2017 Design Portfolio
Jamye Fontillas
PROJECTS
Absurdity
4 Abstract Compositions & Conceptual Book Design
Tutti, Fugue, Da Capo
30
Typographic Patterns & Package Design
Visual Literacy
44
Visual Problem-Solving Solutions
Fairly Sweet Chocolate
68
Visual Identity & Package Design
Grid
84 Conceptual Book Design
Fontillas
100 Original Typeface Design
Abstract Compositions & Conceptual Book Design
Course: Graphic Design
Instructor: Frank Young
Absurdity
Deconstruct given images to create a total of two hundred different abstractions - don’t think, just create.
Create a conceptual and cohesive book, at least four hundred pages, utilizing the previous abstractions. Print and bind.
Absurdity Excerpt: Exploration and Abstract Connections with the Unsolved Somerton Man Case. Includes superimposed motion stills of the book. pg 152 - 167
Pattern & Package Design
Course: Typography
Instructor: Olga Mezhibovskaya
Tutti, Fugue, Da Capo
Using pattern techniques, create logos out of type and manipulate its position to create intricate patterns.
Design a trio of wine labels, using typographic patterns, all relating to three given musical terms to serve as the names of the bottles.
Visual Problem-Solving
Course: Visual Literacy
Instructor: Richard Wilde
Visual Literacy
Project One: Create a dynamic geometric shape, and then strictly use that shape to create sixteen different scenes.
Don’t you find it intriguing
How one moment, all is calm, life is still
Until the universe rotates that extre degree
And peril becomes inevitable
Tonight is the night - you choose the good tie
Until tonight’s night takes a turn
And you throw back the good drinks
And it’s no longer a good night
Once there was a duck
Who floated along, gazing at the sunset
Until suddenly he was overcome with the feeling
That maybe everything is not as it seems
We exist in this time and space
And our thoughts never transcend
Until we are face to face with an unfamiliar reality
However, to experience is the only way we’ll transform
Project Two: Create a visual per day for a month, primarily based upon a situation or feeling from that particular day. To be read as a visual diary.
And Life Swung By, Just To Say Hello.
And I Was Present, In Order To Greet It Kindly. And We Designed, Extremely Dependent On Each Other. The Two Are Not Separate But Rather An Intertwined Relationship.
Visual Identity & Package Design
Course: Computers in the Studio
Instructor: Tyler Mintz
Fairly Sweet Chocolate
Create a fictional chocolate company and design their visual identity and packaging.
Typefaces
Fairly Sweet Vegan Chocolate P22 Dearest Pro 24 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
This typeface is to be used in the logo, including the subheader when applicable, as well as the chocolate descriptions on the face of the packaging.
[Fairly Sweet] is a chocolate company that all vegans - or not! - love and trust. All ingredients are fair trade and organic, and our cocoa comes from the beautiful fields of Indonesia. Treating both sides of the chocolate company with love is the most important process of chocolate making. Enjoy this completely guilt-free goodness, and continue loving mother earth!
Bodoni 72 Book 14 pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
This typeface is to be used for the company description on the back of the packaging, nutrition label, and ounce description on the front of the packaging. It is also to be used whenever description of the company is to be printed on any official stationary.
Corporate Colors
C: 24
C: 3
C: 0
C: 4
C: 19
C: 46
M: 16
M:0
M: 12
M: 17
M: 27
M: 47
Y: 9
Y: 2
Y: 7
Y: 12
Y: 23
Y: 45
K: 0
K: 0
K: 0
K: 0
K: 0
K: 8
Individual Packaging Colors
C: 3
C: 3
C: 3
C: 3
M: 0
M: 0
M: 0
M: 0
Y: 2
Y: 2
Y: 2
Y: 2
K: 0
K: 0
K: 0
K: 0
C: 0
C: 18
C: 17
C: 7
M: 12
M: 5
M: 11
M: 16
Y: 7
Y: 23
Y: 5
Y: 20
K: 0
K: 0
K: 0
K: 0
C: 4
C: 23
C: 24
C: 10
M: 17
M: 4
M: 16
M: 23
Y: 12
Y: 37
Y: 9
Y: 35
K: 0
K: 0
K: 0
K: 0
C: 20
C: 35
C: 36
C: 19
M: 29
M: 11
M: 24
M: 34
Y: 24
Y: 48
Y: 12
Y: 40
K: 0
K: 0
K: 0
K: 0
Conceptual Book Design
Course: Typography
Instructor: Olga Mezhibovskaya
Grid
Create a forty-page book exploring the term, “The Rhythmical Structures of Typography and Architecture�. Experiment with the guide of a grid in building compositions. Build a sculpture based off of the contents of the book to be a three-dimensional interpretation. Print and Bind.
Cover Image
g r i Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture. Rhythmical Structures of Typography and Architecture.
d
Typeface Design
Course: Typography
Instructor: Olga Mezhibovskaya
Fontillas Typeface
Through the play of sketching new letterforms, choose the most interesting and grow an entirely new typeface. Based upon the principles of anatomy and structure of letterforms.
Jamye Fontillas is a graphic designer at the School of Visual Arts. She grew up in Marin County, California, and moved to New York City to pursue her visual arts career.
This portfolio is a record of her top projects that she completed in her sophomore year at SVA. From learning to manually bind books, to scrutinizing over the hairlines of a letterform, her sophomore year presented many challenges. However, all of her long nights and countless revisions led her to gain more knowledge and strength than she had any other previous school year. She is forever greatful for her support and encouragement from those around her as she evolves into a designer.
A great teacher is one who inspires. A huge thank you to all of my teachers, artistic and academic! Cheryl Heller & Manolo Ampudia: Design for Social Innovation
John Parks: Drawing
Greg D’Onofrio: History of Graphic Design
William Rednour: Pre Modernist History
Jamie Keesling: Pre Modernist Art History
Richard Wilde: Visual Literacy
Olga Mezhibovskaya: Typography
Frank Young: Graphic Design
Tyler Mintz: Computers in the Studio
School of Visual Arts, New York City