BREAKFAST BURRITOS ALL DAY LONG

flavours and exciting dishes, and breakfast isn’t exempt from this. Popular options include quesadillas, frittatas and ‘ChiQin’ and waffles, using our newest range, ChiQin, which was specifically created for our hospitality customers,” said Thornborrow.

Breakfast is the healthiest meal of the day for 19% of consumers overall, particularly among 35- to 44-year-olds, of whom three in 10 make their first meal the healthiest (Kantar Research Express survey 2019) – hence the surfeit of oat pots and yoghurt-type fare on the market.

Veganuary 2023 broke all previous records, with more participants than ever – 706,965 people officially signed up for the vegan diet challenge from nearly every country in the world. “While it’s understandable that cafes may want to simplify operations by making their meat-free options vegan so they are suitable for all meat-avoiders, research indicates that 92% of all plant-based meals are eaten by non-vegans (Lumina, 2020),” said Heavey.

“Offering a level of customisation where possible can help avoid the danger of sidelining vegetarians who do eat certain types of dairy. For instance, a vegan slice or a vegetarian-friendly dairy slice, such as Kerrymaid Original Slices, on top of their plant-based burger.”

But it’s important to remember the demand for sweet products. While 38% of consumers prefer a savoury breakfast, just over a fifth like to have something sweet (OnePoll), such as pancakes or waffles, served with fruit, yoghurt and maple syrup.

It seems the more choice, the better.