Sotheby's International Realty Collections by Janie Coffey

�or �� connoi�eurs of �i�e�

�he �volution of �xtraordinar� I would like to extend a very special din discusses the importance of being an tion and reputation, it's easier to lock in thank you to those network members innovator: “when attention is precious, permission and turn it into a foundation who were able to attend the 7th Annu- earning that attention with innovation is for your next project.” Success begets success. And success is earned through al Sotheby's International Realty® Lead- priceless.” ership Forum in Chicago. Our theme for This issue of Collections is full of exam- inspired and strong leadership. the event was “The Evolution of Extraor- ples of how our network is continual- Our greatest opportunity is in continuing dinary,” and I am very proud of the jour- ly innovating every day to position them- to innovate and create products and serney we have taken together to bring this selves as leaders in their market. Those vices that truly differentiate us from our brand where it is today. who attended the Leadership Forum got competition….because those who copy Where we are today and the road we to hear first hand from many of our net- have already lost the opportunity to lead! took to get here is so exceptional be- work leaders from around the world Please accept my best wishes for contincause we have been innovators from the who shared their own unique stories on ued success this year, and carry on with very beginning. And that is the senti- how they built their businesses and tri- our “Purple Cow” thinking in everything ment we celebrated in Chicago. In a re- umphed over market and industry chal- you do! cent blog entitled “The Importance of lenges. I am sure they would agree with Going First,” marketing expert Seth Go- Seth when he says, “once you gain atten- Michael R. Good Chief Executive Officer

Volume III / 2012 WORLDWIDE GROWTH The Sotheby’s International Realty network currently boasts approximately 650 offices in 45 countries and territories worldwide. ®

The brand welcomed the following companies to its network: ▗▗ Sydney Sotheby’s International Realty (Sydney, Australia ▗▗ Puerto Rico Sotheby’s International Realty (San Juan, Puerto Rico)

The following branch offices have opened: ▗▗ United States Virgin Islands Sotheby’s International Realty (St. Croix, U.S.Virgin Islands) ▗▗ Kuper Sotheby’s International Realty (Austin,Texas) ▗▗ HOM Sotheby’s International Realty (Palm Springs, Calif.) ▗▗ Manormor Sotheby’s International Realty (Amelia Island, Fla.) ▗▗ Street Sotheby’s International Realty (Bexley, Ohio) ▗▗ Prominent Properties Sotheby’s International Realty (Short Hills, N.J.) ▗▗ Russ Lyon Sotheby’s International Realty (Scottsdale,Ariz.) ▗▗ Jameson Sotheby’s International Realty (Winnetka, Ill.) ▗▗ Pacific Sotheby’s International Realty (Del Mar, Calif.) ▗▗ Israel Sotheby’s International Realty (Tel Aviv, Israel) ▗▗ Agave Sotheby’s International Realty (San Miguel, Mexico) ▗▗ Sotheby’s International Realty Canada (Revelstoke, British Columbia; Creemore, Ontario; Montreal; and Quebec) ▗▗ Lithuania Sotheby’s International Realty (Vilnius, Lithuania) ▗▗ Bado + Perazzo Sotheby’s International Realty (Montevideo, Uruguay)

Milan Sotheby’s International Realty - Montalcino, Siena, Italy Property ID: 4000031349 • Price Upon Request

sydney:

Emerald City of Jewelled Properties

Sydney Sotheby’s International Realty - Australia Property ID: 4000035147 hen the Sotheby’s International Realty® brand announced its expansion in August into Sydney with Sydney Sotheby’s International Realty, it entered the economic and financial heart of Australia. Sydney is known around the world for its spectacular beauty and relaxed cosmopolitan lifestyle. The city's waterways are its premier attraction for worldwide property investors with stunning beaches and a magnificent harbor.

Sydney Sotheby’s International Realty

Michael Pallier Managing Director

card. For wealthy families seeking a sound real estate investment these indicators are hard to ignore,” he said. Sydney Sotheby’s International Realty aims to develop the brand throughout the region, with an emphasis on international buyers who are attracted to the harbour city, which is a celebrity hot spot in its own right. “With the iconic Sydney Harbour Bridge, Opera House as the focal point and golden sandy beaches such as Bondi and Manly the jewels in the crown - who can blame them?” Michael said.

As the most populous city in Australia, Sydney is a key location for the Sotheby’s International Realty brand as it expands its reach throughout Asia Pacific. The office opening comes at a strategic time The firm aims to increase this attraction to other areas of the New South Wales reas Sydney has seen a significant increase in transactions of high-end real estate with investors from all over the world. According to Michael Pallier, managing director of the firm, the current uncertainty in global markets has provided an excellent opportunity for wealthy investors to take advantage of the long-term security of Sydney real estate.

gion including the Australian Capital Territory. The first office for New South Wales is located at Level 3, 45-51 Cross Street, Double Bay in Sydney. Additional offices are planned to open in Sydney’s North Shore and the Central Business District between 2013 and 2015.

“Demand for well-priced luxury property remains strong due to Sydney’s attractive- International buyers include the Chinese who are looking to capitalize on the harbour ness as a safe haven in the Asia Pacific region” he said. “Australia is a very popular views, Russian families seeking luxury and Americans who like properties with an abunchoice amongst overseas investors due to the stable economy, strong capital growth dance of light and space. Other international buyers include the Europeans and the performance and of course the lifestyle upside. The introduction of the substantial in- British who adore the laid back comfortable lifestyle. vestment visa will also be a huge winner for future investors and the Sydney proper- “We will leverage on our extensive clientele for the most exquisite of property, ty market alike.” use the advanced technology available to us and build strong teams of “With well-respected industry reporting agencies such as APM suggesting that Sydney experienced real estate agents to target both the domestic and international house prices could double by 2020, and an undersupply of property in the Sydney mar- buyers with the Sotheby’s International Realty brand,” said Michael. ket driving strong rental demand, our city certainly offers an irrefutable financial draw

S een H eard

A round

the

N etwork

Newport, Rhode Island

Syracuse, Indiana

Paul A. Leys of Gustave White Sotheby’s International Realty in Newport, RI, recently sold Clarendon Court, the Cliff Walk mansion and former home of Claus and Sunny von Bulow, for $13.1 million, the highest price in the state this year and second-largest in Newport history.

The iconic Stapp Lakes Ranch in Boulder County, Colo., sold for $10.5 million

Boulder, Colorado

Sheri Putman of Encore Sotheby’s International Realty in Indianapolis sold 6310 Trusdell Avenue at Lake Wawasee in Syracuse, Ind., for $3.8 million in August. The sale is not only the firm’s largest sale in its two-and-a-half year history but also the largest home sale in MIBOR (Metropolitan The seller of the 7.2-acre property on Bellevue Ave. Indianapolis Board of Realtors) year-to-date and was Glenn C. Randall, who bought it in 1988. It second largest home sale in MIBOR since 2005. was built in 1904 for Philadelphia sugar and railroad Custom designed and constructed in 2000, magnate Edward C. Knight. The property was a the home is on 1.33 acres including 140 feet of referral from TTR Sotheby’s International waterfront on beautiful Lake Wawasee. “Through Realty in Washington, D.C., which also recently our comprehensive global marketing initiatives, we referred a buyer to Sotheby’s International received inquiries about the home from all over Realty -East Side Manhattan Brokerage the United States, and the world!” said Sheri. as well! That buyer purchased two combined apartments on Fifth Avenue for $9.95 million.

The iconic Stapp Lakes Ranch in Boulder County, Colo., sold for $10.5 million in July! The property was co-listed by Bill Fandel of Peaks Real Estate Sotheby’s International Realty in Telluride, Colo., and James Simpson of Fuller Sotheby’s International Realty in Boulder, Colo. Located just 25 miles from downtown Boulder, Stapp Lakes Ranch is set on eight crystal-clear, stocked lakes and was homesteaded by the Stapp Family in 1893. Its historic assemblage of lodges, cabins and outbuildings have been meticulously restored, and year-round creeks and streams flow through the property, which is surrounded by National Forest.

Paul A. Leys of Gustave White Sotheby’s International Realty sold Clarendon Court for $13.1 million

Sheri Putman of Encore Sotheby’s International Realty sold 6310 Trusdell Avenue at LakeWawasee in Syracuse, Ind., for $3.8 million 3

S een H eard

A round

the

N etwork Boston, Massachusetts Allison Mazer of Gibson Sotheby’s International Realty in Boston sold 310 Beacon Street for $9.2 million, representing both sides of the transaction. The three-bedroom, three-bath home has views of the Charles River and Boston skyline and features a sky kitchen and roof deck.

ONE Sotheby’s International Realty has listed this $38 million Miami Beach home

Miami, Florida ONE Sotheby’s International Realty in Miami recently participated in two record sales. Inga Boutboul co-brokered the highest residential sale to date in Miami Dade County: 3 Indian Creek in Miami Beach for $47 million in cash. The exclusive residence is 30,000-square-feet and features ten bedrooms, ten bathrooms and four half baths. The Island of Indian Creek is one of Miami Beach’s most exclusive and well-guarded neighborhoods in Miami Beach.

Allison Mazer of Gibson Sotheby’s International Realty represented both sides in the $9.2 million sale of this Boston home

This marks the second significant record-breaking sale the firm was involved in this year, the first being Jorge Uribe’s sale of a more than 17,000 square foot Indian Creek home for $39.4 million. Jorge represented both the buyer and seller. “Together, these two estates are the highest selling properties on record in the county, which indicates a strong recovery in the luxury sector fueled by international buyers,” said owner Mayi de la Vega. “The luxury real

estate market continues to flourish and we can only expect prices to continue to rise. This sets the bar for elite properties in South Florida.” Finally, the firm has listed a $38 million Miami Beach home. The stunning, modern masterpiece has uninterrupted Biscayne Bay and skyline views and is minutes from South Beach on the island's most coveted residential street. For more information, click here. 4

S een H eard

A round

the

N etwork

Polo Supporters! This summer, Lenihan Sotheby’s International Realty in Louisville, Ky., Heather Croner Real Estate Sotheby’s International Realty in Millbrook, N.Y., and the Sotheby's International Realty Hamptons offices supported their local community’s Polo annual tournaments. Lenihan Sotheby’s International Realty for lty a e R the second year sponsored the Sophisal ation ving Polo n r e t i ticated Living Polo Series Tournament y’s In ted L otheb ophistica S n while Heather Croner Real Estate Sotheby’s Intera Lenih red the S t o n s national Realty was a sponsor of The Mashomack Polo Club’s spon Tourname s e i r 15th Annual Mashomack International Polo Challenge in Pine e S Plains. The Sotheby's International Realty Hamptons offices also sponsered the Hamptons Classic Tournament.

Messengers of Peace Perú Sotheby’s International Realty in Lima recently sponsored a “Mensajeros de la Paz” event, helping the organization raise more than $100,000 (USD). Mensajeros de la Paz, which translates in English to Messengers of Peace, is a humanitarian charity whose goal is to fight poverty. Approximately 450 people attended the event, which featured a charitable art auction, cocktails and dinner. The firm had a dedicated area at the entrance, providing significant exposure. < Perú Sotheby’s International Realty sponsored a “Mensajeros de la Paz” event

Celebrating the Great Gatsby Realogics Sotheby’s International Realty in Seattle hosted a Great Gatsby event in July at one of Mt. Baker’s most noted historical estates, designed by Elizabeth Ayer and listed by Chris Doucet of the firm. More than 200 people attended, arriving in Gatsby-inspired style from the roaring 20s, and were treated to private test drives of the new line of Ferrari and Maserati vehicles, a garden party complete with glass art installation by Canlis Glass, interior furnishings by Masins Fine Furnishings and food and wine from local vendors. The event was later featured in their Fall 2012 Collection Magazine and was also captured in a viral video trailer, click here.

The firm also launched their first Puget Sound Market Report, which features ten pages of Consumer Index, Case Shiller and local market data. It was sent via their e-newsletter to 15,000 clients. The report was customized for each broker and sent out via Rezora, allowing them to “own” it. The writing and design was all done in house! On Oct. 11, the Puget Sound Business Journal honored the firm as number two out of the 100 Fastest Growing Private Companies in front of 500 of Washington state's finest technology innovation and business leaders. They only missed first place by about 1%!

Realogics Sotheby’s International Realty and their team of sponsors at the firm’s Great Gatsby event. Photo courtesy of Dane Meyer. 5

S een H eard

A round

the

N etwork

Taiwan & Japan Collaborate for Property Showcase Taiwan Sotheby's International Realty and Japan Sotheby's International Realty collaborated recently to host a showcase of Tokyo property in Taipei,Taiwan. More than 130 prospective clients attended, with more than ten groups expressing interest in some of the properties shown.

This $9.1 million Japanese home was showcased at the Taiwan Sotheby's International Realty and Japan Sotheby's International Realty Property Showcase

Eight properties total were shown: four new projects in prime residential location and another four properties suitable for investment. Various incentives were provided to those interested in learning more about the properties, and 1,000 property booklets were given out. One client even put a deposit on two homes! “As seasoned Taiwanese

property investors are interested in Japanese property, we believe affluent Japanese clients will be intrigued by the growth potential offered by Taiwanese property, especially in the premiere areas in Taipei,” said Kyle Wang, General Manager, Taiwan Sotheby's International Realty. “We plan to hold four similar showcases annually in the future and it has been a great pleasure and mutually beneficial experience working with Japan Sotheby’s International Realty. Our goal is to provide unique and outstanding properties not only in Taiwan but also from our worldwide affiliates to our discerning customers in Taiwan (and Greater China).”

Mike Good Speaks at AREAA Convention Mike Good, Sotheby’s International Realty chief executive officer, had the privilege of participating in two AREAA conventions this year. The Asian Real Estate Association of America is a nonprofit professional trade organization dedicated to promoting sustainable homeownership opportunities in Asian American communities by creating a powerful national voice for housing and real estate professionals that serve this dynamic market. AREAA is the only trade association dedicated to representing the interests of the Asian real estate market nationwide. Recently, Mike participated in the organization’s co-sponsorship with the China Real Estate Association of the China-U.S. Real Estate Summit, where he spoke on various topics at forums in Beijing, Hangzhou and Shenzhen including “Development and Operation of Tourist Related Real Estate in the United States,” “Operation, Development and Management of U.S. Retirement Living/Communities” and “Building an International Luxury Real Estate Franchise System,” where he focused on the Sotheby’s International Realty tools and systems and shared our significant international growth. He also attended their National Convention Sept. 23 to 25 in LasVegas.

Mike Good at Septemb er’s AREAA Convention

Those who are active with Asian clients or are in communities with significant Asian presence should consider becoming involved in this organization. Chapter information is available on the AREAA website. Involvement can help create new referral channels and contribute to your company’s recruitment and business development efforts.

S een H eard

A round

the

N etwork

Patricia J. Petersen honored with Lifetime Achievement Award Patricia J. Petersen, president and chief executive officer, Daniel Gale Sotheby’s International Realty in Long Island, N.Y., was honored with the Luxury Real Estate Lifetime Achievement Award. Luxury Real Estate is a global collection of the world’s top luxury real estate brokers, numbering in excess of 70,000 professionals in more than 60 countries. Pat recently was profiled for Realtor magazine as well and was a cover story for LORE magazine. Long Island Business News named her as a “Top 50 Women on Long Island” for three consecutive years, earning her inclusion in its Hall of Fame. Enterprising Women also profiled Pat for its “Billion Dollar Brokers” cover story. Daniel Gale Sotheby's International Realty began its affiliation with the brand in 1976, and transitioned to the new model in 2005. Sotheby’s International Realty Canada - Victoria, British Columbia, Canada Property ID: 4000032064 • $11,589,558 USD

Patricia J. Petersen > of Daniel Gale Sotheby’s International Realty

Sotheby’s International Canada is one of Canada’s Fastest Growing Companies Sotheby’s International Realty Canada was ranked 22 out of 200 on the annual Profit Magazine ranking of Canada's fastest growing companies. According to the publication,“The companies celebrated in these pages make up a fast growth super-elite.The PROFIT 200 have increased their revenue at such a blinding rate— an average of 1,044% over five years—it's as if they're operating on a different

planet than mere mortal firms.” For complete details, click here. The company also released their first “Top-Tier Real Estate Report,” which received significant media coverage. The report showed that sales of homes over $1 million are on the rise in many major Canadian cities. Click here to find out how the market is doing in Montreal,Toronto, Calgary and Vancouver. 7

S een H eard

A round

the

Russ Lyon Sotheby’s International Realty Acquires Desert Mountain Real Estate

N etwork COVER GIRL Connie Antoniou, broker/owner, Hunter’s Fairway Sotheby’s International Realty in North Barrington, Ill., in July was featured on the cover Chicago Agent Magazine, where she discussed launching a successful business during difficult economic times. Click here to read the article!

Russ Lyon Sotheby’s International Realty - Scottsdale, Arizona Property ID: 4000032064 • $11,589,558 USD

< Connie Antoniou of Hunter’s Fairway Sotheby’s International Realty

Russ Lyon Sotheby’s International Realty in Arizona acquired Desert Mountain Real Estate in August, the sales office for a prestigious, private golf and recreational community in Scottsdale. Russ Lyon Sotheby’s International Realty will also lease the present offices of Desert Mountain Real Estate located at the main entrance to the community.The new entity will be named Russ Lyon Sotheby’s International Realty at Desert Mountain. Desert Mountain is known worldwide for its six award-winning Jack Nicklaus Signature golf courses--more than any other private community in the world, six architecturally-themed clubhouses, a fitness center with world-class tennis complex, a youth activity center and a private, six-mile hiking trail system that will eventually total 15 miles. For information, visit desertmountain.com. Desert Mountain is hosting this year’s Charles Schwab Cup Championship, which is the PGA Champion's Tour final and biggest event and will be televised worldwide. Russ Lyon Sotheby’s International Realty was selected by the Desert Mountain Club Board of Directors following a lengthy review of well-known north Scottsdale real estate brokerages. “This is a perfect brand match for both sides,” said Todd Gillenwater, co-owner of Russ Lyon Sotheby’s International Realty. “Since inception, Desert Mountain has maintained the highest standard of excellence in the amenities and services they offer to members. We share that standard of excellence and are excited to promote Desert Mountain’s unparalleled, high-desert lifestyle on a global scale through the Sotheby’s International Realty® network.”

S een H eard

A round

the

N etwork Peters & Peters Sotheby’s International Realty Wins International Property Award

New Zealand Sotheby's International Realty - Hawkes Bay, New Zealand Property ID - 4000032067 • $4,277,334 USD

New Zealand Sotheby’s International Realty Opens Hawke’s Bay Office New Zealand Sotheby's International Realty in August opened a new office in Hawke's Bay, with Fraser Holland serving as managing director. "While our team may be small in terms of numbers it is unparalleled in terms of expertise and experience, with a combined total of 97 years of experience in selling property," he said.

Olivier and Jennifer Peters of Peters & Peters Sotheby’s International Realty in Germany won first place in the categories "Best Real EstateAgency Marketing Germany" and "Best Real Estate Agency Marketing Europe," as well as second place in the category "Best Real Estate Agency Germany," from the International Property Awards! The International Property Awards celebrate the highest levels of achievement by companies operating in all sectors of the property and real estate industry. The awards are split into regions covering Africa, Asia Pacific, Arabia, Canada, Caribbean, Central and South America, Europe, UK and USA. As part of their entry, the firm submitted various brand-provided print and online marketing Olivier and Jennifer Peters with their International Property Awards materials including Reside magazine, as well as their own local materials and campaigns in the print, online and television arenas.

S een H eard

A round

the

N etwork

LEFT & BELOW: Maury People Sotheby’s International Realty in Nantucket has listed Swain's Neck for $49 million

12 Bay Island | Newport Beach, California Robert Giem of HÔM Sotheby’s International Realty in California has listed 12 Bay Island in Newport Beach for $21.9 million. Located on the exclusive and private Bay Island, this property occupies the most desirable point in all of Newport Harbor. Surrounded by the harbor on three sides, this home captures 270 degree views at the convergence of the bay’s five main waterways.

Swain’s Neck | Nantucket, Massachusetts Gary Winn of Maury People Sotheby’s International Realty in Nantucket has listed Swain's Neck for $49 million. The waterfront property, which features 20 rooms and nine baths is on a 70-acre parcel. It is located at Nantucket’s exclusive Polpis Harbor. Once sold it could potentially be the biggest residential sale on Nantucket - and likely in all of Massachusetts - in recent history. Click here for more information.

Bay Island is Newport Beach’s most exclusive address.This private stock-cooperative includes only 23 waterfront residences that share six acres of gardens, grounds, beaches, tennis and boating facilities. Unique to the west coast, this island does not permit vehicles, ensuring peace and privacy for residents. The island also employs a concierge and staff to serve the needs of island residents. For more than one hundred years, this island has afforded its residents a lifestyle against which all other waterfront communities on this coast are compared. Click here for a video of the property and here for more information. ABOVE: HÔM Sotheby’s International Realty in California has listed 12 Bay Island in Newport Beach for $21.9 million 10

S een H eard

A round

the

N etwork

RIGHT AND BELOW: Sierra Sotheby’s International Realty in California has listed this Squaw Valley home for $9.5 million

This $39 million home is listed with Sotheby’s International Realty-Beverly Hills Brokerage in California thanks to a referral from Sotheby’s International Realty Quebec

Canyon Crest | Beverly Hills, California Pina Pizzi of Sotheby’s International Realty Québec recently referred a client looking to sell their Beverly Hills home to Sotheby’s International Realty-Beverly Hills Brokerage. The home is currently listed with Robin Greer and Barry Peele for $39 million. After Pina followed up on the lead, she was able to convince the seller to list with the brand even though they were strongly considering another firm. She is working closely with the Beverly Hills firm to market the listing in her Montreal market as well as in the European and Asian markets. The 10acre estate compound has the distinction of being one of the few remaining Beverly Hills properties zoned for horses. The home was built in 1932 and is believed to have been previously occupied by Hollywood executives. Click here for more information.

254 Granite Chief Road | Olympic Valley, California Jeff Hamilton and Bill Murphy of Sierra Sotheby’s International Realty in California have listed one of the most exclusive and rare properties in the history of California’s Squaw Valley for $9.5 million. Lake Tahoe's finest ski-in, ski-out home, 254 Granite Chief Road features a soaring living space surrounded by the raw magnificence of Squaw Valley, its world-class skiing and wide-open spaces. For more information, click here. 11

S een H eard

A round

the

N etwork

Kurfiss Sotheby’s International Realty in Pennsylvania has listed Casa Pacifica for $4.75 million

Summit Sotheby’s International Realty in Utah has listed the home of movie mogul Jeffry Katzenberg for $20.5 million

Bald Eagle Estate | Park City, Utah Paul Benson of Summit Sotheby’s International Realty in Utah has listed the home of movie mogul Jeffry Katzenberg for $20.5 million. The sevenbedroom home sits at the top of Deer Valley’s Silver Lake Village area in the very private gated Bald Eagle Club. The home was designed by top Park City architect Rick Otto as well as world-class architect Charles Gwathmey and built by renowned hotel builder New Star Construction. Click here for more information.

Casa Pacifica | Newtown Square, Pennsylvania Angela Hudson, a senior vice president at Sotheby’s in their Philadelphia office, recently referred Casa Pacifica to Kurfiss Sotheby’s International Realty in Pennsylvania. Susan Ravenscroft and David Harrington have it listed for $4.75 million. Casa Pacifica is located between Philadelphia's Main Line and Radnor Hunt and has an indoor pool pavilion inspired by the pool at the Ritz in Paris. For more information, click here. 12

S een H eard

A round

the

N etwork

Morrison House Sotheby’s International Realty in University Place, Washington, has listed Wurlitzer Manor and Gardens for $5.95 million Pacific Sotheby’s International Realty in California is representing this stunning home for $12.975 million

Casona Hermosa | Rancho Santa Fe, California

Wurlitzer Manor and Gardens Gig Harbor, Washington

Andrea Dougherty of Pacific Sotheby’s International Realty in California is representing a stunning home with vintage doors imported from a church in Mexico that frame iron gates forged by master iron workers.The roof and floor tiles are reclaimed and imported from Italy. Countless artfully carved wood doors, arched hallways, distressed beams and barrel ceilings, hand-troweled plaster, grand hallways and gorgeous mullioned windows just hint at the extent of the meticulous attention to detail in this legendary project. Listed for $12.975 million, it has approximately 13,000 square feet of living space and also features a home theater, tennis court, 1,300 square-foot detached villa with kitchen, living room, fireplace and two bedrooms, each with its own bath, an 1,100 square-foot pool house/gymnasium with sauna/steam room and game room as well as a separate 900 square-foot guest. For more details, click here.

Michael Morrison and Karen Vincent of Morrison House Sotheby’s International Realty in University Place, Washington, have listed Wurlitzer Manor and Gardens for $5.95 million. The home holds and was built for one of the five pipe organs for silent movie production in the Bronx and was moved into Gig Harbor. The property is situated high on a bluff with breathtaking views of the Narrows Waterway of The Puget Sound and spectacular views of Mt. Rainer and other vistas. For more information, click here. 13

S een H eard

A round

the

N etwork

Wallace & Co. Sotheby’s International Realty in Edgartown and Chilmark on Martha’s Vineyard, Mass., has listed Big Homer’s Pond for $92 million

Big Homer’s Pond | West Tisbury, Massachusetts Wallace & Co. Sotheby’s International Realty in Edgartown and Chilmark on Martha’sVineyard, Mass., has exclusively listed a 266 acre compound of contiguous properties that includes 250 & 350 Big Homer’s Pond Road and 57, 80 & 111 Little Homer’s Pond Road in West Tisbury for $92 million.The listing is composed of all developable waterfront on Big Homer’s Pond along Martha’s Vineyard’s Atlantic shoreline. Truly a remarkable offering, this land includes 266 acres in total, comprised of the properties on Big Homer’s Pond Road and Little Homer’s Pond Road and other adjoining parcels, exclusive rights for building on Big Homer’s Pond, and exclusive rights to access a pristine stretch of oceanfront lying to the east of Long Point Preserve. Perimeter survey work has been completed and building envelopes have been identified including multiple sites with views of the ocean, the dunes and the pond. Additionally, the property abuts a 510 acre preserve that includes woodland, meadows, trails and over 2,900 feet of additional ocean front. For more information, click here.

S een H eard

A round

the

N etwork

Balearics Sotheby’s International Realty Welcomes Daniel Chavarria Waschke Balearics Sotheby’s International Realty now has one of Mallorca’s most experienced property professionals at the helm: Daniel Chavarria Waschke, who joins the firm as managing director. For more than a decade, Daniel worked at a senior level for Engel & Volkers. In his new role, he will manage the firm’s presence across the Balearic Islands of Mallorca and Ibiza. Balearics Sotheby’s International Realty welcomes Daniel Chavarria Waschke as managing director >

Hurricane Sandy: Helping Those in Need With the recent designation of Hurricane Sandy as a qualified disaster by the IRS, we are now able to use the Realogy Charitable Foundation to provide disaster relief funds directly to our affected Sotheby’s International Realty franchisees, their agents and staff members in regions most impacted by the hurricane, rather than only to non-profit organizations. Therefore, we have launched a Sotheby’s International Realty fundraising effort for a special, targeted “Qualified Disaster Relief Fund” in which 100% of the funds raised will go directly to help your fellow Sotheby’s International Realty system members in their time of need following this disastrous storm. Qualified disaster relief funds will be granted based on individual need as determined by a committee appointed by the Foundation. To make your tax-deductible donation to specifically help your Sotheby’s International Realty colleagues affected by the disaster, click here.The deadline for donations to and applications for the Sotheby’s International Realty Qualified Disaster Relief Fund is Friday, Nov. 30, 2012. To apply for a grant from the Sotheby’s International Realty Qualified Disaster Relief Fund, individual brokers, agents and staff members in the affected region who would like to receive qualified disaster relief payments through the Realogy Charitable Foundation may begin the process by downloading and completing the application form that is posted on the fundraising site click here. Qualified disaster relief payments made to individuals by any person can be excluded from those individuals’ taxable income (in the United States). Qualified disaster relief payments include amounts to cover necessary personal, family, living or funeral expenses that were not covered by insurance. They also include expenses to repair or rehabilitate personal residences or repair or replace the contents to the extent that they were not covered by insurance.Again, these payments would not be included in the individual recipient’s gross income. On behalf of all the affected companies that will benefit from your gift, thank you for your support! 15

2012 Sotheby's International Realty® Leadership Forum Chicago, Illinois . The InterContinental Chicago Magnificent Mile

September 10th to 12th, 2012

Cindy and Jeff Bond of Tomlinson Sotheby’s International Realty in Sandpoint, Idaho (left and center), chat with Wendy Purvey, the brand’s chief marketing officer (right), at the 2012 Leadership Forum

More than 220 owners, managers and key leadership team members worldwide attended the recent 2012 Sotheby’s International Realty Leadership Forum, which was held at The InterContinental Chicago Magnificent Mile in Chicago, Illinois, and the largest Leadership Forum to date! The theme for this year’s Leadership Forum was The Evolution of Extraordinary… Vision. Passion. Momentum.

Philip White, president and chief operating officer for the brand (left) and Mike Good, chief executive officer (right), take a break during the final evening’s festivities Jonathan Sparrow and Sheena Conolly of Cayman Islands Sotheby’s International Realty enjoy the first evening’s reception

In addition to the networking opportunities, attendees heard from several affiliates on how to create stronger company cultures with the ultimate goal of building organizations with the highest level of quality service available. They also received an overview of the exciting results of the brand’s exclusive global marketing relationships and insights from some of the network’s most successful owners into recruiting strategies, growing through mergers and acquisitions and leveraging the Sotheby’s Auction House.

2012 Sotheby's International Realty® Leadership Forum Chicago, Illinois . The InterContinental Chicago Magnificent Mile

September 10th to 12th, 2012

Mike Good, the brand’s chief executive officer (left), catches up with Katie Williams of Fuller Sotheby’s International Realty in Denver, Colo.; Ruthie Ravenel of Daniel Ravenel Sotheby’s International Realty in Charleston, S.C.; and Dan Ravenel (right)

Dodie MacArthur of MacArthur & Company Sotheby’s International Realty in Hawaii (left) and Gina Blanck of Peninsula Sotheby’s International Realty in Rolling Hills Estates, Calif. (right)

Attendee Feedback… “We were new to the Sotheby's International Realty brand this year but it felt like we walked into a family reunion. People were so generous with their best practices and ideas for growing the business that we immediately invested in a number of the ideas we learned upon our return to Brooklyn.” – Aroza Sanjana, Warren Lewis Sotheby's International Realty in Brooklyn, N.Y. “I think Chicago might have been the most important Leadership Forum to date. As companies have survived this last five-year downturn, it was very helpful to see how they are out of merely survival mode and getting back into thriving mode. The caliber of companies involved in the brand is totally impressive and always energizing.” – Jud Henderson, Callaway Henderson Sotheby’s International Realty in New Jersey “My business partner, Steve Games and I attended the Leadership Forum this year and were once again most impressed with the commitment this brand has to our personal success. Events such as this have incalculable value – I can’t think of a better use of our time. Having the opportunity to meet with other top brokers from around the world builds relationships that will last a lifetime. We were able to discuss marketing strategy, referral opportunities and emerging markets in a casual and relaxed setting – face-to-face meetings build relationships in a way that email or phone calls simply cannot do. And of course, hearing first hand from Wendy Purvey about new brand level marketing strategies and being able to meet personally with Mike Good and Phillip White just add to an already great event - I wouldn’t miss it!” – Brian Arrington, Pacific Sotheby’s International Realty in California 17

2012 Sotheby's International Realty® Leadership Forum Chicago, Illinois . The InterContinental Chicago Magnificent Mile

September 10th to 12th, 2012

Denise Douglass and Joe Zahm of Turks & Caicos Sotheby's International Realty enjoy the 2012 Leadership Forum

Stacy Jones of Realogics Sotheby’s International Realty in Seattle,Wash., and Tye Stockton of Ascent Sotheby’s International Realty inVail, Colo.

Philip White, the brand’s president and chief operating officer, talks with Pat Petersen of Daniel Gale Sotheby’s International Realty in NewYork

Philip White, the brand’s president and chief operating officer (left), spends time during the final evening reception with Penny MacIntyre and Buddy Rego (right) of Rego Sotheby’s International Realty in the Bahamas

For more information… Follow up information including the opening video, photos, a press release template and attendee networking list is now available on the Members’ website at http://members. sothebysrealty.com/Leadership2012.aspx.

S p e c i a lt y M a r k e t s … Extraordinary Insights �he rollout of the Sotheby’s International Realty® Specialty Market websites continues with SkiPropertiesSIR.com coming soon!

To date the brand has successfully launched FarmAndRanchSIR. com and WaterfrontPropertySIR.com. All Specialty Market websites match the look and feel of sothebysrealty.com and

provide detailed lifestyle and listing information and resources. They enable buyers and sellers to search for the finest properties in their respective segments and the sales professionals who represent them, as well as to browse notable sales. Upcoming Specialty Market websites will feature golf, metropolitan and historic. 19

SOCIAL MEDIA MARKETING Th e P ow e r

S o c i a l M e d i a M a r k e t i ng

R e a l E s tat e

ocial Media is not only a buzz word, but a powerful marketing vehicle when used properly. It has massive global reach, the ability to engage and interact in real-time and creates lasting connections anywhere and anytime. As a brand, we use social media to reach and engage our target audience, drive brand conversation and establish our leadership as THE voice of luxury real estate. What’s New with our Brand in Social Media: • Our Facebook Company Page crossed the 10,000 ‘Likers!’ • Our page is now at 10,167 ‘Likes’ and growing • Our growth rate continues to exceed the month prior. • Have you ‘Liked’ us on Facebook yet? Click here to ‘Like’ and get our brand updates. • Want to see what the rest of the network is doing on Facebook? Follow along with all our companies by subscribing to our public Facebook list, click here. • Sotheby’s International Realty® Extraordinary Living Blog Launched in July 2012 • Since launch, we’ve had nearly 30,000 views! • Follow along with our blog here. • Pinterest is the fastest growing website ever! Haven’t heard of it yet? It’s a social image-sharing site all about photos. Click here to see why 25 million people are using the site each month. 20

SOCIAL MEDIA MARKETING Th e P ow e r

S o c i a l M e d i a M a r k e t i ng

R e a l E s tat e

FAQs

by Morissa Wagner Szmyt Director, Social Media, Sotheby’s International Realty Affiliates LLC

If I only have time for one social networking site, which should I use? Facebook is the largest social network with 1 billion users, but I always tell people that they should use the social network that comes most naturally to them. Why is Social Media important in selling real estate? Isn’t it for teenagers?

QUICK LINKS Blog: http://sirluxuryrealestate.com/ Facebook: http://www.facebook.com/sothebysrealty Twitter: http://twitter.com/sothebysrealty Pinterest: http://pinterest.com/sothebysrealty/ LinkedIn: http://www.linkedin.com/company/sothebys-international-realty Google+: http://plus.google.com/+sothebysrealty/ Member’s Site: http://members.sothebysrealty.com/socialmedia.aspx

Actually, no. The fastest growing demographic on Facebook is women 45-54 years old, nearly 80% of real estate agents are using Facebook to market their practices and properties, and according to a 2011 study, 57% of people talk more online than they do in person. Social media is not a fad; it is the future of communication and being that we are in a relationship-driven industry, it is imperative we are all using it. How do I get my property featured on the Sotheby’s International Realty brand social media pages? Submit your listings for social media exposure including a link to the property details page on sothebysrealty.com to marketing@sothebysrealty.com. 21

SOCIAL MEDIA MARKETING Th e P ow e r

S o c i a l M e d i a M a r k e t i ng

R e a l E s tat e

Quick Tips for Using Social Media for Business 1. Build Your Brand • Social media is another extension of your online marketing which has the ability to attract potential new clients and maintain connections with existing clients. • Seamlessly affiliate yourself with the Sotheby’s International Realty and Sotheby’s brands by sharing brand/company messages • High-Quality Photography Elevates Your Listings and Sets You Apart From the Competition 2. Be a Credible Source • Be authentic – post what you know/are interested in • Quality of quantity – don’t feel you need to update your social media every minute; it’s better to publish quality content that provides a value • Be a local expert – post about your community, not just your listings • 80% of posts should be content /20% promotional 3. Real-time interaction with potential clients • Social Media is meant to be a conversation • Ask questions and respond to comments • Post about topics that create dialogue • Use the @ symbol to engage with users 4. Be authentic • Do not like / RT every post in order to get your name out there; it looks like spam • Do not beg people to like / follow you; if you provide value and engage authentically, they will naturally come Questions? Contact Morissa at morissa.szmyt@sothebysrealty.com. 22

Great Idea to Implement finding a hook A property with a great story and a small investment in PR can go a very long way. Just ask Roger Soderstrom of Stirling Sotheby’s International Realty in Florida.

helped us develop a media campaign, produced a media kit, press release, pitched the story and helped funnel media inquires to us.”

When Roger listed the Ma Barker home in Oklawaha, Florida, it presented the perfect opportunity to develop a strong media relations campaign that would take a limited budget a long way.

The firm also produced a video on the property, which received more than 10,000 views in the first 10 days, and created a memorabilia catalogue. “All of these efforts meant that someone could tour this home from anywhere in the world. And with a property of this history, a buyer could come from any location.”

During the worst years of the Great Depression, one of the most notorious of the gangland figures was Kate "Ma" Barker. In 1934, Ma and her son Fred arrived in the Florida town of Oklawaha, where they rented a comfortable home on the shore of Lake Weir and lived as quiet, reclusive vacationers. The FBI eventually learned of this retreat and early on the morning of January 16, a band of agents, along with other lawmen, approached the door of the house. The lawmen called for Fred, but Ma quickly shut them out and a four hour battle began. Ma and Fred were the only two at home that morning. Possessing an arsenal of machine guns, shotguns and pistols, the two kept the lawmen at bay for hours. But the overwhelming number of armed lawmen, along with the use of tear gas, would eventually prevail and both Ma and her son were killed. Those who go through the nine-and-a-half acre home today can still see the bullet holes in the walls, as a permanent reminder of the home’s history. After Roger secured the legendary historic home, he did research, obtained original FBI files and determined almost all the furniture was still there. He restaged the home to match the FBI files. “We knew we needed to utilize a press campaign to capitalize on the inherent media interest in this property so we worked with a local PR agency,” said Roger. “For less than a $2,000 investment, the agency we chose

The results of Roger’s efforts have taken the home viral. The media coverage has been extensive: The Wall Street Journal, CNN, CNBC, the Orlando Sentinel and the Toronto Times are just a few. There was feature coverage on Orlando Fox News, which took viewers on a tour of the home, and the Orlando CBS affiliate. The Orlando Sentinel and the Orlando CBS affiliate also prepared videos that were distributed and picked up broadly across the country, and countless online outlets picked up the story. Online news source toptenrealestatedeals.com even covered the story twice! “The day before the launch a Google search of the words ‘Ma Barker House’ was only a page or two long, and most of them were not related to the home,” said Roger. “Today the top search item listed is our website, mabarkerhouse.com, and the search images are all photos that we posted. The search pages run on into the hundreds. Our goal was to generate $250,000 in marketing exposure. We believe we have exceeded that now.” Roger’s most important piece of advice for those looking to make the most of a PR campaign? “If you can build a story by finding a good hook or unique story- and combine that with being well-prepared- you will have the right formula.” 23

HONG KONG HAPPENINGS Sotheby’s Hong Kong Autumn Sales 2012 October 5-9

Sotheby’s International Realty® affiliates from all over the globe attended the Sotheby’s Hong Kong Autumn Sales 2012 at the Hong Kong Convention and Exhibition Centre. The Sotheby’s Hong Kong Autumn Sales 2012 sold more than 3,100 lots for a total of more than $2 billion (HK), which is $260 million (USD). For more information including records achieved, click here. “This event provided a forum for our network to interact with each other, potential Asian buyers and Auction House executives and clientele,” said Philip White, president and chief operating officer, Sotheby’s International Realty Affiliates LLC. “Those who attended gained key insights into the Asian market and overseas buyers. We are proud to offer our network members the opportunity to take part in this important yearly sales event.”

The Sotheby’s International Realty booth at the Sotheby’s Hong Kong Autumn Sales 2012

Philip White, the brand’s president and chief operating officer, discusses the Asian real estate market with event attendees

Kay Lee, the brand’s director of international marketing-Asia (left) meets with Henry Howard-Sneyd, vice chairman, Sotheby’s, and Philip White, the brand’s president and chief operating officer (right) at the Hong Kong sales

HONG KONG HAPPENINGS Sotheby’s Hong Kong Autumn Sales 2012 October 5-9

During the five day event, Sotheby’s International Realty representatives talked to auction goers about their global real estate interests

The Hong Kong Convention and Exhibition Centre Henry Howard-Sneyd, vice chairman, North America, Sotheby’s (left) talks with Samson Law, managing director and owner of Hong Kong Sotheby’s International Realty, Lilian Lue, associate director for the firm and Philip White, the brand’s president and chief operating officer (right)

Attendee Feedback…

“The Sotheby’s Hong Kong auctions were an invaluable opportunity to establish our presence in one of our major feeder markets. It was very useful for us to start the relationship with the Asian offices, and we look forward to doing so further as the brand expands throughout the region. It was also great to spend time and share experiences with other brokers and affiliates from the offices worldwide.” Gregg Lynn of Sotheby’s International Realty-San Francisco Brokerage (left) hosts the Sotheby’s International Realty booth with Kay Lee, the brand’s director of international marketing-Asia, Franky Cho, operations director for Hong Kong Sotheby’s International Realty and Lilian Lue, associate director for the firm (right)

– Laura Benaglia, Milan Sotheby’s International Realty

"Participating in the Hong Kong sales event really brought home the concept of the Sotheby's International Realty brand being a fast expanding, multicultural and global company. Being there not only allowed me to meet the key players on the realty side but to meet the stars of the auction house as well. This was the perfect opportunity to connect with people, to share each other's experiences, and ultimately to grow with the company."

– Tina Lee, Taiwan Sotheby's International Realty

DID YOU KNOW Outstanding Results on Sothebysrealty.com! Sothebysrealty.com is seeing increases in every major category year-over-year for the same periods 2012 vs. 2011. In the second quarter, just under 5 million property views occurred! “We are seeing strong, consistent progress, looking back over the last few years,” said John Passerini, vice president, interactive marketing for the brand. “This forward momentum can be attributed to our tremendous growth as a brand.” The most recent web stats can be found on the Members’ website at: http://members.sothebysrealty.com/reports.aspx.

Sotheby’s Expands in China Sotheby’s has signed an equity joint venture agreement with Beijing GeHua Art Company, a Beijing State-Owned Enterprise that is part of GeHua Cultural and Development Group. Establishment of the joint venture, which is subject to approval from the Chinese government, would represent a major expansion of Sotheby’s presence in China and will enhance its services to its Mainland Chinese clients. Sotheby’s will be the first international fine art auction house in China and the controlling shareholder in this business, responsible for the day-today operation and management of the company that will be called Sotheby’s (Beijing) Auction Co., Ltd. Click here for complete information. 26

One of the Sotheby’s International Realty brand’s greatest asset is its relationship with the Sotheby’s Auction House. Here are some examples of how the brand’s professionals are capitalizing on it… ®

Fine Art & Fine Wine in San Antonio, Texas Kuper Sotheby’s International Realty in San Antonio hosted a wine tasting event in partnership with the San Antonio Museum of Art. The event was led by Eli Rodriguez, Sotheby’s Wine sales director. The 150 attendees enjoyed meeting with Eli and getting a private tour of the museum’s “San Antonio Collects: Contemporary” exhibit. The event was part of a series of celebrations for the firm, which celebrates 40 years in business this year. J Kuper, the firm’s general manager, welcomed their top clients and strategic business partners. The local press covered the event, and there even was a mention on the local CBS affiliate morning show "Great Day SA," which gave away a pair of tickets to the event to a viewer!

Attendees of Kuper Sotheby's International Realty's wine tasting

J Kuper (left) and Eli Rodriguez (right), Sotheby's Wine sales director, at the Kuper Sotheby's International Realty wine tasting

For more information, contact Beth Heard Laffey, director and auction liaison, Sotheby's International Realty Affiliates LLC, at beth.laffey@sothebysrealty.com

the world of watches Dielmann Sotheby’s International Realty in St. Louis, Missouri, held a watch valuation with Katharine Thomas at their office in August. One of the items evaluated was a Rolex from the 1950s, which was valued at approximately $3,000 because of a unique ornamentation where the watch met the watch bands.

Daryn Schnipper, Watch Specialist at Sotheby’s Auction House, will be receiving appointments from the public for private watch valuations at Sotheby’s International Realty offices at 6 Main Street in East Hampton on 2 August and at 50 Nugent Street in Southampton on 3 August from 10 am - 4 pm.

Katharine Thomas, Watch Specialist at Sotheby’s Auction House, will be receiving appointments from the public for private watch valuations at Paciﬁc Sotheby’s International Realty office at 7855 Ivanhoe Avenue, Suite 110 in La Jolla on 24 August from 10am - 4pm. Please call +1 212 606 7184 to schedule a private appointment.

Please call +1 212 606 7184 to schedule a private appointment.

AN INVITATION TO CONSIGN IMPORTANT WATCHES NEXT AUCTION IN NEW YORK � DECEMBER ��



�

AN INVITATION TO CONSIGN IMPORTANT WATCHES NEXT AUCTION IN NEW YORK � DECEMBER �� ENQUIRIES �� REGISTER NOW AT SOTHEBYS.COM





Daryn Schnipper, watch specialist at the Sotheby’s Auction House, took appointments from the public for private watch valuations at the Sotheby’s International Realty offices in East Hampton and Southampton in August.



Pacific Sotheby's International Realty in La Jolla, Calif., hosted Katharine Thomas, watch specialist at the Sotheby's Auction House, for a day of private watch valuations on Aug. 24. "Being part of the Sotheby's International Realty brand affords us the ability to bring value-added opportunities to members of our community," said Brian Arrington, the firm’s founder and chief executive officer.

For more information, contact Beth Heard Laffey, director and auction liaison, Sotheby's International Realty Affiliates LLC, at beth.laffey@sothebysrealty.com

Auction Calendar Highlights Important Russian Art Nov. 26 (London) Russian Works of Art, Fabergé and Icons Nov. 27 (London) Musical Manuscripts & Continental Books Nov. 27-28 (London) American Art Nov. 29 (New York)

Finest and Rarest Wines Featuring Treasures Direct from The House of Krug Dec. 1 (New York)

European Sculpture and Works of Art: Medieval to Modern Dec. 5 (London)

Arts of Europe Dec. 4 (London)

Western Manuscripts & Miniatures Dec. 5 (London)

Important Watches & Clocks Dec. 4 (New York)

Magnificent Jewels Dec. 5 (New York)

news & VIEWS from the Global Real Estate Industry “Housing starts in the U.S.surged 15 percent in September to the highest level infouryears,addingtosignsofarevivalintheindustryattheheartofthefinancialcrisis. Beginning home construction jumped last month to an 872,000 annual rate, the fastest since July 2008 and exceeding all forecasts in a Bloomberg survey of economists, Commerce Department figures showed today in Washington. An increase in building permits may mean the gains will be sustained. ‘It’s no longer a question of whether the industry is rebounding,” Larry Sorsby, chief financial officer of Red Bank, New Jersey-based Hovnanian Enterprises Inc. (HOV), the best-performing homebuilding stock this year, said in a telephone interview today. “There is clear evidence that we have bounced off the bottom and are in the midst of a recovery.’” --“Home Starts Jump to Four-Year U.S. High as Demand Firms: Economy,” Bloomberg, Oct. 17

“In the year to the end of August 2012 UK house prices increased by 1.8%, down from a 2% in the previous 12 month period, the latest figures published ...by the Office of National Statistics show. House prices remain relatively stable across most of the UK, although prices in London continue to increase, whilst Northern Ireland prices are falling. The year on year increase reflected growth of 2.1% in England, 0.5% in Scotland and 1.4% in Wales, which were offset by a decline of 12.8% in Northern Ireland.” --“UK house prices stable over the last 12 months, latest ONS figures suggest,” PropertyWire, Oct. 16

Editor: Jennifer Zimmerman | Jennifer.Zimmerman@sothebysrealty.com Designer: Erika Meadows © 2012 Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.