THE WINNERS
THANK YOU TO ALL OUR SPONSORS
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The Sammies Awards 2020 Winners
CONTENTS 5-17 21 23 25 27 29 31 33
Sandwich Designer of the Year Independent Sandwich Retailer New Product Award New Food to Go Award Marketing Award Manufacturer Award Business Development Award Environmental Award
35 37 39 41 43 45 47 49
Healthy Eating Award New Sandwich Award CafĂŠ Retailer Award Chain Retailer Award Workplace and Catering Retailer Award En-Route Retailer Award Convenience Retailer Award Multiple Retailer Award
SANDWICH & FOOD TO GO DESIGNER COMPETITION
JUDGES Rosie Kefford, The Marketing Bureau; Jonnie Archer, Harvey & Brockless; Jonathan Patterson, The Hub; Nina Jones, Diversified Communications UK; Lindsey Bagley, Eureka; Tom Hollands, Raynor Foods; Martin Kearsch, FPA; Millie Deane, Norseland; Keith Allen; Michele Young, Foodservice UK; Jo Carter, Futura Foods, Sam Whitehouse, John Ainscow, Agrial Fresh; Danny Scobie, Scotmid Co-op; Mike Attwood, IPC Europe; Clare Benfield, CafĂŠ Life Magazine; Gavin Rothwell.
Michael Kilkie, Daregal; Millie Deane, Norseland; Jasper Ellemann, Alison Georgakis and Tracie Edwards, Grupo Bimbo; Solenne Labarere, Randall Jennings and Alison Rae, Royal Greenland; Andy Smith, H. Smith Food Group; Lesley Atkins and Michelle Heaney Firth, Shaws 1889; Ed Byrne, Kathy Sowersby and William Crowther, Sam Browne Foods; Paul Ross, Greggs; Martin Willshire; Chris John, National Catering Equipment Centre.
(Note: the above judges were selectively involved in the awards and excluded from judging any categories in
Greggs Food Zone, Newcastle-upon-Tyne Dawn Farms UK, Northampton National Catering Equipment Centre, Bristol
which they had entries or client interest)
A special thank you to our competition host venues:-
Thanks also to
The Sammies Awards 2020 Winners
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A MESSAGE FROM AWARDS HOST, THEO RANDALL
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Each year, there are certain dates in the calendar I really look forward to, and the day of the Sammies Awards is always high on my list. It’s a been a privilege for me to be a part of celebrating this quintessentially British industry.
I’m thrilled to say that the Sammies Awards is circled in my calendar for next year.
I very much missed my day with you this year. I particularly enjoy being around the incredible creativity of the competitors in the Sandwich & Food to Go Designer Finals. Taking a humble idea like the sandwich and elevating it to something magical requires so much dedication and passion, I can’t help but be inspired by you all.
See you in 2021!
Until then, I raise a glass to you and offer my congratulations to all of the winners on your success.
The Sammies Awards 2020 Winners
FOREWORD BY BSA DIRECTOR, JIM WINSHIP Welcome to the British Sandwich Industry Awards (aka ‘The Sammies’) souvenir results brochure for 2020. Due to restrictions on movement caused by COVID-19, it has not been possible this year to hold the usual awards dinner but we have sought, through this brochure, to provide the results together with some short explanations of why the winners have been chosen in each category. We will return with our awards dinner in 2021. In the meantime, I would like to personally thank all the sponsors and judges for the support they have given us in these difficult times. All our sponsors are highlighted against the awards they support throughout this publication. To judge many of the awards this year we have had to find unusual solutions, as it has not always been possible to get everyone together. Despite the challenges of the internet and quirks of conference calling, the judges have managed to examine all the entries and reach their conclusions in a way that is fair to everyone who has taken part. The product categories have proved particularly challenging as these have had to be conducted remotely but the judges have given a lot of time, consideration and discussion to the entry submissions. I would like to thank all the judges for their resilience in meeting these challenges Jim Winship Director The British Sandwich & Food to Go Association
The Sammies Awards 2020 Winners
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The Sammies Awards 2020 Sandwich Designer of the Year
APPLEWOOD VEGAN: “FREE FROM”
Dave Graham
Around Noon FLAT OUT Rootin’ for the cheez Highly Commended Sophie Whyman, Adelie Foods - Bruce’s Miso Toastie The Sammies Awards 2020 Sandwich Designer of the Year
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HS STEAM COOKED SHREDDED CHICKEN BREAST MEAT VERY VERSATILE - SUITABLE FOR READY MEALS, SANDWICHES & WRAPS
w w w. h s m i t h p l c . c o m 8
â„¡ +44
1708 87 88 88
The Sammies Awards 2020 Winners
H. SMITH FOOD GROUP: SHREDDED CHICKEN
James Stoddart On a Roll Sandwich Co BBQ Croque Chick
The Sammies Awards 2020 Winners
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The Sammies Awards 2020 Sandwich Designer of the Year
GRUPO BIMBO:
PIADA ITALIAN FLATBREAD
Barny Luxmoore Jabberwocky Catering Korean Wrapsody
Highly Commended Mia Wright-Thompson - Adelie Foods - A-foggato-not The Sammies Awards 2020 Sandwich Designer of the Year
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The Sammies Awards 2020 Sandwich Designer of the Year
ROYAL GREENLAND:
MSC COOKED AND PEELED XL COLD WATER PRAWNS
Kim Hartley Mission Foods A Right Royal Affair... Savoury Eclair
The Sammies Awards 2020 Sandwich Designer of the Year
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An innovative approach to
BESPOKE FOOD SOLUTIONS Sam Browne Foods are a leading manufacturer and supplier of innovative, value added food products. Established in 1999 and a privately owned company, we provide meal solutions with our products supplied for further manufacturing, primarily for retail, foodservice and wholesale markets. Whilst we are particularly experienced in cooked meat and poultry products, we have the passion and expertise for developing all the types of bespoke products in a variety of formats and avours. www.sambrownefoods.co.uk +44 (0) 1377 241238 info@sambrownefoods.co.uk 14
Sam Browne Foods Ltd Kelleythorpe Industrial Estate, DrifďŹ eld YO25 9DJ The Sammies Awards 2020 Sandwich Designer of the Year
SAM BROWNE FOODS: SHREDDED DUCK
Gabriel Paruma Simply Lunch Quack Attack
The Sammies Awards 2020 Sandwich Designer of the Year
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The Sammies Awards 2020 Sandwich Designer of the Year
SHAWS 1889:
SMOKY BEAN SALSA
Kim Hartley Mission Foods MEXICONE
The Sammies Awards 2020 Sandwich Designer of the Year
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The Sammies Awards 2020 Sandwich Designer of the Year
DAREGAL GOURMET LTD:
SRI-LANKAN CURRY LEAF & HEN MIRIS PESTO
Katherine McCloy Greencore Sri Lankan Healthpot
The Sammies Awards 2020 Sandwich Designer of the Year
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The Sammies Awards 2020 Winners
INDEPENDENT SANDWICH RETAILER For businesses with 10 outlets or fewer (with a minimum Food Hygiene Rating of 5).
This award is open to all independent retailers to include sandwich bars, cafés, and bakeries. What our Judges had to say:
The gold winners are:
No 11 Deli is a very nice place with a wide food offering and good use of local products. There was a very good atmosphere and the service offered was very efficient but friendly and true to their philosophy - Premium Italian coffee. A warm and welcoming atmosphere. Good food and great personal service.
• Trade – London • Fresh the Baguette Bar – Cardiff • The Coffee House - Lymm, Cheshire • The Two Mugs - Solihull • No 11 Deli - Castle Donington • Coffee Culture - Guildford
And the winner is
No 11 Deli Castle Donington
The Sammies Awards 2020 Winners
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9 out of 10 consumers would eat one!*
of consumers would be more likely to buy a cheese and pickle sandwich if it had the
of consumers would
PAY MORE
for a named Cheddar and Branston Pickle sandwich.
FOR MORE INFORMATION CONTACT CRAIG DILLON - 07826 542 288 Source: Independent consumer insight Toluna February 2020, sample 465 consumers *Independent consumer insight Toluna February 2020, sample 507 consumers.
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02/06/2020 16:42 The Sammies Awards 2020 Winners
NEW PRODUCT Innovation is a critical part of developing any food chain. This award aims to encourage the work being done by suppliers and manufacturers to develop new products for the sandwich and food-to-go market.
The shortlist for Ingredients is: • • • • • • • •
Grupo Bimbo – Piada Italian Flatbread TMI - Coffee Bacon for Caffè Nero Norseland – Applewood Vegan Gold & Green UK – Pulled Oats Leathams – IQF Green Chickpeas Ornua – PlantNation The Corporate Chef – Sag Aloo Roll Badgers Kitchen – Tunah Mayo
The shortlist for Packaging is: • RAP - MA BagRap • Millitec - igene-Hygiene Mobile Sandwich Production Robot
• • • •
Colpac - Pret a Manger Platters Coveris – Recyclalite Grote - High-Care Robotic Toasty Products - Toastyfresh Self Service
Panini Toaster
And the winner is – Ingredient:
And the joint winners are – Product:
TMI
Millitec
Coffee Bacon for Caffè Nero
igene-Hygiene Mobile Sandwich Production Robot
HIGHLY COMMENDED Leathams – IGF Green Chickpeas The Sammies Awards 2020 Winners
Grote
High-Care Robotic 23
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The Sammies Awards 2020 Winners
NEW FOOD TO GO PRODUCT This award recognises good innovation in the food to go market. The judges look at innovation, taste, eye appeal and commercial viability. The shortlist for this award is: • Deli Lites – Macho Mochaccino Oats • Starbucks – Vegan Smoky Jackfruit & Grains Hotbox
• Pure – Rolled Omelette • Crussh – Spiced Chickpea Fit Bowl • The Real Soup Co – Tomato Risotto • Boots – Sriracha Prawn Mayo Rolls • Greggs – Vegan Steak Bake • Starbucks – Vegan Overnight Oats What our Judges had to say: Innovative and different to anything out in the market. A good hot eating breakfast, handy to eat, fresh and tasty.
And the winner is
Pure Rolled Omelette
The Sammies Awards 2020 Winners
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“Great things are worth waiting for and I have no doubt that lunch! 2021 will be worth the wait! I can’t wait to see you all there.” SHEREEN RITCHIE, MD, LEON UK
www.lunchshow.co.uk @lunchexhibition #lunch21
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The Sammies Awards 2020 Winners
MARKETING This award recognises the importance of marketing and is presented to a retailer, manufacturer, supplier or other sandwich and food to go business, who has initiated a successful and innovative marketing campaign to successfully achieve specific strategic goals. What our Judges had to say:
The shortlist for this award is: • • • • • •
A campaign that ticked all the marketing boxes. A fun, young on-trend brand with careful targeting and a holistic approach. They demonstrated a personal approach to their marketing, strong NPD and social media engagement resulting in a strong increase in sales.
The Real Wrap Co – Bring back the Spicy Meatball Greggs – Vegan Steak Bake Food Attraction – Jake and Nayns Brand Poundland – Take out Brand Launch Norseland – Applewood Vegan Shell – Jamie Oliver – deli by Shell
And the winner is
Food Attraction Jake and Nayns Brand HIGHLY COMMENDED Greggs – Vegan Steak Bake The Sammies Awards 2020 Winners
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The most hygienic, portable and compact high care
robot Perfect for sandwich: • lidding • matched halving • double stacking
Book a trial! 01332 320 400
millitec.com marketing@millitec.com
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The Sammies Awards 2020 Winners
MANUFACTURER This award recognises the overall contribution made to elevate and grow the sandwich and food to go category by manufacturers and is open to any manufacturer operating in the sector. Judges take into account initiatives to improve the quality and food safety of sandwich and food to go manufacturing, as well as factors such as investment in people and facilities, technical standards and product quality. There is no shortlist in this category as all sandwich manufacturers are considered. What our Judges had to say: Raynor Foods take the award from strong competition this year for their ongoing commitment to raising standards and to working with the wider industry to help drive improvements and establish safe standards across the sector.
And the winner is
Raynor Foods The Sammies Awards 2020 Winners
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The Sammies Awards 2020 Winners
BUSINESS DEVELOPMENT This award recognises business developments that have helped progress the industry and is aimed particularly at those who drive successful change for the good of the business and the industry. The shortlist for this award is: • • • •
Co-op – Festivals Proper Cornish Co-op – Food to Go Concept Stores The Corporate Chef
What our Judges had to say: A good marketing approach offering festival food including vegan and vegetarian options. Commercially viable with great packaging and brand awareness. Clearly a lot of collaboration between the parties and a good model for others to follow
And the winner is
Co-op Festivals
The Sammies Awards 2020 Winners
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FRESH FLAVOURS, HOMEMADE TASTE & AWARD WINNING PRODUCTS We make our handmade products fresh everyday using the ямБnest ingredients from trusted local suppliers
LETS TALK SANDWICHES
SOHOSANDWICH.CO.UK - 0203 058 1245 - UNIT 7, ADVENT BUSINESS PARK, ADVENT WAY, LONDON, N18 3AL 32
The Sammies Awards 2020 Winners
ENVIRONMENTAL New for 2020 the Environmental Award is designed to recognise the work being done at all levels of the sandwich & food to go industry to reduce the sector’s impact on the environment. The shortlist for this award is: • Karma – Karma App Solution • RAP (Rapid Action Packaging) – Easypeel • Deli Lites – Environmental Management • Sharpak – Prevented Ocean Plastic • Too Good to Go – Food Waste App • Real Wrap Co. – Back-2-Base Collection • Greggs – Reducing Environmental Impact What our Judges had to say: An excellent waste project focusing on the collection of sandwich packs for recycling. A good education piece working with Loughborough University.
And the winner is
Real Wrap Co. Back-2-Base Collection HIGHLY COMMENDED RAP - Easypeel The Sammies Awards 2020 Winners
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BEST SELL
IN
WR AP
THE W O
D’S
G
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VERSATILE MENU OPTIONS FOR EVERY OCCASION We create delicious, authentic and on-trend products Our hand-held product range is perfect for delivery
We provide chef support to develop exciting menus Vegans
S re
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f
or
All Missio
Our tortillas, flatbreads and tortilla chips make the perfect canvas for inspired chefs to create brilliant menus. Ideal for a range of meal occasions - starters, sharing platters, mains and more!
t il Tor las a
Visit MissionFoodservice.co.uk for more information
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01/06/2020 14:35 The Sammies Awards 2020 Winners
HEALTHY EATING This award aims to recognise the work being done by businesses in the sandwich and food to go markets to provide consumers with interesting new healthy eating products.
What our Judges had to say: Innovative and very on trend. Well thought out with a mix of sweet and spicy using the tagine and pomegranate chutney.
The shortlist for this award is: • Deli Lites – Buffalo Cauliflower and Cous Cous Tabouleh • Simply Lunch – Vegan Teriyaki Mushroom Tortilla • Crussh – Avocado & Red Pepper Wrap • Deli Lites – Spicy Plants Triple Decker • Waitrose – Vegan Shawarma Mushroom Wrap • Crussh – Avocado & Edamame Health Pot • Boots – Veggie New York Style Deli
And the winner is
Waitrose Vegan Sharwarma Mushroom Wrap
The Sammies Awards 2020 Winners
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The original Arctic bread. Made by dedicated artisans with the finest ingredients – because practice bakes perfect. Taste the north!
Available via Central Foods www.centralfoods.co.uk www.polarbrod.com
@PolarbrodFSUK
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2020-05-19 11:13 The Sammies Awards 2020 Winners
NEW SANDWICH Open to any new sandwich (not a range), this award seeks to encourage and recognise good innovation in the industry.
Those shortlisted in the Cold category are:
Those shortlisted in the Hot category are:
• Deli Lites – Spiced Fritters, Beetroot Hummus, Kale & Candied Walnuts
• Subway – Meatless Meatball Marinara • Jake & Nayns – BBQ Chilli Jackfruit Burrito • M&S – Mince Pie Toasted Brioche • Around Noon – Jerk Chicken & Pineapple Ciabatta • Scotmid Co-operative – Pig Mac Toastie • Deli Lites – Irish Stout Pastrami • Caffé Nero – Italian Cotto Ham, Salami & Mortadella
• Sainsbury’s – Beetroot & Turmeric Wrap • Aldi – Korean Chick’n Sandwich • Urban Eat – Katsu Chicken Wrap • Waitrose – Korean Inspired BBQ Chicken • Around Noon – Bang Bang Chicken • Starbucks – Pulled Beef Open Burrito • Sainsbury’s – Christmas Market
And the winner is
And the winner is
Deli Lites
Sainsbury’s
Irish Stout Pastrami
Beetroot & Turmeric Wrap
HIGHLY COMMENDED
Deli Lites – Spiced Fritters, Beetroot Hummus, Kale & Candied Walnuts
Caffé Nero – Italian Cotto Ham, Salami and Mortadella
The Sammies Awards 2020 Winners
HIGHLY COMMENDED
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Dawn Farms make the perfect protein to make the perfect sandwich
We have the ingredients for success Proudly providing the world’s leading food brands with menu inspiration, innovation and food safety for over 35 years. We are delighted to sponsor the Sammies Awards 2020, supporting and recognising excellence in the industry.
www.dawnfarms.ie
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The Sammies Awards 2020 Winners
CAFÉ RETAILER The Café Retailer Award is open to businesses with 10 outlets or more selling sandwiches and food to go products. In this category, the judges looked at market data as well as consumer market reports. All in-store and high street cafe retailers are considered for this award. There is no published shortlist for this award.
What our Judges had to say: John Lewis stood out in consumer ratings, with over 94% of those interviewed rating its products either good or excellent.
What our Judges had to say: The investment made by Starbucks in developing its range and focusing on quality brought rewards in both volume and value growth. Consumer surveys also showed improvements in Starbucks’ ratings across the board.
Highstreet Winner In-store Winner
Starbucks
John Lewis & Partners
HIGHLY COMMENDED AMT Coffee
The Sammies Awards 2020 Winners
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The Sammies Awards 2020 Winners
CHAIN RETAILER This award is designed to recognise the work being done by chains to develop the sandwich and food to go markets in the High Street, whether they sell products that are made to order, pre-packed on site or made in a central commissary but sold through their own outlets. In this category the judges looked at market data as well as consumer market reports. All chain retailers are considered for this award. There is no published shortlist for this award.
What our Judges had to say: There seems to be no end to Greggs’ ability to reinvent themselves with innovative product launches and a formidable programme of driving new store formats and partnerships. The results speak for themselves in enviable growth in both the value and volume of sales.
And the winner is:
Greggs HIGHLY COMMENDED Pure The Sammies Awards 2020 Winners
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FOOD TO GO
Celebrating over 30 years in business, Around Noon is one of the UK & Ireland’s leading manufacturers in the food-to-go market.
Around Noon operates from a total of four facilities between Newry, Northern Ireland and Slough in England. We also operate an award-winning bakery and provide bakery nationwide daily. - COMPREHENSIVE FOOD TO GO RANGE - PLASTIC FREE PACKAGING - GREEN & GLORIOUS VEGETARIAN & VEGAN RANGE - HOSPITALITY RANGE, BREAKFAST BOXES - 100% NATURAL, COLD PRESSED FRUIT JUICES - FRESH, AMBIENT & FROZEN OPTIONS
Please contact Guy Truman via guy@aroundnoon.com or call 07775673618. Visit www.aroundnoon.com.
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WORKPLACE AND CATERING RETAILER This award recognises excellence amongst those providing sandwiches and food to go products in a catering or workplace environment, whether contract catering, on-site retailing or delivery.
The shortlist for this award is:
What our Judges had to say:
• Crussh • Pure • The Corporate Chef
Delivering to some of the world’s largest companies across London, Pure has built a substantial catering business on the back of its sandwich bar chain. Last year the business enjoyed a 16% increase in sales and has also done a huge amount to minimise its impact on the environment.
And the winner is
Pure The Sammies Awards 2020 Winners
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The Sammies Awards 2020 Winners
EN-ROUTE RETAILER Focusing on travel, from forecourts and service stations to airports and trains, this award aims to recognise the work being done to develop and drive this important sector of the market.
The shortlist for this award is:
What our Judges had to say:
• WH Smith • AMT • LNER/Tiffin • En-route • Greggs • BP/Wild Bean Café
Over the year, BP/Wild Bean Café relaunched its range and ventured outside its core marketplace with a delivery trial partnership with Deliveroo and launched a new Check-It system. This has helped to streamline the business model, enabling better management of sales and waste and resulting in a 20% increase in customer satisfaction.
And the winner is
BP/Wild Bean Café HIGHLY COMMENDED AMT Coffee The Sammies Awards 2020 Winners
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BEFORE.
AFTER.
HELPING PROTECT YOUR PRODUCT AGAINST TRANSMISSION FROM DROPLETS THROUGH COUGHS AND SNEEZES SALES info@rapuk.com HOTLINE +44 (0) 20 8069 0700 RAPUK.COM Rapid Action Packaging Ltd, Mansel Court, 2a Mansel Road, Wimbledon, London SW19 4AA
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The Sammies Awards 2020 Winners
CONVENIENCE RETAILER The Convenience Retailer Award is presented to the retailer considered to have done the most to develop its sandwich & food to go business in the awards period. All convenience retailers are considered for this award. There is no published shortlist for this award.
What our Judges had to say: Co-op have once again taken the title outpacing even the larger retailers in terms of sales growth, both in volume and value terms. This has undoubtedly been achieved by taking a pro-active approach and paying attention to maintaining quality.
And the winner is
Co-op The Sammies Awards 2020 Winners
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ai159128570945_Raynors Sammies Programme ad 2020 LEFT.pdf 1 04/06/2020 16:48:29
Food to go. Here to stay.
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Over thirty years of outstanding creativity, quality and reliability of service. Trust us. We’re just getting started...
CMY
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The Sammies Awards 2020 Winners
MULTIPLE RETAILER Open to all Multiple Retailers, this award recognises those who have done the most to develop their sandwich and food to go business in the past year. All multiple retailers are considered for this award. There is no published shortlist for this award.
What our Judges had to say: At a time when most of the multiples saw volume sales decline, Tesco enjoyed a substantial turnaround in its business, achieving both volume and value growth over the year. This has been achieved by largely focusing on its core values around convenience, availability and good value for money.
And the winner is
Tesco HIGHLY COMMENDED Marks & Spencer The Sammies Awards 2020 Winners
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Delivering leading private label sandwiches and food-for-now product ranges to national and global operators since 1989. www.TheFSCGroup.com
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01934 745600
info@TheFSCGroup.com
The Sammies Awards 2020 Winners
INDUSTRY AWARD
This year has presented an unprecedented challenge for our industry and it has been difficult to single out any one person or business for this award. Instead we are using the platform it offers to take a moment to simply thank everyone who has been working tirelessly over the past few months to keep the wheels of our industry turning. To our packaging suppliers now making PPE for frontline workers. Thank you. To our manufacturers for keeping the NHS stocked up with food. Thank you.
To our sandwich bars and cafes who couldn’t stay open but are ready and waiting. For your patience. Thank you. To our colleagues who’ve been furloughed. We will see you soon. Thank you. To our delivery drivers, sandwich fillers, machine operators, cleaners, admin staff and so many more who’ve just kept going. Thank you. To everyone who is part of an industry which contribues £billions to this country’s economy. You are going to be needed to help rebuild it. Thank you.
STRY AWA RD DU N
I
The Sandwich Industry Award is in the gift of the BSA Management Committee and is presented to an individual or organisation for outstanding contribution to the Sandwich & Food to Go Industry.
To our supermarkets and convenience stores for finding a way for us to shop safely. Thank you. To our wholesalers who’ve been delivering care packages to our society’s most vulnerable. Thank you. To our sandwich bars and cafes who have found new ways to keep going. Thank you. The Sammies Awards 2020 Winners
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Tho
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The Sammies Awards 2020 Winners
THE BSA INDUSTRY DINNER
4th November 2020, Royal Lancaster London. On Wednesday, 4 November 2020 we will be holding the BSA Industry Dinner at the Royal Lancaster London which will be preceded in the afternoon by the Association’s AGM. Attended by our award sponsors, many of our award winners, competition winners and colleagues, plans are already in place for a night to remember so we hope to see you there! For further information please contact Caron – caron@jandmgroup.co.uk and to book your places at the dinner please complete the booking form on our website www.awards.sandwich.org.uk The Sammies Awards 2020 Winners
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The Sammies Awards 2020 Winners
6th May 2021
Royal Lancaster London The Sammies will be back, bigger and better next year so make a date to join us in 2021. The Sammies Awards 2020 Winners
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Association House, 18c Moor Street, Chepstow, NP16 5DB 01291 636338� www.sandwich.org.uk