Frigidaire Launch Kit Concepts – Packaging Design

MAKING OUR CENTURY MARK

Stamp & FOil WHITE ON WHITE, WHITE FOIL DEBOSSED

Introducing “LIFE WITHOUT FRIGIDAIRE”

Our yearlong 100th anniversary campaign shows what life would be like if Frigidaire had never invented the appliances people rely on every day.

The campaign will frame our historical brand story through milestone inventions, and frame new 2018 product as today’s can’t-live-without innovations.

[CREATIVE EXAMPLES]

OUR 100TH ANNIVERSARY LOGO was chosen by Frigidaire employees to celebrate all year long.

FLIP OUT

2018 NEW PRODUCT LINEUP

s n o i t a v o Inn

celebrate

A CELEBRATION OF

LET’S

TOGETHER!

Frame a moment that happens once every 100 years. Slap this magnet on your fridge at home, or give it to a customer to put up in their store.

FLIP OUT

FLIP OUT

celebrate LET’S

TOGETHER!

Frame a moment that happens once every 100 years. Slap this magnet on your fridge at home, or give it to a customer to put up in their store.

WE WISH YOU YOUR MOST SUCCESSFUL YEAR YET!

FLIP OUT

FLIP OUT

2018 NEW PRODUCT LINEUP

Introducing

Innovations

celebrate

A CELEBRATION OF

“LIFE WITHOUT FRIGIDAIRE”

Our yearlong 100th anniversary campaign shows what life would be like if Frigidaire had never invented the appliances people rely on every day.

LET’S

TOGETHER!

Frame a moment that happens once every 100 years. Slap this magnet on your fridge at home, or give it to a customer to put up in their store.

The campaign will frame our historical brand story through milestone inventions, and frame new 2018 product as today’s can’t-live-without innovations.

FLIP OUT

FLIP OUT

2018 NEW PRODUCT LINEUP

Innovations

Introducing

A CELEBRATION OF

“LIFE WITHOUT FRIGIDAIRE”

Our yearlong 100th anniversary campaign shows what life would be like if Frigidaire had never invented the appliances people rely on every day.

celebrate LET’S

TOGETHER!

Frame a moment that happens once every 100 years. Slap this magnet on your fridge at home, or give it to a customer to put up in their store.

The campaign will frame our historical brand story through milestone inventions, and frame new 2018 product as today’s can’t-live-without innovations.

FLIP OUT

FLIP OUT

2018 NEW PRODUCT LINEUP

Introducing

Innovations

celebrate

A CELEBRATION OF

“LIFE WITHOUT FRIGIDAIRE”

Our yearlong 100th anniversary campaign shows what life would be like if Frigidaire had never invented the appliances people rely on every day.

LET’S

TOGETHER!

Frame a moment that happens once every 100 years. Slap this magnet on your fridge at home, or give it to a customer to put up in their store.

The campaign will frame our historical brand story through milestone inventions, and frame new 2018 product as today’s can’t-live-without innovations.

FLIP OUT

FLIP OUT

Colored Foil