4 minute read
Central Foods teams up with White Rabbit.
UK frozen food distributors, Central Foods, is launching a new range of vegan and gluten-free pizza bases for the food service sector after teaming up with the awardwinning White Rabbit Pizza Company.
The deal marks the debut of the successful White Rabbit Pizza Company brand into the frozen food service sector and comes just in time for Veganuary 2021.
Central Foods is supplying the 10-inch and 12-inch versions of White Rabbit’s vegan and gluten-free raised crust, stonebaked pizza bases – known as ‘nudies’. The partnership means that food service sector professionals can now buy the delicious pizza bases, in turn giving them the opportunity to add their own toppings to create authentic free-from pizzas to serve in their venues, say the two companies.
Founded by Nick Croft-Simon and Matteo Ferrari - who previously worked together at the White Rabbit Pub in Oxford - the White Rabbit already produces a range of vegan, vegetarian and glutenfree pizzas to the retail sector, which are available in outlets including Waitrose, Booths, Sainsbury’s, Planet Organic and Wholefoods.
Gordon Lauder, MD of frozen food distributor Central Foods, said: “The White Rabbit Pizza Company has an outstanding reputation for making amazing pizzas, and we are excited to be able to offer their stone-baked pizza bases to the food service sector.
“Being vegan and gluten-free, the pizza bases are suitable for customers with dietary requirements but will be equally as popular with all diners. Offering items that suit two different dietary requirements – vegan and gluten-free – helps to avoid menu proliferation and makes it easier for food service professionals, which is especially important in the challenging times we currently find ourselves operating in.
“We are very pleased to be supporting the White Rabbit Pizza Company with their launch into the frozen food service sector. It means that wholesalers and caterers throughout the UK can work their own special magic on the pizza bases to ensure everyone is able to enjoy one of life’s simple pleasures… Authentic pizzas.”
In response to their new research revealing that consumers list pizza as their top meal choice when eating out for dinner and within the top three for lunch, Lantmännen Unibake UK has expanded its Schulstad Bakery Solutions brand’s portfolio to include new Pizza Dough Pucks. The Schulstad Bakery Solutions new Dough Pucks line-up offers Italian style pizza bases, which not only give outlets assurance in the quality of the products, but also the confidence to develop a pizza menu to be proud of, claim the company. The Schulstad Bakery Solutions Dough Pucks are supplied frozen for maximum convenience and minimum waste, helping to simplify the pizza making experience for operators both in terms of preparation, and baking, whilst guaranteeing a finished dish that consumers will love, feel the company Available in four sizes – 185g, 270g, 340g and 510g – the versatile Schulstad Bakery Solutions Dough Pucks are ideal for creating anything from 10” thin crust artisan pizzas up to a yard style sharing pizza, enabling venues to cater to an increasing variety of consumer preferences and dining occasions. What’s more, the adaptable Schulstad Bakery Solutions Dough Pucks will create perfect bases when rolled using a rolling pin or when hand stretched for a more traditional finish, they add. To celebrate the Schulstad Bakery Solutions Dough Pucks’ launch, the brand will be giving away an Ooni Koda 16 Pizza Oven to one lucky operator. Able to cook pizza in just 60 seconds, it helps to emphasise the ease of creating great pizzas using the new Schulstad Bakery Solutions Dough Pucks (to be in with a chance to win head to the Schulstad Bakery Solutions Dough Pucks’ dedicated landing page www.lantmannen-unibake. com/en-GB/Schulstad-Bakery-Solutions/ Inspiration-UK/dough-pucks. Here, visitors to the website will also find a wealth of hints and tips to help them get the best end result, including: ‘how to’ guides, and recipe cards). Paulina Gorska, marketing manager at Lantmännen Unibake UK, said: “With 91% of consumers listing Italian as their favoured cuisine, there is an expectation that Italian inspired dishes appear on menus alongside traditional British cuisine. Offering versatility in abundance, pizza is an obvious choice as it gives consumers more control over their dish by allowing them to customise it to suit their own personal taste. “As operators increasingly look to simultaneously find ways to rationalise their menu while ensuring they continue to offer customer favourites and increase revenue, pizza offers a great way to experiment with a takeaway and or delivery service. “As the industry continues to try and get back on its feet, there is a large element of adaptation that is still required, especially with local lockdowns and national curfews an ever imminent threat. Our recent research shows that consumers are continuing to look for ways to support local businesses, but want to do so while remaining safe and abiding by government guidelines. Offering a takeaway or delivery service is a great way to allow them to do this, whilst still experiencing the great food and service they associate with a particular outlet.”
