Y JAMS WORLD
A E
S R
速
MA DE IN HAWAII SINCE 196 4
THE FUTURE IS
BRIGHT
M630RE RETRO SHIRT
W654 PEEK A BOO TUNIC
W387 PAULINA
W389 DEE DEE
W329 HATTIE
W655SL SOLID TANK
3 W372 STEVIE
W657 SEASIDE
MADE IN HAWAII SINCE
1964
5
Wonderland (WOND)
Daiquiri (DAIQ)
Cosmos (COOS)
Dulce (DUCE)
Sage (SAGG)
Island Breeze (ISBR)
engineered
engineered
PERLE W658
7
Flower Vibes (FLVI)
HATTIE W329
Kismet (KISM)
Dulce (DUCE)
Island Breeze (ISBR)
9
Furphy (FURY)
Flower Vibes (FLVI)
PAULINA W387
Cosmos (COOS)
Kismet (KISM)
11
Furphy (FURY)
Flower Vibes (FLVI)
Dulce (DUCE)
Latte (LATE)
Pairs with W654SL SOLID PEEK A BOO TUNIC in Fire (FIRE), Peony (PENY), White (WHT), Black (BLK)
4-PANEL MAXI SKIRT
W894 13
Furphy (FURY)
Kismet (KISM)
Flower Vibes (FLVI) engineered
Dulce (DUCE)
Cosmos (COOS)
Sage (SAGG) engineered
PEEK A BOO TUNIC W654 15
SEASIDE W657
Wonderland (WOND) engineered
Daiquiri (DAIQ)
Sage (SAGG) engineered
Island Breeze (ISBR)
Latte (LATE) 17
Wonderland (WOND) engineered
Kismet (KISM)
Sage (SAGG) engineered
RESORT TUNIC W644
Pairs with W760SL SOLID STRAIGHT LEG in White (WHT), Dark Navy (DKNA), Paper Bag (PAPE), Black (BLK)
Latte (LATE)
19
Daiquiri (DAIQ)
Cosmos (COOS)
SHERRY W309
Kismet (KISM)
Dulce (DUCE)
Latte (LATE)
21
Furphy (FURY)
Dulce (DUCE)
NATALIE W377
Island Breeze (ISBR)
Latte (LATE)
23
Wonderland (WOND) engineered
Daiquiri (DAIQ)
Kismet (KISM)
Island Breeze (ISBR)
Latte (LATE)
DEE DEE W389 25
Daiquiri (DAIQ)
Cosmos (COOS)
Kismet (KISM)
Dulce (DUCE)
STEVIE W372
27
Furphy (FURY)
Flower Vibes (FLVI) engineered
Wonderland (WOND) engineered
Island Breeze (ISBR)
Latte (LATE)
JANICE
W334V 29
Flower Vibes (FLVI)
Wonderland (WOND)
Daiquiri (DAIQ)
Cosmos (COOS)
Island Breeze (ISBR)
Pairs with W655SL SOLID TANK in Fire (FIRE), Banana (BANA), White (WHT), Black (BLK), Peony (PENY)
BEACH PANT
W759 31
Furphy (FURY) engineered
Daiquiri (DAIQ)
engineered
Cosmos (COOS)
Sage (SAGG) engineered
32
Flower Vibes (FLVI)
Wonderland (WOND)
Kismet (KISM)
Island Breeze (ISBR)
engineered
Dulce (DUCE)
Latte (LATE)
PRINT TOP
W624
SOLID RAYON NEW BLACK (BLK)
DARK NAVY (DKNA)
ANTIQUE BLUE (ANBL)
FIRE (FIRE)
PEONY (PENY)
BANANA (BANA)
PAPER BAG (PAPE)
WHITE (WHT)
W655SL SOLID TANK
Available in all Rayon colors
W759SL SOLID BEACH PANT
Available in BLK, DKNA, PAPE, WHT
W760SL SOLID STRAIGHT LEG Available in BLK, DKNA, PAPE, WHT
W654SL SOLID PEEK A BOO TUNIC
Available in BLK, DKNA, ANBL, FIRE, PENY, WHT
SOLID KNIT BLACK (BLK)
WHITE (WHT)
W521 DRAPED CARDIGAN
Available in all Knit colors
W522 CROP CARDIGAN
Available in all Knit colors
35
A210 VISORS • Flower Vibes (FLVI), Daiquiri (DAIQ), Kismet (KISM), Dulce (DUCE), Island Breeze (ISBR)
A212 SATURDAY SUNDAY BAG Assorted (ASST)
A284 BUCKET BAG Crepe Flower (CRFL)
A216 THE SHOPPER Promenade (PRDE) / Pasta (PASA)
A287 BEACH TOWEL • Raven (RAVN)
SPREADS A447 JAMS 速 THROW 45" X 54" (ASST), A446F MAXI MIX SPREAD (FULL) 89" X 98" (ASST) A446K MAXI MIX SPREAD (KING) 107" X 98" (ASST) PILLOWS A104 HEART 18" X 18" (ASST) A120 SMALL SQUARE PILLOW COVER ONLY (ASST) PATCHWORK QUILT KITS A272K (KING) FINISHED SIZE: 107" X 98" (ASST)
A288 PATCHWORK SCARF Assorted (ASST)
A271F (FULL) FINISHED SIZE: 89" X 98" (ASST) A270 (THROW) FINISHED SIZE: 45" X 54" (ASST)
37
ANNIVERSARY PRINT
FURPHY (FURY) W387 PAULINA
W334V JANICE
38
W654 PEEK A BOO TUNIC
W894 4-PANEL MAXI SKIRT
W624 PRINT TOP engineered
W377 NATALIE
W387 PAULINA
W654 PEEK A BOO TUNIC
W894 4-PANEL MAXI SKIRT
engineered
W624 PRINT TOP
W329 HATTIE
engineered
W759 BEACH PANT
W334V JANICE engineered
FLOWER VIBES (FLVI) ANNIVERSARY PRINT
ANNIVERSARY PRINT
WONDERLAND (WOND) engineered W644 RESORT TUNIC
W759 BEACH PANT
W334V JANICE
40
W624 PRINT TOP
W658 PERLE
W657 SEASIDE
W389 DEE DEE
W657 SEASIDE
W372 STEVIE
W309 SHERRY
W759 BEACH PANT
W389 DEE DEE
W624 PRINT TOP
W658 PERLE
DAIQUIRI (DAIQ)
COSMOS (COOS) W624 PRINT TOP
W387 PAULINA
W309 SHERRY
42
W654 PEEK A BOO TUNIC
W372 STEVIE
W759 BEACH PANT
W658 PERLE
W387 PAULINA
W624 PRINT TOP
W309 SHERRY
W372 STEVIE
W654 PEEK A BOO TUNIC
W644 RESORT TUNIC
W329 HATTIE
W389 DEE DEE
KISMET (KISM)
DULCE (DUCE)
44
W329 HATTIE
W624 PRINT TOP
W654 PEEK A BOO TUNIC
W309 SHERRY
W894 4-PANEL MAXI SKIRT
W658 PERLE
W372 STEVIE
W377 NATALIE
W624 PRINT TOP
W658 PERLE
W654 PEEK A BOO TUNIC
W644 RESORT TUNIC
W657 SEASIDE
SAGE (SAGG) engineered
ISLAND BREEZE (ISBR) W759 BEACH PANT
W624 PRINT TOP
W657 SEASIDE
W329 HATTIE
W334V JANICE
W389 DEE DEE
W377 NATALIE
W658 PERLE
46
W624 PRINT TOP
W309 SHERRY
W644 RESORT TUNIC
W657 SEASIDE
W334V JANICE
W377 NATALIE
W894 4-PANEL MAXI SKIRT
W389 DEE DEE
LATTE (LATE)
FLORIDA (FOIA)
RAVEN (RAVN)
49 COSMOS (COOS)
M630RE RETRO SHIRT
THIS BEAUTIFULLY ENGINEERED MATCH FRONT SHIRT IS POCKETLESS TO PRESERVE THE PURITY OF THIS PRINT
Furphy (FURY)
engineered ANNIVERSARY PRINT
Latte (LATE)
Kismet (KISM)
Flower Vibes (FLVI)
engineered ANNIVERSARY PRINT
Gridlock (GRCK)
Sydney (SYDN)
Wonderland (WOND) engineered ANNIVERSARY PRINT
Dulce (DUCE)
Myriad (MYAD) special layout
Sage (SAGG) engineered
Monaco (MONC)
Garden Bliss (GABL)
Desert Mist (DEMI)
Citrine (CINE)
Daiquiri (DAIQ)
Skylight (SKHT)
Driftwood (DRIF)
Cosmos (COOS)
Sandalwood (SAOD)
Island Breeze (ISBR)
Ginseng (GINS)
Wild Stripe (WILS)
engineered
Bamboo (BAMO) 51
1940s 50s 19
Dave meets Waikiki surfer girl Keanuenue and they start their family
California surfer and lifeguard Dave Rochlen visits Hawaii
1964 Dave quits his day job and opens a surf shop called Surf Line Hawaii
19 60s 1970s
Dave cut pajama pants off at the knee and had Keanuenue sew up the fly and hem the bottom
52
Beaches everywhere would never be the same
Fun colorful clothing continues
1990s 1980s "Crash" colors catch on with college kids and become a mass market success
Dave Rochlen creates our exclusive spun crushed rayon and expands beyond the surf market
2000s Hand painted art on refined silhouettes still manufactured in our Honolulu factory
YEARS YOUNG
1964-2014
Made in Hawaii Since 1964 1451 Kalani Street Honolulu, HI 96817 Ph. (808) 847-5985 Fax. (808) 841-5254 sales@jamsworld.com www.jamsworld.com
SPRING 2014 Delivery starts January 2014
Photography: Chris Schwarz Please recycle this catalog. Made from F.C.S. mixed sources.
This catalog and all fabrics shown in it are copyright © Surf Line Hawaii, Ltd. 2013-2014. Jams® and Jams World® are registered trademarks of Surf Line Hawaii, Ltd. Counterfeiters are subject to criminal prosecution by Surf Line Hawaii, Ltd., for treble damages and attorney’s fees. No portion of this catalog and none of the fabrics depicted in it may be reproduced without written permission of Surf Line Hawaii. Jams World® is a division of Surf Line Hawaii, Ltd.