Association update

ASSOCIATION

A campaign to promote breakfast sandwich sales this autumn is being planned to launch in September as people are expected to return to their o ces.

The Your Breakfast is Waiting campaign is designed to encourage consumers to think about the breakfast sandwiches they have been missing – and it’s entirely free for retailers and foodservice operators to take part.

Over the course of a week – from 22 September 2021 – the Association will be running an intensive campaign to promote breakfast sandwiches, using TV, radio, print and online media. While

the campaign will talk about all the bene ts of having a good sandwich breakfast to start the day, it will not focus on any speci c products, giving retailers and caterers the exibility to promote whatever breakfast products they want. UPDATE Full details Breakfast sandwich promotion THE GREAT BRITISH can be found on the Association website (www. sandwich.org.uk), BREAKFAST PROMOTION including artwork for the campaign logo that can be used by operators to link their own promotions to the campaign. “After the di culties our industry has faced over the last 18 months, we hope this campaign will help to encourage consumers back by reminding them of the breakfasts they used to enjoy on their way to work,” said the Association’s director, Jim Winship.

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