Summer Brief By Jamie Pudsey
Place/ Person:
Hey Studio Hey Studio were formed in 2007 by Partners Veronica Fuerte and Tilman Sole, they began as a low key affair, producing graphics for friends and the odd personal project. These have been the most fascinating design studio I have been looking at over summer. Their work combines bright colours, tight geometry and direct typography to create a consistent aesthetic throughtout their work. From some of the most
complicated illustration work to simple branding they have a consistently beautiful and powerful aesthetic running through their work and this is something I want to imitate in my work.
Invention/discovery:
Maps/Wayfinding Maps are a type of infographic which can be used to illustrate and help wayfind. the reason I chose to research the invention of the maps came from looking at some of the work Hey Studio have come out with, they create maps that are designed to illustrate a point about a certain country or city but these maps are really aesthetically pleasing. A map also has to combine fundamental principles of graphic design which is to be clear, concise and to
communicate to a large audience. A map or wayfinding tool has to be functional in order to work but there are some example where the map can be aesthetically pleasing and functional at the same time.
Hobbies/Interests:
Cycling
Cycling is one of my hobbies, I likecycling around my hometown Btistol and Leeds aswell. I decided to research it as cycling has gained a new popularity in recent years. It has become almost a fashion trend and it is also popular with people who like being ecological as, apart from walking, it is the greenest way to travel. Boris Johnson backs the bicycle as he has set up the ‘Boris bike’ hire service in London and the government keep trying to persuade the
public to ride their bicycles to work more by setting up bike lanes on roads and moe cycle paths. There are also many new bicycle and fashion publications have been set up in recent yers.
My chosen area of Interest:
Stylistic maps /Wayfinding tools
A map of the world: the world according to illustrator and storytellers is a book that contains examples of stylisticised maps made by illustrators and artists. the maps are made with aesthetic appearance in mind over functionailty. The book showcases how contemporary maps have evolved into platforms for cutting-edge illustration, experimental data visualization, and personal visual storytelling.
Why does it interest me? Making a maps or way finding tool looks interesting and aesthetically pleasing but also clear, concise and functionalis a very good skill for a designer to have. Maps are seen on a range of different products and for a range of different target audiences. They can illustrate an idea, present information/statistics and can help people navigate through range of different systems. I did a project on a street art map last year, I found it complicated at the start to produce such a complex image and to keep it legible and clear but I enjoyed working on it and it was a satisfying brief to work on. Looking back on it though I found that there areas I could have improved on andI want to find different ways of making maps functional and aesthetically pleasing.
The many different uses for the map. There are many different ways that maps can be used the main purposes of the map are to illustrateand idea, present information/statistics and can be used as a tool to navigate from A to B.
Newspapers tend to use maps to show us what the weather will be like in our local area or illustrate events or present statisticsof news story geographically.
Newspapers also use maps to illustrate geographical and chronological events in a certain story.
Ordnance survey produce maps with that are highly detailed. The maps show a wide range of paths such as cycle trails, road, public rights of way, etc.
Cycling maps are specifically made for showing cyclists which are the best routes for cyclists to cross. It highlight cycle route and which busy road to avoid.
Leeds college of art have on the back page of their prospectus a map showing te different campuses with the instituition. It’s aesthetically pleasing and functional.
Bad examples of map design
Good examples of map design
Stylistic Maps Designed by Maik Stapleberg and Daniel Fritz, The Sun years is an elaboation an fictional article called sun years. Shows a series of elaborate and stylistic maps. (Below) File Exchange
LA Film Map designed by Dorothy
Boots adventures in London, Designed by joao lauro fonto.
Bristol Legible City map is designed by City ID, they managed to create map that is as clear and concise as any, perfectly suited tourists wandering around the city and is also aesthetically pleasing to look at. The blue shades of colour used make it a calming map to look at.
Typeface designed by James Ward, University student.
London Underground map F H Stingemore’s design in 1926 revolutionised the design of the tube map. To assist the clarity of the map he ommited all surface detail of the georgaphy of London and kept the more important tube lines and stations. However it is easy to confuse some of the H C Beck’s genius was to construct a network of verticals, horizontals and diagonal lines making the tube lines not accord to their geography but instead creating more clarity. He also evened out the tube stops and made the central London area inaccurately bigger. The design was made in
stations can be easily confused as the tube lines bend and cross over each other according to their geography.
1931 and was rejected the first time it was submitted because the straight lines and curves were deemed to revolutionary. It was accepted a year later and the design has been in use ever since.
H C Beck’s map has been emulated many time from designer all across the globe but it has never been surpassed. The London Underground map that Beck design is an ultimate ethe London underground and many other underground railways across the globe use today.
Hey Studio Hey studio are on of my favourite design stuidos at the moment,.Their work combines bright colours, tight geometry and direct typography to create a consistent aesthetic throughtout their work.
From some of the most complicated illustration work to simple branding they have a consistently beautiful and powerful aesthetic running through their work and this is something I want to imitate in my work.
Some of the illustrative maps that hey Studio have created are so perfect in form and colour.
They formed in 2007 by Partners Veronica Fuerte and Tilman Sole, they began as a low key affair, producing graphics for friends and the odd personal project. A year later they were joined by Ricardo Jorge and the trio began to undertake larger projects for cultural clients, publishing houses and NGOs. It wasn't until they were approached by Monocle that the studio really started to make a name for itself, using their illustrative skills to add clarity to publications densely word pages. As Monocle's dominance in the newsstands grew, so did Hey's visibility, and since then the clients have been rolling in.
Bye