Jandira Torquato
8309608
Executive Summary The aim of this report is to create an international strategic marketing plan for JW Anderson in a new region. The country chosen was Portugal which is well known for its food, good weather and high tourism rates and despite the economic recessions and the world pandemic situation, Portuguese people are still joyful that rely a lot on over-consumption. Based on research and analysis of the market and customer target, the strategies must determine concise marketing objectives to achieve the business goals such as, the growth of digital traffic rates and increase brand awareness in the new market. The main goal is to launch a pop-up store so JW Anderson can enter into the new market through a concession store, positioning SS21 collection products. It will be taking actions to guarantee the promotion of the brand mostly through social media content and influencer marketing collaborating with a PR agency to help consequently increase the company revenue.
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