Research Journal - JW Anderson

RESEARCH JOURNAL 11-12-2020

JW ANDERSON

by Jandira Torquato – 830960 Lecturer: Leslie Whittaker 359LON: International Strategic Brand Marketing

Photos of JW Anderson flagship and inconcessions store display in London while doing primary research (Bakare, 2020; Torquato, 2020

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As advised on 26th September I’ve been through JW Instagram page and started follow them. I assisted to the women’s spring summer 2021 collection announcement and show along with some activities related to it and the showcase inspiration for the collection.

Pictures bellow, screenshot by me.

• Due to the actual Covid19 world situation lot of brands choose to do their catwalk show via online, and JW Anderson was one of them.

The virtual show was named ‘Out – of – the Box’

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Jonathan explaining his vision for the SS21 show Photos screenshot by me from Twitter and Instagram

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The designer was trying to blur the lines between male and female aesthetics. His crafting genderless designs

usually follow a colorful palette with big wacky details.

All images, videos and any other multimedia shown on this journal are in fair use context. The original company or artist retains all copyrights. This journal does not claim ownership in any way.

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We also had a JW Anderson brand group project presentation and one of my roles was researching images so I could do the customer profile moodboard.

The next pictures came from the websites I’ve been by researching different campaigns, editorials, collaborations and photos. For example, Twitter, Instagram, fashionotography.com, and JW website.

Customer mood board made by Jandira Torquato, 2020 Twitter.com. 2020. Twitter. [online] Available at: <https://twitter.com/JW_ANDERSON/status/1172507782630772741> [Accessed 18 October 2020]; 2020. [image] Available at: <https://www.fashionotography.com/jw-anderson-springsummer-2020-campaign/> [Accessed 18 October 2020]; Instagram, 2020. [image] Available at: <https://www.instagram.com/jw_anderson/> [Accessed 18 October 2020].

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All images, videos and any other multimedi a shown on this journal are in fair use context.

The original company or artist retains all copyrights . This journal does not claim ownership in any way.

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Tyler Mitchell photos for JW Anderson SS20 campaign (2021). [Image]. Retrieved 6 January 2021, from https://www.designscene.net/2020/02/jw-anderson-ss20-tyler-mitchell.html.

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Tyler Mitchell photos for JW Anderson AW19 campaign (2021). [Image]. Retrieved 6 January 2021, from https://www.theglassmagazine.com/jw-anderson-aw19-womenswear-tyler-mitchell/.

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V&A Museum. (2021). [Image]. Retrieved 6 January 2021, from https://www.vam.ac.uk/blog/news/jwanderson-patchwork-cardigan-harry-styles-to-enter-vacollection?fbclid=IwAR0DMavcYa9qanXFFdQvEatbiUv uY1_Q8fFR1t3QcQQ6u9JdeiUBUWOOCIg.

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Tyler Mitchel for JW Anderson FW20 - (2021). [Image]. Retrieved 6 January 2021, from https://www.anothermag.com/fashion-beauty/gallery/11227/jw-anderson-autumn-winter-2020campaign/3.

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(JW Anderson, 2020)

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(JW Anderson, 2020)

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(JW Anderson, 2020) (JW Anderson, 2020)

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All images, videos and any other multimedia shown on this journal are in fair use context. The original company or artist retains all copyrights.

This journal does not claim ownership in any way.

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(Instagram, 2020)

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(JW Anderson, 2020)

(Instagram, 2020)

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(JW Anderson, 2020) All images above are collage and moodboards made by me of JW Anderson photos retrieved in websites previously mentioned

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JW Anderson Pop-up store in Beijing, 2019

(JW Anderson, 2020)

(JW Anderson, 2020)

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(JW Anderson, 2020)

Exclusive JW Anderson cap bag and Converse collaboration sneakers for SKP Beijing (WWD,2019).

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Lisbon, Avenida da Liberdade, the street where will be placed the store

(Idealista, 2020)

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Hotel tivoli bar, located near the multi brand store (Loja das Meias) a placed where young peolpe go to chill after work

(Lhw.com, 2020) The multi brand store (interior and exterior) in Lisbon where supposedly JW, after the pop-up at the agency office, would be allocated in my project.

(Lojadasmeias.pt, 2020)

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Due to pandemic situation it was impossible to visit JW flagship store in Soho again, so I kept myself updated regularly by their Instagram posts. The above screenshots were made by me from JW Anderson Instagram page, showing the amazing SS20 collection at the Soho store in London.

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