01User Experience Persona One
“Want to call in for a pizza to go.” PERSONA NAME GENDER AGE RESIDES EDUCATION CAREER MAJOR RESPONSIBILITIES
GOALS
COMPUTER & DEVICES
Lamar Local Jon Miller Male 42 years old Lamar, Missouri Bachelor’s degree Manager Requesting and reviewing research reports, preparing memos and briefs for agency heads, and supervising staff efforts in food safety and inspection. He is focused, goal-oriented within a strong leadership role. One of his concerns is maintaining quality across all output of programs. PC laptop and Android Phone
SKILLS
MotherTuckersPizza.com
BACKGROUND
Married his high school sweetheart, has 2 young girls and a Bernese Mountain dog. They enjoy weekend outings to local restaurants, but also enjoy ordering in and watching a movie. Jon enjoys playing golf with the boys on Saturday mornings or sometimes leaves work early through the week on a nice day. MOTIVATIONS
Typically, every Friday night the family dines out or orders in from a local Lamar restaurant. Sometimes Jon surprises the family with a pizza after he plays golf. FRUSTRATIONS
The family would like for the site to be more efficient with the process of ordering a pizza to go. There’s too many steps they have to go through when placing the order. When Jon finishes up his Saturday game of golf, he wants the website to have easy, simple access to pull up the menu categories on the site. He does not like to scroll through the entire site to get to the pizza he wants to order. It distracts him while he finishes up the last hole of the game.
USE OF SITE ACCESS, USER ENVIRONMENT AND CONTEXT
Friday nights, the family orders the pizza online while at home on their PC desktop. Jon orders the pizza from his Android phone while finishing up the golf game on Saturday mornings. IDEAL EXPERIENCE
• Have the ability to scroll by the menu categories in a simple and efficient manner. (Currently, he has to scroll through the entire site to get to the menu item he wants to order to go.) • Experience an efficient process with less steps when placing an order online for pick up. Such as having a “Place a Quick Order” button for the customers who already know what they want. This would provide less time going through the site.
02User Experience Persona Two
“I love to check out local, hidden jewels in small towns when traveling.” PERSONA NAME GENDER AGE RESIDES EDUCATION CAREER MAJOR RESPONSIBILITIES
GOALS
COMPUTER & DEVICES SKILLS
Leisure Traveler
BACKGROUND
IDEAL EXPERIENCE
Megan Thompson
Megan is single. Enjoys weekend getaways on a regular basis that include a long drive to relax her mind from the work week. She enjoys visiting her family in the Southern part of Missouri and her friends that reside in Bentonville, AR.
• Simply experience the site where all the information that she needs to locate the restaurant in a efficient location to where she doesn’t have to search the site. So while driving she can pull the site up and boom there’s the address. Also, it would be ideal if she could click on the address and it links to her google maps so she does not have to cut and paste the address.
Female 30 years old Kansas City, Missouri Bachelor’s degree Nurse
MOTIVATIONS
Works long shifts at the hospital. Manages a team.
While in route to her destination, she likes to check out rural towns to see if she can discover a local, hidden restaurant jewel.
He is focused, goal-oriented within a strong leadership role. One of his concerns is maintaining quality across all output of programs. Apple laptop and iPhone Typically user her iPhone for all of her needs. Regular user Google and any other user friendly apps that are at ease on her phone.
MotherTuckersPizza.com
FACTS
Megan’s last visit visiting her family in Springfield, mentioned a couple of new local restaurants that were right off Interstate 49/71 that she should check out. FRUSTRATIONS
When using her iphone to pull up Mother Tucker’s website, she had a challenging time to locate their address and the exit off on Interstate 49.
I-49 is high priority corridor, economic growth Lamar to Joplin is 47 miles. Joplin is known as a huge travel hub. Who travels I-49? 1. Leisure Traveler 2. Business Visitors 3. People traveling to Bentonville due to Walmart HQ