The Coffey Team | Re-Marketing Real Estate Specialists in Northeast Florida

So Your Home Didn’t Sell…

Now What?

Hello Mr. and Mrs. Bruner, Since your property is no longer actively on the market, you’ve probably received innumerable calls from real estate agents all making quite a few promises:

Do any of these promises sound familiar?

“I’ll sell your home or buy it myself!”

“I have a buyer for your home.”

“I’m the neighborhood specialist.”

“I have the most listings in the area!”

The only result that matters is “SOLD”

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Janie Coffey and The Coffey Team at Compass know that a promise is only as good as the end result.

And the only result that ultimately matters is that your home gets sold — for the right amount and in the time frame that works for you.

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Many real estate agents • • • • •

Follow a business model that “Lists to List!” or “List to Last”, “Sold” is only a byproduct.

Go for a “numbers game” business model: list enough properties and some will sell.

Have a high number of listings and will take them at any commission and on any terms just to keep a high number of listings going.

Have their marketing, effort and presence diminish greatly once the listing agreement is signed.

Often allow their listings to “expire” from the market, unsold, just as yours unfortunately has.

When things don’t go as planned in the sale of a home, it can be easy for a seller to give up on the excitement to move that they once had. You may even be sitting there reading this thinking that it’s best to throw the towel in and give up on the dream of selling. Perhaps you are thinking that it is better to wait for an extended period “when the market is better”. You may even be questioning whether or not to even work with a real estate agent. You are probably thinking that there must be a better way. You are not alone. In fact, competition for qualified buyers is fierce. The seller and the real estate professional need to work as a team to make sure that they are getting the home in front of the largest pool of qualified buyers. If this effort falls short, most often through marketing to a large enough selection of well targeted buyers, the property has a good chance of not being seen by the right buyer and therefore does not sell. Once a seller has been through the sales process, we know how frustrating it can be to consider starting the process all over. Having your hopes up, keeping the house in tip top condition, being “on call” with short notice to accommodate buyers. You are likely just ready for this process to be over and to be on to the next chapter of your life.

Three Truths 01

It does not have to be like this.

02

You can and will sell your property.

03

The key is to position it correctly and maximize marketing exposure.

This is our specialty. We are not excited about listing homes, we are excited about marketing them fully and seeing the delight in our sellers when they are able to move on with their dreams.

That is why we love our chosen career so much. Marketing homes is our specialty. Janie Coffey, The Coffey Team’s founder, has been recognized as a top real estate marketing expert nationwide, She speaks and teaches nationally on marketing homes, especially luxury properties. Janie spent over four years as Executive Vice President of ONE Sotheby’s International Realty in South Florida before coming to North East Florida and serving as Director of Sales at First Coast Sotheby’s International Realty for three years before joining Compass.

We’d be honored to meet with you to assess your home, the market and create a marketing plan to sell your home!

The Coffey Team Stories

“Ms. Coffey understood how much time and effort we had gone to in order to make our home the place we wanted it to be. She did not treat it as simply a commodity or her position as our realtor as just another job. She spent time with us explaining what would facilitate the sale, she created a website with photos taken by her and us and proceeded to do online marketing in addition to creating informational flyers for distribution resulting in four offers the first week it was on the market, we had not even put up a for sale sign yet. Given the state of the economy at the time, the sale was not an easy process, she worked tirelessly in negotiations and navigating the sales process. She made sure that we were satisfied with the final result.”

- Sharyne & Mykle Mettee

“Janie is not only responsive and dependable, she brings years of very practical real estate business experience to her clients. When I was faced with the unusual task of assisting in a condo purchase for an out of town cousin, there is no one who could have guided us through the minefields as adeptly as Janie. She is always courteous- but doggedly focused- to help support, search and fulfill the clients needs.”

- MaryAnn Degan

The Coffey Team Stories

“I would never use another Real Estate Broker in my life other than Janie. Not only have I been very happy with her services, she has worked with many of my family members as well, from my parents to my children, as I know they will receive the most professional and knowledgeable real estate service available. Her attention to detail and care in pricing and marketing my properties has been amazing. We worked together to have one of my homes staged, at her suggestion, which resulted in the home selling before the property brochures had even come back from the printer! She is a consummate professional and treats her clients as if they are family, with the care and communication that is hard to come by in today’s market. She works tirelessly to market and SELL her listings, not just throw them on the MLS and hope that they sell.”

- Michael Falke

“I simply cannot say enough about how positive our experience was with Janie.

Incredibly knowledgeable, patient, easy to talk to and genuinely interested in helping us sell our home. I always felt at ease with Janie.

She went out of her way to assist us throughout the entire selling process and never made us feel pressured to make a decision. I can truly say that Janie was not just a realtor, but a friend.”

- Jose Estevez

The Coffey Team Successes Have been number 1 in our previous brokerage (all 3 offices)

Ranked by Real Trends and the WSJ as one of Florida’s top 250 Agents

Have the highest sale in 2017 in one of the 3 MLS’s we belong to

Ranked #9 in the NE Florida for 2017 by the Jacksonville Business Journal

Have the 7th highest sale in the larger of the 3MLS’s

Successfully list and sell luxury listings when we were the 2-4th agent

Have had the highest priced listing in one of the 3 counties we serve

Rank in the top 1% agents my volume in our MLS (based on volume)

Listing and Servicing Plans Luxe

Luxe Premium

Luxe Reserve

Quick-Shot Photos Pre-MLS push to Social Media

X

X

X

Pre-MLS invitation to preview to email mailing list

X

X

X

X

X

X

X

X

X (4pg)

X (4pg)

X

X

Luxe Pre-Launch Campaign

Luxe Visual

Professional Photography Twilight Photography Professionally Printed Brochure

X

Professional Video Professional Video with Drone

X

Professional Interactive Floor Plan

X

Luxe Digital

X

X

X

X

X

X

Realtor.com

X

X

X

Zillow.com

X

X

X

Trulia.com

X

X

X

Homefinder.com

X

X

X

Hotpads.com

X

X

X

RealtyTrac.com

X

X

X

Vast.com

X

X

X

Homesandland.com

X

X

X

PropertyShark.com

X

X

X

Flordialivingnetwork.com

X

X

X

Listing and Servicing Plans Luxe Premium

Luxe Reserve

Targeted Online Campaign

X

X

Lead Generation Ads

X

X

Paid Social

X

X

Mansion Global Digital Ads (1)

X

X

Luxe Digital

Luxe

Mansion Global Luxury Listings Email Campaign (2)

X

Luxe Communication

Weekly marketing updates

X

X

Advanced listing analytics and insights

X

X

X

Obtain and share feedback from Showing Agents

X

X

X

Monthly real estate market updates

X

X

X

Seller's Home Warranty during duration of Listing

X

X

Transfer of Home Warranty to Buyers

X

X

Luxe Peace of Mind

Premium Home Warranty to Buyers

X

Luxe Events

Pre-Launch Whisper Campaign

X

X

X

Local Broker Caravan

X

X

X

Open House

X

X

X

Special Event

X

Luxe Goods

Coffee Table Book (for Seller and Buyer)

X

X

Listing and Servicing Plans Luxe Premium

Luxe Reserve

Postcard to neighbors

X

X

Neighbors' only Event

X

X

X

X

Neighborly Luxe

Luxe

Luxe Print

Direct Mail Program Aspen Times, Hampton Magazine, Wired, or Wall Street Journal (3)

X

Ell Decor

X

Wall Street Journal

X

CondĂŠ Nast

X

Compass Luxe

Featured Listing (Prime position on compass.com)

X

X

National Compass direct broker outreach

X

X

X

Post on 800 + Partner websites

X X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

compass.com Inclusion on Compass social channels Inclusion in daily national email Inclusion in various publication inserts (4) Dedicated seller story (5)

Listing and Servicing Plans Incentive Luxe

3% to Buyer's Broker

Luxe

Luxe Premium

X

X

Luxe Reserve

4% to Buyer's Broker

X

Luxe Service Professionals (introduction and coordination with; Fees NIC)

Touch Up Professionals

X

X

X

Clean Out Professionals

X

X

X

What Limited Service Providers Do (which we do as well PLUS all of the above)

YardSign

X

X

X

MLS

X

X

X

Office Caravan

X

X

X

Realtor.com standard Listing

X

X

X

Zillow

X

X

X

Trulia

X

X

X

Yahoo

X

X

X

All options require Broker and Seller Agreement on Price and Terms

(1) (2) (3) (4) (5)

Listings over 1,000,000 Selected of targeting such as C-Suite, owns a jet, or yachting For qualified listing where possible by month Season specific- Cultured Magazine, Wall Street Journal , Elle Decor Placed in medium.com with inclusion on Compass social channels

A New Approach Gone are the days when an agent could just put up a listing in the Multiple Listing Service and sit back and wait for another agent to sell the house for them. If all it took to sell a house was simply putting it in the MLS, wouldn’t everyone be selling their homes themselves?

Introducing The Coffey Team LUXE Listing and Servicing Plan It’s time for a new agent, new marketing, new buyers, and most of all... new possibilities. It takes more than the MLS, realtor.com, Trulia, Zillow and an office caravan or open house to sell a home.

We have, in fact, created a custom 50+ point luxe Listing and Servicing Plan for all of The Coffey Team Listings! Here are just some of the ways we achieve this:

Pre-MLS Marketing Before we officially list your property for sale in the Multiple Listing Service, we’ll begin a targeted precampaign catered to specifically garner interest and traffic to your property prior to it even hitting the market. This program allows us to not lose a second of time while preparing to bring your property to the market properly.

We only have one shot at a first impression.

Professional Photography Over 90% of buyers begin their home searches online, so first impressions matter. This is why our company takes the expense of hiring a professional photographer for every one of our listings, ensuring we show your property in the best light from the very beginning

Premium Online Placement You may have heard of the no-cost real estate syndicate websites like realtor.com, zillow.com, trulia.com and more.

Janie Coffey and The Coffey Team is known in the real estate industry nationwide for our innovative application of technologies. But any other agent can place your home on the MLS, realtor.com, Trulia and Zillow. We go far and above that and include ALL Of our Luxe Listings in such sites as the Wall Street Journal, The New York Times and other prime, premium sites. We invest in marketing your property online to highly targeted sites, not just free ones.

Professionally Printed Brochures Your property deserves to be presented to the market in the highest possible way, not just a Xerox print out - that’s why our team has a professionally designed brochure or flyer printed for all of our listings.

We also have professionally printed mini business card sized brochures of your listing for you to keep and hand out when you are out and about. Buyers love these little cards.

A Website Dedicated to Your Listing One of the problems that can occur with listing distribution sites and property websites is that your listing is just one of thousands or millions. We create a website with your property address that is for your property alone! You will be on all of those sites still. However, your property will have it’s own home on the internet as well.

Market Preparation Feedback buyers often give of homes that don’t sell is that they couldn’t envision themselves living in it given the current owner’s choice of furnishings and any clutter or imperfections.

Dedicated Social Media Promotion At The Coffey Team, we have a full-time employee dedicated to the online promotion and social media marketing of your property. The role of our Social Media Marketing Director is to make sure that we’ve left no stone unturned in the internet marketing of your property.

5-Star Response Time to Buyer Leads According to a study done by MIT, the odds of contacting a lead within 5 minutes versus 30 minutes, drops 100 times. From 5 to 10 minutes the odds decrease by 5 times. Is there any wonder why the average single agent misses so many opportunities to convert buyer leads for their sellers? At The Coffey Team, we have a dedicated inside sales team whose sole job is to respond to and convert buyer leads for your listing. The statistics are clear-- the modern internet consumer moves fast, and expects us to do the same.

Pro-Active Telephone Marketing A dirty little secret is that most agents fear rejection and that keeps them from picking up the phone and prospecting for their sellers.

Agents like this rely on other agents working through the MLS to sell their listings for them. The Coffey Team agents work toward the rank of Master Salesperson and receive constant coaching that helps them overcome self-limiting behaviors. What all of that really means is that Coffey Team agents don’t just sit back and passively wait for buyers for your listing to come to us, we fearlessly and proactively go find them.

The Coffey Difference 01

Communication

One of the number one complaints we hear over and over is “once my agent stuck a sign in the ground, I never heard from them”, or “I had to chase my agent down all of the time”. Communication is the key to positive relationship. To that end, we have a multi-faceted communication program with our Seller which holds us accountable to what we tell you we are going to do. Sellers receive their own personal login where they can get updates on marketing, showing activity, etc. on their property. We then send mini weekly updates and large monthly updates that cover everything you need to know: marketing, showing activity, feedback, market changes, etc. We work hard to stay in front of you with information, not play catch up!

02

5-Star Promise

Most review systems allow up to 5 stars, and we always consider what would compel someone to give us the “5th Star”. When it comes to service, we view our competition as though it were Nordstrom, The Ritz Carlton, Disney, or Apple, and it is our intention to take care of our customers in a way that makes them feel as special as when they interact with those companies.

03

Highly-Skilled Sales Force

Janie Coffey has a long history in real estate. She is not only a licensed Broker (as opposed to a real estate salesperson), she owned her own real estate firm in Coral Gables, Florida, was the Executive Vice President at ONE | Sotheby’s International Realty in South Florida, the Director of Sale for First Coast Sotheby’s before joining Compass and is a licensed General Contractor. Janie knows real estate.

The Coffey Difference 04

A High-Tech, High-Touch Brokerage

Thanks to stellar proprietary technology and full-time, in-house support, we’re 4x more efficient and can focus that attention back on your listings. In fact, on average Compass agents nationwide sell homes 19 days faster and for a higher price than our competition.

05 • • • • •

Our Core Values

Under Promise and Over Deliver Exemplary Communication Driving Innovation & Change Exemplifying Vibrant Leadership & Followership Delivering 5-Star Customer Service

• • • •

Holding Powerful Moods of Passion & Productivity Leaving Our Egos At the Door Enjoying the Journey Win-Win Transactions

Backed by a Real Estate Brokerage on a Mission Launched in 2012, Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless. No other brokerage has leveraged top talent outside the real estate industry – from finance, ecommerce, media, advertising, hospitality – and applied that thinking to modernize our business model. Having expanded into major markets across the nation, our agents, business strategists, marketers, and software developers are motivated by a single mission:

To help everyone find their place in the world.