Jamie Pudsey Graphic Design & Art Direction
OUG502 Module Submission 15 / 05 / 2014
Self _ Evaluation
1. What skills have you developed through this module and how effectively do you think you have applied them? The main skill I have developed this is learning how to reflect on my own practice and to realise realise my current and future ambitions in terms of where I see myself now and where I see myself working after graduation. I have also realised what skills I have and the study tasks helped me to understand what types of studios or businesses are likely to want the specific skill set that I have. The brief ‘Life’s a Pitch’ has made me realise the importance of understading the business side of design, and in particular, the cost of setting up a small design studio. I also discovered the importance of professionalism when pitching a set up for a business. Networking has been a major part of my learning experience this year, it’s something I haven’t previously explored until before the start of this year. These new skills I have developed within networking such as how to contact people and what to day are invaluable skills I can carry forward into my third year of study. I have also further developed my branding and identity skills which I’ve been working on within other modules but I’ve been able to build upon these skills whilst branding myself within this module.
2. What approaches to/methods of design production have you developed and how have they informed your design development process? I learned to use vinyl, this is something I have always been keen to use but I ave neer found a use for it before this module. But it has become a useful tool for applying my logo on different formats. As there hasn’t been much design based practice within this module I haven’t really developed any new approaches to idea generation however working within groups for the Life’s A Pitch module has allowed me to explore new experiences in terms of working together to develop concepts within a group and this involved skills in terms of expressing my own ideas but also compromising with the rest of the group to ultimate end on the final concept which was most effective and appropriate.