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Full details can be found on the Association K FA O website (www. ST PRO M sandwich.org.uk), including artwork for the campaign logo that can be used by operators to link their own promotions to the campaign. “After the difficulties our industry has faced over the last 18 months, we hope this campaign will help to encourage consumers back by reminding them of the breakfasts they used to enjoy on their way to work,” said the Association’s director, Jim Winship.
the campaign will talk about all the benefits of having a good sandwich breakfast to start the day, it will not focus on any specific products, giving retailers and caterers the flexibility to promote whatever breakfast products they want.
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A campaign to promote breakfast sandwich sales this autumn is being planned to launch in September as people are expected to return to their offices. The Your Breakfast is Waiting campaign is designed to encourage consumers to think about the breakfast sandwiches they have been missing – and it’s entirely free for retailers and foodservice operators to take part. Over the course of a week – from 22 September 2021 – the Association will be running an intensive campaign to promote breakfast sandwiches, using TV, radio, print and online media. While
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Breakfast sandwich promotion
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The must-have sandwich and food to go industry magazine L
RY 2019 ISSUE 179 FEBRUA
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Sandwich
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INT ERN ATI ONA
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ISSUE 180 MARCH 2019
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Colour Me Delicious
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The Botanical Plus Packaging & Labelling Range Creates a Vibrant New Look for 2019
Sandwich food to go news INTERNATIONAL
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Introducing the new ‘Let’s Do Lunch’ range from Colpac. 100% recyclable, cartonboard platters, a sustainable alternative for caterers, retailers and sandwich manufacturers.
For more information contact: Tel: +44 (0) 1525 712 261 • enquiries@colpac.co.uk
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MISSION MAKES IT POSSIBLE
Tikka Biryani Kebab developed by Kim Hartley, Mission Foods’ Development Chef and British Sandwich Desig ner of the Year 2018. Turn over for the recipe. 8456_f2 - Mission
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24 September 2021 www.sandwichandfoodtogonews.co.uk
