So Your Home Didn’t Sell… Now What?
Hello Mr. and Mrs. Bruner, Since your property is no longer actively on the market, you’ve probably received innumerable calls from real estate agents all making quite a few promises:
Do any of these promises sound familiar? “I’ll sell your home or buy it myself!” “I have a buyer for your home.” “I’m the neighborhood specialist.” “I have the most listings in the area!”
The only result that matters is “SOLD”
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Janie Coffey and The Coffey Team at Compass know that a promise is only as good as the end result. And the only result that ultimately matters is that your home gets sold — for the right amount and in the time frame that works for you.
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Many real estate agents • • • • •
Follow a business model that “List to List!” or “List to Last” Go for a “numbers game” business model: list enough properties and some will sell. Have a high number of listings and will take them at any commission and on any terms just to keep a high number of listings going. Have their marketing, effort and presence diminish greatly once the listing agreement is signed. Often allow their listings to “expire” from the market, unsold, just as yours unfortunately has.
When things don’t go as planned in the sale of a home, it can be easy for a seller to give up on the excitement to move that they once had. You may even be sitting there reading this thinking that it’s best to throw the towel in and give up on the dream of selling. Perhaps you are thinking that it is better to wait for an extended period “when the market is better”. You may even be questioning whether or not to even work with a real estate agent. You are probably thinking that there must be a better way. You are not alone. In fact, competition for qualified buyers is fierce. The seller and the real estate professional need to work as a team to make sure that they are getting the home in front of the largest pool of qualified buyers. If this effort falls short, most often through marketing to a large enough selection of well targeted buyers, the property has a good chance of not being seen by the right buyer and therefore does not sell. Once a seller has been through the sales process, we know how frustrating it can be to consider starting the process all over. Having your hopes up, keeping the house in tip top condition, being “on call” with short notice to accommodate buyers. You are likely just ready for this process to be over and to be on to the next chapter of your life.
Three Truths 01
It does not have to be like this.
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You can and will sell your property.
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The key is to position it correctly and maximize marketing exposure.
This is our specialty. We are not excited about listing homes, we are excited about marketing them fully and seeing the delight in our sellers when they are able to move on with their dreams. That is why we love our chosen career so much. Marketing homes is our specialty. Janie Coffey, The Coffey Team’s founder, has been recognized as a top real estate marketing expert nationwide, She speaks and teaches nationally on marketing homes, especially luxury properties. Janie spent over three years as Executive Vice President of ONE Sotheby’s International Realty in South Florida before coming to North East Florida and serving as Director of Sales at First Coast Sotheby’s International Realty for three years before joining Compass. We’d be honored to meet with you to assess your home, the market and create a marketing plan to sell your home!
The Coffey Team Successes Have been number 1 in our previous NE Florida brokerage (all 3 offices)
Ranked by Real Trends and the WSJ in the top 250 Agents in all of Florida
Have the highest sale in 2017 in one of the 3 MLS’s we belong to
Ranked #9 in the NE Florida for 2017 by the Jacksonville Business Journal
Have the 7th highest sale in the larger of the 3MLS’s
Successfully list and sell luxury listings when we are the 2-4th listing agent
Have had the highest priced listing in one of the 3 counties we serve
Rank in the top 1% of agents in our MLS (based on volume)
The Coffey Difference 01
Communication
One of the number one complaints we hear over and over is “once my agent stuck a sign in the ground, I never heard from them”, or “I had to chase my agent down all of the time”. Communication is the key to positive relationship. To that end, we have a multi-faceted communication program with our Seller which holds us accountable to what we tell them we are going to do. Sellers receive their own personal login where they can get updates on marketing, showing activity, etc. on their property. We then send mini weekly updates and large monthly updates that cover everything you need to know: marketing, showing activity, feedback, market changes, etc. We work hard to stay in front of you with information, not play catch up!
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5-Star Promise
Most review systems allow up to 5 stars, and we always consider what would compel someone to give us the “5th Star”. When it comes to service, we view our competition as though it were Nordstrom, The Ritz Carlton, Disney, or Apple, and it is our intention to take care of our customers in a way that makes them feel as special as when they interact with those companies.
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Highly-Skilled Sales Force
Janie Coffey has a long history in real estate. She is not only a licensed Broker (as opposed to a real estate salesperson), she owned her own real estate firm in Coral Gables, Florida, was the Executive Vice President at ONE Sotheby’s International Realty in South Florida and the Director of Sales at First Coast Sotheby’s before joining Compass and is a licensed General Contractor. Janie knows real estate.
The Coffey Difference 04
A High-Tech, High-Touch Brokerage
Thanks to stellar proprietary technology and full-time, in-house support, we’re 4x more efficient and can focus that attention back on your listings. In fact, on average Compass agents nationwide sell homes 19 days faster and for a higher price than our competition.
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Our Core Values
Under Promise and Over Deliver Exemplary Communication Driving Innovation & Change Exemplifying Vibrant Leadership & Followership Delivering 5-Star Customer Service
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Holding Powerful Moods of Passion & Productivity Leaving Our Egos At the Door Enjoying the Journey Win-Win Transactions
Backed by a Real Estate Brokerage on a Mission Launched in 2012, Compass is building the first modern real estate platform, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless. No other brokerage has leveraged top talent outside the real estate industry – from finance, ecommerce, media, advertising, hospitality – and applied that thinking to modernize our business model. Having expanded into major markets across the nation, our agents, business strategists, marketers, and software developers are motivated by a single mission:
To help everyone find their place in the world.