Conversions are the unsung hero. If traffic is the life of the party, the loud dude always doing keg-stands who’s at every party… Conversions is the introvert, the slightly awkward social retard settled in the back that everyone misses. It’s no mystery why the next days most popular question is…. “dude, did you see what traffic did last night!?” Few people paid attention to good ol conversions in the corner, except for the one girl whose world is about to be rocked after the initial connection fostered last night, as well as the one guy who happened to share a common nearest and will soon be business partners in their conquest for world domination… The good news it that you need both! But most of the business owners, experts, and contentpreneurs I work with have overlooked the value that lies dormant in the current traffic and results their platform is already producing for them… Their conversions. Now, let’s say you are getting 100 visitors a day, and out of that daily traffic to your website you are making an average of 2 sales, for a 2% conversion rate. How do you most effectively increase sales? Sure, you could go and get more traffic with either your time or your money… But if you could increase you could better serve and thus better capitalize on the current opportunity then you wouldn’t have to spend any thing more, to get better results. So let’s say you were able to double your conversions… Very doable… Now you’ve doubled your profits. Split testing, or the measured experimentation of onpage factors, is the process you need to become familiar with, as it is the fastest road to increasing profitibility and creating and tighter more effective sales funnel that will exponentially grow your business. However, if you stopped here, you would be overlooking the BIGGEST opportunity Available here. The people who don’t buy!
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The 98% of people who have come to your site. The fact is that most people aren’t going to to be ready or convinced to buy, and there’s your biggest opportunity. By incentivizing the value you can deliver for free, you have earned the ability to follow up with these leads and demonstrate the value you you and your products and services can provide.
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