NEWS
New CBD boost for cakes, bakes and shakes Foodservice outlets can now offer customers a choice of baked products fortified with the popular health supplement CBD. A new hemp-based powder product known as Hatcha has been launched to give operators the opportunity to create any bakes, cakes or shakes with an added CBD boost. The new product has been introduced by wellness company CBD One, a leader in the supply of high quality, 100% legal CBD products in this country. Hatcha is hemp in a powder form that can be added to recipes to create bakes like CBD brownies, flapjacks or indeed any other recipe the operator wants to serve. It can also be added to hot drinks such as a matcha-style tea or a CBD smoothie. Offering bakers and chefs the opportunity to create custom made bakes with a unique point of difference, the new ‘Hatcha’, gives complete flexibility to operators of coffee shops, bakeries, cafés and the hospitality industry as a whole, CBD One director, Alex Tofalos, believes that Hatcha can help give venues a boost in trade, whilst also justifying a 20% or more price premium. “CBD is one of the breakthrough products of the health and wellness trend which is very current now. Already established as a food supplement which can help to maintain a healthy lifestyle, the benefits of CBD are
being enjoyed by increasing numbers of consumers. We believe that our new ‘Hatcha’ product offers operators the opportunity to tap into this growing market, offering a significant point of difference and fantastic PR opportunities to attract new customers,”said Alex Tofalos. Hatcha is available in 100g and 250g tubes with 200 and 500 servings respectively based on a single serving of 1.25ml (1/4 teaspoon).
Laura Sherwood returns to Beyond the Bean Beyond the Bean have announced the return of Laura Sherwood to the company. Previously UK sales manager, Laura Sherwood will now act as the company’s sales & marketing director, heading up the UK and international sales teams. Laura Sherwood has forged a highly successful and reputable career in the coffee industry spanning over 16 years with renowned café and foodservice suppliers within the UK and internationally. Having worked at Beyond the Bean between 20112016 she moved on to launch coffee into new markets for coffee roasters in the UK and Europe. Subsequently becoming head of franchise operations for SOHO Coffee Co, she has extensive 6 CAFÉ LIFE | DECEMBER 2021
industry experience and existing knowledge of the Beyond the Bean customer base so is the ideal fit for the role, and is one of many BTB ‘boomerangs’ (people who leave the company to then make a welcome return a few years later). “I am delighted to be back with Jem, Nikki and the Beyond the Bean team in a pivotal role as sales and marketing director,” said Laura Sherwood. “This is an exciting time of growth for Beyond the Bean, and I am looking forward to being an integral part of it. We have already made great strides coming out of the pandemic, whilst I have been in a supporting role preappointment. Having an agile approach to customers’ needs right now is most definitely what sets us apart.”
