PREVIEW
lunch! set to welcome back the crowds As the café, coffee shop and food to go sector looks forward to the return of lunch! on 23 and 24 September 2021, the show’s organisers have revealed a preview of the exciting brands exhibiting at this year’s event. NEW AND EMERGING lunch! 2021 will be showcasing more new and emerging brands than ever before, with first-time exhibitors making up an impressive 30% of the list. Among them will be Luxuryshakes Ltd, OmniPork, Unrooted Drinks, Driver’s Pickles, HiP, Mindful Snacker, The Vurger Co and Peter’s Yard. The show has also announced the return of many big-name brands including Hippeas, UCC Coffee UK Ltd, Rombouts Coffee, Soho Sandwich Company Limited, Chapter Coffee, Cawston Press, Around Noon, NOBL Thirst Ltd, Delice de France, Proper, Tony’s Chocolonely, Innocent and Magrini (who will again be sponsoring the VIP lounge). Speaking of the last lunch! show, Magrini’s Amanda Grove said: “The quality of visitors was exceptional… It was our best show to date with so much genuine interest from the food to go sector.”
The year’s show also boasts a huge range of exclusive product launches and its biggest ever Start Up Zone. Now in its fourteenth year, lunch! continues to exceed expectations among industry leaders, with itsu and Pret a Manger founder, Julian Metcalfe, saying: “lunch! gets better every year, it’s the best show around and puts innovation right at the heart of our sector.” Group event director, Chris Brazier, has commented upon the number of new products coming to the show, saying: “We love the fact that companies recognise lunch! as the perfect place to showcase their most exciting new products. This year is no exception and quality buyers are going to see a huge number of exclusive product launches. We’re delighted to be back and to be connecting to suppliers and operators when they need it most. A huge thank you to all our supporters.” LAUNCH AND INNOVATION PLATFORM Among the many brands exclusively launching products at lunch! are Delice de France, Driver’s Pickles, Luker Chocolate, Ruby’s Food Products, Sigma Alimentos Europe, Waterbomb Ltd and Zess. In addition, hundreds of brands are bringing new products to the show, including Barebells, Boka Food, Flower
26 September 2021 www.sandwichandfoodtogonews.co.uk
and White, Food Connections Ltd, GATO, GFT Retail UK, Glebe Farm Foods, The Good Till Co Ltd, NOCCO, ONOFF My Thai Taste, Plamil Foods, Rombouts Coffee, Soreen, Source of the Earth, Veg of Lund and Zumex. Returning exhibitor, Soreen, described the last lunch! show as “the best show we have ever done, it was busy but more importantly it was full of quality buyers,” according to James Platt, their senior national account manager.
WHERE TO FIND US The British Sandwich & Food to Go Association can be found at Stand A70.
