwide, except Australia and the UK. The :Anapurna range will thus be shown fully integrated into the Spandex product portfolio at several autumn trade shows.

By taking advantage of this new, fullydedicated virtual showcase, Portuguese customers will be able to acquaint themselves with Pixartprinting and its services, and gain an appreciation of the company’s comprehensive resources, quality and competitive prices.

For further information on the new

Portuguese website visit: www.pixartprinting.com.pt and for the UK site visit: www.pixartprinting.co.uk Following on from the success of this year’s programme, ArtSystems has o p e n e d nominations for its 2012 ‘Raise Your Game Business Award’, which recognises and rewards resellers who have moved their business forward in the wide format market.

Judged by a panel of industry experts, the programme rewards the first prize winner with a free eBusiness Builder ecommerce solution worth £3500, with the two runners up each receiving a 50 percent reduction on the normal eBusiness Builder start-up fee worth £1750. Winners will be announced on 20th April 2012.

For further information http://conta.cc/nl6STm

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Sign Directions October 2011 | 41

software

Going with the flow In last month’s Last Word, Mark Godden explained how the implementation of a properly structured workflow could help sign and print companies to optimise their productivity and profitability. In this new occasional series we highlight some of the currently available software packages that can help sign and display companies to simplify the whole workflow process.

File control, error fixing and, most importantly, process automation are all critical when expensive wide format printing equipment is idly waiting for the prepress department, to find out why files are not working. This is why many print related companies are already harnessing the power of software solutions such as those offered by Enfocus.

Preflighting & automation Over the years, Enfocus has developed its software into modular packages that enable users to start effortlessly by just checking and fixing elementary mistakes in files, but it is also possible to check colours and do spot colour conversions, or even operate colour management between different devices.

From small to wide format Enfocus first started developing software to check and fix files for printing almost 15 years ago and its programs now include Enfocus PitStop, which is mainly used by printers, prepress and publishers and Enfocus Instant PDF, which is used by designers and advertising agencies. This technology is now the generally accepted certification standard for file delivery in both small and wide format printing.

A few years ago, Enfocus acquired a new company that was originally set up by some of the original founders of Enfocus, in order to increase the level of automation even further. The result is Switch, which is available in three different options that cater for small, medium and larger companies, thus making it possible to automate the complete workflow in any wide format printing environment.

In the early days, these modules were used infrequently by wide format printing companies, perhaps because they used just one or two wide format printers. Today however, the situation has changed dramatically and wide format printing companies are well aware that they would lose money if they spent too much time checking files manually.

Different levels of automation introduce quality control, predictability and reliability into the entire workflow so that companies benefit from reduced costs and improved productivity and standardised processes minimise human error, once again cutting costs and saving time. Switch is now part of Enfocus, a division of EskoArtwork, a leading company with an extensive background

Enfocus Switch product range The Enfocus Switch product range represents the automation backbone that manages the transmission and routing of jobs and files. Increased automation means less human intervention and releases people from mundane, repetitive tasks. Switch enables print providers to streamline their print production process and work smarter, not harder. It comes in three different options: LightSwitch, FullSwitch and PowerSwitch.

LightSwitch automatically routes and sorts files, enables users to download files from FTP servers, sends e-mail

Sign Directions October 2011 | 42

notification and handles hot folders. Files are sorted into different folders, ready for processing.

FullSwitch does the same, but can also communicate with configurators that facilitate the integration of third party programmes into a workflow. The configuration and automation of these programmes is handled directly by FullSwitch and PowerSwitch.

PowerSwitch even makes it possible to combine this with administrative information in a job ticket based on XML, JDF and XMP and enables users to extend their flow with scripting. With FullSwitch and PowerSwitch users can

in workflow optimisation and automation in printing.

Enfocus PitStop product range The PitStop product series ranges from stand alone, manual editing tools for last minute corrections, to comprehensive tool sets, which automatically check and correct PDF files in large workflows, all of which are based on the industry standard Enfocus Certified PDF technology.

PitStop Pro 10 PitStop Pro has long been recognised for its many PDF editing features and its userfriendly design, facilitating easy management and customisation of presets and tools. Enfocus has taken on board user feedback and further expanded these features in PitStop Pro 10, which enables users to work faster and with greater precision, thus saving time.

PitStop Pro 10 also makes colour management more accessible to everyone, by incorporating new and improved colour handling tools with a wide range of colour management settings. Multiple colour management presets can be saved for quick and accurate application when needed and the Colour Picker panel can be employed

also involve external clients by using SwitchClient to submit jobs to specific places in a Switch workflow. Switch 09 Update 2 has added four brand new configurators. Enfocus operates within a growing network of partnerships with other leading software suppliers and has also established the Enfocus Crossroads community, made up of partners, users and integrators, with a view to optimising and expanding the use of Switch and configurators.

Enfocus products Enfocus’ success is based on two business criteria: quality control and automation and its strategy for future

to import users’ own colour libraries and includes the latest PANTONE Plus libraries.

The Preset Manager displays all colour libraries and users can add favourites and search for colours.

PitStop Workgroup Manager For users operating within an environment involving multiple copies of PitStop Pro 10, the completely new PitStop Workgroup Manager will handle the central management and standardisation of Preflight settings, Action Lists, Workspaces, and more. This option is available with floating licenses, whereby copies of PitStop Pro can be installed on any number of terminals within a local area network, but only a certain number can be used simultaneously.

PitStop Server Enfocus PitStop Server automates the inspection and correction of PDF files before they enter the production stage. It eliminates any ambiguity from PDF workflows, thus enabling printers to set up and communicate their specific PDF quality specifications and check/correct incoming PDF files, so that they can be used immediately.

growth is to build on both and focus on two fundamental objectives: customer led innovation and the development of high value, low cost products. Whereas Switch is the backbone of the workflow process, the Enfocus PitStop group of products controls the quality of the end result. To ensure that a PDF file has captured the exact appearance of the job and to guarantee that it will be reproduced unchanged, PitStop performs a full range of checks and also correction, if needed, on all elements of a PDF file to ensure it has all the right information. For further information visit: www.enfocus.com and www.crossroads-world.com.

Sign Directions October 2011 | 43

awards

Signing Success

2

Signs Express has recently proved, yet again, that nowadays, it’s a company to contend with, judging from the scope, scale and size of the signage its centres are regularly producing, some of which was highlighted during the culmination of its recent awards programme. Val Hirst reports Every two years, members of the Signs Express Group flock to a two-day convention in Norwich, where they have the opportunity to learn about all of the latest developments in the industry and to discuss with their peers the various ways in which they can

Following an amusing speech, during which Mark revealed some of the delicious behind the scenes gossip relating to his time as a contestant on ‘Strictly Come Dancing’, he presented the first award of the evening, that of Franchisee of the Year to Malcolm Lant from Signs Express (Gateshead).

Malcolm was selected to receive this award as his centre has continued to

Sign Directions October 2011 | 44

perform outstandingly well even during the current economic climate.

Also honoured was Lee Eaton of Signs Express (Manchester), whose centre scooped the award for the Most Oustanding Project in respect of the fantastic work it has carried out for the Sky Pro Cycling Rainforest Rescue project.

tackle new business opportunities in order to increase their turnover and further enhance their customer base.

This year the event featured former Olympic swimmer Mark Foster as the keynote speaker and the guest

The Group Ambassador of the Year award went to Ken Bevis of Signs Express (N & NE Lincs.), who, in the opinion of his fellow franchisees, ‘is always willing to go the extra mile!’

The Supplier of the Year award, which was decided by the Signs Express franchise network, went to Ashby Trade Sign Supplies

presenter of the accolades that are awarded annually to recognise those centres who complete outstanding work during the previous year and those individuals whose achievements have been especially noteworthy.

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The first award was presented to Signs Express (Peterborough) for the Best Vehicle Livery in respect of work for Top Hex. This livery was particularly appealing as it provides an instant and colourful connection to the world of dance and theatre in an eye-catching and amusing way.

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When it comes to the project awards, I have to declare an interest, as the winners were selected by David Catanach, the Director of the BSGA and myself during an extremely enjoyable, but very difficult, judging session which took place during September.

Signs Express (Leeds) enjoyed a particularly good night, picking up two awards. The first in respect of the Best Multiple Sign Project for its work at Bridgewater Place, where it designed, fabricated and installed a wide variety of internal and external signage for the tallest building in Leeds and for the sign packages it provided for three of Leeds City Council’s leisure centres.

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In addition, it also took away the award for the Best Individual Sign for its exemplary illuminated shop front for the Hush Puppies’ store in Bristol. The simplicity of this sign belies the level of technical knowhow that was required to make the sign look as if it is simply ‘floating’ on the glass, but the client evidently appreciated it, as the successful completion of the project has lead to further commissions.

The evening concluded with a few words from Craig Brown, Managing Director of Signs Express who said: “So many of our network are performing exceptionally well that selecting the award winners was a really difficult task, but we feel that all of the winners have amply demonstrated their dedication and determination to succeed.”

For further information visit: www.signsexpress.co.uk

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Sign Directions October 2011 | 45

special feature – sign & display systems

Super service

In the

frame!

With easier access to a wide range of sign and display systems, coupled with advances in materials and printing technologies, signmakers can now fulfill even the most complex design concepts without recourse to more expensive bespoke solutions, thus adding value to any project and providing healthier margins. Mike Connolly looks at some of the most recent projects that have used sign and display systems and also highlights some of the best options currently available.

Banner graphic displays, outdoor display systems, literature presenters, interactive modular displays, pop up and roll up graphic systems – these days the term, ‘one stop shop’ has almost become a descriptive cliché in many sectors of business, not least of all the display sector. Nevertheless, it succinctly encapsulates what Essex-based Eurostand Display is all about.

Holy Moly!

During the recent rebranding of Bangor Cathedral, Signscape attended several preliminary meetings with the church hierarchy, in order to discuss how the new sign package could be successfully integrated into the venerable old building, which was originally established in the sixth century but was extensively remodelled in 1868, under the supervision of Sir George Gilbert Scott.

After much discussion it was finally decided that Signscape’s post and panel range would handsomely meet both the aesthetic and practical requirements, since, as with any public space, it is important that the signs are as robust and durable as they are aesthetically pleasing.

understated, they actually feature six different layers of vinyl, which were carefully built up, one on top of the other!

The colours used were accurately matched to those of the Cathedral’s new corporate identity and, although the final signs are elegantly stylish and

In addition to the five main sign boards, Signscape also supplied three wall mounted poster display units from its Lynester range of 50mm cabinets,

which also prominently feature at The Sue Walker Children’s centre and, as a rather fetching two door construction, with a centre panel, at the St. Philip & St. James Church at Leckhampton For further information visit: www. sign-making-supplies.co.uk

In a competitive UK market, Eurostand Display’s business model is different in that it’s a trade-only supplier, serving a wide variety of sign and display companies, which, in turn, sell into both generalist and specialist display markets.

Ringing the changes in style

“We’re very proactive, and always have an eye on the next innovation,” Managing Director Gordon Neile explains. “As a result, we regularly reconfigure our product offering to bring fresh ideas to our customers.

For the many signmakers and end users committed to the use of more vibrant colours in sign and display systems, Albion Display and Fabrication has introduced its Starburst cable kit and wallmounted sign fixings range.

“Buyers want good build quality, performance reliability, and of course pricing structures which enable fair margins to be realised when the systems are retailed. These three areas are the keystones of our brand.

Reflecting the mood for lively and visually exciting retail environments, Starburst components can add a fresh dimension to any display concept. Nine vibrant new colours are available as tough anodised coatings, each giving a high quality finish to the slimline aluminium cable grips and wall-mounted side grips.

Sign Directions October 2011 | 46

Of special interest to users is the fact that the Starburst components do not require grub screws, either for holding display accessories, such as pockets, panels and signs, or for tensioning cables. According to Albion, this means the components are much easier and quicker to install, adapt or re-configure by comparison with those featuring traditional grub screw fixings.

The 1.5m cable grip with a 15mm diameter retains three-millimetre pockets or panels between flat surfaces to ensure that neither they, nor the cable, can be damaged. As the groove for the

cable and the pocket/panel slot is parallel, the cable and display components are always in alignment, while a clutch unit in the bottom cable fixing enables the cable to be tensioned instantly.

The 19mm-diameter wall-mounted side grip featuring a 25mm standoff similarly holds three-millimetre pockets or signs without the need for grub screws and between flat surfaces so that no damage can occur.

For further information visit: www.albion-manufacturing.com

“That said, the single most important factor that differentiates us is client care.

Our whole approach is geared towards delivering a first-class customer experience – from product quality and variety right through to ordering accuracy and efficient delivery.”

Eurostand Display’s products are aimed at markets as diverse as showrooms, point of sale [POS], exhibitions, conferences, seminars, product road shows and sponsorships. Its flagship Centro modular display system is popular with customers who love its elegance and flexibility, but also because it has an infinite number of usage configurations.

“We pride ourselves on our ability to provide adaptable solutions for a vast range of applications,” said Gordon Neile.

“Direct from stock, we supply roll ups that are single or double-sided, and our DLPlus system is linkable, which adds a much wider dimension to promotional messages.

“Eurostand Display’s range also includes a portfolio of classic pop ups and counter displays, lightweight banner display systems, eco-friendly displays made from sustainable bamboo, and durable outdoor systems – all supplied with a five year guarantee.

“This business is really about simplicity,” he added, “Giving customers exactly what they want, quickly and without fuss.”

For further information www.eurostanddisplay.com

visit:

Sign Directions October 2011 | 47

special feature – sign & display systems

Cases with covers Solar-powered post-mounted illuminated showcases supplied by Onthecase have been installed throughout the campus at Queen Mary University in London. It is one of the largest colleges of the University of London, with 18,000 students and 3,000 staff.

The double-sided cases operate via a sensor system that will illuminate only when approached by people or objects, such as cars or bicycles, thereby further conserving energy. The solar unit is an integral part of the display case and has been designed to enhance the overall aesthetic appearance.

The unit is protected within the post by a polycarbonate cover that will help resist acts of vandalism. Significant savings in installation costs are possible, since there is no requirement for power feeds, cables or connection to services. The cases can be supplemented with solar-powered light posts.

Onthecase has also recently installed wall and railing mounted poster cases at Bath’s Holburne Museum, which sits in a beautiful location in one of the world's great cities. The majestic ceramic and glass façade of the new extension, which has been designed

by Eric Parry, re-establishes the museum's gateway to Sydney Gardens, where visitors can discover the most picturesque stretch of the Kennet and Avon canal.

The Poster cases shown here are crafted from powder coated aluminium, are top-hinged with gas cylinders, and feature 4mm toughened glass covers.

At the London Eye, which at 13metres tall is the highest Ferris Wheel in Europe, Onthecase used its triple-sash TN cases, all of which feature an A1 portrait case either side of an A0 landscape. All of the cases are finished in silver anodised aluminium and are

Sign Directions October 2011 | 48

also top-hinged with gas cylinders to facilitate easy opening. Once again,

4mm toughened glass covers deter vandalism in this very public space.

For further information visit: www.onthecase.co

Sign Directions October 2011 | 49

special feature – sign & display systems

Roll up, roll up!

A novel business format Leading trade supplier of aluminium-based sign and display systems, Ashby Trade Supplies has evolved three distinct order formats to enhance its already strong customer relations.

Part one of the order format covers the supply of a comprehensive range of aluminium-based systems encompassing seven core solutions that will accommodate every conceivable customer and end-user requirement.

These are manufactured from durable aluminium plate or extrusion and include totem and post-mounting, freestanding, wall mounting, projecting and suspended formats in multiple shapes and sizes and with a variety of graphics and decorative effects incorporated as required. These include those generated using a choice of applied vinyl, digital printing, powder coating or wet painting with the additional option of three different finishes.

Mindful of its known ‘green’ credentials, Ashby ensures that the aluminium sheet employed is cast using hydroelectric power and with the extruded products incorporating up to 25 percent recycled content. With bespoke production software installed to maximise yield and next-day nationwide delivery, Ashby further demonstrates its commitment to the environment and to sound business ethics.

Part two of the order format involves Ashby’s project collaboration facility that

is designed for professional sign companies with clients who frequently demand unique or complex sign and display solutions. It enables Ashby

Meet retail display needs in-house Retail point-of-sale display solutions are normally contracted to specialist shop fitters. However, with its renowned T3 modular display system, Tecna Display is enabling this requirement to be met in-house to an increasing extent.

Furthermore, the T3 solution is also being specified for applications far removed from the retail sector, including TV sets, exhibition stands, awards ceremonies and conferences, due to its ease of transportation, assembly and hard-to-beat price point.

According to Tecna, global distributors of the system are securing work in many of the most prestigious retail outlets.

For further information www.tecnadisplay.com

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visit:

customers to draw on the combined experience and skills of a dedicated project collaboration team that can meet the most challenging of briefs.

Part three of the initiative covers component sales. This is designed for those customers who have their own full fabrication and finishing facilities and require only reliable delivery of a complete range of aluminium components to carry out in-house production and possibly engage with supplementary technical support from Ashby.

For further information www.ashbytrade.net

visit:

The new Roll Up Compact display stand system manufactured by Expolinc and available in the UK from Neschen UK is easy to transport and can be assembled in less than a minute.

The system has infinitely adjustable rods that permit the use of graphics of different heights and is supplied complete with a low-voltage spotlight that distributes light evenly over the entire banner. In the standard version, the package includes a closed roller cassette with telescopic rod, a holding profile and an integrated roll mechanism that includes a plastic strip in the cassette and a carrying case. The graphic can be installed easily without having to open the roller cassette, with the thin top section featuring locking clips, thus facilitating the assembly process.

The display system, including the top

profile and telescopic rod, is made of anodised aluminium, with the base and screws produced in high-grade steel. A fold out foot provides enhanced stability.

For further information www.neschen.com

visit:

Sign Directions October 2011 | 51

special feature – sign & display systems

UK POS gears up for the festive season In the run up to Christmas and the launch of the January sales, retail display specialist UK Point of Sale has introduced a number of new products that have strong festive appeal.

Fairfield Display and Lighting has recently completed a commission that involved installing over 130 displays, in 50 of the Principality Building Society’s branches, during a three-week roll-out programme.

Principality selected Fairfield to work on the project as it had already proved itself to be a reliable and competitive supplier.

An essential accessory for retailers, especially throughout the festive season, are barrier systems and UK POS has further extended its product portfolio with the addition of its latest Retractable Queuing Barrier Post, which has a stainless steel finish and is ideal for controlling pedestrian flow and helping queue management.

Fairfield suspended a LED snap frame light box with a red acrylic border onto 10mm rods fixed between the floors and ceiling. A nonilluminated poster holder was also mounted to the back of the illuminated unit in order to create a double sided display that successfully met the client’s design brief whilst still adhering to its tight budget.

Another option, the Pole and Rope Barrier, which features a 12kg round base for enhanced stability, can also be combined with cross rails that are available in three different lengths. It has a quality chrome finish and can be used in conjunction with different printed banners, thus further alerting customers to in-store promotions.

Further UK POS ‘festive season’ solutions include its Cable Poster Kits and Poster Holders that enable retailers to maximise additional space that might otherwise be missed in a traditional retail environment. Ideal for creating eye-catching window displays, the advanced cable and rod system incorporates a range of ceiling to floor and wall fixings, stylish acrylic poster holders and accessories within a smart satin chrome and regular chrome framework, supported by a

Quick and Cute!

Branch staff has reported that the new displays are extremely simple to maintain and change and the Building Society’s Marketing Department is delighted that they have also greatly reduced the cost of the monthly print runs that were previously required.

A spokesperson for the Principality Building Society commented: “The new displays reflect our modern and vibrant brand and the use of back lighting increases their visibility, further enhancing our photography and making us really stand-out on the high street. Ultimately, we feel confident that our posters are working harder for us in what is becoming an increasingly competitive environment.” customised laser cutting service.

For further information visit: visit www.fairfielddisplays.co.uk

For further information visit: www.ukpos.com

Direct-to-trade solutions A wide range of aluminium-based sign and display systems is available to the trade from Nova Aluminium Systems.

The range includes the Novacase and Novaslim illuminated sign boxes, Novatrim aluminium sections for framing rigid panels from three to six millimetres thick in any length, Novabeam which holds T5 tubes and which is powered by electronic gear and Novatube, which is illuminated either

Sign Directions October 2011 | 52

by LED modules or energy-efficient T5 tubes.

Nova also supplies the Pole and Plank directional and Novaflex flexible-faced signage systems and the latest Econoflex solution from SignComp.

For further information www.nova-aluminium.com

visit:

Sign Directions October 2011 | 53

special feature – sign & display systems

Universal solutions for the trade As a leading supplier of both illuminated and non-illuminated sign and display solutions, Universal Aluminium Systems can provide either complete factorybuilt systems on selective products or customised aluminium extrusions for on-site assembly by its trade customers.

For directional and information signage applications, Universal supplies the LOCATE post and panel and the DIREX slat systems. Both are available on short lead times ready for customisation using screen/digitally-printed or cut vinyl-applied graphics.

Over 50 different modular sign configurations are possible with LOCATE and there is also a choice of six panel widths from 50 to 254mm, with the further option of bespoke fabricated aluminium panels. An allmetal construction, the system comprises a variety of post profiles, including round, square and D-section, and six standard and any number of

Included in an impressive product portfolio, the Swinger from Signwaves is reputedly the UK’s market-leading pavement sign and for good reason.

cut-to-size panel profiles that can be supplied with a mill or powder-coated finish to chosen RAL/BS specifications.

Two-way post profiles for ‘V’-shaped constructions are also available, together with decorative finials and crossbars.

DIREX is a reversible directional and information sign and display system, whose reversible aluminium face panels are available in a choice of widths from 25.4 to 152.4mm. One side of the face panel offers a smooth surface that can be engraved, printed using either the screen or digital process or decorated using vinyl-applied lettering and graphics. Channels in the reverse of the panel will accept inserts in virtually any sheet material in a thickness of 1.5 to three millimetres.

Other systems in the Universal portfolio include DUALCASE, for single- and double-sided illuminated signs, TRANICASE for narrow-profile installations, the FLEXCASE flexible-face solution and the complementary

Construction without compromise

WEDGEFLEX and RETRO-WEDGEFLEX systems that include a unique and patented sign-tensioning device.

Applelec has introduced a range of extruded aluminium profiles, which enable the construction of modular totem signs for use both indoors and outside Called simply TOTEM, the aluminium profiles are available as individual components, in bulk lengths, or as finished signs manufactured by Applelec to their customers’ own specifications. The range can be used to create totem signs up to an impressive height of six metres, which are highly resistant to environmental degradation with no compromise of their long-term aesthetic appearance.

A distinctive feature of the ‘intelligent’ TOTEM system is the way in which each totem is constructed. A set of two basic profiles are mounted to the base sections and by using either square or rectangular box sections with different outside dimensions and wall

Sign Directions October 2011 | 54

Meet the Swinger

For further information visit: www.universal-aluminium.co.uk

thicknesses it is possible to create totems with a variable depth, in increments of 10, 15 and 20cm, up to a height of six metres.

A number of flexible features ensure that stylish and individualistic elements can be added to each totem.

Face illumination is achieved using a choice of fluorescent tubes, LED modules or Applelec’s LED Light Sheet, whilst side illumination can be added in the space created between the end profiles. Face panels in any required material, up to a thickness of three millimetres, are fitted into the extrusion profiles. Longevity of the completed totem sign is maintained, as the face panels can be removed in order to update the graphics or to facilitate replacement of any damaged electrical components.

Quick and easy to assemble, it requires no tools, has simple but elegant styling and incorporates a number of unique features that make it suitable for a wide range of point-of-sale and forecourt display applications. Available in three distinctive versions, 2000, 3000 and 4000, the system includes ‘Tactical Headers’ as a design enhancement based on a PVC panel held in place with special retainers that simply push

on/pull off the main frame to make the system ideal for short-term promotions.

All of the Swinger models are held ‘blank’ in stock ready for client customisation using screen/digitally-printed or vinylapplied graphics.

Other products from a vast range of solutions include the Ecoflex pavement sign, featuring a bubble-shaped aluminium panel fitted into a recycled PVC base, the Freelight Plus suspended poster display system, the Adfresco café barrier system, Premier Chalk A-Boards, the Slimlok 3 Menu Case, projecting Flange Signs and flags for the Noscrewz/Standard flag kits.

For further information www.signwaves.co.uk

visit:

For further information visit: www.applelecsign.co.uk

Sign Directions October 2011 | 55

special feature – sign & display systems

Innovation for the trade I-SPI Trade is a small, family-run business that uses its low overheads to pass real savings onto customers who purchase products from its wide range of high quality sign fixings, screw covers, cable and rod displays, LED lighting and flame polishers.

This year marked the introduction of ISPI’s new SIGNALITE range, which comprises a set of either two, or four, satin aluminium sign fixings, each of which features a ring of LED that provides instant and intense illumination when the fixings are used on a standard acrylic panel. All kits are packaged with everything required, including a small transformer.

A set of two satin aluminium sign fixings is priced at just £20.00, while a set of four costs £36.00 Sean Ferrie, Director of I-SPI explained

Sign Fixings, which form part of its CN range, and which are manufactured from a coated brass material and its more economically priced CA range, which is crafted from aluminium. In common with most of the company’s products, both of these items are stocked in large quantities and are available on a next day delivery basis, with bulk order discounts also available. that the SIGNALITE range is the company’s competitive response to similar, but far more costly products. He said: “We received many customer requests for this product and, since one of our key strengths is the fact that we

always try to satisfy customer demand, whether with regard to price or, as in this case, innovation, we relished the challenge.”

Other top sellers include I-SPI’s Stand off

For further information, contact Stephen or Sean on Tel: 0845 241 2467 for a FREE copy of the I-SPI trade catalogue, or visit: ipsitradestore.com

Slim and sleek Slim line in appearance, more economical to run and requiring a far smaller footprint than fluorescent tube systems, the Purelite LED light box system is reputedly the cheapest of its kind on the market, but with no compromise on quality.

By comparison with traditional fluorescent tube systems, this lowmaintenance LED-based alternative solution uses 60 percent less energy, provides a 58 percent reduction in carbon emission and on average is £80.00 cheaper to run, per unit, per year. With an extremely thin 31-mm profile and a minimum life expectancy of five years, the Purelite system provides vibrant and evenly distributed illumination.

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Arken’s Poster Case and Deluxe Poster Case systems feature a hinged lockable door that is ideal for areas of high footfall where tampering can be an issue. Accessible using only a lever tool, the design of these systems enables the front section to open completely to enable both hands to be free for changing graphics, before re-locking the system. Poster Case is supplied in anodised aluminium as standard, but can be polished to create a high-shine appearance or powder-coated in any colour. The Deluxe version is supplied in black as standard.

For further information visit: www.arken-pop.com

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special feature – sign & display systems

Three way split The UK’s longest established and prolific supplier of sign and display solutions to the trade and selective end users, William Smith offers a choice of three core products.

They are available either as finished systems complete, as appropriate, with graphics in any stove-enamelled colour to BS, RAL and Pantone specifications or in component form for client customisation and on-site assembly.

The Stylos fingerpost is a highly adaptable multi-directional sign system, the popularity of which is evident from its widespread adoption by leading local authorities engaged in street refurbishment and inner/outer city and town centre directional and information signage programmes. Key installations have taken place in Sheffield city centre, in Argyll and Bute for the Campbeltown Town Centre Regeneration Project, at Havant in Hampshire for town centre and boundary signs, with similar signage programmes completed in Manchester, Leicester, Gloucester, Lancaster, Barnsley and Blackpool.

Each unit of the Stylos system can have ‘fingers’ pointing in up to eight different directions and at varying heights. A key design feature of the system is a concealed inner fixing device that makes it extremely difficult for the fingerposts to be vandalised.

The system can also be adapted to provide associated boundary and city and town centre information signs, while for areas of poor or reduced lighting an illuminated version is available.

The Luminedge edge-lit display system incorporates patented Prismex lighting technology to ensure even and powerful distribution of light and

Sign Directions October 2011 | 58

optimum clarity for the retained graphics. Available in profiles as thin as 45mm, this energy-efficient and lowmaintenance solution can be supplied with or without graphics and in a nonilluminated format if required. It is available in a number of different versions to accommodate multiple sign and display requirements.

The Flexfast flexible-face backlit box solution from William Smith claims one of the fastest and most precise sign tensioning systems available, with an ability to reduce normal installation time by as much as 50 per cent.

Removable cover plates provide easy access to all electrical components, while the rigid sign box construction will withstand the most hostile weather conditions ever likely to be encountered. Supporting graphics can be produced using a wide choice of translucent or opaque materials (including premium-grade cast options from the company’s primary manufacturer and long-time business partner 3M) for both short- and longterm applications.

Being 25 percent lighter than the standard Flexfast system and as the name implies, Flexfast Light offers all of the same design and performance characteristics, is commensurately cheaper but better suited to applications where weight is a primary consideration.

BUSINESS DEVELOPMENT MANAGER. INTERACTIVE SIGNAGE & DISPLAY. PACKAGE: BASIC £35 – 40K, COMMISSION & CAR ALLOWANCE BUSINESS DEVELOPMENT MANAGER. SIGNAGE. PACKAGE: BASIC £30 – 35K, COMMISSION & CAR/CAR ALLOWANCE ARTWORKER/PRINT OPERATOR. PACKAGE: £25 – 35K

GRAPHICS.

SOUTH EAST

MIDLANDS

SOUTH EAST

DESIGNER/3D VISUALISATION. ARCHITECTURAL VISUAL COMMUNICATIONS PACKAGE: £25 – 35K

SOUTH EAST

PROJECT MANAGER. PACKAGE: £30 – 35K

SIGNAGE.

SOUTH

ESTIMATOR. PACKAGE: £25 – 35K

SIGNAGE.

SOUTH

JUNIOR ESTIMATOR. PACKAGE: £20 – 25K

SIGNAGE..

SOUTH EAST

To find out more about any of these, or the numerous other vacancies we are currently handling, contact us now on 01275 855 105 or forward us a copy of your C.V. to: info@pyramidresourcing.com

For further information visit: www.williamsmith.co.uk

Sign Directions October 2011 | 59

signdirectory

sign directory

The Sign Industry's Who's Who

BANNERS, FLAGS AND BUNTING

DIBOND TRAYS

FLEXIBLE FACE SIGNS

SIGN MAKING SUPPLIERS

LED SPECIALISTS

SIGNMAKERS

OMEGA SIGNS LTD Newmarket Approach Leeds, West Yorkshire LS9 0RJ Tel: 0113 240 3000 Fax: 0113 249 2228 Email: info@omega-signs.co.uk Web: www.omega-signs.co.uk BUTTERFIELD SIGNS LTD. 174 Sunbridge Road, Bradford West Yorkshire BD1 2RZ Tel: 01274 722244 Fax: 01274 848998 Email: general@butterfieldsigns.co.uk Web: www.butterfieldsigns.co.uk General signmaker offering Project Management and Sign Design.

Specialist in Neon, Illuminated Signs and Maintenance.

MATERIAL SUPPLIERS

FRET CUT LETTERS & SHAPES

MOULDED/FLAT-CUT LETTERS

MANUFACTURERS OF MAGNETIC MATERIALS

DIGITAL PRINT SYSTEMS

Design, manufacture, nationwide installation and maintenance of internal and external signage.

Specialists in project management and signs for the pub, leisure and retail industries.

BENSON SIGNS 96 - 98 Great Howard Street Liverpool L3 7AX Tel: 0151 298 1567 Fax: 0151 298 1568 Email: info@benson-signs.co.uk Web: www.benson-signs.co.uk Design and manufacture of all types of signs, combining traditional skills with the latest technology, providing pub, hotel and retail sectors with a full installation and maintenance service, now incorporating wide format full colour printing on banners and signs as well as electronic digital displays and directory systems.

Nationwide Service.

COVERTEC Unit 10, The Quadrangle Centre The Drift Nacton Road Ipswich IP3 9QR Tel: 01473 272006 Fax: 01473 725050 Email: sales@covertec.co.uk Manufacturers of high quality banners in polyester reinforced PVC lacquer finish or matt. All banners hemmed with nickel plated brass eyelets all round. Now in twelve colours. Next day delivery available.

FINISHERS OF DIGITAL PRINTED BANNERS ANY SIZE ANY SHAPE.

PROLICHT UK LIMITED 14, Spire Green Centre Flex Meadow, Pinnacles West Harlow, Essex CM19 5TR Tel: 0844 412 2230 Fax: 0844 412 2231 Email: ukhelp@prolicht.com Web: www.prolicht.com Europe’s leading Corporate Identity Sign Designers and Manufacturers.

At ProLicht corporate design is turned into reality. Our commitment starts at the design and development stage and continues through prototyping, production, project management & installation throughout Europe. Contact our UK office for advice and assistance.

SIGN SYSTEMS SOFTWARE

TEM Systems 6 The White House Queens Square Poulton-Le-Fylde Lancashire FY6 7BN Tel: 01253 892 112 Fax: 01253 892 586 Email: enquiries@temsystems.co.uk Website: www.temsystems.co.uk Providing totally integrated Business Management Software to the manufacturing sector. Flexible, easy to use and tailored to fit each company, our software gives you the vision, tools and most importantly time to manage and grow your profitability.

Sign Directions October 2011 | 60

INSTALLATION AND MAINTENANCE SERVICES

PROLICHT UK LIMITED 14, Spire Green Centre Flex Meadow, Pinnacles West Harlow, Essex CM19 5TR Tel: 0844 412 2230 Fax: 0844 412 2231 Email: ukhelp@prolicht.com Website: www.prolicht.com An experienced professional sign and lighting contractor to undertake Surveys, Project Management, Individual or Programmed Installations, Planned or Reactive Maintenance, Illumination & Accident “make safe” and repairs, throughout the U.K. All crews are fully trained to current Health and Safety standards including PASMA, IPAF, CSCS and UKPIA Safety Passports.

PERSPEX DISTRIBUTION LTD • Perspex® cast & extruded acrylic • Bencore® Composite • Polycarbonate • APET & PETG • Alupanel® Aluminium Composite • Foamed PVC • Rigid PVC • Polystyrene • Rod & Tube • Adhesives Full stock holding capability, bespoke colour matching and a cut-to-size service available plus standard next day delivery.

For immediate response please contact your regional sales and service centre.

North - Blackburn T. 01254 272800 Midlands - Tamworth T. 01827 263900 South - Chelmsford T. 01245 232800 www.perspex.co.uk

SCREEN PRINTING

HUMPHREYS SIGNS LTD. Unit 6, Spencer Trading Estate Denbigh, N. Wales LL16 5TQ Tel: 01745 814066 Fax: 01745 815374 Email: sales@humphreys-signs.co.uk Web: www.humphreys-signs.co.uk Trade Printers for over 30 years.

Estate Agents board specialists.

Printing on Correx, PVC Vinyl, Magnetics, as well as digital printing.

Large or small runs.

MERSON SIGNS LTD. London and Glasgow Contact: Gavin McMurray Tel: 01355 243 021 Fax: 01355 263 811 Email: gavin.mcmurray@mersonsigns.com Web: www.merson-signs.com Designing Signage?

We provide all the technical support you need. www.mersonsigndesign.com Implementing Signage?

We provide branding and wayfinding signage to top UK companies. www.merson-signs.com Sustainability?

Our enviromerson sustainable signage has this designed in from the outset. www.mersonsigns.com/enviromerson.html

Sign Directions October 2011 | 61

the last word

This month, Mark Godden reflects on the legacy of Apple co-founder Steve Jobs and urges signmakers to…

Think Differently It’s been a few weeks now since Europe awoke to the headline news that Apple’s co-founder, Steve Jobs, had died. Much has been written about Steve Jobs and, now that he’s gone, much more will be.Watch out for the book, the film, the TV serialisation and more.

I only knew Steve Jobs through what I’ve read about him. My reading casts the man in the role of a visionary innovator, an influential creative who wanted to change the world and in many ways accomplished his stellar ambition. He was said to be a private man, very centred on his family and their lives outside his world of work.

Nobody could accuse Steve Jobs of being reclusive or profile-shy though.

So, like most, I knew him primarily as Apple’s boss.

desks and into devices, ‘phones included, that can be used anywhere.

Apple’s earliest flirtation with pad-like devices gave the world a palm full called the Newton. It attempted to recognise its geeky users’ cursive scribbles and turn them into editable text. It sort of worked too. Apple’s latest assault amounts to the defining hardware in its class - the iPad.

In Steve Jobs’ care and under his creative and commercial direction, Apple rose from barely existing to become one of the world’s most valuable companies, second only to a petroleum giant, and it overtook that briefly for a time. Apple also has more cash on hand than the United States has. In purely commercial terms, Apple represents a great payday to those who’ve invested in it and is a credit to its management.

There are those who believe that the iPad, and others like it, will become the preferred vent for all the information we generate and that the casualty of its development will be the printed page. I once confronted such idea with an energetic rebuttal, but I’m not so sure now. I find myself drawn to the iPad and I really wish I needed one. I know the day is coming when I’ll scratch that itch. To those who still like the feel and smell of a real book, there’s nothing stopping you taking one around for just that purpose and you can also tote an iPad to get your reading done.

Steve Jobs has left his mark, changing whole industries and the way they operate. Job’s direction and creative influence gave us the iPod. It, in turn, gives voice to the herd that protests that the iPod wasn’t the first music player around. It never claimed to be. It was though, the first produced by a company fronted by a man with the persistence, will and gravitas needed to turn the music supply paradigm on its head. It attained music publishers’ support, which made the device useful. Fed by iTunes and embraced by the industry, an iPod is nothing less than revolutionary and every assault on its position has failed.

Tablet computers represent a fast growing category now as computing moves away from sullen looking, barely cooperative beige boxes under

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The iPad has made tablet computers mainstream.

Devices like the iPad make publishing easy and very accessible but I like to believe that audiences are rather more challenging to win and to retain. The iPad, in my reconsidered view, is, among many other things, a new platform for the publishable. It enables better access to an audience than a printed page can reasonably expect to accomplish. It’s the next step in the written word’s continuing career. It works brilliantly as an adjunct to inkon-paper and, best of all, it’s very democratic. The moment you become jaundiced towards anything that’s hysterically tweeted, or boringly blogged - it’s gone with a click and its irritating author dies a little bit -

digitally of course. Steve Jobs made the wrong call when he said people no longer read and it’s ironic that his device is heir apparent to the written word’s legacy.

Like a lot of others who spend a good deal of their time writing or in other creative endeavours, I spend many hours with my hands on the keyboard of an Apple computer. In my case, it’s a unibody MacBook. Many people are responsible for this computer’s being, but it’s Steve Jobs who is generally credited with being the architect of its essence, and of Apple’s essence too.

Essence? If you use a Mac, or an iPhone, or some other Apple appliance, you may know what I mean. If you’re wired at the hip to a PC I think it’s more likely that you’ll be indifferent towards your computer. If you favour some other mobile, it’s perhaps for making calls and that’s the end of your relationship with it.

The Mac is an absolute joy to use. It’s so cleanly designed, so simple to operate and so fit for the purpose it was built for, that I really can’t see myself ever deserting it for a PC. Views, among those who have them, tend to be very polarised on this subject. I don’t really get into the detail behind the schism, but I would say that the most strongly held opinions seem to be among the Mac fraternity.

Apple isn’t all sweetness and light. I threw my old iPhone out of the pram because I couldn’t use the UK based iTunes store as I live in France. I took my complaint to Apple’s management and didn’t get the resolution I hoped for - something to do with licensing. I’ve never been so gently let down in my life though.

Some weeks later I gave my newly

acquired BlackBerry to the textingteen who lives down the road, and I went out and got another iPhone.

I referred earlier to Apple’s essence.

The very fact I can advocate with what might pass for passion about technology-led products, without getting mired in the technology itself, gives you a sniff of that essence. Fact is, I like everything about buying Apple products, other than the drive to the shop. I like everything about using them without needing to qualify the statement at all.

Apple has succeeded in the midst of towering competition, thanks in part to Steve Jobs’ obsession with getting the whole package right. Every point of contact with a customer is thought through and is the product of deliberate effort and action. It’s design led and it works. Could that essence, dabbed behind the ears of any business, work in the same way it worked for Apple?

I think it could.

Anyone can go and manufacture a computer and that computer will discharge its duties pretty well. Apple though, puts itself in a position that’s much harder for competition to reach.

It makes itself genuinely easy to deal with and it thinks beyond the conventional. ‘Think Differently’ frames it very elegantly.

I think the world is littered with enough sculpted bronze as testimony to individuals’ accomplishments.

Steve Jobs’ memory, trillions of gigabytes of it, is everywhere you look and every bit as enduring.

Mark Godden mark.godden@me.com