Jams World Spring 14 Catalog

Y JAMS WORLD

A E

S R

速

MA DE IN HAWAII SINCE 196 4

THE FUTURE IS

BRIGHT

M630RE RETRO SHIRT

W654 PEEK A BOO TUNIC

W387 PAULINA

W389 DEE DEE

W329 HATTIE

W655SL SOLID TANK

3 W372 STEVIE

W657 SEASIDE

MADE IN HAWAII SINCE

1964

5

Wonderland (WOND)

Daiquiri (DAIQ)

Cosmos (COOS)

Dulce (DUCE)

Sage (SAGG)

Island Breeze (ISBR)

engineered

engineered

PERLE W658

7

Flower Vibes (FLVI)

HATTIE W329

Kismet (KISM)

Dulce (DUCE)

Island Breeze (ISBR)

9

Furphy (FURY)

Flower Vibes (FLVI)

PAULINA W387

Cosmos (COOS)

Kismet (KISM)

11

Furphy (FURY)

Flower Vibes (FLVI)

Dulce (DUCE)

Latte (LATE)

Pairs with W654SL SOLID PEEK A BOO TUNIC in Fire (FIRE), Peony (PENY), White (WHT), Black (BLK)

4-PANEL MAXI SKIRT

W894 13

Furphy (FURY)

Kismet (KISM)

Flower Vibes (FLVI) engineered

Dulce (DUCE)

Cosmos (COOS)

Sage (SAGG) engineered

PEEK A BOO TUNIC W654 15

SEASIDE W657

Wonderland (WOND) engineered

Daiquiri (DAIQ)

Sage (SAGG) engineered

Island Breeze (ISBR)

Latte (LATE) 17

Wonderland (WOND) engineered

Kismet (KISM)

Sage (SAGG) engineered

RESORT TUNIC W644

Pairs with W760SL SOLID STRAIGHT LEG in White (WHT), Dark Navy (DKNA), Paper Bag (PAPE), Black (BLK)

Latte (LATE)

19

Daiquiri (DAIQ)

Cosmos (COOS)

SHERRY W309

Kismet (KISM)

Dulce (DUCE)

Latte (LATE)

21

Furphy (FURY)

Dulce (DUCE)

NATALIE W377

Island Breeze (ISBR)

Latte (LATE)

23

Wonderland (WOND) engineered

Daiquiri (DAIQ)

Kismet (KISM)

Island Breeze (ISBR)

Latte (LATE)

DEE DEE W389 25

Daiquiri (DAIQ)

Cosmos (COOS)

Kismet (KISM)

Dulce (DUCE)

STEVIE W372

27

Furphy (FURY)

Flower Vibes (FLVI) engineered

Wonderland (WOND) engineered

Island Breeze (ISBR)

Latte (LATE)

JANICE

W334V 29

Flower Vibes (FLVI)

Wonderland (WOND)

Daiquiri (DAIQ)

Cosmos (COOS)

Island Breeze (ISBR)

Pairs with W655SL SOLID TANK in Fire (FIRE), Banana (BANA), White (WHT), Black (BLK), Peony (PENY)

BEACH PANT

W759 31

Furphy (FURY) engineered

Daiquiri (DAIQ)

engineered

Cosmos (COOS)

Sage (SAGG) engineered

32

Flower Vibes (FLVI)

Wonderland (WOND)

Kismet (KISM)

Island Breeze (ISBR)

engineered

Dulce (DUCE)

Latte (LATE)

PRINT TOP

W624

SOLID RAYON NEW BLACK (BLK)

DARK NAVY (DKNA)

ANTIQUE BLUE (ANBL)

FIRE (FIRE)

PEONY (PENY)

BANANA (BANA)

PAPER BAG (PAPE)

WHITE (WHT)

W655SL SOLID TANK

Available in all Rayon colors

W759SL SOLID BEACH PANT

Available in BLK, DKNA, PAPE, WHT

W760SL SOLID STRAIGHT LEG Available in BLK, DKNA, PAPE, WHT

W654SL SOLID PEEK A BOO TUNIC

Available in BLK, DKNA, ANBL, FIRE, PENY, WHT

SOLID KNIT BLACK (BLK)

WHITE (WHT)

W521 DRAPED CARDIGAN

Available in all Knit colors

W522 CROP CARDIGAN

Available in all Knit colors

35

A210 VISORS • Flower Vibes (FLVI), Daiquiri (DAIQ), Kismet (KISM), Dulce (DUCE), Island Breeze (ISBR)

A212 SATURDAY SUNDAY BAG Assorted (ASST)

A284 BUCKET BAG Crepe Flower (CRFL)

A216 THE SHOPPER Promenade (PRDE) / Pasta (PASA)

A287 BEACH TOWEL • Raven (RAVN)

SPREADS A447 JAMS 速 THROW 45" X 54" (ASST), A446F MAXI MIX SPREAD (FULL) 89" X 98" (ASST) A446K MAXI MIX SPREAD (KING) 107" X 98" (ASST) PILLOWS A104 HEART 18" X 18" (ASST) A120 SMALL SQUARE PILLOW COVER ONLY (ASST) PATCHWORK QUILT KITS A272K (KING) FINISHED SIZE: 107" X 98" (ASST)

A288 PATCHWORK SCARF Assorted (ASST)

A271F (FULL) FINISHED SIZE: 89" X 98" (ASST) A270 (THROW) FINISHED SIZE: 45" X 54" (ASST)

37

ANNIVERSARY PRINT

FURPHY (FURY) W387 PAULINA

W334V JANICE

38

W654 PEEK A BOO TUNIC

W894 4-PANEL MAXI SKIRT

W624 PRINT TOP engineered

W377 NATALIE

W387 PAULINA

W654 PEEK A BOO TUNIC

W894 4-PANEL MAXI SKIRT

engineered

W624 PRINT TOP

W329 HATTIE

engineered

W759 BEACH PANT

W334V JANICE engineered

FLOWER VIBES (FLVI) ANNIVERSARY PRINT

ANNIVERSARY PRINT

WONDERLAND (WOND) engineered W644 RESORT TUNIC

W759 BEACH PANT

W334V JANICE

40

W624 PRINT TOP

W658 PERLE

W657 SEASIDE

W389 DEE DEE

W657 SEASIDE

W372 STEVIE

W309 SHERRY

W759 BEACH PANT

W389 DEE DEE

W624 PRINT TOP

W658 PERLE

DAIQUIRI (DAIQ)

COSMOS (COOS) W624 PRINT TOP

W387 PAULINA

W309 SHERRY

42

W654 PEEK A BOO TUNIC

W372 STEVIE

W759 BEACH PANT

W658 PERLE

W387 PAULINA

W624 PRINT TOP

W309 SHERRY

W372 STEVIE

W654 PEEK A BOO TUNIC

W644 RESORT TUNIC

W329 HATTIE

W389 DEE DEE

KISMET (KISM)

DULCE (DUCE)

44

W329 HATTIE

W624 PRINT TOP

W654 PEEK A BOO TUNIC

W309 SHERRY

W894 4-PANEL MAXI SKIRT

W658 PERLE

W372 STEVIE

W377 NATALIE

W624 PRINT TOP

W658 PERLE

W654 PEEK A BOO TUNIC

W644 RESORT TUNIC

W657 SEASIDE

SAGE (SAGG) engineered

ISLAND BREEZE (ISBR) W759 BEACH PANT

W624 PRINT TOP

W657 SEASIDE

W329 HATTIE

W334V JANICE

W389 DEE DEE

W377 NATALIE

W658 PERLE

46

W624 PRINT TOP

W309 SHERRY

W644 RESORT TUNIC

W657 SEASIDE

W334V JANICE

W377 NATALIE

W894 4-PANEL MAXI SKIRT

W389 DEE DEE

LATTE (LATE)

FLORIDA (FOIA)

RAVEN (RAVN)

49 COSMOS (COOS)

M630RE RETRO SHIRT

THIS BEAUTIFULLY ENGINEERED MATCH FRONT SHIRT IS POCKETLESS TO PRESERVE THE PURITY OF THIS PRINT

Furphy (FURY)

engineered ANNIVERSARY PRINT

Latte (LATE)

Kismet (KISM)

Flower Vibes (FLVI)

engineered ANNIVERSARY PRINT

Gridlock (GRCK)

Sydney (SYDN)

Wonderland (WOND) engineered ANNIVERSARY PRINT

Dulce (DUCE)

Myriad (MYAD) special layout

Sage (SAGG) engineered

Monaco (MONC)

Garden Bliss (GABL)

Desert Mist (DEMI)

Citrine (CINE)

Daiquiri (DAIQ)

Skylight (SKHT)

Driftwood (DRIF)

Cosmos (COOS)

Sandalwood (SAOD)

Island Breeze (ISBR)

Ginseng (GINS)

Wild Stripe (WILS)

engineered

Bamboo (BAMO) 51

1940s 50s 19

Dave meets Waikiki surfer girl Keanuenue and they start their family

California surfer and lifeguard Dave Rochlen visits Hawaii

1964 Dave quits his day job and opens a surf shop called Surf Line Hawaii

19 60s 1970s

Dave cut pajama pants off at the knee and had Keanuenue sew up the fly and hem the bottom

52

Beaches everywhere would never be the same

Fun colorful clothing continues

1990s 1980s "Crash" colors catch on with college kids and become a mass market success

Dave Rochlen creates our exclusive spun crushed rayon and expands beyond the surf market

2000s Hand painted art on refined silhouettes still manufactured in our Honolulu factory

YEARS YOUNG

1964-2014

Made in Hawaii Since 1964 1451 Kalani Street Honolulu, HI 96817 Ph. (808) 847-5985 Fax. (808) 841-5254 sales@jamsworld.com www.jamsworld.com

SPRING 2014 Delivery starts January 2014

Photography: Chris Schwarz Please recycle this catalog. Made from F.C.S. mixed sources.

This catalog and all fabrics shown in it are copyright © Surf Line Hawaii, Ltd. 2013-2014. Jams® and Jams World® are registered trademarks of Surf Line Hawaii, Ltd. Counterfeiters are subject to criminal prosecution by Surf Line Hawaii, Ltd., for treble damages and attorney’s fees. No portion of this catalog and none of the fabrics depicted in it may be reproduced without written permission of Surf Line Hawaii. Jams World® is a division of Surf Line Hawaii, Ltd.