Brief Brand proposal for the 2020 Tokyo Olympic Games. Use the design theories researched in studio brief.
Designers:
Win Yang Otl Aicher Lance Wyman Yusaku Kamekura
Beijing 2008 Munich 1972 Mexico 1968 Tokyo 1964
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD505
Module Title
DESIGN PRACTICE Doc. Code 2
Outcomes
05 OUGD505 STUDIO BRIEF 2
BRIEF TITLE
Deliverables
Logo Promotional Material Pictograms Brand Guidelines Information & Wayfinding Web Presence Uniforms Print ephemera for staff.
The Brief
Considerations
Produce a proposal for the branding and identity of the Tokyo 2020 Olympics.
How will the games be promoted? How will the design be communicated to people of all languages? How will the brand woe consistently over a variety of formats, media and platforms? How will the identity reflect a rich cultural heritage whilst upholding a modern aesthetic.
Concept/Proposition Use the theories of the graphic designers research in studio brief 1 into your work to create a long lasting identity for the upcoming Summer Olympic Games
Background The Summer Olympic Games haven't been hosted in Japan since Tokyo 1964. A logo has already been officially released for the Games in 2020.
Target Audience The audience for this brief is a universal audience, people from all languages will come to see, something such as sporting pictograms and wayfinding systems will need to surpass language. However, you are designing for English speaking visitors.
Mandatory Requirements
A strong concept behind the logo and strong execution of the branding and identity of the games. The design should be consistent over all platforms visually engaging.