LL Bean Signature, On the Lake

ON THE LAKE JANIS MCKENZIE SHANE FASM 440 MONIKA JONEVSKI

History Started in 1912 by Leon Leonwood Bean Made a pair of boots to keep his feet warm and dry while hunting in the woods of Maine “The Maine Hunting Shoe�

Strong emphasis on custom service and quality product Opened first store outside of Maine in 2000 In 2010 launched the Signature Collection Selling Platforms: E-Commerce, Catalogue, and Brick and Mortar (Retail, Outlet, and Seasonal Kiosks)

FOUR MESSAGES 1. CONVEYS CLASSIC NEW ENGLAND STYLE 2. WELCOMING STORE ENVIRONMENT 3. EXCELLENT SERVICE 4. QUALITY PRODUCTS

LAKE WINNIPESAUKEE

LL Bean Signature will hold a pop up shop on a house boat docked on Lake Winnepesaukee in order to provide a unique customer shopping experience and to increase awareness for the label.

ABOUT LOCATION DATES DOCKED

SATURDAY JUNE 24, 2017FRIDAY JUNE 30, 2017

HOURS OF OPERATION 10AM-5PM

MARKETING & PR INSTAGRAM CONTEST #ONTHELAKE Customers can use #ONTHELAKE to caption their summer style. There will be three winners and they will receive a weekend lake getaway and be able to visit the store.

THE BOOTMOBILE The LL Bean Bootmobile will be parked at the shop during the week that it is open to further awareness of the pop up shop.

E-BLAST TO CARDHOLDERS LL Bean credit card holders will receive an email that will have the details of the shop in it and also a coupon to receive a free signature bandanna with purchase.

PRODUCT ASSORTMENT MENS & WOMANS

$40-200

TOPS BOTTOMS DRESSES JACKETS ACCESSORIES

WOMAN’S PRODUCTS

MEN’S PRODUCTS

SAMPLE PLAYLIST CANDY BARS-CONNOR ZWETSCH ROMEO AND JULIET-THE KILLERS RIPTIDE-VANCE JOY SUMMER HOME-TYPHOON KICK DRUM HEART-THE AVETT BROTHERS HUMAN HANDS-SONDRE LERCHE BRUISES-CHAIRLIFT YOU’VE GOT A FRIEND-JAMES TAYLOR MUSHABOOM-FEIST FUN FUN FUN-THE BEACH BOYS https://open.spotify.com/user/12102176617/playlist/6hQwnu3XRG0aUAiWygg9Xe

MATERIALS

SIDING: OLD CEDAR SHAKE

WINDOWS: FOUR PANED WHITE

WALLS&CEILING: WHITE BEAD BOARD

FLOORING: DISTRESSED NATURAL HARDWOOD

ROOF: WEATHERED WOOD SHINGLES

FIXTURES AND DECOR

THANK YOU JANIS MCKENZIE SHANE FASM 440 MONIKA JONEVSKI