Target Center Experiential Design

TARGET CENTER RENOVATION MINNESOTA TIMBERWOLVES | LYNX EXPERIENTIAL MOMENTS

Revised 101415

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com

1

TARGET CENTER STORIES BRAND STORIES IN RENOVATION

MINNEAPOLIS COMMUNITY

TARGET CENTER MEMORABLE MOMENTS/EVENTS TARGET CENTER MEMORABLE MOMENTS/EVENTS

OTHER TAKE AWAYS; 0922 MEETING

TC ownership – private, public, etc.

2014 Garth Concerts

Iconic Moments; at Lobby & Lower Concourse

Corporate legacy partner display (hometown companies)

1998 Garth Concerts

City sports history

2004 Timberwolves Won Title; Downtown was Alive!

Connecting Element; with Caribou Coffee Shop & Team Store

Team highlighting community programs/foundation

2011, 2013 Lynx Won Title

Art – e.g. Wolfenson pillar

2015 Frozen; biggest family show run in our history

Relocate Statues; at Lobby & Skyway

Highlight downtown landmarks at the exit doors

1994 NBA All Star Game

Relocate Bronze Stars

1998 World Figure Skating Championships

MINNESOTA BASKETBALL HISTORY/HALL OF FAME

1991 US Figure Skating Championships

Community basketball history (Muskies/pipers/Lakers/Fillies/college)

1995 NCAA Women’s Final 4

Team youth basketball

1996 NCAA Wrestling Championships

Winners of MSHSL tournaments

1992 Davis Cup

Timberwolves/Lynx moments (could be 5 or could be 50)

1993-2009 Presidential Rallies; Obama (2), Bush, Clinton 1998 Gov. Jesse Ventura’s Inaugural Ball

TOP MOMENTS/MILESTONES

2005 U2 Concert; Biggest concert crowd in history

Top Concerts/shows/milestones (could be 5 or could be 50)

2008 UFC

Have an interactive/flexible element

1990 Stones Concert

Top 10 lists – those may/will change…have to have some flexibility for updates

2015 Kevin Garnett’s Return

Stationary – TC “Hall of Fame” Concept – Garth Bronze star, other permanent pieces

Feld history WWE / WWF history

FAN/GUEST RECOGNITION PROGRAM

Sesame History

Where people buy bricks/wall tiles to get their name somewhere

Globetrotters History

Season Ticket Member wall (replaces the one in the inner-lobby)/Rookie Wall

Shrine Circus History

Backstage – recognize history of TC events – seen by artists and tour personnel

Billy Joel History 10/13/1990 Jump Ball; benefitted American Cancer Society

TECHNOLOGY MEETS SUSTAINABILITY

2014-2018 Frozen Faceoff; National Collegiate Hockey Conference

Green Roof

High School Hockey

Charging stations – solar

University of Minnesota Events; Wrestling and Hockey Minnesota State High School League;

KID ZONE–INTERACTIVES

Basketball - Hoffarber floor shot, Dance Team, Wrestling, and Boys Hockey

Photo Opportunity

Relocate Art Column

01 ARENA LEVEL

01 ARENA LEVEL

NEW CORRIDOR

HUBERTS SPORTS BAR & GRILL

LEXUS COURTSIDE CLUB BOX OFFICES

MAIN LOBBY LIFETIME FITNESS

ENTRY

FROM 1ST AVE

01 ARENA LEVEL KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS

NEW CORRIDOR

HUBERTS SPORTS BAR & GRILL

CONCERTS, MILESTONES Interchangeable Panel System Architectural Wall; 8” wide wood boards, white oak.

Pertains: Top 10 List (Flexibility), Hall of Fame Display Exhibit

COURTSIDE CLUB BOX OFFICES

MAIN LOBBY

HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art

Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .

RECOGNITION WALL

Donor, Season Ticket Member Wall

Contemporary modern, layers of tone on tone panel system.

ENTRY

FROM 1ST AVE

alternate

HISTORY, COMMUNITY AND BASKETBALL

Iconic Moment | Installation Art

Light, transparent form that promotes pleasing view into building from street.

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

INSTALLATION ART ICONIC MOMENT

REFERENCE IMAGERY

INSTALLATION ART ICONIC MOMENT

REFERENCE IMAGERY

INSTALLATION ART ICONIC MOMENT

REFERENCE IMAGERY

01 ARENA LEVEL KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS

RELOCATED STATUES Relocate 2 statues next to columns

NEW CORRIDOR

HUBERTS SPORTS BAR HUBERTS SPORTS BAR & GRILL

Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

CONCERTS, MILESTONES Interchangeable Panel System Architectural Wall; 8” wide wood boards, white oak.

Pertains: Top 10 List (Flexibility), Hall of Fame Display Exhibit

COURTSIDE CLUB

ART COLUMN

BOX OFFICES

Relocated art column

Reform composition of existing art column to this location

MAIN LOBBY

LIFETIME FITNESS Integrated Sponsorship | Branding Owner of Lobby Space, Own Naming Rights of Lobby Solution to be integrated into building architecture and final deliverables

LEXUS COURTSIDE CLUB

RECOGNITION WALL

Integrated Sponsorship | Branding

Donor, Season Ticket Member Wall

Solution to be integrated into building architecture and final deliverables.

Contemporary modern, layers of tone on tone panel system.

ENTRY

FROM 1ST AVE

HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art

Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .

01 ARENA LEVEL KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS

NEW CORRIDOR

RELOCATED STATUES Relocate 2 statues next to columns

HUBERTS SPORTS BAR HUBERTS SPORTS BAR & GRILL

Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

COURTSIDE CLUB

ART COLUMN

BOX OFFICES

Relocated art column

Reform composition of existing art column to this location

MAIN LOBBY

LIFETIME FITNESS Integrated Sponsorship | Branding Owner of Lobby Space, Own Naming Rights of Lobby Solution to be integrated into building architecture and final deliverables

LEXUS COURTSIDE CLUB

RECOGNITION WALL

Integrated Sponsorship | Branding

Donor, Season Ticket Member Wall

Solution to be integrated into building architecture and final deliverables.

Contemporary modern, layers of tone on tone panel system.

ENTRY

FROM 1ST AVE

HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art

Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .

01 ARENA LEVEL KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS

NEW CORRIDOR

HUBERTS SPORTS BAR & GRILL

4

3

COURTSIDE CLUB BOX OFFICES

MAIN LOBBY

WALK IN HIERARCHY 2 1

ENTRY

FROM 1ST AVE

Minneapolis community based storytelling Intermix of brand and imagery that tells story of all facets of building

1. Welcome to Target Center 2. Lifetime Fitness, Experience Installation Art 3. Milestone Wall Engagement 4. Huberts Sports Bar

02 SKYWAY LEVEL

02 SKYWAY LEVEL PUBLIC SKYWAY

RETAIL

RETAIL

ARENA LOBBY

TEAM STORE

OPEN TO BELOW

PUBLIC SKYWAY

02 SKYWAY LEVEL PUBLIC SKYWAY

KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS RETAIL

SPONSORSHIP

HALL OF FAME, BB STORY

RELOCATED STATUE

Life Size Interactive Basketball Forms

RELOCATED BRONZE STARS RETAIL

CARIBOU COFFEE SHOP

WAYFINDING

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

CONCESSIONS

TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content

PUBLIC SQUARE: Fan Acknowledgment + Community Partner

ARENA LOBBY

MINNEAPOLIS COMMUNITY Interactive Community Based | Photo Opp. Community engagement with interpretive technology to form digital experience at public wall. Composition form of images transform from city skyline to team logo. Media Installation.

TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content

Intermix of what forms the Target Center, City sports history

TEAM STORE

OPEN TO BELOW

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

PUBLIC SKYWAY

WIREFRAMES INTERACTIVE MIRROR Connecting Team Store to Caribou Coffee A touch screen mirror allows viewers to see their reflection while seeing content on the screen at the same time. A hidden recognition sensor can determine if the viewer is wearing team apparel or not to decide what type of content is presented to them.

PRACTICE

WELCOME

YOUR GAME

TO THE

PACK

GROWL

3

INTERACTIVE MIRROR EXAMPLES

FIND YOUR

PICTURE ON THE

PHOTOWALL

TAP TO TAKE PICTURE

1) People with jerseys will be complimented and have a chance to get their picture taken for the photowall.

2) The mirror can give prompts to users for posing

YOU’RE MISSING

YOU’RE MISSING

YOUR PELT

YOUR PELT

WOLF You’ll find one in the team store this way

WOLF TAP TO TAKE PICTURE

1.2)Those without jerseys with be prompted to visit the team store to purchase one; then will be given the chance to take their picture for the photowall.

3) Users will be given a short countdown for posing

4) Picture is taken, and mirror prompts user to check out photowall

WIREFRAMES PHOTOWALL Skywalk Community Based Interactive Pictures taken at the Interactive Mirror are sent to the photowall to fill up a dynamic collage. Short animations could play to add visual interest and grab the attention of people passing by; animations could play every time a photo is added, or in specific time intervals.

Messaging remains stationary on the left side, and new pictures populate the right

Projection Coverage Example Smaller pictures fill in a Minneapolis skyline, and are organized by color.

Emphasis on Messaging layered over top of picture grid

Monitor Matrix Example

Angled pieces horizontally scroll, continually revealing sections of photos and messaging.

DIGITAL WALL EXAMPLES

BASKETBALL HALL OF FAME LIFE SIZE INTERACTIVE BASKETBALL FORMS

REFERENCE IMAGERY

02 SKYWAY LEVEL PUBLIC SKYWAY

KEY

RELOCATED STATUES Relocate 1 statue next to columns

EXPERIENTIAL MOMENTS SUPERGRAPHICS RETAIL

SPONSORSHIP

HALL OF FAME, BB STORY

RELOCATED STATUE

Life Size Interactive Basketball Forms

RELOCATED BRONZE STARS

RETAIL

CARIBOU COFFEE SHOP

WAYFINDING

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

CONCESSIONS

TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content

PUBLIC SQUARE: Fan Acknowledgment + Community Partner

BRONZE STARS ARENA LOBBY

Relocated Bronze Stars Use two columns to allow for growth

MINNEAPOLIS COMMUNITY Interactive Community Based | Photo Opp. Community engagement with interpretive technology to form digital experience at public wall. Composition form of images transform from city skyline to team logo. Media Installation.

BRONZE STARS Relocated Bronze Stars Use two columns to allow for growth

TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content

TEAM STORE

OPEN TO BELOW

Intermix of what forms the Target Center, City sports history

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

RELOCATED STATUES Relocate 1 statue next to columns

PUBLIC SKYWAY

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

02 SKYWAY LEVEL PUBLIC SKYWAY

KEY

RELOCATED STATUES Relocate 1 statue next to columns

EXPERIENTIAL MOMENTS SUPERGRAPHICS RETAIL

SPONSORSHIP

HALL OF FAME, BB STORY

RELOCATED STATUE

Life Size Interactive Basketball Forms

RELOCATED BRONZE STARS CARIBOU COFFEE SHOP

WAYFINDING

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

CONCESSIONS

TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content

PUBLIC SQUARE: Fan Acknowledgment + Community Partner

BRONZE STARS ARENA LOBBY

Relocated Bronze Stars Use two columns to allow for growth

MINNEAPOLIS COMMUNITY Interactive Community Based | Photo Opp. Community engagement with interpretive technology to form digital experience at public wall. Composition form of images transform from city skyline to team logo. Media Installation.

BRONZE STARS Relocated Bronze Stars Use two columns to allow for growth

TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content

TEAM STORE

OPEN TO BELOW

Intermix of what forms the Target Center, City sports history

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

RELOCATED STATUES Relocate 1 statue next to columns

PUBLIC SKYWAY

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

03 LOWER CONCOURSE

03 LOWER CONCOURSE NEW PUBLIC SKYWAY

EXIT DOORS

NOVELTY

EXIT DOORS

EXIT DOORS

CONCESSION

CONCESSION

LOCAL COMMUNITY

CART VOM

CONCESSION

VOM

CART VOM

VOM

C

IO N

N O C

C O

N

N

C

IO

ES S

S ES

CONCESSION

VOM

VOM

BAR

VOM

VOM VOM

VOM

CART

CART

CONCESSION

CONCESSION

C O

N

N C

IO

ES S

S ES C

IO

N

N

O C VOM

VOM

BALCONY ABOVE

NOVELTY EXIT DOORS

NOVELTY

CONCESSION EXIT DOORS

03 LOWER CONCOURSE KEY

NEW PUBLIC SKYWAY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP

EXIT DOORS

RELOCATED STATUE

NOVELTY

EXIT DOORS

EXIT DOORS

CONCESSION

CONCESSION

CONCESSION

RELOCATED BRONZE STARS WAYFINDING

LOCAL COMMUNITY

CART

CONCESSIONS

VOM

VOM

CART VOM

VOM

C

IO N

N O C

C O

N

N

C

IO

ES S

S ES

CONCESSION

VOM

VOM

BAR

VOM

VOM VOM

VOM

CART

CART

CONCESSION

CONCESSION

C O

N

N C

IO

ES S

S ES C

IO

N

N

O C VOM

VOM

BALCONY ABOVE

NOVELTY EXIT DOORS

NOVELTY

CONCESSION EXIT DOORS

03 LOWER CONCOURSE KEY

NEW PUBLIC SKYWAY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP

EXIT DOORS

EXIT DOORS

EXIT DOORS

WAREHOUSE DISTRICT

RELOCATED STATUE

NOVELTY

TARGET FIELD

CONCESSION

CONCESSION

CONCESSION

TARGET PLAZA

RECOGNITION WALL Fans & Guests Program

RELOCATED BRONZE STARS

Purchase tile, to form traditional recognition wall for donors, fans, and community.

WAYFINDING

LOCAL COMMUNITY

CART

CONCESSIONS

VOM

VOM

CART VOM

VOM

C

IO N

N O C

C O

N

N

C

IO

ES S

S ES

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

VOM

VOM

LOCAL COMMUNITY

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.

VOM

VOM

RESPONSIVE COLUMN

Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.

N

N

IO

S ES C

C ES S IO

N

N

O C VOM

VOM

CART

VOM

CART

C O

TEAM COMMUNITY

CONCESSION

BB HISTORY

RESPONSIVE COLUMN BAR

VOM

BB HISTORY

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

BALCONY ABOVE

NOVELTY

THEATER DISTRICT

CONCESSION

CONCESSION

CONCESSION

EXIT DOORS

DESTINATION GRAPHICS

BLOCK E

EXIT DOORS

STORYTELLING GRAPHICS

Exit doors communicate its location specific destination to fan or guest

Alternating wall graphics – team community moments, local community story, bb history

Contemporary modern, tone on tone

Layered content panels, intermixed content

NOVELTY HOSPITALITY

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

TECHNOLOGY MEETS SUSTAINABILITY

Charging Station & Green Roof Education Charging station at column build out, sides of column convey history and information on green roofs.

RECOGNITION WALL FAN & GUESTS PROGRAM

REFERENCE IMAGERY

INTERACTIVE COMMUNITY WALL LOCAL COMMUNITY BASED STORIES

REFERENCE IMAGERY

REFERENCE IMAGERY

TECH MEETS SUSTAINABILITY CHARGING STATION & GREEN ROOF EDUCATION

REFERENCE IMAGERY

DYNAMIC COLUMN DISPLAYS VOMITORY RENDERING

REFERENCE IMAGERY

DYNAMIC COLUMN DISPLAYS

DISPLAY DISPLAY CYCLES CYCLES

EACH EACH PLAYER PLAYER CAN CAN DRINK DRINK OVER OVER FIVE FIVE WATER WATER BOTTLES BOTTLES PER GAME. PER GAME.

EVEN EVEN CRUNCH CRUNCH IS IS JEALOUS JEALOUS OF OF YOUR YOUR SEATS. SEATS.

FREE BEER FREE BEER CHECK YOUR PHONE CHECK YOUR PHONE

BEER BEER ALMOST ALMOST AS AS COLD COLD AS AS OUTSIDE. OUTSIDE. CONCESSIONS CONCESSIONS

ARRIVAL ARRIVAL

DOWNLOAD THE TIMBERWOLVES TIMBERWOLVES APP APP AND AND TURN BLUETOOTH TURN BLUETOOTH ON. ON.

GAME GAME TIME TIME

RESTROOMS RESTROOMS

GAME GAME END END

BJELICA BJELICA CAN CAN EAT EAT TEN TEN HOT HOT DOGS DOGS AT AT ONCE, ONCE,

REGRETTING REGRETTING THE THE STAIRS? STAIRS? YOU’VE YOU’VE FINALLY FINALLY MADE MADE IT. IT.

NO APP? NO APP? DOWNLOAD THE

21 21

K E V IN K E V IN G ARN E T T G ARN E T T

PROBABLY. PROBABLY.

RUBIO’S RUBIO’S JERSEY, JERSEY, WITHOUT WITHOUT THE THE SWEAT. SWEAT.

3 3 POINT POINT FIELD FIELD GOAL GOAL

CONCESSIONS CONCESSIONS

HALL HALL OF OF FAME FAME SHOP: L3 SHOP: L3

DYNAMIC COLUMN DISPLAYS APP CONNECTION

INTERACTION WITH TIMBERWOLVES APP Incorporate iBeacon Bluetooth LE technology to welcome fans, win prizes, and increase customer retention within Timberwolves app.

Local proximity of column can send notifications to users with Timberwolves app, at specific times or for specific game events when near displays.

03 LOWER CONCOURSE KEY

NEW PUBLIC SKYWAY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP

EXIT DOORS

EXIT DOORS

EXIT DOORS

WAREHOUSE DISTRICT

RELOCATED STATUE

NOVELTY

TARGET FIELD

CONCESSION

CONCESSION

CONCESSION

TARGET PLAZA

RECOGNITION WALL Fans & Guests Program

RELOCATED BRONZE STARS

Purchase tile, to form traditional recognition wall for donors, fans, and community.

WAYFINDING

LOCAL COMMUNITY

CART

CONCESSIONS

VOM

VOM

CART VOM

VOM

C

IO N

N O C

C O

N

N

C

IO

ES S

S ES

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

VOM

VOM

LOCAL COMMUNITY

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.

VOM

VOM

TEAM COMMUNITY

CONCESSION

BB HISTORY

RESPONSIVE COLUMN BAR

RESPONSIVE COLUMN

SPONSORSHIP

Fan-Empowered Digital Technology Platform

Integrated Sponsorship | Branding

The goal of magnifying the fan experience through technology.

Solution to be integrated into building architecture and final deliverables.

VOM

CART

VOM

CART

C O

N

N

C

IO

ES S

S ES C

IO

N

N

O C VOM

VOM

BB HISTORY

HALL OF FAME, BB STORY BALCONY ABOVE

NOVELTY

THEATER DISTRICT

CONCESSION

CONCESSION

CONCESSION

EXIT DOORS

BLOCK E

EXIT DOORS

NOVELTY

Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

US BANK

Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

DESTINATION GRAPHICS

STORYTELLING GRAPHICS

Exit doors communicate its location specific destination to fan or guest

Alternating wall graphics – team community moments, local community story, bb history

Contemporary modern, tone on tone

Layered content panels, intermixed content

TECHNOLOGY MEETS SUSTAINABILITY

Charging Station & Green Roof Education Charging station at column build out, sides of column convey history and information on green roofs.

03 LOWER CONCOURSE KEY

NEW PUBLIC SKYWAY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP

EXIT DOORS

EXIT DOORS

EXIT DOORS

WAREHOUSE DISTRICT

RELOCATED STATUE

NOVELTY

TARGET FIELD

CONCESSION

CONCESSION

CONCESSION

TARGET PLAZA

RECOGNITION WALL Fans & Guests Program

RELOCATED BRONZE STARS

Purchase tile, to form traditional recognition wall for donors, fans, and community.

WAYFINDING

TEAM COMMUNITY

CONCESSIONS

VOM

LOCAL COMMUNITY VOM

BB HISTORY VOM

VOM

C

IO N

N O C

C O

N

N

C

IO

ES S

S ES

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

VOM

VOM

LOCAL COMMUNITY

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.

VOM

VOM

TEAM COMMUNITY

CONCESSION

BB HISTORY

RESPONSIVE COLUMN

RESPONSIVE COLUMN

SPONSORSHIP

Fan-Empowered Digital Technology Platform

Integrated Sponsorship | Branding

The goal of magnifying the fan experience through technology.

Solution to be integrated into building architecture and final deliverables.

VOM

TEAM COMMUNITY

VOM

LOCAL COMMUNITY

C O

N

N

C

IO

ES S

S ES C

IO

N

N

O C VOM

VOM

BB HISTORY

HALL OF FAME, BB STORY BALCONY ABOVE

NOVELTY

THEATER DISTRICT

CONCESSION

CONCESSION

CONCESSION

EXIT DOORS

BLOCK E

EXIT DOORS

NOVELTY

Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

US BANK

Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.

DESTINATION GRAPHICS

STORYTELLING GRAPHICS

Exit doors communicate its location specific destination to fan or guest

Alternating wall graphics – team community moments, local community story, bb history

Contemporary modern, tone on tone

Layered content panels, intermixed content

TECHNOLOGY MEETS SUSTAINABILITY

Charging Station & Green Roof Education Charging station at column build out, sides of column convey history and information on green roofs.

04 SUITE LEVEL

H

O S

PI TA

LI TY

2

04 SUITE LEVEL

LI TA

PI

S O

H TY 1

OPEN TO BELOW

04 SUITE LEVEL

ELECTION HISTORY

SPORTING ALLEY

Presidential Rallies

Figure Skating, Hockey, Wrestling Championships along with Davis Cup

Communicative panels, layer of imagery and content

Timeline wall exhibit, layered content, dimensional panels KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE

LI TY

2

RELOCATED BRONZE STARS

H

O S

PI TA

WAYFINDING CONCESSIONS

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

TC CONCERT HISTORY

Backstage Concert Access, Milestones Also includes Globetrotters history, Shrine Circus history, etc.

Timeline approach, material and content layering.

CONCERT HISTORY

Intermix concert and event stories Contemporary modern, material and content layering

LI TA

PI

S O

H TY

HALL OF FAME, BB STORY

1

Life Size Interactive Basketball Forms

BAR

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

OPEN TO BELOW

CONCERT HISTORY

Intermix concert and event stories

Contemporary modern, material and content layering

LOCAL HISTORY

COMMUNITY INSTALLATION

Mapping Local Community Stories

Physical Interactive Area

Exhibit displays popular concerts and game experiences.

Perhaps exhibit composition is map or calendar.

Information Visualization Generated by local community, Explore how locals/community feel when experiencing the arena.

04 SUITE LEVEL

ELECTION HISTORY

SPORTING ALLEY

Presidential Rallies

Figure Skating, Hockey, Wrestling Championships along with Davis Cup

Communicative panels, layer of imagery and content

Timeline wall exhibit, layered content, dimensional panels KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE

LI TY

2

RELOCATED BRONZE STARS

H

O S

PI TA

WAYFINDING CONCESSIONS

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

TC CONCERT HISTORY

Backstage Concert Access, Milestones Also includes Globetrotters history, Shrine Circus history, etc.

Timeline approach, material and content layering.

CONCERT HISTORY

Intermix concert and event stories Contemporary modern, material and content layering

LI TA

PI

S O

H TY

HALL OF FAME, BB STORY

1

Life Size Interactive Basketball Forms

BAR

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

OPEN TO BELOW

CONCERT HISTORY

Intermix concert and event stories

Contemporary modern, material and content layering

LOCAL HISTORY

Mapping Local Community Stories Exhibit displays popular concerts and game experiences.

Perhaps exhibit composition is map or calendar.

COMMUNITY INSTALLATION Physical Interactive Area

Information Visualization Generated by local community, Explore how locals/community feel when experiencing the arena.

CONCERT HALL OF FAME MILESTONES, BACKSTAGE CONCERT ACCESS, ETC

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COMMUNITY INSTALLATION INTERACTIVE AREA

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COMMUNITY INSTALLATION INTERACTIVE AREA

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05 UPPER CONCOURSE

05 UPPER CONCOURSE CONCESSION

CONCESSION

VOM

CARTS

VOM

VOM

CONCESSION

VOM

CARTS

VOM

CONCESSION

VOM

C

C O N

N O C

C

ES S

IO N

VO M

M VO

VOM

S ES

ST O

R AG

E

N IO VOM

VO

M

M

VO MERCHANT

VOM BAR

VOM

VOM

VO

M

M VO O ST E

AG R VO

M

M

VO

N

IO S ES C

N

O C CONCESSION

CONCESSION

VOM

OPEN TO BELOW

05 UPPER CONCOURSE KEY

EXPERIENTIAL MOMENTS SUPERGRAPHICS CONCESSION

SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS

CONCESSION

VOM

CARTS

VOM

VOM

CONCESSION

VOM

CARTS

VOM

CONCESSION

VOM

S ES

CONCESSIONS

C

C O N

N O C

C

ES S

IO N

VO M

M VO

WAYFINDING

VOM

ST O

R AG

E

N IO VOM

VO

M

M

VO MERCHANT

VOM BAR

VOM

VOM

VO

M

M VO O ST E

AG R VO

M

M

VO

N

IO S ES C

N

O C CONCESSION

CONCESSION

VOM

OPEN TO BELOW

05 UPPER CONCOURSE KEY

LOCAL STATION

EXPERIENTIAL MOMENTS

Local Based Stories | Installation Local panels: locals note story-moment-memory at the stadium.

Information visualization-data map generated by community.

Connecting the community’s voice to the arena.

SUPERGRAPHICS CONCESSION

SPONSORSHIP RELOCATED STATUE CARTS

RELOCATED BRONZE STARS

CONCESSION

VOM

CARTS

VOM

CONCESSION

VOM

CARTS

S ES

CONCESSIONS

C

C O N

N O C

C

ES S

IO N

VO M

M VO

WAYFINDING

VOM

ST O

R AG

E

N IO

VO

M

M

VO

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

MERCHANT

VOM

VOM

CARTS

CARTS BAR

KID’S ZONE VOM

Educational, communicative, and informative areas that exhibit the theater of MN seasons; range from the lake summers to the white winters

LOCAL STATION

Local Based Stories | Installation VOM

Physical Interactive Areas

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

CARTS

CARTS

Local panels: locals note story-moment-memory at the stadium.

Information visualization-data map generated by community.

Connecting the community’s voice to the arena.

VO

M

M VO O ST E

AG R VO

M

M

VO

N

Alternating wall graphics at corners – Local History, Community Moments

IO S ES C

N

O C

STORYTELLING GRAPHICS

CARTS

VOM

CONCESSION

VOM

VOM

CARTS

CONCESSION

VOM

SOCIAL MEETING AREA

CARTS

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

Layered content, tone on tone

OPEN TO BELOW

CONCESSION

DISTRICT GRAPHICS

District History Graphics correspond with noted Destination Exits Contemporary modern, tone on tone

COMMUNITY INSTALLATION LOCAL COMMUNITY BASED STORIES

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COMMUNITY INSTALLATION MAPPING LOCAL COMMUNITY STORIES

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COMMUNITY INSTALLATION MAPPING LOCAL COMMUNITY STORIES

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KID’S ZONE INTERACTIVE AREA

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KID’S ZONE INTERACTIVE AREA

REFERENCE IMAGERY

05 UPPER CONCOURSE KEY

LOCAL STATION

EXPERIENTIAL MOMENTS

Local Based Stories | Installation Local panels: locals note story-moment-memory at the stadium.

Information visualization-data map generated by community.

Connecting the community’s voice to the arena.

SUPERGRAPHICS CONCESSION

SPONSORSHIP RELOCATED STATUE CARTS

RELOCATED BRONZE STARS

CONCESSION

VOM

CARTS

VOM

CONCESSION

VOM

CARTS

S ES

CONCESSIONS

C

C O N

N O C

C

ES S

IO N

VO M

M VO

WAYFINDING

VOM

ST O

R AG

E

N IO

VO

M

M

VO

HALL OF FAME, BB STORY Life Size Interactive Basketball Forms

MERCHANT

VOM

VOM

CARTS

CARTS BAR

KID’S ZONE VOM

Educational, communicative, and informative areas that exhibit the theater of MN seasons; range from the lake summers to the white winters

LOCAL STATION

Local Based Stories | Installation VOM

Physical Interactive Areas

Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

CARTS

CARTS

Local panels: locals note story-moment-memory at the stadium.

Information visualization-data map generated by community.

Connecting the community’s voice to the arena.

VO

M

M

VO O ST E

AG R VO

M

M

VO

HALL OF FAME, BB STORY

N

Alternating wall graphics at corners – Local History, Community Moments

IO S ES C

N

O C

STORYTELLING GRAPHICS

CARTS

VOM

CONCESSION

VOM

VOM

CARTS

CONCESSION

VOM

CARTS

Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.

Layered content, tone on tone

OPEN TO BELOW

CONCESSION

DISTRICT GRAPHICS

District History Graphics correspond with noted Destination Exits Contemporary modern, tone on tone

VERTICAL GRAPHIC STORY

TARGET CENTER

MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY

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58

VERTICAL GRAPHIC DISPLAYS STUDY DYNAMIC COLUMN LEVEL FORMATION CONTENT STUDIES

L3 L4 L5 L6 L7

one pack two teams two cities endless events one home

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