Brakes launches comprehensive Christmas campaign

Brakes launches comprehensive Christmas campaign

Brakes has launched a new support package to help operators across all sectors maximise Christmas trading and manage costs.

Headlining the campaign is a 10% cashback offer which is available until 31 December 2022 across key categories including meat and poultry, Christmas tableware, wine and Champagne, as well as various cashback offers on favourite brand products.

The company has also announced the launch of some new Christmas products, from decadent desserts like Chantilly Individual Belgian Chocolate and Caramel Pyramid to starters like their Scottish Smoked Salmon & Prosecco Parfait.

The new products join a mix of traditional Christmas favourites, on-trend twists and plant-based alternatives giving operators a comprehensive range to help ensure that they have the perfect Christmas menu solution for every customer taste, say Brakes. Supporting the new products are a range of insight-based, interactive menu suggestions to help chefs create perfect menus, including step by step recipe cards with allergen information, all of which have vegetarian, vegan and gluten-free options.

Paul Nieduszynski, chief commercial officer for Sysco GB, said: “We have almost 1,000 products in our Christmas range with some fantastic new products that will enhance any service. We recognise that this year, our Christmas offer needs to be about more than just range. That’s why we’ve introduced a fantastic online cashback offer, providing some much-needed support.” The Christmas cashback offer will be supplemented by other promotions, including the return of Brakes’ popular ‘free case of vodka’ promotion on centre of plate products.