Frigidaire In-Store Retail Display

Canada Endcap Design Options Kitchen & Laundry

Assignment

Design (2) end caps for 60 Lowe’s Canada stores.

1st end cap – 60 stores - end caps are 66” wide 1 spot for kitchen – FDBM (FGHF2867TD), Range (CGIF3036TD) and OTR (FGMV155CT) – the pieces we would want to feature are the Black Stainless French Door Bottom Mount, Induction Black Stainless Range and Convection OTR in black stainless.

2nd end cap – 60 stores – end caps are 66” wide 1 spot for laundry – Electrolux 617 series in white (EFLS617SIW & EFMC617SIW)

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KITCHEN ENDCAP OPTIONS

OPTION 1

OPTION 1

Acrylic letterforms applied to first surface, back lit.

Option: pin-mounted to surface.

Paint front acrylic surface Crisp Charcoal, PMS426.

Berry Red, PMS192, acrylic panels applied to first surface.

Info panel area; vinyl messaging and imagery of appliances applied to acrylic surface.

Reference Images

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OPTION 2

OPTION 2 White dimensional letterforms applied to first surface.

Option: letters back lit.

Panel painted Berry Red PMS 192 White dimensional letterforms applied to black stainless steel laminate surface.

Info panel area; wall graphic mixture of messaging, lifestyle imagery, images of appliances Wall graphic, lifestyle image Alternate Option

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OPTION 3

OPTION 3 White Dimensional letterforms, Pin-mounted to surface.

Berry Red, PMS192, acrylic reveal Wall graphic applied to first surface Left of refrigerator, wall graphic panel

Reference Image

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Recap Kitchen Endcap Options

Option 1

Option 2

Option 3

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LAUNDRY ENDCAP OPTIONS

OPTION 1

OPTION 1

Wall graphic with dimensional letterforms applied to surface

Color block panel with dimensional logo form

6” high platform base; painted white, letters painted to surface with accent reveal painted PMS319.

Reference Images

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OPTION 2

OPTION 2

Wall graphic panel applied to surface.

L shaped surface; edge painted PMS282. Dimensional letterforms applied to surface.

Wall graphic panel; logo identity part of graphic.

Reference Images

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OPTION 3

OPTION 3 Dimensional letterforms and wall graphic applied to surface.

Light box; formed of acrylic panels that are back lit. Logo identity cut out of first acrylic panel.

Edge painted PMS282 6” platform base; front & sides of surface painted PMS282 and letters painted onto surface. Top surface painted PMS319.

Reference Images

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Recap Laundry Endcap Options

Option 1

Option 2

Option 3

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Next Steps & Timing

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THANK YOU.