Dec/Jan 2012 - No.128
A riot of colours
Inplas spices up the Blackpool Illuminations
IN THIS ISSUE
A LEAP OF FAITH SPECULATE TO ACCUMULATE DOUBLING THE DOSH! HOW TO BECOME MORE PROFITABLE IN 2013 www.signdirections.co.uk
www.graphicdisplaycommunity.com
www.bsga.co.uk
Dec/Jan 2012
signdirections
What’s in this issue…
p10
p30
p36
p48
Projects - Applications in Action
Cover Story - A riot of colours
Lighting – A bright future for Chiplite
Special Feature – Doubling the dosh!
news 4
Setting the Scene - What’s in this issue of Sign Directions
6
News Briefing - Our regular news round-up
10
Projects - The latest application stories
14
Supplier News - News from around the industry
20
Equipment & Materials - Some of the newest product releases
features 32 A leap of faith - SignsDisplay.com speculate to accumulate
Sign Directions Hotline: If you would like to contact any of the companies featured in this issue of Sign Directions, please contact us on Tel: 01623 882398 for full company information, or alternatively, e-mail signdirections@btconnect.com for a response by return. Coming Next: The next issue of Sign Directions will be the February issue issue which will feature special signmaking effects
34 Inspiration Opportunity Knocks - Winning ways with signs and print Special Feature - Lighting
36 A bright future for Chiplight - A new source of LEDs 42
Digital Directions Digital News - The latest digital updates
46 My Way - Worthwhile investments 48 Special Feature Doubling the dosh! - How to become more profitable in 2013
information 26 Tips & Tricks - Fujifilm’s Euromedia Q & A Column 26 Sign & Digital UK 2013 - Next year’s show starts here! 28 Events - Spandex inspires innovation 30 Cutting, Routing & Engraving - Equipment and installations 38 Software - The new releases 59 Classified - The industry’s marketplace 60 Directory - The Who’s Who of the sign industry
Publisher/Managing Editor Val Hirst Tel: 01623 882398 e-mail: signdirections@btconnect.com Deputy Editor Mike Connolly Tel: 01737 842410 e-mail: themc@btinternet.com Associate Editor Michael Lyons Tel: 01277 650037 e-mail: mike.lyons@mac.com Contributing Editor Mark Godden Tel: 07717 885325 e-mail: mark.godden@me.com Art Editor Hina Mistry Tel: 07773 319465 e-mail: hinamistry@sky.com
Cover Photography Courtesy of Perspex Head Office & Data Base Management Trinity Creative Ltd. Unit 1B Melrose Nurseries Longland Lane, Farnsfield, Newark Nottingham NG22 8HD Tel: 01623 882398 e-mail: signdirections@btconnect.com Annual Subscription Rates: UK £50 $78 €78 Europe £93 $143 €145 Rest of the World: £114 $178 €178 Agents can claim a l0% discount
Contributors Zinnia Cordell Alicia Fairlie
No part of this publication may be reproduced without the written consent of the publishers. Editorial photographs supplied courtesy of the companies they feature. The publishers accept no responsibility for any statement made in signed contributions or those reproduced from any other source, nor for claims made in any advertisement. Sign Directions is available to individuals who qualify within the terms of a controlled circulation
62 Last Word - Mark Godden asks how much is too much
Sign Directions Dec/Jan 2012 | 3
Dec/Jan 2012 Introduction
setting the
scene At this time of year, it’s traditional to make a few resolutions, which, even if they only last for the first few days of January, can help to provide us with a new sense of purpose and direction. I usually make the same ones every year, which involve forgoing the pleasures of shopping, chocolate and wine, all of which are so terrible to contemplate in the dreary aftermath of the festive season, that I’ve decided to encourage others to share my pain by suggesting a few things that certain people could do that would make 2013 a much better year for all of us. So without further ado, here they are: George Osborne: Learn to count. It really isn’t good enough for you to announce that you don’t see the current period of austerity easing until 2018 and to threaten even more welfare cuts in the meantime, while doing your usual (although granted, very accurate) impression of the Pilsbury Doughboy. David Cameron: Find a new economic strategy or a new chancellor, or preferably both. And stop trying to pretend that you know what ‘ordinary families’ we are going through – you don’t! Nick Clegg: It’s not enough to simply sit there, sadly shaking your head while the gruesome twosome announce their latest piece of nonsense. You have to actually say something, or better still, do something! Start by growing a spine. Theresa May: I’m loving the makeover! The svelte new figure and the designer clothes are working a treat. More of the same in 2013 please. Ed Miliband: Well, it took you a long enough time to get it together, but finally, you seem to have found your voice. Keep it up! Ed Balls: Find a speech therapist, fast! Starbucks, Amazon and Google: Pay some tax, now! Sign Directions Dec/Jan 2012 | 4
signdirections Banks, all of them: Will you never learn? Are there any greater depths you can plumb? I think not. The only way you can possibly redeem yourselves now is to forgo all of your bonuses for the next 10 years and lend the money you save to small businesses. (And one or two that are especially for me!) PR companies: Don’t litter your e-mails with the spurious icons denoting Twitter and Facebook, which clog up my computer desktop whenever I try to download photos – why would you do this? Instead, provide the one vital item of information I need that you rarely seem to bother supplying – your client’s web address! And while we are on the subject of next year, it seems, that contrary to all economic predictions, it might actually be a really good one for the sign and display sectors, as in 2013 there will be two UK sign exhibitions. Sign & Digital UK 2013 will take place a little later than usual on 30th April-2nd May at the NEC, while the European Sign Expo, which is a joint venture between FESPA and the European Sign Federation (ESF) will run alongside the FESPA 2013 exhibition at London’s ExCel exhibition Centre on 25th27th June. ESF is also running a Sign Awards Competition, which invites signmakers, designers and colleges to come up with a concept for both a projecting and a monolith sign to grace an historic building that is to be transformed into a swish hotel by the year 2020. For further information on both the European Sign Expo and this intriguing challenge, visit: www.eu-signs.org or www.bsga.co.uk But now, onto the last issue of 2012, which sports an appropriately festive looking cover. The story behind the project, which involved Perspex and Perspex fabricator Inplas, can be found on page 6. On pages 32-33, Hull-based SignsDisplay.com explains why it has taken a huge leap of faith by investing in an Agfa :Jeti Titan printer and a DYSS flatbed cutter and on pages 36-37, you can learn more about Chiplite, a new LED manufacturer based in Germany. This month’s main feature advises why signmakers should resolve to double their dosh in 2013 and suggests ways in which this can be painlessly achieved, whilst elsewhere you’ll find a bumper crop of all of our regular news pages. Finally, on page 62, Mark Godden asks how much is too much? Answers on a postcard please! For now, all that remains for me to do is to cram as much shopping, chocolate eating and wine drinking into the last two weeks of the year, before the dreariness begins in earnest, and to wish you all, on behalf of the whole Sign Directions team, a very happy Christmas and a peaceful and prosperous New Year!
Val Hirst – Editor Email: signdirections@btconnect.com Twitter: @Valthemaghag Web: www.signdirections.co.uk and www.graphicdisplaycommunity.com
Sign Directions Dec/Jan 2012 | 5
news briefing
Thrills in a Ferrari!
Amari Plastics recently hosted a Ferrari race day experience at Silverstone for three customers, Kesslers International, Cut Plastics and Spanlite, all of whom were winners of a competition it ran earlier in the year.
The day began with a safety briefing and some one-to-one coaching before the customers were let loose to do practice laps in a specially customised Renault Megane RS 250. Once this initial training period was over, the real fun began, as each was then afforded the opportunity to drive several laps in the high speed Ferrari. Finally, they were whizzed around the track by a professional Silverstone track driver and happily, both customers and cars emerged unscathed!
Supplier Relations and Product Development said: “Acrycast has been incredibly successful since its launch two years ago, thanks to the quality of the product range and the support of the manufacturer. However, this would have meant nothing without our customers, so the Ferrari experience was a fun way to thank them while also providing them with an experience to remember, which I think we achieved!” For further information visit: www.amariplastics.com
Jamie Manifold, Amari’s Manager of
Based on the volume of Amari’s branded cast acrylic, Acrycast, which was purchased over a given period, the competition culminated in a free prize draw, with the three lucky winners being the first names that were pulled out of the hat.
Improvements include a revamped homepage and a simplified navigation menu that enables retailers, designers and specifiers to link directly to the suppliers of the shopfittings, display products and services they are sourcing. For further information www.shopdisplay.org
Party time for Signs Express
MD Craig Brown (right) with Sales & Marketing Director Tony Marsh Sign Directions Dec/Jan 2012 | 6
Its refreshed corporate identity is now used across all of the company’s
However, Plimsoll also suggests that it is time for potential buyers to broaden their horizons and to consider instead the 20 companies that have increased sales over the previous year, are debt free and are showing excellent profits.
He continues: “Of course some of these high value acquisitions command a high price premium, but this new analysis explains why some companies are worth more than others.”
visiit:
There was a party atmosphere at the Signs Express stand on the first day of the National Franchise Exhibition, held earlier this autumn, which provided the company with the ideal ambience to reveal its brand new look.
Plimsoll’s latest analysis, which rates the acquisition potential of the UK’s largest 716 signmakers, flags up 125 underperforming companies as being classic acquisition fodder.
It is these very qualities, Pattison argues, which make these businesses such attractive acquisition prospects. He explained: “Taking over a weak company takes time, diverts resources and is a high risk, but these high value acquisitions could immediately add value to the bottom line, as well as providing their buyers with instant power within in the market.”
New look for the SDEA The Shop and Display Equipment Association (sdea) is celebrating 65 years of serving the retail display industry with the launch of a new look website, which has been updated and redesigned to reflect the continually changing retail industry.
Ripe for the picking!
marketing materials including, of course, its smart new exhibition stand. Rebecca Dack, Marketing Manager at Signs Express explained: “With a 20 year history and over 70 franchise owners now operating within our network, we are constantly looking to add value to our franchise offering and to appeal to a broader range of
For further information, contact Plimsoll at Tel: 01642 626 419 or alternatively email, c.glancey@plimsoll.co.uk, www.plimsoll.co.uk customers. Thus, we are working on a number of brand new marketing ideas in order to ensure that our overall look reflects the fact that we’re a company with enormous drive and ambition, as well as a strong heritage.” For further information contact: www.signsexpress.co.uk
news Icon scoops gold award Sports event branding specialist Icon was awarded Gold in the Event Look category at the 2012 International Sports Event Management (ISEM) awards, in respect of its work on this year's Euro 2012 Football tournament for UEFA. Conducted annually and now in its sixth year, the ISEM awards are designed to recognise and reward the outstanding performance of companies specialising in all areas of sports event management.
For further information www.icon-world.com
visit:
Appointments Lintec Graphic Films has appointed Alberto Bonfanti to the position of Sales Manager for Italy, in order to strengthen its presence within the Italian market. In his new role, Alberto, who has gained more than l0 years’ industry experience in the label, paper and pressure sensitive film markets, will be tasked with servicing and growing the company's label and glazing enhancement ranges for the whole of Italy.
Bruce Main, Managing Director (left) welcoming Julian Rowlandson Stocksigns has appointed Julian Rowlandson as Sales and Marketing Director, in which role he will be responsible for bolstering the company’s sales and marketing
function and championing the development of new products. Julian, who brings with him a wealth of knowledge and experience of the display and print industries, joins the company following its recent acquisition of Messagemaker and the introduction of its First Call Signs division. Antalis McNaughton’s Sign & Display division has appointed Joe Kennedy as Account Manager for the North West, based at the company’s northern Sign & Display office in Warrington. Joe, who will be reporting to Regional Sales Manager Ian Quinn, brings a wealth of knowledge and technical expertise to his new role, having worked within the large format digital market for the last ten years and having spent the last eight years at Papergraphics, where he specialised in roll fed inkjet media and finishing materials.
Sign Directions Dec/Jan 2012 | 7
news
news briefing
Following her successful bid to gain an official Guinness World Record for the world’s longest composite photograph, Clare Newton’s Jump4London display is now on show at Spitalfields Market in London. The presentation includes a portion of the gigantic photograph, which was first displayed in public at the Excel Centre earlier this year and which also featured on the cover of the June/July issue of Sign Directions. The Jump4London display included 81,000 separate photographs of 1200 people jumping, which Clare painstakingly blended together to create one enormous panoramic photograph, measuring just under one kilometre in length. After receiving the award from Guinness World Records, with help from sponsors, including Agfa Graphics, extracts from the giant photograph were placed on display at Spitalfields market. However, Spitalfields was so impressed with the attention that this exhibit attracted that it provided Clare with the extra
sponsorship she needed to enable her to also fill the market’s vast roof space with the photo. A further unexpected result is that Whitechapel Galleries has included Jump4London in its prestigious Bus Tour of galleries and museums, an occurrence that takes place on the first Thursday of each month. Tim Light, Marketing Manager for Agfa Graphics, commented: “We have been delighted to support Clare in this project. What she has achieved has been truly remarkable, and I am especially pleased that the photo is now being displayed where it should be, in an iconic London space. Credit also has to go to Creative Place, Amari Digital and GPT, all of whom helped to make Clare’s dream a reality.” Clare’s next project is a unique one-off event, which will take place on January 27th 2013. Entitled Emperors for Tea, it will combine a poetical theme, with artcouture, contemporary ballet and sumptuous sounds with a luxurious tea at London’s Savoy Hotel. For further information e-mail: heritage@equinoxpartners.co.uk
showtime DIARY DATES FOR 2013
Jump4London gets further exposure
Trophex 2013 13th-14th January NEC Pavilion, Birmingham Organiser: Hill Media Tel: 01442 826826 E-mail: alisoncwhite@aol.com www.trophex.com FESPA Global Summit 2013 22nd-23rd January 2013 The Brewery, London EC1 Organiser: FESPA Tel: 01737 445038 E-mail: info@fespa.com www.fespa.com/globalsummit Sign & Digital UK 2013 30th April-2nd May 2013 NEC, Birmingham Organiser: Faversham House Group Tel: 01342 332103 E-mail: alancaddick@fav-house.com www.signuk.com North Print & Pack 2013 14th-16th May, 2013 Harrogate, Yorkshire Organiser: Informa Exhibitions Tel: +44 (0)20 7017 7000 Fax: +44 (0)20 7017 7818 www.printandpack.co.uk. FESPA 2013 25th-29th June ExCel Exhibition Centre, London Organiser: FESPA Tel +44 (0)1737 240788 Fax +44 (0)1737 233734 E-mail info@fespa.com www.fespa.com If you would like your event to feature on this page, please send full information via e-mail to Val Hirst at signdirections@btconnect.com
Give cash, win prizes! Birmingham-based Bowden and Dolphin Signs is playing Santa Claus by arranging a charity prize draw in aid of Diabetes UK, which is scheduled to take place the Monday before Christmas Eve. The prizes include two passes to Wonderland, Telford, four day passes to West Midlands Safari Park, two match tickets for any Birmingham City league match, a signed Aston
Sign Directions Dec/Jan 2012 | 8
Villa football and the prize to beat all prizes, a VIP mascot package for the Birmingham City FC game against Blackpool on Saturday 5th March 2013. Jamie Bowden, the company’s Director and main fundraiser said: "We are hoping to raise as much cash as possible for this very important cause. The prizes available are just fantastic and we were blown
away by the generosity of the other local companies involved - we can't thank them enough." The emphasis on Diabetes UK as a charity of choice is not an accidental one; a Bowden and Dolphin team member recently underwent a successful kidney transplant after suffering from the disease for several years.
Anybody wishing to buy a ticket for the raffle can do so by accessing Bowden and Dolphin's Just Giving page at www.just giving.com/Jamie-Bowden1. A strip of tickets for the charity raffle cost £1.00, but donations of any amount can also be made via the page. For further information visit: www.bowdenanddolphinsigns .com
new projects
Blackpool Illuminations | A10 Shopping Centre | Ocean Estate Agents | BMW
new
projects
Perspex Fabricator Inplas Fabrications was commissioned to produce the range of Fluted Pylons that form an eye-catching corridor of colour at this year’s Blackpool Illuminations. Designed by Jo Berry and funded by Arts Council England, these wonderful sculptural light works, which were inspired by a collection of drawings and photographs of the Illuminations of the 1930s, are crafted from the latest Perspex materials, supplied by Perspex Distribution. In particular, Inplas harnessed the properties of a new material, Perspex Spectrum LED, in order to maximise the light transmission from the LED based illumination. The result is a bright, intense colour, Sign Directions Dec/Jan 2012 | 10
without any LED hotspots. Five pylons were fabricated in total, with each pole featuring five illuminated bulbs, each of which contains 15 LED lights. The colourful designs also make full use of the 25 Perspex Frost colours, which are layered with a range of Perspex fluorescent cast acrylic. The fluorescent edge glows under ambient light as though it has its own light source, thus ensuring an impressive impact even in the middle of the day. Inplas laser cut the Perspex and arranged the material into kits for on-site installation by Blackpool Council’s Illuminations Department. For further information visit www.inplas.co.uk and www.perspex.co.uk
Following a series of successful commissions with previous car showroom display projects, including BMW Westminster, W&Co was invited to produce a range of light boxes for a new BMW showroom at Park Lane, in the heart of London’s Mayfair.
It was a challenging task, as Stiefel had to resize the original graphics for large format printing, while also maintaining the accuracy of the complex patterns, diagonal lines and colour tones.
ECE, the operator of Berlin’s A10 Shopping Centre commissioned Stiefel Digitalprint to provide some arresting graphics to attract the attention of passing shoppers. For the subject matter, ECE’s Director of Creative Design, Mark Gurney and his team used various locations around Berlin as their inspiration and devised a series of designs and motifs to be printed onto Neschen’s Erfurt CA wallpaper.
Three strips of the smooth Erfurt CA wallpaper, each measuring 1.50 metres wide, were printed simultaneously, using a five metre wide printing press. These were further complemented with either the five or nine metre long strips required to cover the A10 shopping centre and, in order to facilitate ease of working, these were cut into strips 70 centimetres wide. The printed Erfurt CA wallpaper can remain in place for five to six years, since its quality is such that it is impervious to mechanical loads and tears. In fact, when used in conjunction with an appropriate protective varnish it is durable enough to be used in all heavy traffic areas, such as corridors in offices or hotels, For further information visit: www.neschen.com
Accordingly, a selection of custom made illuminated and nonilluminated fabric face displays now provides a stunning backdrop within the contemporary showroom space, all of which perfectly complement the wide range of classic and modern BMW models on show, with one five and half metre high display spanning two whole floors of the building! Each display, which is framless and chrome finished, also features a front-loading graphic change
facility, so that the graphics can easily be refreshed whenever required by show room staff, without the need for any specialist skills or equipment. For further information visit: www.w-co.co.uk
Signs Express (Bristol) recently took on one of its toughest ever production challenges when it was asked to provide a vehicle wrap for Ocean Estate Agents. In order to connect with the local community, Ocean Estate Agents held a competition for local school children, which invited them to submit a design for the company’s new vehicle livery. The winning design, created by Traun Taylor, a 10year-old pupil from Bowsland Green Primary School, featured many different colours and images, which meant that the application to Ocean’s VW Golf definitely wasn’t for the fainthearted! However, the finished vehicle is as every bit as bright and colourful as Truan’s original
offering and is now attracting a lot of positive attention as it whizzes around the roads of Bristol! For further information visit: www.signsexpress.co.uk
Sign Directions Dec/Jan 2012 | 11
new projects
Sir Chris Hoy Glasgow Velodrome | Vision Express branding, was recently commissioned to complete the branding of the stunning new Sir Chris Hoy Glasgow Velodrome.
Following its success in branding the Manchester Velodrome and the London
Velodrome for the 2012 Olympic and Paralympic Games, HD Signs, a specialist in velodrome
As the track is a hub of activity during the day, the installation for the Track Cycling World Cup was completed in three stages and, as the velodrome building is maintained at a temperature of 27C, the task had to be expertly executed. HD Signs used vinyl stencils that were specially manipulated to run in line with the various track bends, to which it applied painted logos, the paint being manufactured in-house and
developed in partnership with British Cycling/UCI, to ensure durability and grip for the cyclists. In addition, the company also installed a 3M floor marking system at the bottom of the track. For further information visit: www.hdsigns.co.uk
Sign 2000 has completed the exterior and interior branding at the new Vision Express flagship store situated in London’s Oxford street, which includes a range of professional eye care facilities, a specialist contact lens’ area and an expanded and exclusive range of designer products, including the largest single collection of the Ockley range of designer ophthalmic products, in Europe. The site, which extends over the three floors of a beautifully refurbished historic building, features arched upper level framed windows and includes an eye-catching product display area at street level. Sign 2000 was contracted to manufacture and install exterior and interior signage and a host of complementary graphic manifestations to both enhance
Sign Directions Dec/Jan 2012 | 12
the architectural sensitivities of the building and project the Vision Express corporate ID. Exterior signage comprised LEDilluminated individual letters mounted on to a back-painted bronze 10mm toughened glass fascia, while interior signage
includes a host of glazing manifestations, wall-mounted signs and graphics, departmental headers and a range of point-of-sale features. The store also fields a selection of digital media, including three
70” and two 55” screens, which intersperse general consumer information with details of special offers and promotions. For further information visit: www.sign2000.co.uk
Sign Directions September 2012 | 13
news
news briefing Supplier News
New supply chains for MACtac Following the recent realignment of MACtac’s distribution channel, ADS, Amari and Pyramid have all made announcements relating to the changes that have been made.
ADS awarded Gold status NottinghamAmari based Digital Supplies has (ADS) received MACtac Gold distributor status, the highest of three distribution grades, which entitles the company to market the entire range of MACtac products and is a offer to able thus comprehensive stock of MACtac
self-adhesive products within the UK. These are available through a nationwide distribution channel comprising 14 strategically located branches of Amari Plastics and fully supported by Amari Digital Supplies. For further information, visit www.amaridigitalsupplies.com
Pyramid Display to become key distributor
Pyramid Display Materials has also now become one of the four key MACtac distributors for the UK market. Pyramid, which will be stocking the full range of MACtac products via its network of distribution centres, can now offer national next day delivery on the entire range of MACtac self-adhesive products. Neil McCarthy, Pyramid’s Head of Sales & Marketing commented: “Having serviced a major multimillion pound national contract throughout the summer on specified MACtac products, we are now in a position to market ourselves as a true nationwide
Sign Directions Dec/Jan 2012 | 14
distributor, whereas in the past we have been seen as primarily a midlands and northern supplier of sign and display materials. Accordingly, we will be embarking on a major marketing campaign to ensure all current and potential MACtac users are aware of our expanded product offering in light of the new distribution structure. We have also revamped our website to include a video that section innovations showcases the diverse range of applications that can be achieved using MACtac self-adhesive products.” For further information visit: www.pyramid-display.co.uk
Amari extends relationship Amari Plastics has also been confirmed as a key MACtac partner and thus extended its with relationship strategic MACtac UK to include the market leading quality MACscreen range of self adhesive vinyls. As a key partner Amari has access to the whole MACtac range and holds sufficient stock to offer next day distribution throughout the UK. The MACmark range of vinyls is stocked in Amari Plastics Nottingham for next day delivery and includes all the MACtac core items such as MACal 8900, 9800 and 8300 but also incorporates the supporting products such as MACmask, reflectives, translucent etc. In addition to this, Amari Plastics now has stock of the brand new, unique Tuning Films range, which includes vinyls in bright colours, plus metallics, carbon effects, brushed effects and structured embossed and mat finishes and which are especially designed for car wrapping. Steve Hovey, Manager of the Amari Nottingham facility commented “The Tuning films are a new development that we felt would be worth
supporting with stock as the car wrapping market is booming and the quality and diversity of products available from MACtac will ensure it quickly gains a market leading position”. As well as carrying the MACmark films and the full range of IMAGin and imaging digital Permacolour products, Amari has now also added the market leading range of MACscreen self-adhesive vinyls to its portfolio. Renowned for its quality and consistency of performance, this 100micron thick vinyl has been the leading European manufactured brand for over 30 years. Amari Manager of Supplier Relations and Product Development, Jamie Manifold, commented: “MACscreen is a natural extension to the Amari Plastics range, as we have steadily extended into the digital and scree printing markets. In addition the realignment of MACtac’s distributor partners has left a gap for a truly national distributor for MACscreen who can sell it in all parts of the UK.” For further information visit: www.amariplastics.com
Determine savings online savings in production time of up to 80 percent to be achieved by traditional with comparison methods of application.
UK distributor of the RollsRoller Flatbed Applicator, William Smith has set up an online site that will enable potential owners of the machine to enter their typical application tape and digital media consumption and
receive a personalised time saving calculation by e-mail. Designed to apply a wide range of media to both rigid and flexible substrates, this innovative large format applicator has enabled
Key time saving features of the RollsRoller include single person operation to immediately reduce labour costs, much improved quality and consistency leading to less wastage of materials and first-time perfect results due to the machine’s smooth and precise finishing capabilities.
individual production requirements, including a dedicated Traffic version, is available together with a host of optional design features, such as an illuminated bed and adjustable roller height facilities, to enable further savings in production time to be achieved. To access the online calculator www.rollsroller.co.uk/ visit: calculator For further information visit: www.williamsmith.co.uk
A wide range of models to suit
Sign Directions Dec/Jan 2012 | 15
news
news briefing Supplier News
UK POS wins MEN award Restructuring for Universal
Nicky Campbell (left to right) who presented the award, Debra Jamieson, Jason Leslie and Kevin Feddy, Business editor at the MEN
UK Point of Sale has been announced as the winner of the ‘Business under £10m turnover’ category at the Manchester Evening News’ annual Business of the Year Awards. The awards, which reward innovation and talent in businesses across the North West, were presented at a gala dinner at Manchester Town Hall
during November. Jason Leslie, Managing Director of UK POS, together with his father Bill, founded the Stockport-based, family-owned manufacturer 23 years ago, and the company is now investing £4.5million in a new manufacturing and distribution site in Stockport. For further information visit: www.ukpos.com
Hybrid offers virtual visits enabling speedy resolution of any problem. In addition, it also facilitates a two way dialogue, enabling files to be shared by Hybrid and accessed by the customer for testing or evaluation purposes, and, with the additional feature of remote screen capture, Hybrid can also analyse more complex tasks offline. Mimaki’s exclusive UK and Irish distributor, Hybrid Services, has a new and improved gadget in the Tech Services tool box, in the form of the latest TeamViewer remote support software, which is designed to offer spontaneous customer support. Following escalation of a support case by one of Hybrid’s resellers, technical staff at its Cheshire HQ can now resolve many software or computer related issues, by enabling a member of Hybrid’s technical team to access a customer’s computer remotely, thus
Sign Directions Dec/Jan 2012 | 16
TeamViewer is secure and safe to use and customers’ files are protected at all times. Offered free as part of Hybrid’s Technical Services function and available to in-warranty Mimaki users and those with Customer Care packages, the TeamViewer application can be downloaded from Hybrid’s website in conjunction with instructions from a technician. For further information visit: www.hybridservices.co.uk/ technical.
Universal Bristol-based Aluminium has announced a planned restructure of its business, in order to develop future growth and commercial focus as a systems house. Following an ongoing review of the the in conditions market construction sector, it will be focusing on the core business of providing aluminium systems and thus plans to close the fabrication arm of the UK operation across the Architectural Division of the business. Existing fabricated product customers will be offered fabrication capacity with one of Universal’s regional fabrication partners. In-house fabrication will continue within the Sign Division, to meet
growing demand in the UK during 2012. This new direction will enable Universal to develop its growing market share as a systems house and will help to drive the company into new sectors. Universal’s Managing Director, Peter Cawley, the “Within commented: architectural sector, we’ve been seen as our customers’ competitor for some time, which has limited our commercial growth. We will, of course, continue to support existing fabrication customers, and will work with a range of partners regionally across the UK” For further information visit: www. www.universal-alumini um. co.uk
Clarity scores a first Clarity Software has become a member of The British Sign & Graphics Association (BSGA), making it the first and only MIS software provider to be approved by the BSGA. Commenting on its decision to confer membership on the company, BSGA Director David Catanach said: “Clarity Software is the first business of its kind to join the Association and we are delighted to welcome it as an Associate Member. Its management information software systems are well-known amongst signmakers and
the fact that it has joined the BSGA is a further demonstration of its commitment to the sign industry.” Clarity’s Managing Director, Richard Gamlin added: “We aim to provide BSGA members with as much background information as possible to help them manage their processes more efficiently.” For further information visit: www.clarity-software.com
news
news briefing Supplier News
Moving onwards and upwards Despite the current tough times Trade Signs UK is now celebrating both its third successive year of business growth and its move into an impressive new 33,200 sq.ft. factory. First established in 1992, and now employing a staff of 38, the Tringbased company’s success to date is, according to Director Matt Driver, largely down to a lot of hard work and loyal customers, together with its enthusiasm for investing in the latest software advances, which have helped it to combine the most up-todate technology with improved customer service. The layout of the new factory promotes a smoother workflow that has already helped to improve efficiency throughout the whole manufacturing process and this has been complemented by the installation of 12 touch screens, which enable staff working within the
artwork, laser, router, letter building, fabrication, powder and assembly departments to log on and off jobs at will in order to keep processing information as up to date as possible. This constantly updated data forms the basis for SignTrack, the company’s new bespoke production tracking system, which uniquely enables customers to track their order via the Trade Signs website, so that they can follow every stage of the process from initial artwork to final dispatch, while also using the site to purchase their everyday signmaking consumables. Quality is a huge focus for Trade Signs, with Operations Manager Haylee Benton explaining that it is a priority for the company. She said: “We are constantly making improvements to our staff training, in order to ensure that our quality remains spot on. It is thus very frustrating for us when, occasionally human error does occur, but we always do our best to resolve any issues as soon as possible and to
Read all about it! Spandex has published a new brochure that is designed to illustrate how the company can provide complete turnkey solutions for its customers, by providing all of the products a from needs signmaker conception to installation of display or sign any application. The brochure includes separate sections covering design, print and finishing, with the design section featuring layout tools, RIPS and workflow software from Ergosoft, Onyx and Caldera, the providing section print
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learn from any quality discrepancies that arise, so that we can do even better in future.” She added: “Providing consistently excellent quality is something of a fine art when it comes to bespoke fabrication and signage systems, which is why we are always coming up with new systems and procedures to measure our performance.” One of these new systems has involved the installation of an HD Camera system throughout the factory, which enables the company to oversee all of the jobs that are going through at any given time. The staff is also tasked with taking a number of quality control photos using the Sign Trade iPhone
application, which automatically links to the company’s internal customer order details and thus enables the company to see at a glance when and how goods left the factory and to copy customers with this information when appropriate. Matt Driver concludes: “We are constantly looking for ways to improve communication, both with customers and with our staff and to improve quality through harnessing the latest technology available, so that in turn we can provide the best possible products and services to the sign and architectural sectors.” For further information visit: www.tradesignsuk.com
Trotec consolidates Following its acquisition of Suregrave and Identify in 2010 Trotec Laser UK is now consolidating its main company functions into a head office located in Washington. information on hardware from Epson, Mutoh, SwissQPrint, Mimaki, Roland, Durst and Gerber and the finishing section highlighting equipment from Vivid and RollsRoller, together with a selection of cutters from Summa and Keencut. To request a copy of the visit brochure www.spandex.com or e-mail: aherd@adcomms.co.uk
The consumables warehouse, manufacturing, sales and administration teams, together with the telemarketing department and the rotary workshop are already located in the Washington area and will now be joined by the marketing department and the technical service base. However, Trotec will maintain a strong presence in the south of
England, with two sales offices and showrooms in the Bristol area and Guildford. There are also plans to establish further showrooms in the midlands and north during the next year, which will further support the newly expanded sales team, along with the large showroom facility recently opened in Washington. In addition, field-based service engineers in the north, midlands and south of England will guarantee Trotec’s service levels by increasing the company’s proximity to customers.. For further information visit: www.troteclaser.co.uk
news briefing Equipment & Material
Going to the wall Leading UK supplier of highmedia print quality manufactured by specialist coating company Sihl, Amari Digital Supplies has recently added new Sihl wall covering products for the expanding interiors market.
They include Wallpaper Sol Persomural in a choice of two standard non-scratch papers with the option of a pre-pasted version for easier application and PolySOL PET, a self-adhesive tear-resistant fabric that can be repositioned and removed without leaving any residue. ADS is also supplying new products in the Poli-Print range of digital media from the German manufacturer PoliTape, which include white vinyl with a clear or grey opaque adhesive and clear vinyl with either a gloss or matt finish that can also be used for lamination purposes. The Poli-Etch Silver Frost vinyl with the option of an air-release adhesive for easier application is also available. ADS is also a leading UK distributor of vinyl materials from MACtac that
provide a wide choice of options from the MACmark signmaking and IMAGin print and finishing media ranges, selective products from the MACscreen range and specialist laminates and mounting films from the PermaColor range. The company is also able to supply vinyl films that are designed specifically for exterior wall and floor graphics applications
Spandex has launched 'Sign in a Box', a range of ready-made modular sign systems that are based on Spandex's range of Infopanel modular signs.
Sign in a box
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This new concept, which enables signmakers to order off-the-shelf signs in standard height, width and panel combinations, is ideal for use as external directories and corporate identity and generic signage and is available in three formats, Freestanding, Wallmounted and Deep Panel and a
and similarly testing and difficult installations. Within the extensive ADS portfolio are solutions for aqueous, solvent, eco-solvent, UVC and Latex printing technologies coupled with the increasing demand for more sustainable media. For further information visit: www.amaridigitalsupplies.com
selection of finishes, including mill, silver anodized, white and colour powder coated. Sign in a Box also enables signmakers who are not used to dealing with modular sign systems to access Spandex's exclusive Infopanel range online, via a credit card payment, for possible next day delivery, depending on the chosen finish. For further information visit: www.spandex.co.uk
news Meeting market trends are films Colour-change becoming increasingly popular as they facilitate even more creative vehicle personalisation. To meet this market trend, 3M has increased the number of colours and finishes in the Scotchprint Car Wrap Film Series 1080 to 39 brilliant formats. There are now 20 high-quality gloss colours from which to choose, together with further options in matte, brushed metal, carbon fibre and satin black finishes. The films are highly durable and easy to apply and purposely remove and
provide a paint-like finish to solidcolour vehicle detailing, decoration and full vehicle wraps. They also provide excellent opacity when applied to high-contrast surfaces and offer the same superior installation characteristics as 3M’s Controltac Graphic Films with Comply Adhesive. With this advanced adhesive technology, millions of glass spheres embedded in the adhesive surface minimise the initial contact area to enable the film to slide and be repositioned for optimum alignment until firm pressure is applied to complete the application process. The non-visible air-release channels in the adhesive
ensure fast and bubble-free results in all situations. The films are available in 60-inch rolls to allow any section of a vehicle to be seamlessly wrapped and, because they are removable, it is easier to return to the vehicle’s original colour
or to change the graphics as required. 3M1080 films are available from 3M primary distributors William Smith and Spandex. For further information visit: www.3M.co.uk/graphicsolutions
Make colours ‘pop’ MD-PP150 delivers all the pop and vibrancy that fans of MD-Class media have come to expect from Metamark’s MD products, and is also fast drying and scuff resistant. The matt finish is a crisp, polar white colour, which is the perfect vehicle for the ultra-bright hues favoured by advertisers.
Anyone looking for a quality, matt finished poster paper should test the free sample of
Metamark’s new MD-PP150 that’s on offer.
It is compatible with all solvent, UV, eco-solvent and latex ink technologies and is recommended particularly for use in indoor advertising and POS display applications.
Despite its relatively light-weight, Metamark MD-PP150 is also thus opaque, impressively reducing the tendency for graphics to show through or for colour to wash out in bright lighting. To obtain a FREE sample, simply e-mail your request to: sales@metamark.co.uk and it will be sent immediately. For further information visit: www.metamark.co.uk
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news briefing Equipment & Material
news
Oh Christmas tree, oh Christmas tree… Christmas presents an excellent opportunity for both commercial companies and retailers to their with communicate customers in an imaginative and creative way, which is why Pixartprinting, the web-to-print specialist, has created a range of special Christmas products that are also eco-friendly in terms of their manufacture. Pixartprinting’s include They interpretation of perhaps that bestknown symbol of Christmas, Pinus, an eco-sustainable alternative to the traditional Christmas tree. Crafted from 3mm thick Onda EF cardboard, Pinus, which measures 110x110cm
overall, is 150cm high and weighs just 1.4kg. It is easy to mount and features an interlocked system that comes complete with ready-made holes that are designed to hold traditional Christmas baubles. There is also a mini version, which measures 38x 38.5cm and has a height of 52cm. To further enhance the Christmas specialities, the company is also offering a range of new new products, which can be customised festive specific meet to include These requirements. Christmas cards made from 300g gloss paper, which are available in a 10 x 21cm format and can be
customised both back and front, and calendars, which can incorporate any combination of graphics from the Pixartprinting library, or a company’s own designs. The calandars are available in a wide choice of different formats, including pocket and folded, wall or desk
Enhance the festive experience With more than half of shoppers planning to spend the same or more on Christmas in 2012 than they did last year, UK Point of Sale is advising retailers to make the most of the opportunities afforded by the festive season and post Christmas sales by using some of the key point of sale items offered within its range.
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These include shelf wobblers and shelf talkers, both of which can be specially customised to promote special seasonal offers and promotions, together with clip strips, which provide an ideal way Christmas displaying of confectionary when space is tight.
promotions on larger items, such as crackers or tins of chocolates, as these can be piled high to use the available space most effectively.
Finally, pallet cardholders are perfect for displaying price
For further information visit: www.ukpos.com.
planner versions. Most items can be delivered within 48 hours following placement of an order. Pixartprinting’s access To extensive Christmas catalogue www.pixart visit: online, printing.co.uk
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news briefing Equipment & Material
news
Meet the super heroes! During the current difficult financial climate, William Smith is giving signmakers a helping hand by reducing the price of the four most popular films in 3M’s vinyls portfolio. Dubbed ‘The Afourdables’, these 3M ‘Super Heroes’ are the 30 Series, 50 Series, 2330 Series and IJ20 Series. The 30 Series is a three to five year monomeric opaque film for both interior and exterior use, which is available in 39 gloss and 35 matt colours. It is suitable for application to flat surfaces such as windows, signage, display graphics and vehicles. The 50 Series is a five to seven year polymeric opaque general-purpose
for film use in a wide range of signage and marking applications. It comes in a choice of 60 colours and is suitable for application to flat surfaces without rivets. The 2330 Series is a five to seven year translucent polymeric film, available in 34 colours, which offers an affordable solution for internally illuminated signs as well as window graphics. With a low surface gloss to eliminate glare, it provides uniform colour in both reflected and transmitted light.
Finally, the IJ20 Series is a one to two year monomeric digital print film that offers a high quality image when used in conjunction with solvent-based piezo inkjet and electrostatic printers. It is available in white gloss, white matt and transparent gloss, all with removable adhesive and is suitable for a wide range of signage applications. before 6pm. ‘The Afourdables’ are available from William Smith ex-stock, as full, part or split rolls, with next day delivery of full or part rolls on orders placed
For further information visit: www.williamsmith.co.uk
Cut costs, not corners! During tough economic times, it’s easy to believe that the only way to save money is to cut costs, but sometimes this is a false economy, as cost cutting often means compromising on quality too. However, Eurobond Adhesives is one company that always puts quality first, while still tying to save its customers’ money. Signmakers often use two-part structural adhesives, either in 50ml or 400ml cartridges, to bond metals and plastics, which require a static mixer nozzle to be fitted in order to mix and dispense the adhesive. These nozzles are disposable and can only be used once, but their cost and that of the discarded adhesive within them can
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add up to a considerable sum of money Eurobond Adhesives has solved this dilemma by supplying its own cartridges and mixer nozzles for its Penloc range of two-part structural adhesives. Its Penloc 50ml cartridge can only be fitted with its ‘Minimixer’ nozzle, which holds 50 percent less adhesive than a standard 3” static mixer. In addition, it offers a Minitip that dispenses the adhesive in a ‘bead on bead’ format, thus eliminating the need to use any 50ml cartridge nozzles at all on some applications. Its Penloc 380ml cartridge is fitted with a turn on/off valve to prevent leakage when the cartridge is no
longer in use and can also be fitted with Eurobond’s patented re-usable Paramix nozzle, which enables the adhesive to be applied ‘bead on bead’ and to self mix on the surface of the material. The adhesive does not cure within the nozzle, as the
two components are kept separate until the point of application. This means zero waste and no additional costs. For further information visit: www.eurobond.co.uk
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information
In the latest in a series of advice columns, Nigel Briggs, Sales and Product manager for Fujifilm’s Euromedia range of media, advises how to make sure signage stays stuck fast, whatever the conditions.
Tips and Tricks Kick start your vinyl Q A One of our customers is interested in adding some permanent, easyto-apply branding to a fleet of motorcross bikes. Obviously these bikes will be put through some very testing conditions this winter, including mud, rain, snow and hopefully, even some sun! What sort of media should we be looking for and are there any specific products out there that you can recommend? Bayley Signs, Todmorden
There’s no denying that the muddy, wet conditions that more often than not go handin-hand with motorcross have the potential to play havoc with any branding you might wish to add to the bikes, but there are solutions out there. In order to fulfil the ‘permanent, easy-to-apply’ criteria that you outline above, you really need to be looking for a selfadhesive vinyl. Unfortunately, as a rule, these often aren’t robust enough to withstand the inevitable scratching that will occur
off-road and don’t work well in the cold and wet conditions that are all too common on the UK motorcross circuit. However, there are suitable products available that will perform brilliantly in these conditions. By choosing a double-strength, dimensionally stable cast vinyl that’s suitable for use with solvent, latex and UV printing, such as Euromedia’s Fusion Tack, you can guarantee sticking power and robust branding even in the muddiest of fields on the coldest of days.
And, for extra protection against scratching and for an extra professional finish, you can finish the print with a varnish or laminate such as Euromedia’s 2D Guard. Remember, if you’re using solvent ink, give the solvent enough time to evaporate completely so you can laminate without the risk of blisters. Happy motorcrossing! For further information on the Euromedia range of products, visit: www.euromedia.eu.com
The show starts here! Faversham House Group, organisers of the Sign & Digital UK exhibition has launched a brandnew website for the show, which provides all of the latest news and information and offers direct links through to features such as the 2013 Sign & Digital UK Awards & Networking Event and the new Learning Zone. The site also includes a series of quick link ‘information panels’, one of which provides news relating to the latest exhibitors to sign up, plus a press and PR section and a live Twitter feed. The website for the 2012 show attracted over 41,500 unique visitors and this new and improved version is thus expected to make an even greater impact. Faversham House is also encouraging signmakers to follow it on Twitter (@signanddigitaluk) and LinkedIn (Sign & Digital), where they will be able to keep instantly abreast of all of the latest developments in the run up to the event and will also be able to Sign Directions Dec/Jan 2012 | 26
receive live updates during the show. For Twitter feeds, follow #SDUK. Commenting on the use of social media, Alan Caddick, Marketing Manager for Sign & Digital UK said: “Last year some exhibitors used Twitter to post show news and to offer special ‘Twitter Only ‘discounts and promotions, so it’s a very good way for visitors to keep up to date with what’s happening, as it happens.” The 2013 event will also include a second outing of the ‘Green Trail’, which was first introduced at last year’s show and which is designed to highlight all of the green products on display. Alan Caddick explained: “Last year’s Green Trail was very popular, with exhibitors reporting a marked increase in enthusiasm for ecofriendly products, and many visitors actively enquiring about energy consumption and recycled materials. Accordingly, we are once again
inviting exhibitors to use the initiative to help them promote eco-friendly inks, printers and recyclable display products. These will be highlighted in both the showguide and on the floorplan so that visitors can easily identify which stands are taking part. All products on the Green Trail will be carefully vetted to ensure that they
actually do conform to the standards set. Sign & Digital UK 2013 will take place at the NEC on 30th April-2nd May. For further information visit: www.signuk.co.uk
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events
Spandex inspires innovation Held at the company’s UK headquarters in Bristol at the beginning of November, the Spandex Open House event was described by its General Manager Leon Watson as: “the most successful event of its kind held so far, with the largest number of product launches taking place and with positive feedback from both customers and suppliers.”
hours, but were so captivated by the product demonstrations taking place and the information available they stayed for an entire day!”, while Sophie Millard from Millard Signs observed: “We come to the Open House event every year to source new products and ideas and this year’s event was just as successful, enabling us to spend time with the Spandex team that would otherwise not be possible.”
Well over 500 visitors attended during the two days to view 18 different pieces of sign making, printing and finishing equipment and to take part in a series of ‘hands-on’ product demonstrations, including vehicle wrapping, banner making and modular off-the-shelf sign making.
The event also provided Spandex with the opportunity to launch two new marketing incentives designed to make doing business with the company easier and more profitable. These comprised Essentials, the new Spandex Product Guide and Worksmart, Clarity’s bespoke Management Information Software, that links with all of the products featured in the Guide and enables users to quickly develop an accurate quotation tracking system in order to deliver more successful and
Typical of the visitor responses received after the event came from Mike Bees of Dek Tek who said: “Our team had originally planned to attend for two
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profitable businesses. There were also live ‘hands-on’ demonstrations of a wide range of production hardware, including market-leading printers, plotter/cutters and finishing solutions. These were supplemented by vehicle wrapping workshops set up by leading suppliers 3M and Avery and, for the first time, a showing of the Sign in a Box range of ready-to-finish modular sign systems that proved especially popular, due to the discounted pricing structure currently in place. Other highlights of the event included a ‘Do It Yourself Digital Marketing’ conference which focussed on the popular topic of social media and supplementary workshops on banner finishing, textile marking, modular signmaking and media options, including Gerber Edge, Spandex’s ownbrand ImagePerfect ‘green’ products and examples of digital printing, window graphics and vehicle wrapping specialist films. The winner of the Epson SureColor SCT-
7000 Prize Draw was also formally announced. Swift Signs of Weymouth was the lucky recipient of an Epson printer valued at £3,000. Support for the Spandex Open House event was also evident from the leading sign and graphics and digital printing journals. These included Sign Directions, sharing a promotional booth with the British Sign and Graphics Association (BSGA). In thanking all of the Spandex customers and suppliers who attended the event and who made it such a success, Leon Watson concluded: “The record-breaking attendance was a clear indication of the value of this event and the new business opportunities that it helps create to the benefit of the sign and graphics and digital printing industries.” For further information, visit www.spandex.co.uk
Contract win for GE
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special feature – cutting, routing and engraving
Graphtec sets new benchmark Described by Phil Kneale, Director of Graphtec GB, as: “the most significant machine upgrade to have taken place in the past decade”, the new CE6000 series of plotter/cutters is destined to set a new level of performance in relation to its low cost that would be difficult to match by any similarly positioned machine currently available. Combining all of the basic highperformance capabilities of the hugely successful CE5000 series that it now replaces, the CE6000 offers a host of advanced production features and free Graphtec Studio cutting design software at a price that will be universally welcomed by the sign, graphics and digital printing sectors faced with cost-cutting necessities.
Offering outstanding performance at a realistic cost, the CE6000 moves the cutting capabilities of the CE series nearer to those of Graphtec GB’s flagship FC8000 series, but without the need for a huge additional investment. Significantly, the CE6000 offers a much wider and longerlength cutting area capability, a dramatically increased cutting speed of up to 900mm/sec and a maximum cutting force of 500gf by comparison with the 300gf rating of the previous CE5000 machine. The CE6000 series also features the latest ARMS 5.0 (Advanced Registration Mark Sensing) system that offers unparalleled media plotting and cutting accuracy via four-point rather than the traditional three-point registration, an automatic panelling
function for longerlength cutting and tracking requirements, a choice of operating modes to complement the user’s skill levels and a range of different tool condition settings. The machines also feature an enhanced sorting facility to minimise the amount of movement in the media feed function, which leads to shorter cutting times and an LCD-inspired large-type easy-to-understand and navigate machine operating VDU panel. Supplied in a choice of three models with cutting widths ranging from 15 to 48 inches, to accommodate a range of different applications, the CE6000 is
available from Graphtec GB authorised resellers. For further information www.graphtecgb.co.uk
Meet the second-generation S2 connection. Moreover, if required, the cutter can be located at a greater distance from the controlling computer than previously, without compromising productivity. In addition, improved media flanges with greater grip facilitate better handling of wide and heavy rolls of media, while a colourful newly designed menu screen promotes greater ease of use. Following on from its highly successful S Class series of cutters, Summa has now further enhanced its core technology to produce the Summa S2. This second generation machine offers significantly improved performance, thanks to a new faster processor, whereby the standard Ethernet connection enables faster communication than the former serial
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In common with all of Summa’s hardware, the S2 is a robustly built machine that offers excellent durability and, as with all of the company’s cutters, it also comes complete with a wide range of accessories, consumables and software options for use with both Mac and PC systems. For further information visit: www.summa.eu
visi:
Bigger and bespoke West Midlands-based CNC Routing has recently added a purpose-built large-format router from AXYZ International to complement and extend the production capabilities of the AXYZ 4010 and 6010 machines already installed. The new AXYX 8010 has an impressive 2635mm processing width that is capable of handling an over-size eight feet-wide sheet of material, thus enabling signmakers to manufacture larger-format signs without additional processing off the machine. AXYZ International has the capacity to build customised machines in specific sizes, tooling configurations and material hold-down options. Sizes of the customised machines range from 1524mm (width) x 1219 (length) in the 4000 Series, up to 2635mm (width) x
Cutting it Zund reseller, I-Sub Digital recently supplied Hampshire Flag Company with a new Zund G3 XL3200 and a mere four months later it is already proving its worth. Established over 30 years ago, the Waterlooville-based Hampshire Flag started trading as a traditional flag manufacturer producing hand-sewn flags. However, over the past seven years the company has heavily invested in digital printing technology, which has enabled it to reduce costs and increase sales. Despite this investment though, Hampshire Flag was still cutting all of the textile banners and flags in the traditional manner, using a hand guided machine, a time consuming and laborious task that was preventing it from using its digital printers to optimal effect.
15m (length) in the 8000 Series. All of the routers come with a host of both standard and optional production enhancements, including, as standard, the latest AXYZ A2MC machine control system, the AVS (AXYZ Vision System) for optimum material alignment and cutting and the enlarged ATC (Automatic Tool Change) facility. At CNC Routing, the 8010 machine is used to process a wide range of commonly used substrates that can be cut simultaneously by the three AXYZ routers now installed. It is used mainly for long-run work involving awkwardshaped and jumbo-sized panels that could not have previously been processed by companies with their own in-house routing facilities. Commenting on the installation, CNC Routing’s coDirector, Julian Howl said: “Since installation in August of this year, the
Having thus decided to switch to a digital cutting method, Managing Director Graham Wilkinson, explained why the company selected a Zund G3 XL3200 cutter. He said: “We looked at a few competitor machines and the Zund stood out as a robust and adaptable cutter. Zund also allowed us to carry out thorough testing before we made the final purchasing decision and the service we received from them was exceptional at all times.” Installation and training were provided by the Zund UK team, who set up the Zund G3 XL3200 for optimum performance after taking into account the precise production needs of Hampshire Flag. As soon as it was installed, Hampshire Flag noticed a general improvement in the workflow through its factory and in particular found that the previous bottleneck in the finishing department was eliminated, thus enabling it to take on more work without having to increase staffing levels.
8010 router has performed with consummate ease and has reduced daily production time from 24 to 16 hours whilst providing output that equates to the capacity of four machines rather than the three currently installed.” The AXYZ 8010 router in operation at CNC Routing has a number of additional production enhancements. These include two carriages on the gantry, servo motors, the latest AXYZ helical rack and pinion drive system that employs multiple ‘teeth’ to spread the work load and consequently significantly reduce machine wear and an expanded 21-station ATC (Automatic Tool Change) facility. According to Julian Howl, “the drive motors, in particular, give a superior cutting capability to that achievable with other
Graham Wilkinson continued: “Some of the products thatwe produce are ‘cold cut’, a technique that requires a lengthy and highly accurate hand cut finish, but now the Zund completes the same task in a matter of seconds.We have calculated that we would need to employ three more members of staff to replace it when it is operating at maximum output!” Now, not only are customers benefiting from a faster turnaround, Hampshire Flag is also able to produce more intricate and accurate finishes and is producing correspondingly less wastage, as the
routing systems.” Co-director at CNC Routing, Greg McPhail added: “The fact that we now have three AXYZ routers installed reflects the confidence we have in both the machines and the knowledge base of the AXYZ International team. We are a company that is ‘AXYZ through and through’ and it is our intention to purchase another 8010 machine in 2013!” For further information www.axyz.co.uk
visit:
Zund G3 XL3200 is so accurate. In fact so happy is Graham Wilkinson with the company’s new acquisition that he regards it as vital to the future success of Hampshire Flag in a rapidly changing industry. He concluded: “The G3 XL3200 will help us to keep on delivering excellent service in this competitive marketplace and I have no doubt that this machine will pay for itself many times over.” For further information visit: www.i-subdigital.com and www.zund.co.uk
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feature
A leap of faith At a time when many companies might hesitate to make a big investment in capital equipment, Hull-based SignsDisplay.com has no such qualms, having recently acquired both an Agfa :Jeti Titan UV printer and a DYSS flatbed cutter. Val Hirst reports
Conveniently situated in the centre of Hull, SignsDisplay.com is a true family-run business, which, according to owner and Managing Director Mike Hitchman, is one of its greatest strengths. Mike’s career in print began with a stint working for a screenprinting company, during which time he learnt everything there is to know about this traditional printing method. And, following an interesting and lucrative diversion into property development, which lasted for nearly a decade, it was to screenprinting that Mike once again turned when the housing market took a nosedive. He explains: “It was the early 90s and it was plain that the property market wasn’t going to offer the same opportunities for a while, and so when I was offered a job working for a franchise that specialised in the production and installation of estate agents’ ‘For Sale’ signs, I jumped at it.” The rest, as they say, is history. The demise of the franchise in 1992, lead to Mike setting up his own company, in partnership with his wife Celia, who now runs the admin and accounting functions of the business, under the name Mike Hitchman Signs, where, using the knowledge and contacts he had built up, plus some of the equipment that he had purchased
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from his defunct employer, he continued to supply estate agents’ boards. In fact, this activity still forms the core of the business, accounting for some 60 percent of its £750,000 turnover, with SignsDisplay.com providing a comprehensive board hire service for estate agents in Hull and its environs and also supplying bespoke For Sale boards to estate agents nationwide. However, its scope has considerably
increased to include design, fabrication, engraving, the provision of vehicle liveries and both screen and digital printing to a wide range of clients, and a well-established trade service to other local signmakers. Operating from a large unit on an extensive freehold site that Mike bought in 2000, the company now employs l0 people in total and has recently also introduced an e-shop that is primarily targeted at estate agents and retailers and supplies a
wide range of cable and rod systems, acrylic fabricated display pockets and dispensers, slatboards, POP materials and much else besides. This development is the brainchild of Mike and Celia’s son, the effervescent Shaun Hitchman, who is also largely responsible for the company’s change of name to the more up-to-the-minute SignsDisplay.com. Mike says: “I wanted the name to reflect the fact that we had grown to be much more than just another ‘one man and his dog’ type of
and his staff have to deal with the more complex signmaking conundrums, he is delighted with the extra business his new facility is already generating.
operation and Shaun persuaded me that SignsDisplay.com did that whilst also demonstrating that we have a proper grasp of all of the opportunities that the digital age offers!” While cheerfully admitting that he remains slightly baffled when it comes to Twitter, Mike has certainly been no slouch when it comes to adopting new technology. He was an early user of computerised cutting, acquiring one of the original Gerber Graphix 3 machines and then, in 2003 investing in a Mimaki JV3, so that he could add digital printing to the company’s repertoire. However, SignsDisplay.com’s latest printer, Agfa’s :Jeti 3020 Titan, a UVflatbed, which also offers a roll to roll option, was only acquired following the long period of deliberation that is completely understandable when making a more substantial investment in new kit. Having decided that a flatbed printer would significantly aid its productivity Mike considered, and rejected, many machines, before finally settling on the Titan. He says: “We looked at a lot of different printers, but none of them seemed to offer quite what we wanted and then, by sheer coincidence, I bumped into an old friend, who also happened to be Agfa’s sales person for the Humberside area. When I told him what I was looking for, he suggested the Titan and after we had seen it in action, the deal was as good as done!” As far as Mike is concerned, one of the machine’s main attributes is its size – it
offers a whopping 3 x 2m print area – together with its speed, which delivers high quality printed output at a blistering 200m2/hr. It is available in a variety of different head configurations, ranging from 16 to 48 heads to suit different applications, but Mike plumped for the 36 head option, with 32 heads printing CMYK and four printing white, as being the one that would offer the greatest versatility. “He observes: “One of the benefits of this machine is that in the future, we can increase the number of printheads if we need to and either beef up the white ink or add lighter colours to provide a wider colour gamut.” He continues: “We can now print several boards at the same time, so our productivity has immediately increased and it’s also great to be able to print onto flexible materials like selfadhesive vinyl, as well as wood, glass, acrylic, metals and foamboard.” Very sensibly, Mike decided to optimise the Titan’s capabilities by also investing in a flatbed cutter from DYSS, a purchase that brought his total spend up to £400.000. The company has seen a big increase in its trade work since the two new machines were installed, with local sign companies happy to capitalise on the extra service that SignsDisplay. com can now offer. “We tend to get a lot more of their specialist work,” says Mike and while he agrees, somewhat ruefully, that it often means that he
Son Shaun, who joined the business in 2003, after gaining some experience with another local signmaker, where he also achieved a Signmaking NVQ Level 3, is now in charge of the company’s sales and marketing activities and is working hard to promote its additional resources. His efforts have already been rewarded as they have helped to secure a substantial amount of work from a brand new client. Mike remarks that they are still experimenting with their new machines and testing their capabilities. “We really bought them to help us become more efficient and productive, but they are also opening up new areas for us to. For example, we’ve recently started using them to produce prototyping for packaging – this is where the combination of the Titan’s white ink option and the DYSS cutter really comes in handy – and some of the local design agencies are starting to come to us for all of their prototyping work.” Mike notes, with a great deal of pleasure, that this is also work that commands a higher price premium than that which he regards as the traditional signmaking bread and butter jobs. Both Mike and Shaun have identified that while all of these new business opportunities are to be thoroughly welcomed, their future challenge will be to keep close control of the extra jobs passing through the factory, while still retaining the personal service that their customers have grown to know and appreciate. Shaun explains that the company has already installed the Clarity Professional Software system to ensure an organised production workflow, remarking that he couldn’t now imagine how they managed without it, but he also confesses that they probably aren’t using the system to its
fullest extent. He is keen to redress this and also to organise a cohesive marketing strategy that keeps current customers and future prospects fully up to date with SignsDisplays.com’s ever-expanding portfolio of services. He says: “Our USP is that we provide an all round service, whereby customers can leave their visual communication problems at our door, secure in the knowledge that we’ll be able to solve them. Nowadays, everyone is so busy that if you can take some of their hassle on board and sort it for them, they are really grateful. Now that the Titan is helping us to further expand our offering, we need to let everyone know just how much more we can do for them.” And, if that hassle includes screenprinting, well, so much the better. Mike says: “I originally thought that when we got the Titan, there would be less need for screenprinting and had more or less decided that it was probably time to put our kit into retirement, but oddly enough, now that we are attracting larger size work, it’s sometimes more economical to use the screen process, so far from being pensioned off, I can see our screen line coming back into its own!” Right now, the company is enjoying the lull before the storm of work that Mike is anticipating in the New Year. He predicts: “The property market naturally slows in the run-up to Christmas, but come the beginning of January, it’s always all systems go again. I’m confident though, that the Titan will enable us to face 2013 in better shape than ever and what with new clients, the ability to handle different types of work and the increasing demand from the trade, I think that it will take us up to a whole new level!” And if it does, it will have been a very worthwhile investment indeed! For further information on SignsDiplay.com’s services visit: www.signsdisplay.com and for further information on the Agfa :Jeti Titan, and other Agfa printers, visit: www.agfa.com
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inspiration
If it looks like wood… Reading based Thake Signs has seen a few more summers than most companies manufacturing signs, having produced its first well over a hundred years ago. Forget though, any notion of arcane processes and pedestrian-paced output; the company was in the vanguard of those adopting digital design and production, and it has moved progressively with the times ever since. Despite no longer being a company with paint under its nails, Thake Signs has carried some elements of its legacy with it throughout the years. Among the most significant, is a critical eye for lettering and layout - two very small words that have a profound and very positive impact on the quality of the output the company produces. It’s clear that there is a ‘man of letters’ at Thake Signs’ helm, and that his standards and creativity are reflected in everything the company does.
Thake Signs is a customer-focused concern too, and it prides itself on finding a way to give its clients what they want. A timely example is a post and panel based site directory sign for a regional property developer, TA Fisher who wanted something just a bit different to the common or garden posts-and-panels and asked if the sign could be made from wood. The final result is a testament to Thake Signs’ creativity. Standing about three and a half metres tall and some 1.2 metres wide, the beautifully figured and flawlessly finished Iroko planks sit precisely and securely between towering, square sectioned Douglas Fir posts. The darker coloured Iroko planks support excellent message legibility and contrast tastefully with the lighter coloured fir. It looks a million dollars, and it might well have cost it too, were it not for a well-advised intervention by Thake Signs in the design stage, and
some modern Metamark.
materials
from
intent on simulating. Metamark’s reference quality digital flagship material fully resolved the detail needed, and Thake Signs’ hands-on skills complete a superb ensemble that delivers exactly what the client was looking for.
When Thake Signs produced a quote for the design as specified, and advised the client with regard to the maintenance needs of a wooden structure, alternatives were promptly sought. Thake Signs’ prescription produced a sign with all the character and warmth of wood, but one that will also endure with minimal maintenance and that was delivered at a price the client was happy to pay.
Thake Signs’ work for TA Fisher isn’t without its functional benefits either. The sign’s planks offer the client true system-like versatility and can be easily exchanged whenever the directory requires updating.
Thake Signs used Metamark MD5 to produce a convincing wood effect laminate that it then applied to the components comprising the sign. 25mm thick XL Board was used for the planks, and 100mm square sectioned extruded aluminium for the posts.
Experience matters. Take that experience and direct it toward modern materials and production technology and you have a recipe for innovative and imaginative applications. Here’s to the next hundred years!
Thake Signs printed the Metamark MD5 on its Mutoh ValueJet, having scanned samples of the wood it was
For further information visit: www.thakesigns.co.uk and www.metamark.co.uk
The writing on the wall When one of the UK's leading energy consultancy companies, BIU, recently moved into its new corporate headquarters in St. Anne’s, Lancashire, it commissioned P.P.S. to design and manufacture an innovative light box display.
whenever required. Bearing this in mind, together with the fact that the overall height of the display was 460mm, with a run length in excess of 15m and a requirement for angled joins, P.P.S. quickly rejected off the shelf solutions and decided instead to take the bespoke route.
The brief stated that the illuminated display should run continuously up the stairs from the building’s ground floor, right to the top floor, be as flush fitting as possible and also enable the graphics to be easily changed
The company manufactured a series of slim light panels directly out of 8mm thick edge lit acrylic, all of which were angled and cut to shape so that they would dovetail neatly together when recessed into the wall aperture.
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Illumination was provided by daisy chaining built into high intensity LED’s along the top and bottom edges of the individual panels, in order to provide constant, bright illumination across the display. Lengths of 28 mm
wide snap rails were then custom mitered together to form a graphic aperture along the top, bottom and sides of the display, and were mounted directly to the surrounding wall surfaces.
Blank semi rigid 2mm opal acrylic sheets were then custom cut to match the light panels and P.P.S. used its Agfa Anapurna flatbed printer to provide the very high resolution graphics that contain the fine text of BIU's customer endorsement letters that form a major part of the design.
less stunning, illuminated display, which snakes forever up the staircase to BIU's top floor customer reception area and never fails to impress anyone who arrives at the company’s corporate headquarters. For further information visit: www.palmerpublicity.co.uk
The final result is a very slender, but no
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special feature - lighting
A bright future for Chiplite As a company that has already enjoyed huge global success with its highly innovative Chiplite LED sign and lettering illumination system, Germanybased Majert is now focussing on the UK market in its route to future expansion. Mike Connolly reports on the aspirations, selective products and market awareness of this progressive company. Situated in Essen, at the heart of the Ruhr industrial area in Germany, Majert has been a major force in the field of LED technology since the early 1990s and has established a strong customer base throughout Continental Europe and beyond. In 2003, following its merger with ESS (European Sign Systems) the originator of the Chiplite LED system, the company has gone from strength to strength, with the installation of over 20 million modules testifying both to the business success of Majert and to the power brand that is now globally promoted and readily identifiable as Chiplite. Much of this success is attributable to Majert’s market awareness and a strong commitment to the advancement of LED technology. Marketing Director, Marco Klan commented: “We aspire to providing the illuminated advertising industry with particularly efficient LED modules that are capable of a high level of performance and reliability in any location in the world, regardless of climatic conditions. We combine this technical proficiency with a keenly competitive pricing structure and global sourcing of the best materials available to enable the most cost-effective and quality-aware sign and lettering illumination solutions to be delivered consistently.” Quality control is of paramount importance to the achievement of
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this objective and all Chiplite modules bear the CE seal of approval and are RoHS-certified. As Marco Klan explained: “Our production sites and protocols are constantly monitored and as necessary upgraded and our product evaluation and testing procedures are among the finest to be found anywhere in the world. As an example, during 1,000 hours of continuous use under extremes of temperature fluctuations (typically –40 up to +85 degrees C) in a climatic chamber, Chiplite modules proved unequivocally their ability to withstand extremes of both heat and cold as well as a capability for use in any geographical zone.” Product development has recently been spearheaded by the introduction of the new Chiplite XSeries of LED modules. This comprises six models, each of which is configured to accommodate different illumination requirements and all of which benefit from a protective IP65-rated housing for optimum safety and reliability and use methods of installation tailored to specific end-user requirements. They also provide a wide choice of luminous flux, power consumption and optical efficiencies to accommodate virtually any illuminated sign or lettering requirement, from standard light boxes to customised corporate branding sign trays and logos. With the CL-XM model, even the most difficult-to-fit corner or serif requirement can be met due to this particular model’s compact size. Of particular interest to the sign industry, is the new CL-XO module that is fitted with wide-angle lenses. This enables built-up letters to be evenly illuminated from a depth as small as 30mm. In addition to the huge success that the Chiplite LED system continues to enjoy in Continental
Europe, including most recently its use as part of a branding project at the German CommerzBank that required in excess of one million individual Chiplite modules, Majert is now experiencing a similarly positive response from UK companies that augurs well for its future aspirations in this country. Most notably, this has been as a result of the extensive use of the Chiplite LED system in a major external signage project carried out on behalf of Westfield Stratford City, the largest urban shopping centre in Europe located at the heart of the Olympic Park, and undertaken by Image Technique. The system featured prominently throughout the project and involved illumination of all of the
30+ large-scale signs and associated logos. According to Image Technique’s Director James Dawson: “This was one of our largest and most successful singlecontract projects involving all of the external signage requirements, including 30 percent more than the original contract value, in which the Chiplite LED system played a major part.” Echoing this success, Mark Bartlett, Managing Director at Signbox, added: “Having been impressed by the Chiplite LED system demonstrated at the recent Viscom Europe exhibition in Paris, we decided to trial the CL EL-1 product which was developed by Majert specifically for use in light box
also achieve considerable savings on energy by using the system. A most impressive product!”
installations, in a refurbishment of our Springflex sign box system. The result was outstanding in terms of the even illumination provided, ease of use and as a perfect alternative to traditional fluorescent technology. We will
The availability of powerful product performance guarantees, a large stockholding capability and 24-hour delivery backed by arguably the longest and most successful history of LED illumination technology places Majert in a strong position from which to drive its evolving UK business forward. The future looks bright indeed for this company. For further informationvisit: www.chiplite.de
Defining the Heart Space Applelec’s flat-faced built-up metal lettering and LEDs have been used by M4 UK to create halo-illuminated signage for Chesterfield College’s new reception building. Called the ‘Heart Space’ by the College, the new building was completed this summer and was officially opened by Olympic gold medal winner Jessica Ennis last month. The signage certainly had a lot to live up to, as the College’s highly visible exterior red neon signs have become something of a local landmark, thus the new building, which will provide a space for students to study and socialise, needed something equally distinctive. Katie Waterhouse, Applelec’s Sales Manager, commented: "The lettering for Chesterfield College represents a classic Applelec signage project. Durably constructed letters have been halo illuminated with our superior, energy efficient SloanLED modules, which are supplied with a five year warranty on both the LED and power supply.’ M4
UK
commissioned
two
prototypes for the new sign, which involved making two versions of the letter ‘C’, using both green and white LEDs, so that the College could determine its preference. Once white illumination was selected, the green ‘C’ was retrofitted with white LEDs, in order to save both time and money. The installation was carefully planned to ensure a neat finish on the interior wall of the building, with the sign wiring points being specified at the construction stage and then mapped out on the building‘s exterior. Each letter was wired individually with wiring points being positioned along two parallel lines once the letters were mounted. Internally resembling a vein, wires were secured together to form a single, neat bundle, which progresses in a straight line along the wall to the control box. The wires were then capped over for easy access and painted to match the internal colour scheme in order to appear invisible. Drilling from the outer wall, the M4 UK installation team fitted conduit pipe through each wiring hole, in order to provide additional security, before resealing the wall.
Each wiring hole was then sealed with a structural fire stop mortar that provides four hours’ resistance to fire. Following the successful completion of the reception signage, M4 UK has also supplied a
commemorative plaque for the new Jessica Ennis Sports Hall at the College and will be involved in further projects across the College campus. For further information visit: www.applelecsign.co.uk
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software
Use your data! This month Paul Deane, joint Managing Director of Shuttleworth Business Systems explains how a MIS system with a good CRM package can successfully support a company’s sales and marketing functions. Over the past few years, I have taken a particular interest in how companies manage the sales and marketing process, which is key to the success of any business and which can be significantly helped by a robust MIS system with a good CRM package. In the current sign and digital market it is critical to a company’s survival that this process is properly managed and, as any marketer will tell you, the fundamentals of sales and marketing are built around defining and understanding your target market. The starting point has to be the centralisation of data related to a company’s customers and prospects. I still see companies allowing sales people to keep their own client lists and record activity in their own personal systems. This is a major business risk. All that information belongs to the business and should be kept in a central database where it can be maintained, analysed and backed up. Having made a decision to centralise that data, the business needs to decide which information it needs to keep on each customer and how it should be categorised. For example, by market sectors, potential spend, size of business, geographical area or other. These important decisions will enable the targeting of these categories with specific and focused marketing activity. The way contacts are classified within these customers is also important, as messages will need to be tailored to suit the needs and interests of the recipient. For example, a managing director is going to want a different message to a print buyer, so it is important to keep job titles and role types for each customer. Sign Directions Dec/Jan 2012 | 38
It may sound obvious, but good contact details are vital to the success of any marketing campaign and it is thus necessary to have up-to-date postal and e-mail addresses and telephone numbers, otherwise how can communications be satisfactorily followed up? In my experience it’s not about communicating through one channel, but more about communicating via a variety of methods, as this multiple approach often achieves the best results. Generally, it is not the first communication that gets a response, it is the second, third or even fourth communication. The consistency of the data is key. It is vital that only one or two people are given the responsibility of entering the data into the database as its quality and accuracy is essential to future sales and marketing success. Having got a database together, it should be quick and easy to access it, using a combination of filters that can extract the precise target data required. Finally, in order to measure a campaign’s success all key customer activity should be recorded in the database by all sales and customer service staff. Proactive CRM practices used in conjunction with an MIS system with a fully integrated CRM package can provide all of the tools needed to help manage these essential processes. For further information on Shuttleworth Business Systems, visit: www.shuttleworth-uk.co.uk
More colour with Versaworks Roland DG Corporation has introduced VersaWorks Version 4.8, an easy-to-use RIP software package that is developed exclusively for use with the company’s wide-format inkjet printers and printer/cutters. With the new version of VersaWorks, Roland has added a total of six libraries from the PANTONE PLUS and Goe product lines, valuable design and production tools for high-end graphics and any application where precise colour matching is vital. These libraries enable users to automatically convert a specific PANTONE spot colour in the design file to a CMYK value that can be reproduced on a Roland inkjet device. This simplified workflow significantly reduces the amount of time required for colour matching and enables quick output of specific colours when working with properly profiled media. Roland’s latest version of VersaWorks also features a new spot colour replacement feature that allows users to replace a defined spot colour in the design file with another from any VersaWorks
library, all without reopening the source file. With VersaWorks, users have access to 16 spot colour libraries, including the new PANTONE libraries and the Roland Color System, Roland’s own spot colour matching solution featuring more than 1,500 traditional and metallic hues. Users can also replace the spot colours in their designs with white and clear ink options supported by several Roland inkjets. VersaWorks 4.8 will be included as standard will all new Roland inkjet machines and is also available to existing Roland inkjet customers, free of charge, through an Internet connection using the Roland@NET service.. For further information www.rolanddg.co.uk
visit:
Caldera powers the winners Caldera helped three printer manufacturers to win four out of five ‘Product of the Year’ awards at the recent SGIA Expo, with HP's Scitex FB500, Durst’s Rho P10 250 and Mutoh's ValueJet 1638 and 2638 printers all using its marketleading RIP software. "We are delighted to congratulate our partners on their SGIA ‘Product of the Year’ awards," said Joseph Mergui, Caldera’s CEO. "Some categories saw stiff competition, and so it's a privilege for Caldera to have been the driving force behind nearly all of the winners and demonstrates just how versatile and robust our software is, as it can be used
to power wide-format machines of all sizes, using a variety of inkjet technologies.” For further information visit: www.caldera.com
Bringing Clarity to John E Wright Leading UK sign and display company John E Wright has begun its roll-out of Clarity Professional MIS software across the group to introduce a more streamlined and automated way of working.
previously been enough consistency in its quoting procedure. Accordingly, it was especially keen to establish a reliable, controllable system that would enable it to select products from central electronic price lists.
Feeling restricted by paper-based systems and sites working in isolation, the company decided to review its existing processes with a view to increasing efficiency, quoting accuracy, communication and customer service quality.
Now, with Clarity’s advanced calculation wizards providing an accurate quoting platform, John E Wright can produce quotes directly from the system and email them straight to the customer, secure in the knowledge that they are correct in every detail and that the materials required to carry out the work are already in stock.
One of the company’s main reasons for choosing Clarity Professional software was its detail and precision in the area of job quotation, regardless of the size or technical difficulty of the project, especially as it felt there hasn’t
Clarity’s suite of tailored online, offline, cloud and mobile app software for the industry is now being rolled out across the group, enabling the company
access to all of its site operations. For Alan Edwards, John E Wright’s IT Director this was a major requirement as the company aims to improve its internal communications processes. He said: “We needed advice on how to integrate our three different outlets into the system and the ability to be able to allocate jobs to different shop floors is a huge benefit for us, as it means we can
select the best equipment to produce a specific job and, in many cases, also produce it more quickly by using Clarity’s capacity planning functionality. The result is a better service for our customers and greater efficiency and profitability for us.” For further information www.clarity-software.com
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Sign Directions Dec/Jan 2012 | 39
software
The right direction for Compass Compass Print Holdings, the largest privately owned print company in the North East of Scotland, is constantly reinvesting in new technology in order to produce a wide variety of corporate print, signage and exhibition displays.
However, the Shuttleworth electronic POD system has revolutionised this process as the signature and delivery time is now available for view in an instant. And, if a query arises, the signature can be emailed directly to the client, thus resolving the issue without further investigation.”
One recent example is its implementation of Electronic Proof of Delivery (POD), supplied by its MIS supplier Shuttleworth Business Systems, which provides improved efficiency and accuracy to job deliveries and is designed specifically for use by the print sector.
Ken goes on to explain that Compass has only been using the electronic POD functionality for four months, but has already seen dramatic improvements, in terms of improved efficiencies and the speed of communication to both the customer and the sales team, who now instantly know when a delivery has taken place.
POD enables the provision of delivery information directly to a driver’s pda. The customer simply signs the device upon receipt and an electronic POD is immediately sent back to the Shuttleworth System via 3G and attaches itself to the job file. E-mails containing a copy of the POD, including the signature of the recipient, are then sent automatically to the customer and to Compass internal contacts. Compass Print’s Ken Massie commented: “We can produce 500-600 jobs each week, all of which need to be delivered to the customer and Inevitably, with the old system of printed delivery notes, whenever there was a delay in the package finding the correct recipient, there was a panic call from a frustrated client, especially if the delivery note hadn’t arrived back at base.
He added: “We also print a label the size of a business card, which contains the PO number, client details and any delivery instructions and is added to the actual consignment to be dispatched.
Just the ticket! ONYX has launched three new Epson Edition RIP packages for use with the Epson SureColor Channel, which are available this month from UK & Ireland distributor ArtSystems. The first is ONYX RipCentre Epson Edition, which will support the SureColor 30600, 50600(4c) or 70600(8c) printers. This package is priced at 25 percent below the standard RipCentre retail price, thus ensuring dependable and reliable colour output to those looking for a value solution. Users looking for more flexibility and extra value, need look no further than
“We have resolved all delivery issues and even eliminated delivery losses, as the system is fool proof and communication is excellent. We still have a few clients who prefer a traditional delivery note, but with full integration with our MIS, both hard copy and POD can work together, thus satisfying everyone!” For further information www.shuttleworth-uk.co.uk
ONYX PosterShop and ProductionHouse Epson Editions. Both of these Special Editions feature the full driver set for use with most wide format printers, including the five and 10 colour Epson SureColor printers and, in addition, also include over £1200 worth of free extras, such as an additional RIP engine to enable users to process at least two files at the same time, a free one-year membership to the popular ONYX Advantage upgrade and update programme and a free day of RIP operator training at the ArtSystems Academy in Nottingham. The free training day can be accessed by simply redeeming the Training Ticket, which is included in the box, either via a web registration, or by simply calling the telephone number on the ticket and quoting the product’s serial number. The new Epson Edition Packages are available through Epson wide format channel partners and the promotional offer will run until the end of March 2013. For further information visit: www.artsystems.co.uk
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Corel update for premium members Corel has announced the availability of the CorelDRAW Graphics Suite X6.2 update for CorelDRAW Graphics Suite X6 customers, which for Corel users with a free Standard Membership, provides the latest performance and stability improvements. For users with a Premium Membership, X6.2 adds a variety of new functionality, including a new alignment and dynamic guides docker, enhancements to the colour styles docker and a new Corel PHOTO-PAINT guidelines docker. In addition, X6.2 equips CorelDRAW Premium Members with six new colour
Sign Directions Dec/Jan 2012 | 40
harmony rules and more preview options that further simplify the design process. CorelDRAW Graphics Suite X6 customers who have signed up for a free Standard Membership, or have a Premium Membership, can download the second update, which was previously known as a ‘Service Pack’. The X6.2 update delivers stability improvements, enhanced support for digital cameras RAW formats, as well as general performance updates. For CorelDRAW Graphics Suite X6 customers in the United Kingdom, Standard Membership is free and Premium Membership is only £7.95 per
month when purchased as an annual membership for £95.40. All prices include VAT. To become a Standard or Premium Member, users must create a Corel account within CorelDRAW Graphics Suite X6. Membership options are available to both box and electronic download customers of CorelDRAW Graphics Suite X6. Those who hold a current subscription to CorelDRAW are also provided with a Premium Membership in order to stay upto-date and can take advantage of the early access to the latest functionality by
downloading the X6.2 update. To learn more about the CorelDRAW Membership Program, visit www.corel.com/coreldraw.
Sign Directions Dec/Jan 2012 | 41
digital news
EFI breaks records at SGIA
Make it white and silver Roland DG Corporation has introduced the newly developed Eco-Sol Max2 white and metallic silver inks for use in the SolJet Pro4 XR-640 printer/cutter, which will enable it to be used for an even wider range of applications.
EFI concluded a very successful SGIA EXPO with record-setting booth traffic, leads, and sales on the show floor, thus confirming that the company’s product portfolio, including its new innovations in digital wide and superwide format printing, is properly aligned to facilitate high productivity and profits for customers.
An eco-solvent inkjet printer, the XR-640 is Roland DG’s flagship model and offers high productivity, so much so, in fact, that when used in standard mode, it can match the image quality and density of its predecessor's high quality mode, thus enabling even high quality largescale items to be output in a much shorter time frame. The newly developed white ink has drastically improved density, which is particularly useful when it is used in conjunction with transparent film. For example, when producing decals to be applied to vehicles or bicycles, colours can be finished exactly as desired by first printing a base layer with white ink that has excellent concealment properties, and then carrying out full-colour
printing. Also, the pigments of the metallic silver ink are more reflective for higher brightness, thus producing applications that have a greater impact than before. In addition, the XR-640 has refined the automated ink circulation system, which prevents the pigment in the white and
metallic silver ink from settling. As well as maintaining stable output quality, wastage of white and metallic silver inks has been cut by around 50 percent, when compared with the machine’s predecessor.
Visitors to EFI’s booth at SGIA were especially interested in the company’s newest products, including the VUTEk HS100 Pro, VUTEk GS3250LX Pro, VUTEk QS3 Pro, EFI R3225 and the Jetrion 4900M-330many of which now feature EFI’s Pin & Cure imaging technology, first in-class LED UVcuring, and true grayscale printhead technology.
For further information www.rolanddg.co.uk/Max2
For further information visit: www.efi.com
visit
More advanced than ever Fujifilm introduced the latest addition to the Acuity wide format UV inkjet family of printers, Acuity Advance Select, at the recent SGIA 2012 show in Las Vegas. The new Acuity Advance Select builds on all the advantages of the highly successful and popular Acuity Advance platform, offering the same ultra-high print quality, while also adding a number of new features to improve production efficiencies and extend the versatility of the platform, thus enabling it to be used for a much wider range of applications. One of the key developments is the inclusion of eight independent ink channels, which in addition to the standard CMYK ink set, includes
Sign Directions Dec/Jan 2012 | 42
additional white and clear ink channels that can be configured in a number of ways. For example the clear and white inks enable the provision of spot or flood coat varnish, while the use of white + white can improve the density of white ink delivered in a single pass, a facility which is particularly useful for use with backlit applications. The other two extra channels can be used for laying down additional cyan and magenta ink to improve the output quality delivered when the machine is run at higher speeds. As with other Acuity Advance models, the Select has an optional roll media kit for printing onto any number of flexible materials and also features additional vacuum zones,
thus further reducing manual masking, together with new job handling capabilities for more complex jobs, or those requiring multiple sets of prints. Performance is further optimised by use of the Acuity Advance Select's Uvijet inks, which incorporate the company's
proprietary 'Micro-V' dispersion technology that consistently delivers wide adhesion, reliable colour vibrancy and excellent durability in every print. For further information visit: www.fujifilm. co.uk/gs
3M warranty for ColorPainter H2
The 3M MCS Warranty Programme, the first finished graphics warranty in the industry, which is still going strong and helps to protect discriminating users who require optimum performance for the intended life of their graphics, has now been extended to cover the ColorPainter H2 Series printers with GX ink. GX 3M inks are vibrant and flexible inks for use in the ColorPainter H2 Series printers, which are designed for printing onto many 3M branded opaque, translucent and reflective graphic films. Possible applications include fleet and vehicle graphics, indoor and outdoor signs and promotional graphics. The ColorPainter H2
Series printers are built for reliable operation in high-volume environments and offer industry-leading print speeds and rich saturated colour output. Melanie Enser, Product Marketing Manager at Colourgen, the UK distributor of Seiko II printers, explained: “It’s a great testament to the H2 Series that 3M has included this printer with GX inks in its MCS Warranty Programme, as it is something that every manufacturer wants and provides sign and display companies with yet another solid reason to purchase this excellent machine.” For further information www.colourgen.com
visit:
ATS lay it on the line Atlantic Tech Services has recently launched a new website that is designed to promote the company’s range of comprehensive warranty cover maintenance contracts for wide format printing equipment, together with information relating to the range of wide format printing equipment it distributes on behalf of Neolt. The Atlantic all-inclusive breakdown warranty supports all mechanical, electrical and electronic components, all printer-supplied direct cable connections between the system and PC and also covers printing heads and ink train and, unusually media head strike. The warranty provides full telephone, email and web support, while any necessary repairs are carried out by Atlantic’s national network of fully
trained engineers. Although Atlantic Tech Services provides cover for almost any make of wide format printer, it has particular knowledge of machines from Mimaki, Mutoh, Roland and Seiko, as well as its own range of super-wide Neolt printers. For further information visit: www.atlantic-ts.com
Sign Directions Dec/Jan 2012 | 43
digital news
‘Tis the season to award… During the recent Viscom exhibition in Frankfurt and the SGIA 2012 show in Las Vegas, printer manufacturers had much to celebrate, when the shows’ organisers, respectively Reed Exhibitions and SGIA, held award evenings in order to recognise the best innovations within the industry over the past year. At the Viscom Awards, Mimaki scooped the prize for the prestigious ‘Large Format Printing’ category with its new JV400-SUV printer, which made its debut at the show. The JV400-SUV uses Mimaki’s newly developed inks, which combine the flexibility of solvent inks with the
At the same event Roland DG was similarly rewarded in respect of its Soljet Pro4 XR-640 printer/cutter, which won the ‘Best of 2012’ category.
durability of UV curing inks. During the printing process, the receiving layer of the media absorbs the solvent component within the ink and the pigment is thus securely anchored within the substrate. The UV unit then cures the ink, which provides the completed print with a smooth and shiny surface that is also highly scratch resistant, weatherproof and immediately dry. The JV400-SUV which is distributed in the UK and Ireland by Hybrid Services, is available in either 1.3m or 1.6m widths and achieves a print speed of up to 18 sq.m/hr, thus offering a new generation of printers for the sign and display market.
The Soljet P4 XR-640 can be used to produce a diverse range of applications, including stickers, window decorations, banners, posters, vehicle-wraps and canvas-printed art reproductions. The jury was especially
Meanwhile, at the SGIA 2012 exhibition, the Mutoh Group, represented by its subsidiary Mutoh America, received two ‘Product of the Year’ awards.
Mike Horsten, Mimaki’s European Marketing Manager accepted the award for the ‘Large Format Printing’ category
For further information www.hybridservices.co.uk
impressed with the seven and eight different colour printing configurations and its high quality and precise output.
The first award was for the category ‘Poster Size – Solvent/Latex Printer less than 96’, which went to Mutoh’s ValueJet 1638 high speed sign printer, while the company’s first 2.6 m wide, ValueJet Eco Ultra printer, the ValueJet 2638, received the award for the ‘Grand Format Roll-to-roll – Solvent & Latex Inks’ category. For further information visit: www.mutoh.eu.
For further information visit: www.rolanddg.co.uk
The judging panel, which was made up from editors of some of Europe’s most influential print journals, commended the machine for helping professional signmakers to seek out more creative opportunities within the market.
What’s in a name?
In a move to reposition itself as a supplier of wide format printing equipment and consumables, YPS, formerly known as Your Printing Supplies, has refreshed its brand identity and will now be known as Your Print Specialists. In line with this development, the company has also joined the Mimaki reseller channel and will now supply a range of printers, software and finishing equipment supported by Mimaki’s exclusive UK and Ireland distributor Hybrid Services. Having built its reputation as a partner for screen and litho consumables, YPS will continue to serve these markets,
Sign Directions Dec/Jan 2012 | 44
but will also now focus on introducing new opportunities in wide format production to sign and print companies in the north east of England. To reflect this multi-disciplinary approach, its logo has become an eye-catching rainbow motif that is designed to provide a visual reminder of the broad spectrum of products and services it now offers. YPS will soon launch a new demonstration suite to provide interested parties with the chance to investigate the broad range of Mimaki technologies on offer. For further information visit: www.yourprintspecialists.co.uk.
Back to Boot Camp Following the launch of a new initiative, the Better Business Boot Camp, which aims to introduce Roland DG’s portfolio of print technologies and the broad range of applications they can produce to a wider audience, the first session in the series was recently held in the Creative Centre at the company’s Bristol HQ. An afternoon session, which focused on how the desktop VersaSTUDIO BN-20 can provide added value and new revenue streams to users, it was run by Joe Wigzell, Manager of the Roland Academy who commented: “The desktop VersaSTUDIO BN-20 is Roland’s most affordable wide format digital print and
cut device to date, and as such offers s i g n m a k e r s phenomenal flexibility for what is a comparatively low cost of entry. Feedback from customers so far has been very positive and we believe that these seminars will be instrumental in ensuring that the industry understands just how versatile this machine really is.” The compact 20” wide integrated device prints full colour, plus metallic or white, and contour cuts on a full spectrum of
media. It can produce everything from stickers, decals, labels, T-shirt transfers, point-of-sale and point-of-purchase, photo prints, posters and small format signage to eye catching vehicle graphics.
For further information relating to Roland DG’s BootCamp sessions visit www.rolanddg.co.uk/better business.
Sign Directions Dec/Jan 2012 | 45
my way
Worthwhile Investments Companies explain why they chose the equipment they use new drop-on-demand printhead with 1440 nozzles and offers a printing speed of up to 29sq.m/hr. When used in conjunction with Mutoh Eco Ultra ink it offers a highly productive method of outputting outdoor durable signs and graphics.
As its name suggests, Luton-based Repro & Press Solutions (RPS) originally focused on the reproduction sector when it was founded over 10 years ago, but its has since added a number of other services to its portfolio. Most recently the company has invested in the compact Mutoh ValueJet 1324
eco-solvent wide format printer in order to provide roll-ups. The new four-colour, ValueJet 1324 wide format printer, a 54” wide machine is the fastest ValueJet in the Mutoh range and, as well as incorporating Mutoh's proven design features, its also incorporates a brand
Logoshack's Keith Tinkler (left), UK Sales Manager, and Elliott Parks (right), Lead Designer & Digital Operator
As one of the North West's biggest graphic solutions providers, Logoshack, which specialises in the production of signage, POS and selfadhesive graphics, has recently expanded its product portfolio with the addition of an Acuity Advance HD from Fujifilm.
Sign Directions Dec’Jan 2012 | 46
Based in Stoke-on-Trent, Logoshack operates across various sectors, ranging from retail to construction and recently made the move into new 10,000sq.ft premises in time for its upcoming 20th anniversary. The company, which has a history in screenprinting, was quick to
Commenting on the purchase, Steve Loasby, the owner of RPS explained: “We had one customer in particular who kept asking if we could produce its roll-ups, which at the time we couldn’t. However, since we quickly realised that we were missing out on a fair amount of work, we decided that it would be worth our while to invest in a suitable printer and looked at a fair few machines before finally deciding on the Mutoh ValueJet 1324. It had several things going for it; cost was a prime consideration, with good productivity coming a close second, but it was the
embrace digital wide-format printing ten years ago and is continually looking out for new equipment which can help its business to grow. Managing Director Phil Davies explained: "We consider ourselves a forward-thinking company so we have always been on the lookout for new solutions and regularly attend exhibitions to see what's available. When researching our latest acquisition we were particularly looking for a printer to complement the superwide format machine we already have in the pressroom, and after considering various models we were won over by the Acuity Advance." A flatbed machine that offers an ideal combination of near
machine’s compact size that closed the deal. Some of the printers we looked at were simply too big for our premises, even though there was little difference in their actual print width.” Steve continued: “We are now supplying all of our client’s roll-up needs, but we are also producing lots of posters for various clients too and are going to start promoting our ability to provide banners and other forms of outdoor signage in the not too distant future. We are extremely pleased with the 1324, it’s very easy to use and we’re really looking forward to further maximizing on its capabilities.” For further information visit: www.litho.co.uk, www.colour gen.com and www.reprosol utions.co.uk.
photographic print quality and high productivity, whilst also providing a roll-to-roll option, the Acuity Advance HD2565W also has a white ink facility and can print directly onto a wide range of rigid and flexible materials, such as wood, metal and plastics, as well as clear and coloured products, a combination of attributes that made it the ideal choice for Logoshack.’ Phil Davies recalled: "There were a number of features that particularly caught our eye, especially the roll-toroll unit, which enables us to print directly onto the self adhesive vinyl we regularly use and the high quality output, which since we regularly work with extremely image conscious high street brands, is a prerequisite.’
Chaggars Displays has two separate strings to its bow, operating as both a printer and framer and as a signnmaker. The framing business has been established for some years, but as Director Ricky Chaggar explained: “Since we were constantly being asked if we could also provide signage, when we were looking for a printer to help us expand our printing and framing division, we decided to choose one that would also help us to enter the sign sector too.” He continued: “We had a limited budget and didn’t want to invest too heavily at the start-up stage of the sign business, so when Colourgen reseller Design Supply outlined the various options available, it became clear that the eco-solvent Mutoh ValueJet 1304 was the machine that ticked all of the appropriate boxes.” The Mutoh ValueJet 1304 ecosolvent printer, which has a media
The machine’s speed was also a big selling point. Phil said: "Productivity is extremely important to us, as much of our work is time critical and we're often printing multiple jobs, it’s fair to say that when it comes to this aspect of its performance, we haven’t been disappointed!” However, it is not just machine’s attributes that have impressed Logoshack; Phil confirmed that the company has been equally pleased with the level of assistance provided by Fujifilm during the course of the installation. He stated: "We've been
width of 1371.5mm and print width of 1355.5mm, is the ideal choice for companies who are currently using water-based printers, but who want to extend their repertoire to include durable indoor and outdoor signage, as well as more experienced users who need extra capacity, but are limited as to space. Ricky Chaggers concluded: “It’s a great little machine, as it has the flexibility to print the output required for both businesses. Now we use it to print onto vinyl, canvas, photographic papers, banners and backlit and, as time goes by, I’m sure we’ll be doing even more. It’s a brilliant all-rounder and we are more than happy with it!” For further information visit: www.designsupply.co.uk and www.colourgen.com. Chaggars Displays can be contacted on Tel: 0208 574 5551
delighted with Fujifilm's service throughout, from the early stages when we tested the product in the showroom, through to an on-site inspection of our facilities and the final installation of the printer, the service team provided excellent support. I wouldn't hesitate to recommend Fujifilm and I already know where we’ll go if and when we need to purchase another printer!” For further information, visit www.fujifilm.co.uk/gs and www.logoshackltd.com
Sign Directions Dec/Jan 2012 | 47
special feature
Doubling the dosh! With the current economic downturn now predicted to last until 2018 and the continuing failure of self-serving banks to meet Government targets on lending to small businesses, sign and print companies are having to exploit any potential opportunity for growth in order to survive. Happily, much of their current production equipment and the skill base they already have in place can be successfully harnessed to open up new revenue streams. On page 52 Mike Connolly reports how some companies are already capitalising on the available opportunities, following with a review of some of the equipment and materials that can help others to diversify into new areas. But first, Nick Davies of i-Sub explains why British is best, while overleaf, Colourgen provides a pictorial masterclass in the gentle art of soft signage production.
British is best! Nick Davies of i-Sub explains how dye-sublimation can be effectively harnessed to open the route to profitability. “With cash being increasingly hard to come by, many of the country’s
biggest companies are now eager to ‘buy British’ whenever they can, in order to avoid the rising manufacturing costs in the Far East and tying up huge amounts of capital. In turn, this change is providing UK manufacturers with the opportunity to once again supply goods and services to some of the country’s leading high street brands. It has been tough going for UK based manufacturers over the last 20 or so years, who, having faced a decreasing demand for their services, have also been forced to reduce their workforce, but now, thanks to the advent of digital technology, they are able to supply high quality products with a quick turnaround and are enjoying a resurgence of business, not only in niche areas, but also in terms of
Sign Directions Dec/Jan 2012 | 48
providing medium sized runs for ladies’ fashion garments. Even more encouraging is the news that, as the cost of offshore wages, transport and oil all continue to rise, economists are predicting that as the price gap narrows, more and more companies will once again be placing work with UK factories, with the result that this could provide a welcome boost to the ailing UK economy by creating thousands of new jobs in production and manufacturing. By applying the digital textile printing processes that are already enabling fashion and sportswear companies to benefit from the trading advantages of ‘buying British’ and by capitalising on the increasing demand from the emerging custom décor market, which
encompasses soft furnishings and contract textile production, as well as exhibition textiles and retail POS, canny signmakers can use their skills and resources to tap this lucrative new market sector.
Sublimation transfer imaging The method used to image the aforementioned sportswear and fashion garments is known as sublimation transfer, which many sign companies are already successfully employing to produce flags, banners, home furnishings and the soft signage used for both retail and exhibition graphics. Along with other decorating methods, dye sublimation is increasingly featuring within retail interiors, where it casn be used to
along with the carbon footprint, a not insignificant advantage when one considers the number of major companies who have already firmly nailed their environmental credentials to the mast. produce a banner hanging in a shop window, a specially imaged couch, or even the fashion garments and homewares for sale on the shelf. There are a number of advantages of using this process, not least because it produces robust and vibrant prints. And the fact that the image actually becomes part of the textile, rather than merely sitting on the surface, also enables the graphic, banner, or indeed, garment, to perform well without any negative effect. In addition, since it is possible to simply fold the imaged product (even when it’s a huge banner, for example) into a plastic bag in order ship it to site, transport costs are greatly reduced,
Further, while in transit, it is difficult to damage the imaged goods and once delivered, instead of struggling with unieldy rigid subsrates, or weighty banner materials, it takes only one person, with a limited amount of skill, to erect a fabric-based graphic, which will, at worst, require nothing more taxing than a quick rub over with a hot iron to remove any creases.
Adding it, adds up If sign and print companies are already producing standard graphics or signs using other printing processes, the dye-sublimation method can be added to their portfolio of services relatively easily and inexpensively.
What’s more, it also enables them to offer their existing customers an extra service, and most importantly, one that can command a higher value too
the possibility of producing contract furnishings and any type of apparel work, or using stretchable fabrics for exhibition and retail graphics.
The true beauty of dye-sublimation technology is that it can be used for myriad applications, is easy to learn and is clean in its operation. Further, it can be run consistently, thus minimising waste and ensuring a high quality of result.
By investing in the correct equipment, sign and print companies can accomplish a great deal more in house, gain a greater sense of control and enjoy higher profits, while also offering another level of applications to their clients.
To take full advantage of the process, the only extra kit required is a printer and a form of fixation, such as a rotary calendar press. And while many sign and print companies have discovered that they can already use their current equipment to provide all manner of soft signage, the advantage of having separate machines shouldn’t be under estimated, as it can provide a much greater level of flexibility. If a company constrains itself to printing directly onto a fabric, it more or less excludes
So, if you haven’t already considered the possibility of adding dyesublimation to your arsenal, It’s well worth investigating, because rest assured, there is plenty of opportunity out there and once you are properly kitted up, you too could be enabling your customers to understand why British is best!” For further information visit: www.i-sub.co.uk
Sign Directions Dec/Jan 2012 | 49
special feature Doubling the dosh
Masterclass For sign and print companies who haven’t yet ventured into the area of soft signage, Colourgen, the exclusive UK distributor of Mutoh cutters and printers, including the company’s comprehensive range of digital textile printing machines and ancillary equipment, pairs up with one of its customers, the London-based Bullseye, to provide a foolproof, step by step guide that illustrates just how quick and easy it is to produce a teardrop banner.
Step 4 Loading Protection Paper on to the Heat Press Next, the protection paper is loaded on to the heat press. Its purpose is to absorb surplus ink and prevent it from going on to the transfer belt. More on this later.
Step 1 Creating the Artwork The first step is to create the artwork for the banner. Bullseye uses Adobe Illustrator and a downloadable template for the desired size. Then it’s simply a matter of adding the text and colours required, in this case the Colourgen logo, website address as text, plus the background colour. Once this is complete, the artwork is ready to print.
Step 2 Printing The basic dye sublimation process uses special heat sensitive dyes, such as the Mutoh High Speed Water-Based Disperse Dye ink used to print the banner on to the transfer paper. The image is printed in reverse and it is perfectly normal to see the paper wrinkling. You will also notice that the colours at this stage look rather muddy
Step 5 Loading Printed Transfer Paper on to Heat Press The Mutoh dye-sublimation printer has now finished printing the image and the printed transfer paper is ready to be transferred to the heat press. The roll is loaded onto the press, image side facing up and the transfer process can begin.
Step 6 Transfer Process Begins Protection Paper
and flat, and once again, this is perfectly normal.
Textiles
Step 3 Loading Textile on to the Heat Press While the image is being printed, the heat press, in this case the Mutoh Unifixer 65, can be prepared. This will transfer the printed image to the textile banner. Here a 115gsm knitted flag is being used, but there are a number of other alternatives available, depending on whether the banner is destined for indoor or outdoor display, or whether it is required to withstand high winds. Sign Directions Dec/Jan 2012 | 50
Transfer paper, printed side up
The transfer process is underway. Note that there is now a sandwich of materials, with the protection paper at the top, the textile in the middle and the printed transfer paper at the bottom, printed side up. Dye sublimation must always be used in conjunction with either a polyester or a polymer coated substrate item, such as a mug. The high temperature
of the Unifixer heat press converts the solid dye ink on the transfer paper into a gas or vapour without it ever becoming a liquid. The high temperature then opens the pores of the polyester and enables the gas to enter. When the temperature drops, the pores close and the gas reverts to a solid state where it bercomes an integral part of the polyester which is to become the banner.
Step 7 Transfer Process Complete
Step 12 Closing off the Ends
folded and washed without causing any damage.
The transfer process is now complete and the image, which is now the right way round, is an integral part of the polyester, meaning that it can be
This photo also illustrates the important part the protection paper at the top of the Unifixer plays, since it clearly shows that the surplus ink has passed through the textile during the process, and that most of the colour has now gone from the transfer paper at the bottom. In the middle is the vibrantly finished textile, which is ready for trimming.
The ends of the Beach Flag Binding must be closed off, again with stitching, to secure the poles and stop them shooting straight through! This process is done on an overlocking sewing machine.
Step 13 Grommeting
Step 8 – On to the Cutting Table
The bottom corner of the teardrop banner needs one grommet, which provides the required tension at the bottom of the banner.
Now the banner is on the cutting table ready to be trimmed. There are many different flatbed cutters on the market, so it’s really a matter of choosing the one that is most suited to the type of output and applications that it will be used for.
Step 14 Final Assembly The banner is complete and ready to be fitted over the poles, which first must be slotted together.
Step 9 – Trimming Complete The flag is now trimmed and ready for stitching.
Step 15 The Final Product If you are tempted by the possibilities offered by digital textile printing, Colourgen and its autorised dealer network, can offer a wealth of advice and information, plus demonstrations of the various Mutoh printers, including those used for the dye-sub process.
Step 10 Hemming the Edges Once the flag is trimmed, the edges are, of course, raw and need to be hemmed to ensure they don’t fray. Bullseye uses a straight lockstitch high speed industrial sewing machine for this. There are many different models available, so again it’s down to selecting a machine that best suits the finishing requirements of specific applications and output.
For further information visit: www.colourgen.com Bullseye specialises in the provision of digital printing for banners, flags exhibition graphics, stickers, signage and trade work and also offers a wide selection of awards and medals.
Step 11 Adding Beach Flag Binding Beach Flag Binding is basically a folded elasticated strip that needs to be stitched all the way round the flag. It is elasticated, so it can stretch and bend with the pole. The supporting pole is slotted inside the binding.
And here it is – finished and flying! The whole process took around two hours, from start to finish.
For further information visit: www.bullseye.com
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special feature Doubling the dosh
Opportunity knocks, Insign answers! Computer games producers could argue that they know a thing or two about graphics and understandably have both elevated expectations and an understanding of image quality. But when computer games specialist manufacturer Sumo Digital approached Sheffield-based Insign with an idea, it had little hope that it could be converted into reality. The company was searching for a way to cover the walls of its newly expanded premises with some racy graphics that reflected both the pace and content of its games. However, Insign rose to the challenge, and in order to prove that it was able to provide the high quality Sumo Digital demanded, it used the capabilities of its Mimaki JV3 printer, in
tandem with Metamark’s MD-TX WallTex material, to provide a proof. Like all MD-Class media, MD-Tex handles ink confidently and produces superb high-fidelity results. Unlike other MD-Class media, however, WallTex also provides a superb woven polyester textile finish that is ideal for use in wall covering applications. Sumo ‘s reaction to the proof was entirely positive: it praised both the performance of the material used and the quality of the printing carried out and, secure in the knowledge that its expectations would be comfortably exceeded, it commissioned Insign to complete the project.
produce printed graphics with larger than life colours that are perfect for the purpose intended, yet the process used was no more difficult than routine printing onto self-adhesive vinyl. Furthermore, no intermediate transfer processes or post-printing laminating were involved, in spite of the textile-like finish achieved.
Both the JV3 printer and Metamark’s MD-Tex media performed faultlessly to
Application of the graphics was the final piece in the quality jigsaw and
here again, Insign’s expertise was evident. The graphics needed to be applied to emulsion-painted wall surfaces and required a degree of precision to accommodate panel matching. Unlike repeating patterns, the subject matter in this application offered zero latitude over inaccuracies. But difficult though it may have been, the job was completed to the client’s total satisfaction.
Diversity rules!
Product diversification has enabled promotional products specialists Farndon House to build a strong customer base and secure hard-earned trade contracts to see it through the prevailing tough economic period. Focusing on product quality rather
Sign Directions Dec/Jan 2012 | 52
than price, the company has distinguished itself from other operations in the Northwest through a programme of diversification that has enabled it to offer what is arguably the largest source of printwear and promotional products in the region. Currently, the Farndon House team of specialists engages with both digital and screen direct-togarment printing and embroidery, with the workflow invariably commencing in the company’s design studio, where an assessment is also made regarding the best production route for each individual job. At the heart of the digital printing facility is a Mimaki CJV30 printer/cutter supplied by Mimaki’s exclusive UK and Ireland distributor Hybrid Services, via reseller Signmaster Systems. This has enabled
a virtual one-stop-shop to be set up for the production of a huge range of print-and -cut products, including banners, posters, stickers, garments and fashion accessories, such as decorated bags. Farndon House’s Managing Director, Mark Ford commented: “We have grown our business through a combination of strong customer retention, local exhibitions and B2B
networking, but most importantly, as a result of recommendations by our existing clients, which has resulted in some of our biggest contracts.” A wide range of products is supplied to major brands such as Umbro, Aldi and Sega that are used to formulate integrated promotional marketing campaigns. For example, Aldi makes use of PVC banners, posters and Tshirts for its car park sales and new
In the final analysis, Insign met not only the requirements of its client but also discovered a new market for the skills it possessed, the hardware it owns and the materials it can readily source. The job crossed market boundaries, taking Insign’s abilities beyond those traditionally marked out for sign and display producers into an area that has
store openings, with Farndon House working directly with the store group’s Northern office to deliver a personalised and strongly branded solution. Taking a somewhat different approach, sportswear specialist Umbro makes full use of the company’s ‘on-demand’ service facility that ships literally hundreds of boxes of ready-made garments at a time, which are then imprinted by Farndon House with specific promotional messages and branding. The Mimaki printer/cutter is just a part of a well-equipped in-company studio and runs alongside other print-and-cut equipment as well as desktop solutions for the company’s dye sublimation work. Using Mimaki’s dedicated SS21 ink on the CJV30, Farndon House benefits not only from the quality of output with which Mimaki machines have become synonymous, but also the
hitherto been the territory of interior design specialists. In short, opportunity knocked and Insign answered! For further information visit: www. insign.co.uk www.metamark.co.uk and www.hybridservices.co.uk
rebate-linked recycling initiative set up by Hybrid Services. Now, whether it be a dye sublimated mug, pull up banner, 200 hoodies or a whole suite of promotional tools, the team at Farndon House is using its resources imaginatively to produce a whole range of different applications. Mark concludes: “The diversity of the items we offer is what sets us apart from our competitors and helps to iron out the usual trading peaks and troughs and nowadays, if a client comes to us for one thing, we do our darndest to ensure that we provide lots of other things too! And, as it seems that customers really seem to appreciate the consistency of design and output they get when they deal with one supplier, it’s something that we’ll continue to do!” For more information visit: www.farndonhouse.com www.signmaster.co.uk and
Sign Directions Dec/Jan 2012 | 53
special feature Doubling the dosh
Bringing it back home With high street fashion chains now keen to source textile print production in the UK, where will they find the next generation of designers and print specialists? Val Hirst discovers how R A Smart is helping to establish the industry’s future. With a history that spans far more than the provision of wide format printers, R A Smart has been supplying inkjet textile printing solutions since the advent of digital printing technology and has itself been a high end screenprinter for almost 40 years. Nowadays, it continues to be both a market leading supplier of haute couture print, and a leading supplier of the screenprinting equipment and ancillary products that enable other companies to produce their own work. It also has arguably the largest digital textile printing facility in the country and has been a Mimaki textile printer reseller for around 15 years. Although large chunks of the traditional UK textile industry has disappeared from these shores, the UK continues to remain a world leader in design, and R A Smart has assisted the growth of many fledgling design houses and textile print companies, while also witnessing a recent expansion in a revitalised industry, which is becoming ever more buoyant and vibrant. With this in mind, one of the mainstays of R A Smart’s business has been the supply of both traditional screen and digital equipment into the higher and further education sectors and, over the past year, the company has installed at least one digital printing system per month into a university or college. Magnus Mighall, Managing Director of the company’s CAD & Machinery division, said: “Investment in new technology, even in these challenging economic times, demonstrates the education sector’s commitment to ensuring that the next generation of
Sign Directions Dec/Jan 2012 | 54
designers is fully conversant with industry standard systems.” These digital systems typically comprise a Mimaki TX2 wide format printer, which is commissioned to run on both silk and cotton. Indeed, one of the many benefits of this venerable machine is its versatility in terms of being able to print onto multiple cloths as a result of it having two separate ink systems. Magnus Mighall continued: “The ability to produce designs on multiple fabrics, without changing inks, is a powerful productivity aid for a university, or a design bureau, for that matter.” Alongside the Mimaki printer, R A Smart supplies the necessary finishing equipment to ensure that the inks are fixed into the fabric and are both lightfast and washproof, thus enabling students to make up the printed material into garments, as they would if working in industry. The company also provides installation, training and on-going support, as well as industry specific software that not only drives the inkjet printer, but is also used in the design process to create the repeating patterns often found in printed textiles. Magnus though, is starting to see a change, with a number of education establishments now investigating the possibilities offered by dye sublimation printing, with the result that many
universities are consequently providing their students with Mimaki TS34 and TS3 printers, with which to produce cutting edge fashion prints onto myriad polyester fabrics featuring vibrant, photographic designs or bold geometric patterns. These are then made up into apparel for end of year runway shows and students’ portfolios. Magnus explained: “For students to work with, R A Smart is able to produce woven, screen printed and and ultimately produce, digitally printed fabrics as well as bespoke wallcoverings. the latest trends in fabrics and fashion, they need access to the latest print and support and commitment to forging finishing solutions, and as our strong relationships with course tutors conversations with our commercial and technicians at scores of top customers confirm, enormous universities across the UK and Ireland is importance is now being placed on paying dividends for all parties. Strong recruiting young designers and sales for the machine supplier has the production staff who are already fully direct result of ensuring that conversant with the latest digital universities are better equipped to technology that is currently being produce graduates with a real used in the commercial environment.” knowledge of the commercial realities of modern day print production It is encouraging to learn that even in methods, who in turn, will be able to these austere times, certain quarters of ensure a stronger domestic textile the education sector feel that printing industry in the future. investing in future generations is the only way to ensure that skills are For further information visit: retained and that talent is secured www.rasmart.co.uk within the UK. Thus, R A Smart’s
The TS34 printer from Mimaki
Sign Directions Dec/Jan 2012 | 55
special feature Doubling the dosh
A new age of digital textile printing Set to ship in Europe at the start of 2013, Mimaki’s TS500 production dye sublimation printer has become the subject of much frenzied speculation and anticipation, among companies operating in the sportswear, home furnishing and fashion sectors. Geared to the production of long runs of the high quality paper prints required for transfer to polyester, the TS500 offers a winning combination of speed and quality, which when further coupled with low running costs, will help to ensure that it becomes a favourite with companies operating across a broad cross section of different printing applications. With the production capacity of digital textile printing hardware growing at a meteoric pace, as illustrated by the solutions shown at ITMA last year, which included digital machines capable of achieving printing speeds in excess of 500m per hour, the positioning of the TS500 as the fastest dye sublimation printer in its class will provide print companies with a solution that will enable them to offer the onsite, domestic manufacture of apparel and soft furnishings. Mimaki printers are already widely used within the UK and Ireland for volume garment printing, as domestic
manufacture massively compresses the lead times required when products are sourced from the Far East, thus enabling fashion buyers to capitalise on the buzz surrounding the latest catwalk trends while the look is still in vogue. In the same way, it is far easier and cheaper – to customise sportswear, including bespoke team kits and club liveries, which may require the application of individual names and numbers and/or sponsors’ logos, using a process that neither alters the handle of the garment nor places constraints upon the required design. For the emerging bespoke décor market, the TS500 helps to make the delivery of corporate branding and the theming of contract furnishings, highly achievable. The dye sublimation method of transfer printing means that any uncoated polyester or polyester mix fabric, including those with a degree of ‘stretchiness’, can successfully be used to provide all
manner of vibrantly coloured soft furnishings, together with decorative wall hangings and fine art reproductions, without the need to employ such time consuming and labour intensive processes as pretreatments and post fixation washing that are required when printing directly to fabric. The Mimaki TS500 is distributed in the UK and Ireland by Hybrid Services, a company who has witnessed the gradual evolution of the Mimaki range of cutters and printers at close quarters. Commenting on the impending availability of the printer, Hybrid’s Marketing Manager, Duncan Jefferies, observed: “With the TS500 we have a machine that uses all of the expertise that Mimaki has gained since it first entered the textile arena in 1975, while also taking another huge step forward. For perhaps the first time, we have a mid-range textile printer that combines speed with quality and, most importantly, a very competitive running cost too, which is why it is
creating such a stir.” With print speeds of up to 150sq.m/hr, a print width of over 1.8m, the S500 uses Mimaki’s Sb300 sublimation inks, in tandem with the latest generation variable dot printhead, in order to achieve striking quality and production level consistency on long, unattended runs. With an anticipated retail price that will fall below £80,000 its speed price ratio beats that of any equally productive machine by some distance and underlines Mimaki’s commitment to the manufacture of industrial level systems for mass-market use. For further information visit: www.hybrid.co.uk
New film shines through the dark With the return of dark evenings and reduced lighting, conspicuity becomes an even more important issue. Bright reflective clothing is the perfect solution and garments can be purchased as standard with reflective striping attached. Here, again, is an opportunity for sign and graphics producers to maximise the potential of a new peripheral market by adding graphics, customised emblems and logos to work and personal clothing. Sign Directions Dec/Jan 2012 | 56
Using Doro Tape’s new Silva-Lite Pro reflective film, a new dimension can be added to garment decoration by providing a brilliant silver-white intensity. The highly reflective flexible film meets the requirements of the European standard for reflectivity (EN 471:2003), thus making Silva-Lite Pro one of the best safety products currently available. It has also passed the domestic ISO 6330 wash test at 60 degrees C and it is
expected to pass the industrial ISO 15797 wash test at 75 degrees C to include machine drying. A major improvement to the original Silva-Lite film is the use of a sticky-backed liner, making it even easier to cut and weed and enabling the application of really small graphics. This versatile film can be applied to virtually any type of garment, whether it is a waterproof nylon jacket, a Lycra running top, a fleece or a cotton T-shirt.
It is supplied in a roll width of 500mm and available on next-day delivery. For more information www.dorotape.co.uk
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Printer with a magic touch For over 20 years, TheMagicTouch has been a global force in digital image transfer technology. The introduction of a new printer will mark a further milestone for the burgeoning garment decoration and promotional gifts market. The new OKI C711WT Colour-Plus White LED printer is now available from TheMagicTouch. The addition of a white toner to the CMYK colour process provides very high opacity and therefore a correspondingly high ‘white’ factor for non-fabric hard surfaces such as folders, binders, mugs, leather and PU-surface products, in addition to textiles and fabrics used in garment manufacture. The printer, which is compatible with all of TheMagicTouch transfer papers, in combination with the company’s exclusive SpaceControl print utility software, enables the user to print ‘white only’ at the click of a button and
thus hugely expand the printer’s capabilities. Most importantly, the software provides total control over the white toner by determining where and how much of the ink is used. The new white toner also gives a new lease of life to existing transfer papers, enabling the decoration of any colour materials and substrates. For example, CPM papers can now be used to decorate dark-coloured objects, such as mugs, diaries, leather goods, ‘phone and gadget covers, binders, various types of folder and PU products, with white as the extra colour in the design/process. For the sign and graphics sector, the new white toner will extend to the CL media stock used in the production of stickers and decals with opaque full-colour definition. In conjunction with the release of the new printer, TheMagicTouch has upgraded its award-winning WoW7.2
transfer media to seamlessly fit the new white toner. Now reduced to a simple two-step process the new WoW7.5 media, when used in conjunction with the OKI C711WT printer, provides the perfect and affordable solution for all garment decoration applications, regardless of the fabric type and colour and with no requirement for cutting or weeding. With a minimum application
temperature as low as 110 degrees C (230 degrees F), the solution also overcomes the potential scorching mark of a heat press on new and widely specified high-tech performance fabrics and garments. For more information www.themagictouch.co.uk
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DPI announces the arrival of the MTEX500 Following its successful debut at Viscom Frankfurt in October, Digital Print Innovations has launched the new MTEX500, a 1.8m wide direct to textile production printer. The result of a Direct Technical OEM agreement with Mimaki, the MTEX500 is manufactured by POD in Europe and is available with disperse inks for printing onto polyester, for use in sign and display applications, reactive inks for printing onto cotton, for use with apparel, fashion fabrics and home textiles, acid inks for printing onto silks and nylon for use in swimwear and fashion and finally, with pigmented inks which can be used in conjunction with a range of different fabrics and applications. Commenting on the release of this
new machine, which follows on from the MTEX3200 and MTEX1600, DPI’s Managing Director, Stewart Bell said: “We are delighted with this high quality production printer that will further cement our expansion into the direct to textile print market and also open the possibility of a move into many new market sectors too.” The MTEX500 uses Ricoh Gen5 heads producing variable drops in four or eight colours and offers resolutions of up to 1200dpi and speeds up to 100m²h. The printer also features many other ground breaking technologies, including an adhesive belt system that drives the fabric through the machine, which is completely synchronised with the print carriage and is thus suitable for use with the
most challenging fabrics, such as woven, circular and flat knits, nonwoven, lycra and many more. The belt has a continuous wash and dry system during the operation, which avoids ink contamination, dust, waste fibres and watermarks. Stewart Bell added: “We are expecting a big expansion in direct to textile production as it offers many benefits for companies operating in both the sign and display market and the traditional textile market. We will be showing the machine at all relevant exhibitions in 2013 and making further announcements relating to a new website and partnerships shortly.” For further information visit: www.dpi-uk.com.
Sign Directions Dec/Jan 2012 | 57
special feature Doubling the dosh
Opening up new markets The market-leading plotter/cutters supplied by Graphtec GB and, in particular those in the CE Series, are enabling sign companies to exploit new market opportunities, typically those in the lucrative printwear and promotional products sector. The company continually develops cutting solutions for sign companies that are capable of translating to these new markets, with 50 percent of the CE5000 machines sold to date being in the printwear and promotional products sector and thus confirming
the huge new opportunities that exist for sign companies in ownership of this machine and/or the new and radically upgraded CE6000 Series. Graphtec GB Director, Phil Kneale commented: “Niche market penetration is not necessarily ‘the’ way forward to future growth during a difficult economic period, but rather ‘one’ of the ways forward, since core business activities remain the ‘bread and butter’ element of most sign business and pays the bills. However, niche markets, such as the printwear and promotional products sector can be ‘the icing on the cake’ and provide
a vital new revenue stream.” Use of a relatively low-cost Graphtec GB cutter, in combination with an equally inexpensive heat press, will enable sign companies to tap into these new and potentially lucrative new markets and ensure survival during the worst depths of a financial downturn. Phil Kneale added: “We are seeing many sign companies, particularly those employing only one or two staff, moving into the printwear and promotional products market on the basis that around 90 percent of the equipment installed and the skills base
Engraving a route with Roland Demonstrating the new business opportunities that exist for sign companies to use their existing equipment and skill base will be the objective of Roland DG, in partnership with authorised dealer Mastergrave, at the Trophex 2013 exhibition at the NEC in Birmingham in january. Mastergrave has 30 years of experience in the engraving business, while Roland DG’s engraving and impact printing machines are arguably the finest in their class. Together, they provide a powerful and reliable source of supply for sign companies wishing to engage with new markets, such as the giftware and promotional products sector.
The Metaza MPX-90 photo impact printer is reputedly the most powerful produced so far by Roland DG. Ideal for the industrial market, it is also perfect for companies specialising in the customisation of products, as it can be used to print text, graphics and photographic-quality images on to flat or curved surfaces. The giftware and promotional products market is becoming more demanding and creative, with a noticeable transition to business gifts and elite awards that incorporate colour. Recognising this trend, Roland DG has introduced its latest desktop VersaUV LEF-12 printer that, in partnership with Mastergrave’s offerings, adds a new dimension to giftware and promotional products’ decoration. The printer uses special UV-curable inks developed by Roland that provide
Sign Directions Dec/Jan 2012 | 58
instant curing and a choice of hard or flexible abrasion- and scuff-resistant finishes. The range of EGX desktop engravers from Roland DG offer low-cost solutions for companies producing customised items, ranging from small signs, award plaques, engraved glassware and rhinestone-decorated apparel. They are supplied bundled with the dedicated VersaWorks engraving software. For more information www.rolanddg.co.uk
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available can be used to service this and similar peripheral market sector requirements.” For more information, visit www.graphtecgb.co.ukco.uk
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sign directory
DIGITAL PRINT SYSTEMS
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Sign Directions Dec/Jan 2012 | 60
signdirectory The Sign Industry's Who's Who
MOULDED/FLAT-CUT LETTERS
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HUMPHREYS SIGNS LTD. Unit 6, Spencer Trading Estate Denbigh, N. Wales LL16 5TQ Tel: 01745 814066 Fax: 01745 815374 Email: sales@humphreyssigns.co.uk Web: www.humphreys-signs.co.uk Trade Printers for over 30 years. Estate Agents board specialists. Printing on Correx, PVC Vinyl, Magnetics, as well as digital printing. Large or small runs.
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PROLICHT UK LIMITED 14, Spire Green Centre Flex Meadow, Pinnacles West Harlow, Essex CM19 5TR
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BUTTERFIELD SIGNS LTD. 174 Sunbridge Road, Bradford West Yorkshire BD1 2RZ Tel: 01274 722244 Fax: 01274 848998 Email: general@butterfieldsigns.co.uk Web: www.butterfieldsigns.co.uk General signmaker offering Project Management and Sign Design. Specialist in Neon, Illuminated Signs and Maintenance.
Tel 01442 264411 • Fax 01442 231383
Tel: 0844 412 2230 Fax: 0844 412 2231 Email: ukhelp@prolicht.com Web: www.prolicht.com Europe’s leading Corporate Identity Sign Designers and Manufacturers. At ProLicht corporate design is turned into reality. Our commitment starts at the design and development stage and continues through prototyping, production, project management & installation throughout Europe. Contact our UK office for advice and assistance.
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SIGN SYSTEMS
BENSON SIGNS 96 - 98 Great Howard Street Liverpool L3 7AX Tel: 0151 298 1567 Fax: 0151 298 1568 Email: info@benson-signs.co.uk Web: www.benson-signs.co.uk Design and manufacture of all types of signs, combining traditional skills with the latest technology, providing pub, hotel and retail sectors with a full installation and maintenance service, now incorporating wide format full colour printing on banners and signs as well as electronic digital displays and directory systems. Nationwide Service.
Sign Directions Dec/Jan 2012 | 61
the last word
This month, Mark Godden asks…
How much is too much? I use my smartphone (it’s an iPhone) a lot and not just for making ‘phone calls. I suppose email would be high on its list of uses and right up there at the top of the chart with mail, applications that assist with travel; maps, train times and the like. I use it as a boarding pass to get on ‘planes too, and as an extension to my planning and organisation system. But as much as I like my ‘phone, it seems to have reached a tipping point in as much as its use is being compromised by the fact that it is becoming more cumbersome to navigate. The very phenomenon that’s causing me to question the ‘phone is also evident in the signing and graphics that I see around me. Question is, are my advancing years responsible, or are we nearing saturation point when it comes to being immersed in detail? I’d appreciate your thoughts. As delivered, with a handful of applications installed, an iPhone presents a screen loaded with icons, each looking very distinct from its neighbour and clearly signalling the app behind it. All well and good so far. It’s not long before temptation visits though, and you begin loading the phone with more apps, each having its own icon. Soon, well, soon for me anyway, the point arrives where, thanks to the volume of apps installed, the icons representing them are no longer as clearly distinguished. That smudge of blue that once clearly pointed to the web browser could now, at a glance, represent any of a number of other applications that are used regularly. What started out as a simple and clear scheme has become overloaded and actually requires conscious processing to interpret. I don’t think I’m alone here. In recent history, someone I know with a razor sharp eye for the practical, compared a document that was covered with a rash of icons, with an iPhone and concluded that they were both equally difficult to navigate. Another nail hit squarely on the head, Sir. Though I winced when I first saw it, I think the new Windows OS for ‘phones, Sign Directions Dec/Jan 2012 | 62
at least superficially, has given Apple something to chase. First impression was Mondrian on acid, but then it dawned. Those big, bold coloured tiles with crisply rendered text actually embody some of the qualities we look for in signs. In much the same way that the iPhone made the leap from those bestforgotten devices that forced us all to jab at tiny screens with an equally tiny stylus, the Windows UI seems to be made for thumbs and fingers, but perhaps more importantly, it’s simpler graphically. You’ve no idea how it pains me to be writing this, all the time wondering if my preference in erring towards chunky, Lego-like blocks, isn’t a sign in itself that, a few years hence, I’ll be eating Sunday lunch through a straw. I’m by no means expert in this field, but I’d consider myself a well qualified innocent, at least able to rationalise what it is I do and don’t, find easy. Putting information on discrete tiles works for me, but it’s a principle that looses its way if it’s violated in even a basic way. I’ve touched on this before, but is there anyone here apart from me who will admit to being anything other than confused by the signing scheme used by some motorway services? You know, the ones where every communication component in what ought to be a composite sign is each given its own disc. Fail! Fail! Fail! Taken to opposite extremes, it’s now so easy to pile on colour and detail in sign design and production, that it almost seems rude not to. The result though, is that sometimes signs dissolve into a coloured mush at a distance, whereas once, they would have been recognisable from miles.
Here’s the point. If contrast and clarity are abandoned as basic principles, forget about arguing the higher points of design and usability because all is lost. Instead of something being a joy to use or to behold, it has the potential to alienate, confuse, anger and frustrate. I feel that way about TV remotes. Now there’s a goal to shoot for. I’d like to mitigate my fascination with smartphones by saying they’re so hugely important that they impinge upon everything we think and do these days. I wonder if big outdoor advertisers wouldn’t be better off pumping freesuper-high-speed internet to ‘phones, supported by advertising, rather than putting up bill boards, since these days, everyone’s nose is pressed up against a smartphone and fewer people seem to look out of bus windows. If I’m feeling a bit over-coloured and detail immersed, I’m sure others are too. But perhaps something new is on the horizon that might rein in the excesses and take us back to more grounded design. In Apple’s case, I think that’s a practical certainty.
how it looks and feels, as well as masterminding the industrial design that gives us its hardware. If that hastens a return to crisp clarity, then the next iOS upgrade can’t happen fast enough for me. There’s a pointer to design in general wrapped up here that justifies its unpicking. The sign design foundations defined by great typographers are immutable. There’s much to be said for leaving some space on the page or panel that just sits there, devoid of any detail, doing a great job of making a good sign or design look brilliant. Colours talk to each other, some in beautiful and melodious tones, whereas others screech and scratch across abrupt, migraine inducing boundaries. Proportions matter, if a sign comprising several graphical elements requires some thought as to their layout, it costs nothing more to lay them out beautifully. Despite understanding and subscribing to some of the principles that I hope have surfaced here, I’m beyond incapable when it comes to practicing them. I’m not a designer. I think I’m justified in unloading though, because I’m an avid consumer. I’m a committed believer in things being easy to use and it doesn’t matter whether that’s a ‘phone or a signing scheme, a washing machine or a remote control.
Apple has recently ‘lost’ a vice president and noted advocate of the Skeuomorphic School of design. Skeuomorphism is about rendering ornamental elements present in an object when it’s created, in another material, for example, a false rivet head in a plastic construction that sets out to look like metal. In software, terms skeuomorphism has given us such wonders as daily journals with frayed edges to the ‘paper’ and ‘leather’ bindings. Deeply detailed icons also owe something to this trend, but it may be about to change.
I made the mistake of talking this through with my son and his prescription was concise. He first of all observed that I didn’t have a ‘phone icon on my home screen, and then suggested that it was high time that I deleted some of the excess I was carrying and never used. Wise words indeed.
Jony Ive is alleged to be opposed to skeuomorphic design and he now speaks for Apple’s software and oversees
Here goes! Mark Godden mark.godden@me.com