University Facilities_Environmental Illustrations / The University of Notre Dame by Jamie Turpin, Senior Designer/Art Director

NOTRE DAME ECK VISITORS CENTER

ECK VISITORS CENTER | NOTRE DAME November 04, 2014

The Challenge

from University of Notre Dame

The Spirit of Notre Dame. It’s in books, it’s in songs, and it’s mentioned in more conversations than can be counted. But, where is it captured? Where can the occasional visitor coming off the highway, or the parents of the student making college visits, capture a snapshot of the greatness of this University? One might say, the Basilica, or the Golden Dome, or Notre Dame Stadium; there is a long list of destinations that must be visited to even begin to understand the depth of the University of Notre Dame. It would be easy to add to this list such stops as the Grotto, the South Hall, or the Gug. They each have their story to tell, and each help to fill in the blanks of this question of the Spirit of Notre Dame. Some tell the story of the Catholic mission and foundation of the University, some tell of the athletic powerhouse that is the Fighting Irish, and some tell of one of the greatest academic institutions in the world. But not one place brings it all together and captures the full spirit of the place. Why are Notre Dame alumni so bonded in their collective beliefs? Why are students and alumni tied to this great place for life? Why do so many people want to be affiliated with Notre Dame even if they didn’t graduate from here?

ECK VISITORS CENTER | NOTRE DAME

It is not one structure or one story. It is the whole. And the Eck Visitor’s Center has the opportunity to be that storyteller. There is a need to find a place that can act as a funnel for all of the great experiences on campus. It can add depth and breadth to campus tours. It can be the one stop if that’s all you’ll get to experience, and it can be the launchpad if you’re there for the weekend. It can be a truly meaningful view of the mission and vision of the University of Notre Dame.

* Note: This will be a Control Page – broken down into segments

The Goals

from University of Notre Dame

ECK VISITORS CENTER | NOTRE DAME

01 02 03 04

Celebrate the history and tradition of the University of Notre Dame.

Spread awareness of the vibrancy of the Notre Dame family.

Ensure visitors have a rich experience while at the Eck Visitors Center; and give them a reason to return.

Establish the Eck Visitors Center as the starting place for all visitors to plan their stay with information on tours, top destinations, events, etc.

* Note: This will be a Control Page – broken down into segments

Our Influence What WE can do for YOU

Show breadth of the Notre Dame Network in the Community

Provide a Variety of Tours for Different Users needs

Club events, community service events, lectures, meetings, place to watch the game

Self, group, interactive app, private-themes, audio-video content

Create a Flexible & Adaptable Space Mobile freestanding display cases, movable Information Desk, mobile Top 10 Kiosk

Create Hospitality Enrichment Dynamic and inviting environment, entertaining and educational experience

Convey the Notre Dame Story Digital displays, thematic displays, wayfinding displays, experiential displays, rotating exhibit

See, hear, touch • Visuals, music-sound, private listening, interactive displays, screen interaction

Influence Return Visitors Starting place for all visitors to plan their stay, with information on tours, top destinations, events, etc.

Provide an Exterior Photo Opportunity Monumental form, reflective-mirror like, place for couple engagement, introductory piece to the campus

Form an Experiential Room

Capture Data, Update Profiles

Provide more Informed & Robust information on South Bend

Present Engaging and Current Content

Green screen, testimonial booth, My Notre Dame timeline

Brochures, maps, community, connectivity

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Employ Sensory Elements to Space

Provide a Digital Guest Book, Testimonial Booth, Exterior Photo Opportunity (EPO)

Flexible and rotating displays, interactive stations

* Note: This will be a Control Page – broken down into segments

Design Goals

from Dimensional Innovations

ECK VISITORS CENTER | NOTRE DAME

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Re-imagine the Eck Visitors Center as a must-see, engaging, and relevant “front door” to Notre Dame.

Engage a very diverse visitor group when they visit Notre Dame. Convey Notre Dame’s story to help make their visit a great experience that leaves them informed and impressed.

Use light, technology, color, music, sound and storytelling to excite visitors when they visit the Eck Visitors Center and blur the lines between the Eck Center and campus.

Find creative ways to pull the Eck Center out into the campus and community.

Inform. Inspire. Reflect. Tell the Notre Dame story like no other place on campus.

Reference Imagery

Brand Palette

User Profiles

Friends

age All ages description • Wide range of people. • Could be young or old. • They have affinity for Notre Dame. • Not necessarily alumni. • Have more time to stop and visit. • Not exclusively Catholic. Display Treatment // Message Layering

Directional Graphic Treatment

Carpet Tiles

Primary Palette

Prospective Students and Their Families

Existing Cherry Wood

Introductory Walls // Exhibit Form

Interactive Screen

Aluminum

Solid Surface Countertop

age 17–19 description • Among the elite high school students. • Achieves academically and very likely athletically. • High likelihood they are Catholic. • Very goal-oriented. • Likely Midwestern and considering other Big 10 schools.

Alumni University of Notre Dame 01 Tradition 01

Notre dame is one of the few universities to regularly rank in the top 25 in the u.S. News & world report survey The gilded Golden Dome and statue of Mary atop the Main Building proclaim the Notre Dame campus as a place where faith is treasured and diverse traditions shared and respected. Our students represent all 50 states and over 100 countries. Rigorous academics, NCAA Division I athletics, and numerous events and activities create an environment in which our students are ignited with a passion to learn and to live to their fullest capacity. Notre Dame is one of the few universities to regularly rank in the top 25 in the U.S. News & World Report survey of America's best colleges and the Learfield Sports Directors’ Cup standings of the best overall athletics programs.

Founded in 1842, Notre Dame stands on 1,250 acres considered by many to be among the most beautiful possessed by any university in the nation. From the collegiate Gothic architecture and park-like landscape to exquisite outdoor sculpture and breathtaking views, Notre Dame's campus is a visual splendor. Notre Dame has a unique spirit. It is traditional, yet open to change. It is dedicated to religious belief no less than scientific knowledge. It has always stood for values in a world of facts. It has kept faith with Father Sorin's vision.

Dimensional Form // Static & Digital Graphics // Timeline

Exhibit Form // Illumination

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Graphic Treatment

02 Campus

03 Architecture

Notre dame is one of the few universities to regularly rank in the top 25 in the u.S. News & world report survey

The gilded Golden Dome and statue of Mary atop the Main Building proclaim the Notre Dame campus as a place where faith is treasured and diverse traditions shared and respected. Our students represent all 50 states and over 100 countries. Rigorous academics, NCAA Division I athletics, and numerous events and activities create an environment in which our students are ignited with a passion to learn and to live to their fullest capacity.

Notre Dame is one of the few universities to regularly rank in the top 25 in the U.S. News & World Report survey of America's best colleges and the Learfield Sports Directors’ Cup standings of the best overall athletics programs.

Notre Dame has a unique spirit. It is traditional, yet open to change. It is dedicated to religious belief no less than scientific knowledge. It has always stood for values in a world of facts. It has kept faith with Father Sorin's vision.

Graphic Treatment

04 Faith 04

age 23+ description • Wide range of people, could be young and just out of school or retired. • High likelihood they are Catholic. • Take pride in their education. • Carry the Notre Dame banner proudly. • Live throughout the country, but mostly in Midwest.

Recommendations and Solutions

SPACE

Create Hospitality Enrichment

• Provide a concierge approach by redefining the reception desk as an Information Desk. • Form stronger connectivity with the visitor by providing a Digital Sign-In Book that allows the user to “opt in” to expanded content. • Provide a survey as a take away, this will provide further opportunity for growth and improvement at Eck. • Establish a dominant welcome message at entry point. • Define the Information Desk to serve as a starting place for all visitors to plan their stay, with information on tours, tops, destinations, events, etc.

Flexible and Adaptable Space

• Establish the Information Desk to be mobile and smaller in scale. • Construct all of the digital kiosks to be mobile. • Fabricate all freestanding display exhibits to be movable. • “Reset Eck Visitors Center” for game day experience to dynamically improve the experience. • Serve as a space for the community to reform to fit their needs.

Tell the Notre Dame Story like No Other Place on Campus

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• Provide a Rotating Art Exhibit, a timeline that conveys the History of Notre Dame, Digital Displays, and Experiential Displays that encourage interaction with the visitors. • Add layers of graphics, imagery, storytelling, identity, static and interactive pieces, along with sensory elements to the space. • Provide engaging and current content by creating flexible rotating displays and by having interactive stations. • Play the Notre Dame, Spirit of Du Lac, Video and provide (My ND Memory) archive.

USER

* Note: This will be a Control Page – broken down into segments

Visitor-User Interaction • The Top 10 Kiosk exhibits multiple top ten lists based on themes: such as sacred places, athletics, and tradition. Conveys lists for on-off campus. • Plan Your Day provides digital campus map, wayfinding. and University calendar of events. Note: Plan Your Day is part of the Top 10 Kiosk. • The Trivia Kiosk appeals to diversity of age groups. • Log/Note Visitors by providing a digital guest book, testimonial booth, exterior photo opportunity, My Notre Dame timeline, and Alumni Yearbook.

Community Connectivity

• Provide a space that provides community involvement such as a place to watch the game, meetings, community service events, club events, waiting area for tours. • Educate visitors by providing info about South Bend; food, places, etc.

Personalize the Experience

• Provide an Experiential Space for the visitor to feel they can adapt to create their own ND experience. • Form the Testimonial Booth to have a camera and screen for the user to engage with and to tell their ND moment or story. Also, convey clear theming stating the expectation to the visitor. • Provide an Exterior Photo Opportunity (EPO), that serves as an introductory piece to the campus. • Offer a variety of tours for different users/visitors needs: self guided tour, group tour, an interactive app, audio and video, and private themed tours.

Current Google Map

Currently, when a visitor Googles for the University of Notre Dame, some place random on campus is identified as the main identity mark for the university.

ECK VISITORS CENTER | NOTRE DAME

Proposed Google Map

Logically, it would make sense for the Google identity mark for the University of Notre Dame to be recognized at the Eck Visitors Center. This idea is due to Eck being the entry gate to the campus and being the first building when a visitor drives down Notre Dame Avenue.

Signage Revamp

At Exit 77 – exiting Interstate 90 – University of Notre Dame is looking to embark on an overall signage revamp.

ECK VISITORS CENTER | NOTRE DAME

Signage Revamp

Turning at 933 and East Angela Boulevard – University of Notre Dame needs to establish the Visitors Center prominently to guest coming to campus.

Inform Serves as the introductory piece into the space. This area strongly caters to the friend visiting campus and short on time.

Inspire This area houses the main information about Notre Dame. It provides all and everything one would want to know about Notre Dame. This area includes an Experience Room for the visitor and provides futuristic interaction for the visitor to engage with.

Reflect This areas serves as the Art Gallery space to Notre Dame.

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Visitors Path

1. Visitors walk into the renovated space. They check out the new welcome mural in the foyer area. 2. Visitors sign in at the digital guest book. 3. Scrolling by, the visitors get a glimpse of the latest board members list at the screen on the wall. 4. Quickly passing by, the visitors grab the latest campus map to hold onto to their college day memories. 5. As the visitors walk to the next exhibit, they astoundingly review the newly designed display cases. 6. Visitors sign up for a self-tour of the campus. 7. Lounging at the new seating area, visitors catch a glimpse of the football score at the new flat screen TV. 8. Visitors excitingly step out on the terrace to hear the roar coming from the stadium. 9. Curiously, they decide to check out the latest trivia.

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10. Visitors casually walk to the next display to review. 11. As the visitors turn around to engage in the Alumni Wall, they recognize a friends picture at a latest club activity as it appears on the digital screen. 12. As the visitors walk to the next display, they approvingly nod their head in agreement of the latest rotating exhibit. 13. Visitors glance at the donor wall hoping to recognize a donors name as they appear on the digital screen. 14. Visitors walk the Student Life exhibit. Along the way, they interact with the student life exhibit. 15. Visitors walk through the experiential room to check out the testimonial booth. 16. Visitors review the Top 10 campus list, to see what is suggested under the tabbed content.

Alumni Path

1. Alumni stop by the Information Desk to hear the concierge speech. 2. Alumni plug into to hear the Notre Dame history timeline. 3. Alumni venture through the Notre Dame spirit area to become educated and excited about their experience. 4. Alumni walks through the seating area to get a quick glimpse of the football score. They noticed a couple of business owners hanging out and watching the game too. 5. Curiously, alumni sign up for a self-tour of the campus. 6. Feeling confident to take on a challenge, alumni scroll through the trivia screen. 7. Next, alumni check out the latest rotating exhibit that a student in the Art Department designed and developed. (cross collaboration)

08. Alumni review the scholarship interaction screen, their friend is a latest recipient for a scholarship and they want to check it out. 09. Alumni check out the latest theme at the Green Screen while their friend engages in the testimonial booth. 10. Venturing onto the pillar exhibit area, alumni interact with the innovative academic display. 11. Alumni review the Top 10 campus list to see the updated list – which now recognizes Eck Visitors Center.

Existing Plan Shown is the current space plan of Eck Vistors Center.

ECK VISITORS CENTER | NOTRE DAME

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1 3 4

Demo Plan 1. Remove existing desk, patch floor as needed. 2. Renovate office area, patch floors, walls, and ceiling as needed. 3. Renovate existing display cases to form new display exhibits. 4. Renovate storage area to form new waiting area. 5. Remove existing auditorium seats, patch floor as needed.

ECK VISITORS CENTER | NOTRE DAME

* Note: Build so focus on 1 section at a time.

EXTERIOR 2

ENTRY AREA TO UNIVERSITY

24 6

1. Photo Opportunity

• Monumental form • Mirror like-reflective • Place for couple engagement • Scale and safety considered

SPACE PLAN ENTRY AREA

2. Welcome to Notre Dame Graphic 3. Large Mural

INTRO CORE

4. Digital Guest Book

9 5

• Alumni able to update their profile and able to make a donation • Visitors receive emails on club info, game watches, community service events • Kiosk is movable

5. Information Desk • Flexible and movable • 2 Separate pieces • Brochure and map area • 1 Staff member

6. Screen-Monitor

• Content navigation: campus map, NDAA event calendar, board and staff contact info

MAIN CORE 7. Exhibit Display • Notre Dame history wall • Sensory elements

8. (2) Exhibit Displays • Layout plan: Faith, Athletics

9. (2) Additional Walls

16 20 18

• Static graphics and imagery • Display windows • Screen with looping content • Spirit of Notre Dame content

10. (6) Exhibit Displays • Static imagery and graphics • Layered acrylic panels • Interaction panel at first surface • Artifact display boxes • Layout plan: Academic, Student Life Study Abroad, ND Family, Service, Alumni • Interconnected with Mobile App

11. Top 10 Kiosk • Interactive, tabbed content • Provides Top 10 things to do based on selected theme • Themes: sacred places, athletics, tradition, general-default • Incorporates interactive “Plan Your Day” • Interconnected with Mobile App • Kiosk is movable

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TOUR AREA 12. Tour Desk • Tour sign up • Movable

13. Self Guided Tour • Interactive Kiosk

14. Waiting Area • Watch Notre Dame Video • Game watch area • Sectional soft seating • Carpet tiles to help with acoustics

GALLERY AREA 15. Freestanding Display Cases • Flexible and movable

16 . Existing Memorial Statue • for Frank O’Brien III ‘88

17. Notre Dame Wall • Static imagery & digital screens • Message: This is Notre Dame

18. Recognition Wall • Static image as background with 3 screens layered ontop • 1 screen for Donor recognition • 1 screen for Scholarship recognition • 1 screen for Volunteer recognition

19. Existing Display Windows • Paint interior back panel

20. Trivia Kiosk • Interactive Notre Dame trivia

EXPERIENCE ROOM 21. Testimonial Booth • Identity wall • Interior: table, 2 chairs, screen, camera • “How to use” communication panels

22. Green Screen • Kiosk • Different seasons, campus scenes, eras

23. (2) Info Panels 24. My Notre Dame Timeline • 3 interactive screens

Table Study 1 Exemplified are 72” diameter tables for 8 top. Shown are 13 tables x 8 seats = 104 seats provided. There should be 3’-0” space allowance from back of chair to back of chair to allow for circulation and for wheelchairs to move through the space. This study illustrates majority of the tables catered to the back area of the space. The podium is within visual sight from every seat shown. ECK VISITORS CENTER | NOTRE DAME

Table Study 2 Exemplified are 72” diameter tables for 8 top. Shown are 12 tables x 8 seats = 96 seats provided. This study illustrates majority of the tables catered to the front area of the space. The podium is within visual sight from every seat shown.

ECK VISITORS CENTER | NOTRE DAME

Table Study 3 This study was arranged on site at Eck Visitors Center. This layout shows potential layout of space.

ECK VISITORS CENTER | NOTRE DAME

Intro Core

The introductory area provides a Digital Guest Book for the friend or visitor to sign into. They can indicate their personal preference whether they want to receive emails about club or game info. The Information Desk offers brochures and maps that provide content about places on-off campus.

ECK VISITORS CENTER | NOTRE DAME

Intro Core

ECK VISITORS CENTER I NOTRE DAME

At the Digital Guest Book, the alumni are able to update their information and have the option to make a donation. At the Top 10 Kiosk, the visitor receives the opportunity to explore the top 10 sacred buildings on campus. At the display exhibit, the visitor receives student life information that is relayed to their smart phone device.

ECK VISITORS CENTER | NOTRE DAME

Intro Core

On the opposing wall, across from the Digital Guest Book, are two screens that display the campus event calendar, the board and staff contact information.

ECK VISITORS CENTER | NOTRE DAME

Main Core

The main core offers 8 different exhibit displays that help tell the university story. The right exhibit wall-behind the Information Desk is the History of Notre Dame timeline that allows the visitor to interact and engage with. The Top 10 Kiosk provides the Top 10 on-off campus things for the visitor to check out.

ECK VISITORS CENTER | NOTRE DAME

Gallery Area

This area has an art gallery feel. There are 8 freestanding display cases that are educational and engaging for the visitor. The freestanding display cases can also be used for rotating exhibits i.e. such as on-loan items from Father Ted’s office. The left area of this illustration exemplifies the re-imagined tour area location and functionality.

ECK VISITORS CENTER | NOTRE DAME

Gallery Area

The Trivia Kiosk challenges visitors of all ages with unknown facts about Notre Dame. The Self Tour Kiosk allows the visitor, who is limited on time, to take a quick tour on Notre Dame history, tradition, and campus.

ECK VISITORS CENTER | NOTRE DAME

Gallery Area

This area of the gallery recognizes individuals who are making a difference — our Award-winning alumni, volunteers, and clubs, impactful contributions to society by faculty, and students who are making a difference. There are 3 screens that allow the visitor to interact and engage with the content.

ECK VISITORS CENTER | NOTRE DAME

Notre Dame Wall

This wall provides static imagery and digital screens for the visitor to interact with. The imagery is of Notre Dame students, alumni, or campus events.

ECK VISITORS CENTER | NOTRE DAME

Interactive Wayfinding

This app interconnects with the interactive segment at the exhibit displays. The mobile app provides an augmented reality feature that conveys which direction to go – to help the visitors locate their next stop. The layout plan: academic, student life, global reach, ND family, service, and alumni.

ECK VISITORS CENTER | NOTRE DAME

Exhibit Displays

To the left, the exhibit displays are similar in form as the opposing wall. The layout plan: faith and athletics. To the right is the ND history timeline. The visitor is able to engage some of their sensory elements from hearing the ND story through the provided headphones to engaging with some artifacts and content.

ECK VISITORS CENTER | NOTRE DAME

Waiting Area

The waiting area provides soft seating for the visitor to either wait for their tour, watch the game on the flat screen TV, or watch a Notre Dame video. There are carpet tiles in this space to help with acoustics.

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Experience Room

The experience room forms a dynamic interactive space for the visitor to tell their “ND story” from the green screen photos that offer different themes to the testimonial booth that allows visitors to share their story, My “ND timeline” offers the ability to record your Notre Dame moment.

ECK VISITORS CENTER | NOTRE DAME

Experience Room

On the outer shell of the testimonial booth, there are panels that communicate how to use the booth. Above the entry door, is a sign that indicates if the booth is in use or not.

ECK VISITORS CENTER | NOTRE DAME

Exterior Photo Opportunity The exterior photo opportunity serves as an introductory icon to the campus. Its monumental forms allows visitors to interact and engage.

ECK VISITORS CENTER | NOTRE DAME

Exterior Photo Opportunity The bronze Notre Dame identity is exemplified in the fall season with visitors and friends interacting and engaging with the installation form.

ECK VISITORS CENTER | NOTRE DAME

Exterior Photo Opportunity The bronze installation art is shown in the winter season with visitors and friends interacting and having fun.

ECK VISITORS CENTER | NOTRE DAME

The Starting Point

Eck Visitors Center will be the starting point for every visitor on campus. By Eck having the Exterior Photo Opportunity helps provide emphasis and identity to the Eck Center. It will be understood by all visitors that Eck is the first place to go.

ECK VISITORS CENTER | NOTRE DAME

Front Wall Elevation

Exemplified are screen printed banners on material flanking both sides of the screen. The Notre Dame quote is shown in dimensional bronze letter forms.

Auditorium

The auditorium currently has 146 seats and 4 handicap accessible seats. The proposed plan exemplifies removing the middle aisle which will leave the space with 126 seats and 4 handicap seats. Also illustrated on the page are elevations for the front-screen wall and side walls.

Side Wall Elevations – Concept 1

The inset areas on the wall would show historic imagery (printed graphics) from around the campus with a blue monotone overlay.

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Side Wall Elevations – Concept 2

The banners at the front of the auditorium are the same in this concept. The inset areas on the wall would have a routed wood celtic pattern matching that of the existing wood featuring clovers and Notre Dame logo as the center piece for each. The back of the inset area simply painted the “ND” blue. This would cause a nice affect with the existing uplighting.

Auditorium

Shown are the other two concepts for the auditorium side walls.

Side Wall Elevations – Concept 3

The banners at the front of the auditorium are the same in this concept too. This is a play off of the 2nd concept only using iron or mdf painted to look like metal as the celtic pattern rather than stained wood.

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Conclusion

The Eck Visitors Center engages a very diverse visitor group when they visit Notre Dame. The proposed design for Eck Visitors Center conveys Notre Dame’s story to help make their visitors, friends, and family visit a great experience that leaves them informed and impressed.

The main core of Eck Visitors Center provides a flexible and adaptable space. The info desk offers brochures that conveys robust information on South Bend. The Digital Guest Book gives the visitors the opportunity to plug into campus. Overall, the space is enriched and provides excellent hospitality that caters to the visitors needs.

The gallery area is flexible and adaptable by constructing the freestanding display cases to be movable. The environment is very entertaining and educational by the displays conveying the Notre Dame story. The tour area provides a variety of tours for different users needs.

The formed experiential room provides visitor interaction, engagement, and entertainment. The testimonial booth allows the visitors to plug into campus. The interactive stations provide engaging and current content. This area also employs different sensory elements from visuals, music-sound, private listenings to interactive screens.

Overall, the space informs, inspires, and reflects. Eck tells the Notre Dame story like no other place on campus. The proposed design provides light, technology, color, music, sound and storytelling that excites visitors when they visit the Eck Visitors Center and blurs the lines between the Eck Center and campus. Eck has successfully found creative ways to pull the Eck Center out into the campus and community by providing an area for club events, community service events, lecture, meetings, and a place to watch the game. The re-imagined Eck Visitors Center is a must-see, engaging and relevant “front door” to Notre Dame.

The exhibit displays convey the Notre Dame story very successfully due to the digital, thematic, and experiential displays. The displays are very interactive and engaging to the visitors, they employ see, hear and touch elements. The displays are flexible and provide current content for the visitors to engage in.

ECK VISITORS CENTER | NOTRE DAME

The waiting area successfully provides a space for club events, service events, The exterior photo opportunity is an introductory piece to the campus. It and a place to watch the game. This area displays the Spirit of Dulac video for designates to the visitors they have arrived to the Eck Visitors Center. Overall, visitors short on time. the newly formed center influences return visitors by providing information on tours, lists the top destinations to visit, and a place for visitors to plan their stay.