TARGET CENTER RENOVATION MINNESOTA TIMBERWOLVES | LYNX EXPERIENTIAL MOMENTS
Revised 101415
TARGET CENTER
MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY
All information contained in this drawing is the sole property of DIMENSIONAL INNOVATIONS. ©2015 dimin.com
1
TARGET CENTER STORIES BRAND STORIES IN RENOVATION
MINNEAPOLIS COMMUNITY
TARGET CENTER MEMORABLE MOMENTS/EVENTS TARGET CENTER MEMORABLE MOMENTS/EVENTS
OTHER TAKE AWAYS; 0922 MEETING
TC ownership – private, public, etc.
2014 Garth Concerts
Iconic Moments; at Lobby & Lower Concourse
Corporate legacy partner display (hometown companies)
1998 Garth Concerts
City sports history
2004 Timberwolves Won Title; Downtown was Alive!
Connecting Element; with Caribou Coffee Shop & Team Store
Team highlighting community programs/foundation
2011, 2013 Lynx Won Title
Art – e.g. Wolfenson pillar
2015 Frozen; biggest family show run in our history
Relocate Statues; at Lobby & Skyway
Highlight downtown landmarks at the exit doors
1994 NBA All Star Game
Relocate Bronze Stars
1998 World Figure Skating Championships
MINNESOTA BASKETBALL HISTORY/HALL OF FAME
1991 US Figure Skating Championships
Community basketball history (Muskies/pipers/Lakers/Fillies/college)
1995 NCAA Women’s Final 4
Team youth basketball
1996 NCAA Wrestling Championships
Winners of MSHSL tournaments
1992 Davis Cup
Timberwolves/Lynx moments (could be 5 or could be 50)
1993-2009 Presidential Rallies; Obama (2), Bush, Clinton 1998 Gov. Jesse Ventura’s Inaugural Ball
TOP MOMENTS/MILESTONES
2005 U2 Concert; Biggest concert crowd in history
Top Concerts/shows/milestones (could be 5 or could be 50)
2008 UFC
Have an interactive/flexible element
1990 Stones Concert
Top 10 lists – those may/will change…have to have some flexibility for updates
2015 Kevin Garnett’s Return
Stationary – TC “Hall of Fame” Concept – Garth Bronze star, other permanent pieces
Feld history WWE / WWF history
FAN/GUEST RECOGNITION PROGRAM
Sesame History
Where people buy bricks/wall tiles to get their name somewhere
Globetrotters History
Season Ticket Member wall (replaces the one in the inner-lobby)/Rookie Wall
Shrine Circus History
Backstage – recognize history of TC events – seen by artists and tour personnel
Billy Joel History 10/13/1990 Jump Ball; benefitted American Cancer Society
TECHNOLOGY MEETS SUSTAINABILITY
2014-2018 Frozen Faceoff; National Collegiate Hockey Conference
Green Roof
High School Hockey
Charging stations – solar
University of Minnesota Events; Wrestling and Hockey Minnesota State High School League;
KID ZONE–INTERACTIVES
Basketball - Hoffarber floor shot, Dance Team, Wrestling, and Boys Hockey
Photo Opportunity
Relocate Art Column
01 ARENA LEVEL
01 ARENA LEVEL
NEW CORRIDOR
HUBERTS SPORTS BAR & GRILL
LEXUS COURTSIDE CLUB BOX OFFICES
MAIN LOBBY LIFETIME FITNESS
ENTRY
FROM 1ST AVE
01 ARENA LEVEL KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS
NEW CORRIDOR
HUBERTS SPORTS BAR & GRILL
CONCERTS, MILESTONES Interchangeable Panel System Architectural Wall; 8” wide wood boards, white oak. Pertains: Top 10 List (Flexibility), Hall of Fame Display Exhibit
COURTSIDE CLUB BOX OFFICES
MAIN LOBBY
HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art
Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .
RECOGNITION WALL
Donor, Season Ticket Member Wall
Contemporary modern, layers of tone on tone panel system.
ENTRY
FROM 1ST AVE
alternate
HISTORY, COMMUNITY AND BASKETBALL
Iconic Moment | Installation Art
Light, transparent form that promotes pleasing view into building from street.
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
INSTALLATION ART ICONIC MOMENT
REFERENCE IMAGERY
INSTALLATION ART ICONIC MOMENT
REFERENCE IMAGERY
INSTALLATION ART ICONIC MOMENT
REFERENCE IMAGERY
01 ARENA LEVEL KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS
RELOCATED STATUES Relocate 2 statues next to columns
NEW CORRIDOR
HUBERTS SPORTS BAR HUBERTS SPORTS BAR & GRILL
Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.
CONCERTS, MILESTONES Interchangeable Panel System Architectural Wall; 8” wide wood boards, white oak. Pertains: Top 10 List (Flexibility), Hall of Fame Display Exhibit
COURTSIDE CLUB
ART COLUMN
BOX OFFICES
Relocated art column
Reform composition of existing art column to this location
MAIN LOBBY
LIFETIME FITNESS Integrated Sponsorship | Branding Owner of Lobby Space, Own Naming Rights of Lobby Solution to be integrated into building architecture and final deliverables
LEXUS COURTSIDE CLUB
RECOGNITION WALL
Integrated Sponsorship | Branding
Donor, Season Ticket Member Wall
Solution to be integrated into building architecture and final deliverables.
Contemporary modern, layers of tone on tone panel system.
ENTRY
FROM 1ST AVE
HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art
Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .
01 ARENA LEVEL KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS
NEW CORRIDOR
RELOCATED STATUES Relocate 2 statues next to columns
HUBERTS SPORTS BAR HUBERTS SPORTS BAR & GRILL
Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.
COURTSIDE CLUB
ART COLUMN
BOX OFFICES
Relocated art column
Reform composition of existing art column to this location
MAIN LOBBY
LIFETIME FITNESS Integrated Sponsorship | Branding Owner of Lobby Space, Own Naming Rights of Lobby Solution to be integrated into building architecture and final deliverables
LEXUS COURTSIDE CLUB
RECOGNITION WALL
Integrated Sponsorship | Branding
Donor, Season Ticket Member Wall
Solution to be integrated into building architecture and final deliverables.
Contemporary modern, layers of tone on tone panel system.
ENTRY
FROM 1ST AVE
HISTORY, COMMUNITY AND BASKETBALL Iconic Moment | Installation Art
Light, transparent form that promotes pleasing view into building from street. Once in the space, the form does not block view of Lifetime Fitness .
01 ARENA LEVEL KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS WAYFINDING CONCESSIONS
NEW CORRIDOR
HUBERTS SPORTS BAR & GRILL
4
3
COURTSIDE CLUB BOX OFFICES
MAIN LOBBY
WALK IN HIERARCHY 2 1
ENTRY
FROM 1ST AVE
Minneapolis community based storytelling Intermix of brand and imagery that tells story of all facets of building
1. Welcome to Target Center 2. Lifetime Fitness, Experience Installation Art 3. Milestone Wall Engagement 4. Huberts Sports Bar
02 SKYWAY LEVEL
02 SKYWAY LEVEL PUBLIC SKYWAY
RETAIL
RETAIL
ARENA LOBBY
TEAM STORE
OPEN TO BELOW
PUBLIC SKYWAY
02 SKYWAY LEVEL PUBLIC SKYWAY
KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS RETAIL
SPONSORSHIP
HALL OF FAME, BB STORY
RELOCATED STATUE
Life Size Interactive Basketball Forms
RELOCATED BRONZE STARS RETAIL
CARIBOU COFFEE SHOP
WAYFINDING
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
CONCESSIONS
TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content
PUBLIC SQUARE: Fan Acknowledgment + Community Partner
ARENA LOBBY
MINNEAPOLIS COMMUNITY Interactive Community Based | Photo Opp. Community engagement with interpretive technology to form digital experience at public wall. Composition form of images transform from city skyline to team logo. Media Installation.
TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content
Intermix of what forms the Target Center, City sports history
TEAM STORE
OPEN TO BELOW
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
PUBLIC SKYWAY
WIREFRAMES INTERACTIVE MIRROR Connecting Team Store to Caribou Coffee A touch screen mirror allows viewers to see their reflection while seeing content on the screen at the same time. A hidden recognition sensor can determine if the viewer is wearing team apparel or not to decide what type of content is presented to them.
PRACTICE
WELCOME
YOUR GAME
TO THE
PACK
GROWL
3
INTERACTIVE MIRROR EXAMPLES
FIND YOUR
PICTURE ON THE
PHOTOWALL
TAP TO TAKE PICTURE
1) People with jerseys will be complimented and have a chance to get their picture taken for the photowall.
2) The mirror can give prompts to users for posing
YOU’RE MISSING
YOU’RE MISSING
YOUR PELT
YOUR PELT
WOLF You’ll find one in the team store this way
WOLF TAP TO TAKE PICTURE
1.2)Those without jerseys with be prompted to visit the team store to purchase one; then will be given the chance to take their picture for the photowall.
3) Users will be given a short countdown for posing
4) Picture is taken, and mirror prompts user to check out photowall
WIREFRAMES PHOTOWALL Skywalk Community Based Interactive Pictures taken at the Interactive Mirror are sent to the photowall to fill up a dynamic collage. Short animations could play to add visual interest and grab the attention of people passing by; animations could play every time a photo is added, or in specific time intervals.
Messaging remains stationary on the left side, and new pictures populate the right
Projection Coverage Example Smaller pictures fill in a Minneapolis skyline, and are organized by color.
Emphasis on Messaging layered over top of picture grid
Monitor Matrix Example
Angled pieces horizontally scroll, continually revealing sections of photos and messaging.
DIGITAL WALL EXAMPLES
BASKETBALL HALL OF FAME LIFE SIZE INTERACTIVE BASKETBALL FORMS
REFERENCE IMAGERY
02 SKYWAY LEVEL PUBLIC SKYWAY
KEY
RELOCATED STATUES Relocate 1 statue next to columns
EXPERIENTIAL MOMENTS SUPERGRAPHICS RETAIL
SPONSORSHIP
HALL OF FAME, BB STORY
RELOCATED STATUE
Life Size Interactive Basketball Forms
RELOCATED BRONZE STARS
RETAIL
CARIBOU COFFEE SHOP
WAYFINDING
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
CONCESSIONS
TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content
PUBLIC SQUARE: Fan Acknowledgment + Community Partner
BRONZE STARS ARENA LOBBY
Relocated Bronze Stars Use two columns to allow for growth
MINNEAPOLIS COMMUNITY Interactive Community Based | Photo Opp. Community engagement with interpretive technology to form digital experience at public wall. Composition form of images transform from city skyline to team logo. Media Installation.
BRONZE STARS Relocated Bronze Stars Use two columns to allow for growth
TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content
TEAM STORE
OPEN TO BELOW
Intermix of what forms the Target Center, City sports history
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
RELOCATED STATUES Relocate 1 statue next to columns
PUBLIC SKYWAY
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
02 SKYWAY LEVEL PUBLIC SKYWAY
KEY
RELOCATED STATUES Relocate 1 statue next to columns
EXPERIENTIAL MOMENTS SUPERGRAPHICS RETAIL
SPONSORSHIP
HALL OF FAME, BB STORY
RELOCATED STATUE
Life Size Interactive Basketball Forms
RELOCATED BRONZE STARS CARIBOU COFFEE SHOP
WAYFINDING
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
CONCESSIONS
TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content
PUBLIC SQUARE: Fan Acknowledgment + Community Partner
BRONZE STARS ARENA LOBBY
Relocated Bronze Stars Use two columns to allow for growth
MINNEAPOLIS COMMUNITY Interactive Community Based | Photo Opp. Community engagement with interpretive technology to form digital experience at public wall. Composition form of images transform from city skyline to team logo. Media Installation.
BRONZE STARS Relocated Bronze Stars Use two columns to allow for growth
TIMBERWOLVES, FANS, LOCAL COMMUNITY & MUSIC Supergraphic | Layered Content
TEAM STORE
OPEN TO BELOW
Intermix of what forms the Target Center, City sports history
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
RELOCATED STATUES Relocate 1 statue next to columns
PUBLIC SKYWAY
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
03 LOWER CONCOURSE
03 LOWER CONCOURSE NEW PUBLIC SKYWAY
EXIT DOORS
NOVELTY
EXIT DOORS
EXIT DOORS
CONCESSION
CONCESSION
LOCAL COMMUNITY
CART VOM
CONCESSION
VOM
CART VOM
VOM
C
IO N
N O C
C O
N
N
C
IO
ES S
S ES
CONCESSION
VOM
VOM
BAR
VOM
VOM VOM
VOM
CART
CART
CONCESSION
CONCESSION
C O
N
N C
IO
ES S
S ES C
IO
N
N
O C VOM
VOM
BALCONY ABOVE
NOVELTY EXIT DOORS
NOVELTY
CONCESSION EXIT DOORS
03 LOWER CONCOURSE KEY
NEW PUBLIC SKYWAY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP
EXIT DOORS
RELOCATED STATUE
NOVELTY
EXIT DOORS
EXIT DOORS
CONCESSION
CONCESSION
CONCESSION
RELOCATED BRONZE STARS WAYFINDING
LOCAL COMMUNITY
CART
CONCESSIONS
VOM
VOM
CART VOM
VOM
C
IO N
N O C
C O
N
N
C
IO
ES S
S ES
CONCESSION
VOM
VOM
BAR
VOM
VOM VOM
VOM
CART
CART
CONCESSION
CONCESSION
C O
N
N C
IO
ES S
S ES C
IO
N
N
O C VOM
VOM
BALCONY ABOVE
NOVELTY EXIT DOORS
NOVELTY
CONCESSION EXIT DOORS
03 LOWER CONCOURSE KEY
NEW PUBLIC SKYWAY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP
EXIT DOORS
EXIT DOORS
EXIT DOORS
WAREHOUSE DISTRICT
RELOCATED STATUE
NOVELTY
TARGET FIELD
CONCESSION
CONCESSION
CONCESSION
TARGET PLAZA
RECOGNITION WALL Fans & Guests Program
RELOCATED BRONZE STARS
Purchase tile, to form traditional recognition wall for donors, fans, and community.
WAYFINDING
LOCAL COMMUNITY
CART
CONCESSIONS
VOM
VOM
CART VOM
VOM
C
IO N
N O C
C O
N
N
C
IO
ES S
S ES
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
VOM
VOM
LOCAL COMMUNITY
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.
VOM
VOM
RESPONSIVE COLUMN
Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.
N
N
IO
S ES C
C ES S IO
N
N
O C VOM
VOM
CART
VOM
CART
C O
TEAM COMMUNITY
CONCESSION
BB HISTORY
RESPONSIVE COLUMN BAR
VOM
BB HISTORY
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
BALCONY ABOVE
NOVELTY
THEATER DISTRICT
CONCESSION
CONCESSION
CONCESSION
EXIT DOORS
DESTINATION GRAPHICS
BLOCK E
EXIT DOORS
STORYTELLING GRAPHICS
Exit doors communicate its location specific destination to fan or guest
Alternating wall graphics – team community moments, local community story, bb history
Contemporary modern, tone on tone
Layered content panels, intermixed content
NOVELTY HOSPITALITY
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
TECHNOLOGY MEETS SUSTAINABILITY
Charging Station & Green Roof Education Charging station at column build out, sides of column convey history and information on green roofs.
RECOGNITION WALL FAN & GUESTS PROGRAM
REFERENCE IMAGERY
INTERACTIVE COMMUNITY WALL LOCAL COMMUNITY BASED STORIES
REFERENCE IMAGERY
REFERENCE IMAGERY
TECH MEETS SUSTAINABILITY CHARGING STATION & GREEN ROOF EDUCATION
REFERENCE IMAGERY
DYNAMIC COLUMN DISPLAYS VOMITORY RENDERING
REFERENCE IMAGERY
DYNAMIC COLUMN DISPLAYS
DISPLAY DISPLAY CYCLES CYCLES
EACH EACH PLAYER PLAYER CAN CAN DRINK DRINK OVER OVER FIVE FIVE WATER WATER BOTTLES BOTTLES PER GAME. PER GAME.
EVEN EVEN CRUNCH CRUNCH IS IS JEALOUS JEALOUS OF OF YOUR YOUR SEATS. SEATS.
FREE BEER FREE BEER CHECK YOUR PHONE CHECK YOUR PHONE
BEER BEER ALMOST ALMOST AS AS COLD COLD AS AS OUTSIDE. OUTSIDE. CONCESSIONS CONCESSIONS
ARRIVAL ARRIVAL
DOWNLOAD THE TIMBERWOLVES TIMBERWOLVES APP APP AND AND TURN BLUETOOTH TURN BLUETOOTH ON. ON.
GAME GAME TIME TIME
RESTROOMS RESTROOMS
GAME GAME END END
BJELICA BJELICA CAN CAN EAT EAT TEN TEN HOT HOT DOGS DOGS AT AT ONCE, ONCE,
REGRETTING REGRETTING THE THE STAIRS? STAIRS? YOU’VE YOU’VE FINALLY FINALLY MADE MADE IT. IT.
NO APP? NO APP? DOWNLOAD THE
21 21
K E V IN K E V IN G ARN E T T G ARN E T T
PROBABLY. PROBABLY.
RUBIO’S RUBIO’S JERSEY, JERSEY, WITHOUT WITHOUT THE THE SWEAT. SWEAT.
3 3 POINT POINT FIELD FIELD GOAL GOAL
CONCESSIONS CONCESSIONS
HALL HALL OF OF FAME FAME SHOP: L3 SHOP: L3
DYNAMIC COLUMN DISPLAYS APP CONNECTION
INTERACTION WITH TIMBERWOLVES APP Incorporate iBeacon Bluetooth LE technology to welcome fans, win prizes, and increase customer retention within Timberwolves app.
Local proximity of column can send notifications to users with Timberwolves app, at specific times or for specific game events when near displays.
03 LOWER CONCOURSE KEY
NEW PUBLIC SKYWAY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP
EXIT DOORS
EXIT DOORS
EXIT DOORS
WAREHOUSE DISTRICT
RELOCATED STATUE
NOVELTY
TARGET FIELD
CONCESSION
CONCESSION
CONCESSION
TARGET PLAZA
RECOGNITION WALL Fans & Guests Program
RELOCATED BRONZE STARS
Purchase tile, to form traditional recognition wall for donors, fans, and community.
WAYFINDING
LOCAL COMMUNITY
CART
CONCESSIONS
VOM
VOM
CART VOM
VOM
C
IO N
N O C
C O
N
N
C
IO
ES S
S ES
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
VOM
VOM
LOCAL COMMUNITY
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.
VOM
VOM
TEAM COMMUNITY
CONCESSION
BB HISTORY
RESPONSIVE COLUMN BAR
RESPONSIVE COLUMN
SPONSORSHIP
Fan-Empowered Digital Technology Platform
Integrated Sponsorship | Branding
The goal of magnifying the fan experience through technology.
Solution to be integrated into building architecture and final deliverables.
VOM
CART
VOM
CART
C O
N
N
C
IO
ES S
S ES C
IO
N
N
O C VOM
VOM
BB HISTORY
HALL OF FAME, BB STORY BALCONY ABOVE
NOVELTY
THEATER DISTRICT
CONCESSION
CONCESSION
CONCESSION
EXIT DOORS
BLOCK E
EXIT DOORS
NOVELTY
Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
US BANK
Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.
DESTINATION GRAPHICS
STORYTELLING GRAPHICS
Exit doors communicate its location specific destination to fan or guest
Alternating wall graphics – team community moments, local community story, bb history
Contemporary modern, tone on tone
Layered content panels, intermixed content
TECHNOLOGY MEETS SUSTAINABILITY
Charging Station & Green Roof Education Charging station at column build out, sides of column convey history and information on green roofs.
03 LOWER CONCOURSE KEY
NEW PUBLIC SKYWAY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP
EXIT DOORS
EXIT DOORS
EXIT DOORS
WAREHOUSE DISTRICT
RELOCATED STATUE
NOVELTY
TARGET FIELD
CONCESSION
CONCESSION
CONCESSION
TARGET PLAZA
RECOGNITION WALL Fans & Guests Program
RELOCATED BRONZE STARS
Purchase tile, to form traditional recognition wall for donors, fans, and community.
WAYFINDING
TEAM COMMUNITY
CONCESSIONS
VOM
LOCAL COMMUNITY VOM
BB HISTORY VOM
VOM
C
IO N
N O C
C O
N
N
C
IO
ES S
S ES
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
VOM
VOM
LOCAL COMMUNITY
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
Fan-Empowered Digital Technology Platform The goal of magnifying the fan experience through technology.
VOM
VOM
TEAM COMMUNITY
CONCESSION
BB HISTORY
RESPONSIVE COLUMN
RESPONSIVE COLUMN
SPONSORSHIP
Fan-Empowered Digital Technology Platform
Integrated Sponsorship | Branding
The goal of magnifying the fan experience through technology.
Solution to be integrated into building architecture and final deliverables.
VOM
TEAM COMMUNITY
VOM
LOCAL COMMUNITY
C O
N
N
C
IO
ES S
S ES C
IO
N
N
O C VOM
VOM
BB HISTORY
HALL OF FAME, BB STORY BALCONY ABOVE
NOVELTY
THEATER DISTRICT
CONCESSION
CONCESSION
CONCESSION
EXIT DOORS
BLOCK E
EXIT DOORS
NOVELTY
Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
US BANK
Integrated Sponsorship | Branding Solution to be integrated into building architecture and final deliverables.
DESTINATION GRAPHICS
STORYTELLING GRAPHICS
Exit doors communicate its location specific destination to fan or guest
Alternating wall graphics – team community moments, local community story, bb history
Contemporary modern, tone on tone
Layered content panels, intermixed content
TECHNOLOGY MEETS SUSTAINABILITY
Charging Station & Green Roof Education Charging station at column build out, sides of column convey history and information on green roofs.
04 SUITE LEVEL
H
O S
PI TA
LI TY
2
04 SUITE LEVEL
LI TA
PI
S O
H TY 1
OPEN TO BELOW
04 SUITE LEVEL
ELECTION HISTORY
SPORTING ALLEY
Presidential Rallies
Figure Skating, Hockey, Wrestling Championships along with Davis Cup
Communicative panels, layer of imagery and content
Timeline wall exhibit, layered content, dimensional panels KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE
LI TY
2
RELOCATED BRONZE STARS
H
O S
PI TA
WAYFINDING CONCESSIONS
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
TC CONCERT HISTORY
Backstage Concert Access, Milestones Also includes Globetrotters history, Shrine Circus history, etc. Timeline approach, material and content layering.
CONCERT HISTORY
Intermix concert and event stories Contemporary modern, material and content layering
LI TA
PI
S O
H TY
HALL OF FAME, BB STORY
1
Life Size Interactive Basketball Forms
BAR
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space. OPEN TO BELOW
CONCERT HISTORY
Intermix concert and event stories
Contemporary modern, material and content layering
LOCAL HISTORY
COMMUNITY INSTALLATION
Mapping Local Community Stories
Physical Interactive Area
Exhibit displays popular concerts and game experiences. Perhaps exhibit composition is map or calendar.
Information Visualization Generated by local community, Explore how locals/community feel when experiencing the arena.
04 SUITE LEVEL
ELECTION HISTORY
SPORTING ALLEY
Presidential Rallies
Figure Skating, Hockey, Wrestling Championships along with Davis Cup
Communicative panels, layer of imagery and content
Timeline wall exhibit, layered content, dimensional panels KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS SPONSORSHIP RELOCATED STATUE
LI TY
2
RELOCATED BRONZE STARS
H
O S
PI TA
WAYFINDING CONCESSIONS
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
TC CONCERT HISTORY
Backstage Concert Access, Milestones Also includes Globetrotters history, Shrine Circus history, etc. Timeline approach, material and content layering.
CONCERT HISTORY
Intermix concert and event stories Contemporary modern, material and content layering
LI TA
PI
S O
H TY
HALL OF FAME, BB STORY
1
Life Size Interactive Basketball Forms
BAR
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space. OPEN TO BELOW
CONCERT HISTORY
Intermix concert and event stories
Contemporary modern, material and content layering
LOCAL HISTORY
Mapping Local Community Stories Exhibit displays popular concerts and game experiences. Perhaps exhibit composition is map or calendar.
COMMUNITY INSTALLATION Physical Interactive Area
Information Visualization Generated by local community, Explore how locals/community feel when experiencing the arena.
CONCERT HALL OF FAME MILESTONES, BACKSTAGE CONCERT ACCESS, ETC
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COMMUNITY INSTALLATION INTERACTIVE AREA
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COMMUNITY INSTALLATION INTERACTIVE AREA
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05 UPPER CONCOURSE
05 UPPER CONCOURSE CONCESSION
CONCESSION
VOM
CARTS
VOM
VOM
CONCESSION
VOM
CARTS
VOM
CONCESSION
VOM
C
C O N
N O C
C
ES S
IO N
VO M
M VO
VOM
S ES
ST O
R AG
E
N IO VOM
VO
M
M
VO MERCHANT
VOM BAR
VOM
VOM
VO
M
M VO O ST E
AG R VO
M
M
VO
N
IO S ES C
N
O C CONCESSION
CONCESSION
VOM
OPEN TO BELOW
05 UPPER CONCOURSE KEY
EXPERIENTIAL MOMENTS SUPERGRAPHICS CONCESSION
SPONSORSHIP RELOCATED STATUE RELOCATED BRONZE STARS
CONCESSION
VOM
CARTS
VOM
VOM
CONCESSION
VOM
CARTS
VOM
CONCESSION
VOM
S ES
CONCESSIONS
C
C O N
N O C
C
ES S
IO N
VO M
M VO
WAYFINDING
VOM
ST O
R AG
E
N IO VOM
VO
M
M
VO MERCHANT
VOM BAR
VOM
VOM
VO
M
M VO O ST E
AG R VO
M
M
VO
N
IO S ES C
N
O C CONCESSION
CONCESSION
VOM
OPEN TO BELOW
05 UPPER CONCOURSE KEY
LOCAL STATION
EXPERIENTIAL MOMENTS
Local Based Stories | Installation Local panels: locals note story-moment-memory at the stadium. Information visualization-data map generated by community. Connecting the community’s voice to the arena.
SUPERGRAPHICS CONCESSION
SPONSORSHIP RELOCATED STATUE CARTS
RELOCATED BRONZE STARS
CONCESSION
VOM
CARTS
VOM
CONCESSION
VOM
CARTS
S ES
CONCESSIONS
C
C O N
N O C
C
ES S
IO N
VO M
M VO
WAYFINDING
VOM
ST O
R AG
E
N IO
VO
M
M
VO
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
MERCHANT
VOM
VOM
CARTS
CARTS BAR
KID’S ZONE VOM
Educational, communicative, and informative areas that exhibit the theater of MN seasons; range from the lake summers to the white winters
LOCAL STATION
Local Based Stories | Installation VOM
Physical Interactive Areas
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
CARTS
CARTS
Local panels: locals note story-moment-memory at the stadium. Information visualization-data map generated by community. Connecting the community’s voice to the arena.
VO
M
M VO O ST E
AG R VO
M
M
VO
N
Alternating wall graphics at corners – Local History, Community Moments
IO S ES C
N
O C
STORYTELLING GRAPHICS
CARTS
VOM
CONCESSION
VOM
VOM
CARTS
CONCESSION
VOM
SOCIAL MEETING AREA
CARTS
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
Layered content, tone on tone
OPEN TO BELOW
CONCESSION
DISTRICT GRAPHICS
District History Graphics correspond with noted Destination Exits Contemporary modern, tone on tone
COMMUNITY INSTALLATION LOCAL COMMUNITY BASED STORIES
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COMMUNITY INSTALLATION MAPPING LOCAL COMMUNITY STORIES
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COMMUNITY INSTALLATION MAPPING LOCAL COMMUNITY STORIES
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KID’S ZONE INTERACTIVE AREA
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KID’S ZONE INTERACTIVE AREA
REFERENCE IMAGERY
05 UPPER CONCOURSE KEY
LOCAL STATION
EXPERIENTIAL MOMENTS
Local Based Stories | Installation Local panels: locals note story-moment-memory at the stadium. Information visualization-data map generated by community. Connecting the community’s voice to the arena.
SUPERGRAPHICS CONCESSION
SPONSORSHIP RELOCATED STATUE CARTS
RELOCATED BRONZE STARS
CONCESSION
VOM
CARTS
VOM
CONCESSION
VOM
CARTS
S ES
CONCESSIONS
C
C O N
N O C
C
ES S
IO N
VO M
M VO
WAYFINDING
VOM
ST O
R AG
E
N IO
VO
M
M
VO
HALL OF FAME, BB STORY Life Size Interactive Basketball Forms
MERCHANT
VOM
VOM
CARTS
CARTS BAR
KID’S ZONE VOM
Educational, communicative, and informative areas that exhibit the theater of MN seasons; range from the lake summers to the white winters
LOCAL STATION
Local Based Stories | Installation VOM
Physical Interactive Areas
Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
CARTS
CARTS
Local panels: locals note story-moment-memory at the stadium. Information visualization-data map generated by community. Connecting the community’s voice to the arena.
VO
M
M
VO O ST E
AG R VO
M
M
VO
HALL OF FAME, BB STORY
N
Alternating wall graphics at corners – Local History, Community Moments
IO S ES C
N
O C
STORYTELLING GRAPHICS
CARTS
VOM
CONCESSION
VOM
VOM
CARTS
CONCESSION
VOM
CARTS
Life Size Interactive Basketball Forms Placed next to elevator so fans can experience the story as they travel to each floor. Intermix of BB stories. Lifesize forms allow fans and guests to interact with; through photo opportunity, educational engagement, or simple fan gathering space.
Layered content, tone on tone
OPEN TO BELOW
CONCESSION
DISTRICT GRAPHICS
District History Graphics correspond with noted Destination Exits Contemporary modern, tone on tone
VERTICAL GRAPHIC STORY
TARGET CENTER
MINNESOTA TIMBERWOLVES, LYNX, COMMUNITY
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VERTICAL GRAPHIC DISPLAYS STUDY DYNAMIC COLUMN LEVEL FORMATION CONTENT STUDIES
L3 L4 L5 L6 L7
one pack two teams two cities endless events one home
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