Milksha launches in the UK

Milksha launches in the UK

The globally well-established Taiwanese brand, Milksha, has over 300 stores in Taiwan and around the world and now the long-awaited bubble tea brand has arrived in the UK, with its first flagship store located on Shaftesbury Avenue, London.

“Healthy” is probably not a word people normally associate with bubble tea, yet Milksha feels that it has successfully challenged perceptions of bubble tea as an unhealthy indulgence and instead offers a refreshing beverage that can be enjoyed guilt-free.

Founded by a dairy farmer from Southern Taiwan, Milksha hasn’t strayed far from its roots, priding itself on offering premium quality bubble tea available in unique, customisable flavours, made with fresh milk and stringently selected ingredients. It sources high quality loose leaf tea from various regions around the world. The signature translucent pearls are free from preservatives and colouring, and soaked in honey. This time-honouring process not only lets the pearls shine in golden colour but also gives it a natural aromatic honey taste, say the brand.

Milksha’s menu is divided into several categories, ensuring that even those new to the delights of bubble tea can easily navigate the wide selection of treats on offer. Fresh milk is blended with the likes of premium Japanese matcha, Genmaicha, French Valrhona cocoa and freshly cooked taro to create a smooth, full-bodied sip. Milksha selects taro grown in the best region of Taiwan, so the fragrance and texture are exceptional, they claim. Cooked in store by Milksha’s expert team the taro is hand-smashed into taro paste in order to keep chewable taro cubes, allowing customers to enjoy a cup full of satisfaction.

Milksha’s fruit and speciality drinks feature refreshing options like strawberry green tea and lemon black tea, and for those seeking a more indulgent option they can opt for the frothloaded cloudy cream teas, whipped freshly in store.

A fully customised service allows for the option to add toppings, select hot or cold, and adjust the ice and sugar levels to taste. The bakery offers fresh, hand-crafted cakes free from artificial preservatives, colours and flavourings, all baked from scratch on site (Milksha’s Orient inspired ice-cream, includes flavours such as Miso Caramel and Chocolate Uzumaki).

Milksha says that it is also committed to its sustainable brand philosophy and to making a minimal impact on the environment, integrating renewable and biodegradable alternatives into its business practices such as 100% biodegradable bamboo straws and paper cups to reduce plastic usage.