KKG Identity Book – Publication Design

Page 1





Depending on the type of presentation, it will be appropriate to give either a more conversational “Overview” or more formalized “Scope of Work”.

FOREWORD

Utilize this sheet to provide a framework for what they are about to see. Utilize either “Overview” or “Scope of Work” at the top. When appropriate to show supporting imagery (research, etc.) place it below this text.


OUR MOTTO

We Run at Problems, Not from Them


Our business model is to design to the

client’s brand, product and audience. We customize each solution based on the right creative, the right design, the right material, and the right production process — to fit the brand, budget and deliver sales results at store level.



With quality underlying our entire process, we

design from two directions to marry the brand aesthetics with the logistics of delivering to the store level. This philosophy of spending time in the beginning of every project ultimately delivers a higher quality product and can result in tremendous cost savings for our clients.



WHAT WE DO

There are aspects of the retail business that never really change. At the same time, the evolution of this world we now live in changes faster than anyone could have imagined just a few years ago. That’s where we come in. Our proprietary design process allows us to get to the balance of best-in-class retail practices meshing with creative and meaningful solutions relevant to this whirlwind called retail.



HOW WE DO IT

Process provides a road map to a desired destination. Fail to follow the map and you may get lost. If we are doing our job, we won’t let that happen. Once we understand where you want to go, we can help you chart a course for success. Our process has been in place for more than 25 years. It works!


LISTEN

Client Communicates Idea

Blank Sheet of Paper

FORM

Ideas Put to Paper

Ideation Intellect Research

MAKE

Ideas Form Together

Design Engineering Prototypes

REPEAT At any point along the process when and if information or requirements change.

Fulfillment Logistics

Implementation


HOW WE DO IT

Each project is unique. Therefore, every process will vary in the scope and nature of the details. The process map above is simplified to illustrate the major milestones along the journey.



[Blank Sheet of Paper]

01 . LISTEN

Every project must begin with the Project Launch form and process. Listening and gathering information about a project will be the basis upon which the design process is started. It also serves as the foundation for the ultimate solution. Nothing exists on paper until we begin to fill it with concepts based on research, experience, intellect and information related to the details of the project.


IDEATION is the typical starting point when pencil goes to paper.


[Initial Design Development] KNOWLEDGE

Pretty pictures don’t necessarily translate to value and quality. The value lies in knowing what to put on the paper. Intellectual property, years of experience, education and training are what drive the value and the understanding of what will serve as the basis for valid design.

02 . FORM

RESEARCH

Research can include multiple sources. Store visits, customer intercepts, trade publication review, internet searches, actual structured research sessions conducted by KKG or provided by the customer can all come into play when making design decisions. DESIGN PROCESS

Ideation typically starts with sketches or thumbnail type drawings. Sketches are the visible result of the design process. As stated previously, knowledge, skill, experience, training, etc. are all crucial pieces of the equation that factor into the design process.


DESIGN PRESENTATION HAND DRAWN INITIAL CONCEPTS HAND DRAWN REFINED WACOM CINTIQ TABLET SKETCHBOOK PRO AUTOCAD FORMZ PHOTOSHOP ILLUSTRATOR INDESIGN POWER POINT PREZI KEYNOTE ARTIOS CAD SKETCH UP SOLIDWORKS


[Design Presentation]

02 . FORM

Design presentations and production artwork can take many forms and may ultimately include combinations of multiple techniques, skills, computer hardware and software packages. It should be noted that the typical design computer station comes at a cost of approximately $6000 when loaded with the various software packages most commonly used in the design process.

EXAMPLES OF PRESENTATION TYPES ARE SHOWN ON THE FOLLOWING PAGES.


A SKETCH is the visible result of the design process typically. The knowledge, skill, experience, training, etc. are the critical/crucial pieces of the equation that truly matter in the process.


A

B

HAND DRAWN INITIAL CONCEPTS

Photoshop

Illustrator

InDesign

Hand Drawn Refined PowerPoint Prezi

Wacom Cintiq Tablet Sketchbook Pro AutoCAD Keynote Artios CAD Sketch Up Solidworks

FormZ

EXAMPLES


C

EXAMPLES

D

Hand Drawn Initial Concepts HAND DRAWN REFINED Wacom Cintiq Tablet Sketchbook Pro PHOTOSHOP Illustrator InDesign PowerPoint Prezi Keynote Artios CAD

AutoCAD FormZ Sketch Up Solidworks


E

F

Hand Drawn Initial Concepts HAND DRAWN REFINED Wacom Cintiq Tablet Sketchbook Pro AutoCAD FORMZ PHOTOSHOP Illustrator InDesign PowerPoint Prezi Keynote Artios CAD Sketch Up Solidworks

EXAMPLES


G

EXAMPLES

Hand Drawn Initial Concepts Hand Drawn Refined WACOM CINTIQ TABLET SKETCHBOOK PRO AutoCAD FormZ PHOTOSHOP Illustrator InDesign PowerPoint Prezi Keynote Artios CAD Sketch Up Solidworks


H

Hand Drawn Initial Concepts Hand Drawn Refined Wacom Cintiq Tablet Sketchbook Pro AutoCAD FormZ Photoshop Illustrator InDesign PowerPoint Prezi Keynote Artios CAD Sketch Up Solidworks

EXAMPLES


I

EXAMPLES

Hand Drawn Initial Concepts PHOTOSHOP

ILLUSTRATOR

Hand Drawn Refined Wacom Cintiq Tablet InDesign PowerPoint Prezi Keynote

Sketchbook Pro AutoCAD FORMZ Artios CAD Sketch Up Solidworks


J

Hand Drawn Initial Concepts Hand Drawn Refined Wacom Cintiq Tablet Sketchbook Pro AutoCAD FORMZ PHOTOSHOP Illustrator InDesign PowerPoint Prezi Keynote Artios CAD Sketch Up Solidworks

EXAMPLES


K

EXAMPLES

Hand Drawn Initial Concepts Hand Drawn Refined Photoshop Illustrator InDesign PowerPoint

Wacom Cintiq Tablet Sketchbook Pro AUTOCAD FormZ Prezi Keynote Artios CAD Sketch Up Solidworks


L

Hand Drawn Initial Concepts Hand Drawn Refined Wacom Cintiq Tablet Sketchbook Pro AutoCAD FORMZ Photoshop ILLUSTRATOR InDesign PowerPoint Prezi Keynote Artios CAD Sketch Up Solidworks

EXAMPLES


[+]

[=]


[Formal Rendering or Production Artwork] KNOWLEDGE

Pretty pictures don’t necessarily translate to value and quality. The value lies in knowing what to put on the paper. Intellectual property, years of experience, education and training are what drive the value and the understanding of what will serve as the basis for valid design.

02 . FORM

RESEARCH

Research can include multiple sources. Store visits, customer intercepts, trade publication review, internet searches, actual structured research sessions conducted by KKG or provided by the customer can all come into play when making design decisions. DESIGN PROCESS

Ideation typically starts with sketches or thumbnail type drawings. Sketches are the visible result of the design process. As stated previously, knowledge, skill, experience, training, etc. are all crucial pieces of the equation that factor into the design process.



ENGINEERING

03 . MAKE

Engineering often involves back and forth between Kendal King Group and the Supplier(s) to work through translations from initial concept to what will be required for production.


SOME

PROTOTYPES hand made may be

VS.

MACHINE MADE


PROTOTYPES

Prototype production/creation will be based entirely on the work completed during the engineering phase. It is important to remember that essentially all that we design and produce is custom. These things do not exist yet and have not been tested or proven with 100% certainty.

03 . MAKE

There are reasons that products/automobiles face recalls on occasion. Nothing is perfect and neither are we. That said, prototypes are our first chance to check, test and probe for issues or anticipated challenges. Even in the best of circumstances, things can always happen. LEAD TIMES in manufacturing methods on display prototypes will be determined on an project by project basis. Again, each one is custom and production path’s will vary. Graphics/artwork might also vary/be impacted for prototyping. What is prototyped might be different from full production runs.


PROTOTYPES can be built out of paper, cardboard, wood, metal, plastic, clay anything the designer feels will give them enough information to move forward on.


“New designs of ten have unexpected problems.” This is why most designers build prototypes to test the function and feel of the new design before starting production of the product. With this working scale prototype, the designer and engineer can check for any design flaws and make any last minute changes.

03 . MAKE

Rapid prototyping is a means to quickly and inexpensively build part of a design to see if it is going to work. It is a way of testing parts of the design that designers feel might have problems figuring those problems out, and making the corrections to build the whole design.


INTANGIBLES the make tangible possible This is Where we Add the Value.


MANUFACTURING

Final manufacturing will begin as a result of a lot of work that has occurred in all previous phases as outlined.

03 . MAKE

Much of the value in the cost and process of manufacturing comes through the intellect and input early on. Additionally, the intellect and skill required to manage and produce what we do does not come free or easy. Years of experience and very expensive equipment make production physically happen.



Kendal King Group is a small company, a family of sorts, and with that we are all responsible for its image. From the moment we get out of our cars we should think as if we are customers. What would they be looking at and how do they see us in their minds? Is the way we treat our own facility and surroundings a reflection on the way we treat our programs? Do we care enough about ourselves to give the customer the comfort that we put the same care into their projects? Remember, for many of our customers, the projects we produce for them are make-or-break programs. They need to feel assured that we are going to give them the utmost attention they deserve. Image is not just about outward appearances, but rather a philosophy that begins on the outside and works its way in to all facets of the business. This philosophy ultimately pays off in a higher quality product and a tremendous cost savings device where a little extra time on the front end, saves big on the back end. Think of the time it takes to correct a quality issue late in a project. We may have to shut down a line, rerun a part, bump back another project, and worst of all, contact the customer because of our failure to catch the problem on the front end.

What was the real cost to all of this — time, money, and integrity? Quality control begins at the top of the organization by both better practicing the rules of quality, and by outlining the expectations for all to follow. This discussion is not about the procedures of quality control, but rather specifics of what we expect from everyone at Kendal King Group. Some of the items may seen trite, but please remember it’s the little things that help separate us from our competitors and help define value to our customer.


qual·i·ty noun, adjective


“WHY”

With the to quality control addressed, below we have listed goals and expectations of all at Kendal King Group in the pursuit of quality. This categorized list is in no way complete and can always be added to, but it should help clarify the intent and express the pursuit of perfection. DESIGN

:: :: :: :: :: :: :: :: ::

What is your marketing objective? What is the time frame or schedule? What is the budget? Is it easy to shop? What are the retailer’s rules or specifications? What are the customer’s rules or specifications? How is the program shipping? Who will do the assembly? What is the life of the program?

DISPLAY JOBS

:: Acknowledge the receipt of the purchase order and tell the customer “THANK YOU”. :: Check the purchase order against the quotations (i.e., price, quantity, specs, schedule,....) :: Always do a walk-through verifying all component specifications, printing specifications, and plan-o-grams. :: All pallet displays should have a minimum of 4 screws. :: All displays should be poly wrapped 4 – 6 times around the base of the display. :: Always leave a minimum 1″ perimeter of wood around the base of the display to allow room for the shroud and corner posts. :: Be sure boards on the pallet display land under vertical supports of display. :: Ship test prototypes and production units.


DESIGN LOG Customer Job Name Job Number Designer LAUNCH CONCEPTS Creative/Marketing Creative/Marketing Objectives Research Planogram Exploded View for Exploded View for Production Pack-out Plan Graphic Plan Budget Plan RENDERING Planogram Graphic Plan

PROTOTYPE Planogram Pack-out Plan Display Strength Component Component Fit Fit & Assembly Graphic Plan Budget Plan PRE-PRODUCTION Component Component Fit Fit & Assembly Planogram Graphic Plan Ship Test PRODUCTION UNIT Component Component Fit Fit & Assembly Planogram Graphic Presentation Ship Test QUALITY CONTROL


QUALITY CONTROL PRINCIPLES . will always have a.. We

Project Launch Meeting Walk Thru Before the Release of any Purchase Orders Walk Thru at the Beginning of the Fulfillment Process The Account Executive, Project Coordinator and Designer must participate in all of these meetings and should involve all others who may be required such as suppliers or fulfillment staff.


SIGNING JOBS

:: Acknowledge the receipt of the purchase order and tell the customer “THANK YOU” :: Always do a walk through verifying all component specifications and printing specifications. :: Always preflight art. :: Be sure to check proofs against hard copy. :: Request and check art against the die lines. :: Clearly convey all expectations to the person doing the press okay. :: Be sure a signed proof or signed press sheet from an earlier run is at the press. :: Go to the press okay.

:: :: :: :: :: :: :: ::

Supply a detailed pack-out list for fulfillment. Proofread the letter even if it was provided by the customer. Verify all shipping information. Make sure the print quality of the letter is clearly legible. Go to the fulfillment sight and show how the kit should be packed. Tape cartons neatly and securely. Be sure labels are placed square to the carton. Be sure there is a minimum of 1″ of wood around cartons when on the pallet. :: If cartons are less than 6", then corner post and band. :: Always run poly wrap 4 – 6 times around the base of the pallet. :: Ship test prototypes and production units.


QUOTATIONS

:: Always provide a cover letter outlining any special notations. :: Walk through quotations with customer so they fully understand what was quoted and how it may be different from a competitor’s. :: You can never include too much detail. Complexity is our friend. :: It is the responsibility of the person whose signature is on the quote to verify the content. :: Double-check the spelling of the name of the customer and the company. :: Always verify the terms are correct. :: If Scott is unavailable to review a quote, always have someone with a fresh pair of eyes review it in his absence. :: Continually ask yourself, “Is there a better / cheaper / quicker way of attacking this job?” :: Don’t assume that all quote requests are accurate. Remember, we add value by providing solutions, so don’t be afraid to ask, “What is your objective?” :: Always preflight art.

:: :: :: :: :: :: :: :: ::

Be sure to check proofs against hard copy. Request and check art against the dielines. Be sure to check film before releasing to the printer. Clearly convey all expectations to the person doing the press okay. Be sure a signed proof or signed press sheet from an earlier run is at the press. Go to the press okay. Have the corrugater mark press sheets for trim. Supply a detailed pack-out list or manual for fulfillment. Proofread the letter even if it was provided by the customer.

:: Verify all shipping information. :: Make sure the print quality of the letter is clearly legible. :: Go to the fulfillment sight and show how the display should be packed. :: Tape cartons neatly and securely. :: Be sure labels are placed square to the carton.


OAK

COTTON WOOD

DOUGLAS FIR

PINE


WOOD PALLETS are like the foundation of a house. They must handle the weight of the

display and with stand the abuse during the shipping process. The bottom stringers must be 6on the outside boards and there should be no more than 3″ between the boards on the top deck. All the stringer boards must be the same thickness and should be strategically placed below the corners of the display.

OAK: is a member of the hardwood family and

COTTON WOOD: A good alternative material but is not as strong as

is the preferred material for its strength and durability. It should be cautioned though, that if a display is being harvested in the early Spring the moisture of the oak may be very high. The wood is then cut in the fall and when left out over the winter moisture freezes in the wood and does not dry out. Come spring it will thaw and in the right conditions may create mold especially if the wood is painted and traps the moisture.

the Oak. DOUGLAS FIR: Softwood naturally dimensionally stable, ability to

season well in position (in constructed form.) Many builders like to build while still in green state and let air dry during construction. PINE: Very cost effective but not very strong and sometimes brittle

causing a lot of split boards.


EXPORT WOOD PACKAGING MATERIAL FUMIGATION POLICY 2 A

The approved IPPC logo.

B

The two-letter US abbreviation followed by a unique number assigned by an inspection agency to the fumigation facility or WPM facility.

C

The “MB” abbreviation for Methyl Bromide Fumigation.

D

The identifying symbol, logo, or name of the inspection agency.

E

Lot number and date of treatment. B

A

D

E

C

E


NON-WOOD PALLETS are approved for export. They must have 3/4″ decking and bottom stringers to be able to withstand the abuse and handling inherent in container loading and shipping along with the demand of a double stack situation.

FUMIGATED WOOD: The proper seal and paper

work must accompany this or export.


PALLET TYPES

STANDARD 2-WAY PALLET: allows entry from

QUARTER PALLET: This pallet is accessed

HALF PALLET: This pallet is accessed from

the front and rear of the pallet only. These pallet are stronger across the stringers than 4-way pallets of the same configuration.

from two sides only. Wing style pallets are used to increase capacity and durability to pallet.

two sides only.

STANDARD 4-WAY PALLET: allows forklift entry

CLUB PALLET: This pallet is for wholesale

from both sides in addition to both front and rear, via notched stringers. These pallets are more versatile than 2-way pallets of the same configuration, but have lower capacity.

clubs such as Sam’s, or Costco. Access from four sides.

SIZES: [USA]

[CHINA]

40" x 48" 48"x 48" 31" x 31" 24" x 24" custom

45" x 45" 40" x 48" custom


BANDING, CORNERS & WRAPPING PALLETS STRAPPING AND BANDING PALLETS

Banding depends on height, components and structure. When strapping 2-Way on a pallet it helps secure the pallet. When strapping 4-way on a pallet it secures it better and it is a requirement of PMDC when shipping with them. CORNER BOARDS

Used for protection on pallet displays when being double stacked and for support for holding kits on a pallet. If double stacked the top pallet needs to rest on the corners below. WRAPPING PALLETS

A normal machine wrap on a pallet display is 4 wraps on the bottom and 2 on top. A heavy wrap is 6 on the bottom and 2 on top. On rare occasions there may be no wrap involved or lightly wrap the unit partially up. Usually at the walk-thru the decision on how to wrap the unit will be determined.


METAL HOOKS

STANDARD

SCAN PLATE

— PEG BOARD —

STANDARD

SCAN PLATE

— SLAT WALL —


PLASTIC HOOKS

BUTTERFLY

STANDARD

SCAN PLATE

— DISPLAYS SHIPPED UPRIGHT: PALLET, HALF PALLET, QUARTER PALLET —


SIDE KICK CLIPS

METAL

PLASTIC

[should be used for displays over 15 lbs.]

[should be used for displays under 15 lbs.]


METAL BARS

METAL POLES

:: The span should not exceed 30 inches. :: The pole should rest on the corrugate return flap of the display as well as the inner pad. :: Poles can be cut with tin snips then re-flattened to desired length.



FLUTING B FLUTE

E FLUTE

This is the most common and most recommended fluted material for displays. It has a nice surface for printing and applying labels and good scores on the folds. Please note that each suppliers board is a little different and should be confirmed before going into production. The most common board used and recommended by retailers is 200 lbs. The benefits are its strength and good presentation when printed or labeled. Should you need to minimize the bleed through of the fluting more or want to minimize warping on a large sign it is recommended to use 275 lbs.

The smallest readily available fluted material. This corrugate should be used on smaller more intricate displays because of its smooth surface and tight scores on the folds.

B/C DOUBLE WALL

Often used for shipping boxes because of the double layer of corrugate giving it better stacking strength. It is also often used as a pad to give strength to shelves or side panels.

C FLUTE

Often used for shipping boxes because of the larger fluting, which gives it better stacking strength. It is also often used as a pad to give strength to shelves or side panels. The down side to using it for the main display material is the larger scores and visibility of the fluting.


KRAFT

OYSTER – Single Side

COLOR COATED


CORRUGATED TYPES SINGLE WALL

CORRUGATED FIBERBOARD

Corrugated Fiberboard has two main components: the liner board and the medium. Both are made of a special kind of heavy paper called container board. Liner board is the flat facing that adheres to the medium. The medium is the wavy, fluted paper in between the liners.

The medium is between two sheets of linerboard. DOUBLE WALL

Three sheets of linerboard with two mediums in between.

TRIPLE WALL

Four sheers of linerboard with three mediums in between.


PRINTING

SPOT LABEL

FULL LITHO LABEL OR FULL LABEL

Labels are placed on corrugate after corrugate has been diecut.

Labels are applied before corrugate is die cut.


PRINTING FLEXOGRAPHY (also called surface printing),

often abbreviated to flexo, is a method of printing most commonly used for packaging (labels, tape, bags, boxes, banners, etc.)

FLEXO PRINTING

A flexographic print is made by creating a positive mirrored master of the required image as a 3D relief in a rubber or polymer material. A measured amount of ink is deposited upon the surface of the printing plate (or printing cylinder) using an engraved anilox roll whose texture holds a specific amount of ink. The print surface then rotates, contacting the print material which transfers the ink.


TAPE

PERMANENT TAPE

FOAM TAPE

Removable 1 Sided

STRAPPING TAPE

FOAM TAPE

Removable 2 Sided

METAL TAPE

3M TWO SIDED TAPE


SCREWS & POLY BAGS SCREWS

POLY BAG

A Pan Head screw with built in washer is the only screw allowed. The only exception is a sheet metal screw with a washer. This is so that when the screw is in place on the cardboard holding it to the pallet for shipping it will not rip through the cardboard as easily as a regular screw.

A poly bag or sheet is used to prevent abrasive rubbing against the graphics on a display or signage kit during shipping.


METAL

SHEET METAL

TUBE

WIRE


CORNER POSTS The standard size used is 0.225" x 0.225" Corner posts are intended to prevent corner damage to displays and stacked kits but provide the most protection in a double stack situation. Because of this the corner posts need to rest on the wood of the pallet and not hang over. Their height dimension should be 0.25" taller than the items they are protecting to allow for crushing from double stacked loads. On kit stack out corner posts must used when a kit is less than 6" in height to prevent the load from sliding like a deck of cards.

Corner posts should be used horizontally any time banding is being used to prevent the bands from cutting into the display or stacked load. Whenever a planned double stack in shipping is being done corner posts should be used around the top and resting on the vertical corner posts to help transfer the load out to the corners.


WOOD & CHIPBOARD

MDF: Creates a hard finish that is tougher

CHIPBOARD: Chipboard is a form of

than conventional paint. MDF is a newer technology for powder coating, traditional materials were metal do to their electric chargeability.

paperboard generally made from recycled paper stock. It is referred to by its weight or most commonly thickness.

MELAMINE: is an organic base chemical

which can create a hard plastic finish which is adhered to surfaces. Generally this finish is put over particle board or pre-engineered wood which gives it a lasting quality and durability. Generally comes in white, but can be found in other colors..

C1s C2s News Black


PLASTIC

PVC: Despite the vast health hazards PVC

STYRENE: Weak toxin possible Human

is replacing a large number of building materials do to its low cost and durability. Its also has the ability to be solid or flexible. Able to come in a variety of colors and textures.

Carcinogen by the International Agency for Research on Cancer (IARC) Organic compound. Used in signage and model making, it comes in a variety of thicknesses and colors.

ACRYLIC: Used as an alternative to glass can

EXPANDED PVC / CENTRA: Injected with air.

be molded in many forms, and its uses are varied. Easy handling and processing and low cost. Is brittle when loaded and under impact force.

Edges are porous. Still same properties of regular PVC but lighter. Despite the vast health hazards PVC is replacing a large number of building materials do to its low cost and durability. Is also has the ability to be solid or flexible.


FOAM CORE, GATOR BOARD, COROPLAST

FOAM CORE: Strong lightweight, easily cut

GATOR BOARD: Great for displays, trade

useful for backing, mounting images, model building 3D. It consists of three layers. Inner layer polystyrene cladded with either white clay coated paper or brown kraft paper. Comes in a variety of thicknesses.

shows, exhibits, and graphics. It is a multi layer composite of very dense and durable polystyrene foam that resists crushing and denting. It’s free of toxic chemicals such as Chlorofluorocarbons (CFCs) and formaldehyde.

COROPLAST: Corrugated plastic sheets.

GATORPLAST: Laminate of lightweight

Comes in a variety of styles, and colors from opaque to translucent. It is also extremely durable waterproof and resistant to stains. It is made from high impact Polypropylene Copolymer. Great for graphics, packaging trade shows and signage.

polystyrene foam and high impact polystyrene faces. Has ability to screen print directly onto board. Can be cut by table saw and utility knife. Can be used both indoors and outdoors however a special UV coating is recommended for outside use.


STYLES Pallet displays such as the ones displayed are chosen based on the clients product they wish to display. The style of pallet is based on the maximum product which can be displayed at a given time and the location in which the pallet will be placed within the store environment.

PINWHEEL

H

FOUR WAY GRAPHICS

BACK TO BACK

Also each style gives affordances to company branding. For some clients the actual number of product might not be as important as their identity and branding. There for, each style we use has it’s own ability to insure the clients satisfaction.


PALLET COMPONENTS

TWO WAY WITH POLE INSERT

FOUR WAY OR BOX HEADER

This header is used by Walmart for many of their instore pallets. The header slides into a pole support which is located in the display.

This header is placed on top of the pallet displays, so that their information is visible from all sides.


PALLET COMPONENTS

BOTTOM TRAY FOR PALLET DISPLAY

PINWHEEL

This tray holds the pallet fixture in place. It provides a footprint for the display.

This header is set on hardline four ways so that branding and price are visible for all sides and its products.


PDQ TYPES

GRAVITY FEED

SLANTED BASE

DIVIDED

STACKABLE


SIDE KICKS

SIDE KICK

with peg hooks

KICK OUT

SIDE KICK with lips

BUILT IN RISER


PROTOTYPES to accurately design and ship test a unit, we need a full mix of the product we will be using. If we do not have product, we cannot be accountable for anything that could happen in shipping since we could not verify the correct mix.

WALK THRU: Before production starts, we should

have a walk thru to verify all components, check the planogram, and to see if any changes need to be made. When production starts, we should have a unit built and used as a benchmark on the line for the production crew to use. A Kendal King Group employee needs to approve the first unit on the line.


SHIP TESTS are done to insure the packages, displays or kits and contents have minimal

damage when they arrive at the stores. Pictures should always be taken before and after a ship test and also in production.

DROP TEST: Internal test where you pick up

LOCAL TRUCK TEST: Unit is put on a truck and

the carton and drop it on 7 different points (6 flat surfaces and 1 corner). This test is mostly done for things that ship FedEx or UPS do to the handlers at those companies.

driven around for a few days. This simulates riding on a truck for a longer distance. 3RD PART TEST [ISTA – International Safe Transit Association]

SHAKER TABLE: Unit is put on a shaker table and

vibrates for two hours. This simulates riding in a truck for a longer distance.

Designed to provide a laboratory simulation of the damage-producing motions, forces, conditions and sequences of transport environments. Basic requirements of this test are atmospheric conditioning, compression, random vibration and shock testing. This testing is the most expensive and will do this on a client’s request. It is also a insurance policy for us.


PRODUCT INVENTORY

Fulfillment Center counts all incoming and outgoing product PACKING SLIPS FAXED TO KKG ON ALL INCOMING [Receipt of Shipment Form if there is no packing slip] NOTE ALL DISCREPANCIES OR DAMAGE [ANYTHING damaged or discrepancy must be on BOL, have driver count and sign BOL] NOTIFY KKG AND A KKG EMPLOYEE WILL DO 2ND COUNT AND REVIEW DAMAGE. KKG REQUIRES ABOVE PAPERWORK IN ORDER TO KEEP ACCURATE AND DETAILED LOG OF PRODUCT.


PRODUCTION A manual is provided for the Fulfillment Center to use on any job that is being produced. The manual is divided into 9 sections. 1. PICTURE OF FINISHED UNIT. 2. BILL OF MATERIALS COMPONENT LIST Detailed list of all components, their sizes, P.O. item number, where they are coming from, quantity per and total quantity, due date and special instructions that may apply. 3. CORRUGATE DRAWINGS and FOLDING INSTRUCTIONS. 4. PLANOGRAM, INSTRUCTION LETTER, ROLL LABEL and BAR CODE. 5. DAILY PRODUCTION REPORT This report tells the Project Manager how many units have been completed on a daily basis.

6. DAILY QC / QUALITY CONTROL & AUDIT FORM This form shows that someone has randomly checked kits/ displays every hour throughout the day and has met all the guidelines of expectations. 7. INBOUND INVENTORY DISCREPANCY This form is for the Fulfillment house to use when product comes in damaged or short so we have a record of it in the manual. 8. PALLET CONFIGURATION This section is for a sketch of the pallet being used or a diagram of how many units fit on a pallet and how many units fit in a truck or container. 9. OUT BOUND DOCUMENTATION This is where a breakdown of units to each DC, Distribution Center, goes.

This manual should be returned to KKG when project is over. During production a KKG employee will check on a job daily and fill out a Quality Control Checklist. The checklist is a 3 part form, WHITE copy goes to Fulfillment Center, YELLOW copy to the Project Manager and the PINK copy is placed in the QC Manual.


PRODUCTION [examples]

2. BILL OF MATERIALS COMPONENT LIST Detailed list of all components, their sizes, P.O. item number, where they are coming from, quantity per and total quantity, due date and special instructions that may apply.

6. DAILY QC / QUALITY CONTROL & AUDIT FORM This form shows that someone has randomly checked kits/displays every hour throughout the day and has met all the guidelines of expectations.


LABELS TO BE PLACED ON PALLET A roll label is what we put on the outside of a pallet display

or kit, it can be various sizes and includes the name of the project, Item Number, PO Number and Attention to Person. We also put a audit number on the bottom corner of it so internally we can track these.

DO NOT Double Stack Labels will sometimes be placed on pallet displays. An 8 1/2 x 11 instruction letter is placed on two sides of the pallet display. BARCODES These are specifically at the customer’s request, we can produce and scan and have customer approve them. Other labels may be required subject to client’s request. PINCH FOLD These labels go on the upper right hand corner on top. SIDEKICK, COUNTERTOPS AND ASSOCIATE KITS These labels go on upper right hand corner on a end of carton and placed on pallet so you can read the label.

DO NOT Double Stack

4x6 Label

11x17 Letter


PRODUCTION

Anything that ships on a truck needs a Bill of Lading, Skid Tag and Packing List. BILL OF LADING [Over the Road Carriers] BILL NEEDS: Carrier Name

Item Description

Load Number

Number of Skids Shipped

Date Shipped

Total Weight

Ship To & Attention To

Bill To Information

Phone Number

Charge Freight To Information

Quantity

Arrival Time

PO Number

Departure Time

Item Number

Seal Number


SHIPPING PAPER WORK & BILL OF LADING Once truck is loaded, the driver signs his or her name, date and how many pallets he or she has on their truck. GOLD COPY OF BILL Place in packing slip envelope and place on last unit of truck. YELLOW AND PINK COPY OF BILL Give to DRIVER WHITE COPY OF BILL Shipper (Shipper faxes copy to KKG) Once the truck pulls away from the dock you watch the driver place the seal on his truck, there are a few instances that a Kendal King Group employee must do this.


WHITE COPY OF BILL Gets the Drivers Pro Number YELLOW COPY OF BILL Gets the Shippers Pro Number A Pro Number goes on th packing slip and several will go on the pallet. One number is used for one location. GOLD COPY OF BILL Place in packing slip envelope and place on pallet. YELLOW COPY OF BILL Shipper [Shipper faxes copy to KKG]


SKID TAGS will go on everything we ship by truck, whether it is LTL or a full load. We put 2 skid tags for every pallet (unless otherwise specified). If a truck has 24 pallets the skid tags would be filled out 1 of 24, 2 of 24 etc.

KNOCK DOWN FLAT SHIPPING

Internal test where you pick up the carton and drop it on Components coming in would not have any vendor ID on the cartons and then we would ship everything as though it all was from us. A Kendal King Group employee oversees the shipping on these loads.


STANDARD TRAILERS: FedEx & UPS SHIPPING

48’ Roll Door 48' Door

1. 48 ft. Trailer with a roll down door will hold up to (22) 48"x 40" pallets.

48' Swing Swing Door 48’ Door

2. 48 ft. Trailer with swing doors will hold (24) 48"x 40" pallets.

53' Roll Door

53’ Roll Door

3. 53 ft. Trailer with a roll down door will hold up to (24) 48"x 48" pallets.

53' Swing Door

53’ Swing Door

4. 53 ft. Trailer with swing doors will hold (26) 48"x 48" pallets.


FedEx & UPS SHIPPING

We will produce labels and send with form attached to the Fulfillment Center.



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