Brandbook
Content
About SPINNA Mission and Vision 3 pillars of SPINNA The CIRCLE SPINNA brand SPINNA book Buyer Mentor Group
A not for profit foundation established in Amsterdam, December 2009,
The SPINNA foundation aims to, Ignite Inspiration, in all members, Empower woman entrepreneurs globally. Further fashion through innovative and sustainable solutions drawn from traditions and generations of textile expertise.
SPINNA was born out of a passionate dialogue over a cup of coffee at a brasserie in Paris in November 2009 about sustainable fashion and the contribution of woman in the global business. Through committed local hubs, enthusiastic individuals, corporations, donors and supporting organizations such as the United Nations agency, International Trade Centre and The US State Department this concept was transformed into reality.
At SPINNA we stand for exclusivity and quality. And aim to achieve long term sustainability for woman globally.
MISSION To foster the economic empowerment of women in textiles and fashion through linking buyers and sellers and by building productive capacities
VISION To create opportunities by linking unique skills with contemporary market demands and to bring more women owned businesses into the mainstream of the fashion value chain.
3 PILLARS of SPINNA
IGNITING INSPIRATION We encourage women to grow globally by developing their ideas, and inspire organizations and retailers to embrace new initiatives.
EMPOWERING ENTREPRENEURSHIP We enable women to improve their competitiveness through our platform The Circle and link conscious individuals with sustainable initiatives in the fashion business
FURTHERING FASHION We aim to enrich fashion by preserving traditional techniques and by encouraging sustainability through the fashion industry.
THE CIRCLE
Our membership and mentoring platform brings together fashion professionals, academia, development agencies,buyers and suppliers. Members, in particular, women entrepreneurs can benefit from being part of the network and having access to all initiatives and events, special offers from our partner organisations and packages of truly customised services.
Investing in women is not only the right thing to do, it is the smart thing to do.� Ban Ki-moon, Secretary General, United Nations
SPINNA BRAND
Our umbrella brand showcases the products and collections of our members at customized showrooms, fashion events, stores in fashion capitals and in the future on or online shop.
SPINNA BOOK
Our homegrown publication features women-owned business members, their skill-sets, products and their stories. It is an evolving concept, with new stories being added for every edition. The SPINNA Book intends to be the comprehensive guide to women vendors in different regions, with a preview of their traditional techniques along with the contemporary offer for the international fashion business.
BUYER MENTOR GROUP
Our first step towards developing credible and long term relations between buyers and suppliers. This is where both sides get to know each other without the stress of having to buy or sell immediately. Buyers and suppliers have the opportunity to mentor one another through the process. BMGs are extremely interesting learning opportunities where each individual and participating organization is able to gain a better understanding of their common challenges, discuss solutions and engage in a sustainable and mutually beneficial relationship.
We look forward to hearing from you. thecircle@spinna.org info@spinna.org
You can also find us here: Twitter: @SPINNAwomen Facebook: https://www.facebook.com/SPINNAwomen LinkedIn groups: http://linkd.in/SPINNA
Special thanks for inputs, ideas, images and concepts: Rupa Ganguli Ilaria Pasquinelli Janneke Dekker Riley Salyards Vera Jonkman Karen Hirschfeld Harsh Raut Meg Jones Nimi Ponnudurai Elisa Huijsman Clothing Connect B.V. The International Trade Centre (ITC) The US State Department Ethical Fashion Forum (EFF) Fair Trade Foundation Made By Mothercare Marks & Spencers Ouef NY Amsterdam Fashion Institute (AMFI)
The majority of images used in this book are taken by Riley Salyards over the course of an ITC project focussed on increasing the competitiveness of women entrepreneurs in Peru in 2010-2011 This brandbook is developed as part of the internship project by Janneke Dekker from the Amsterdam Fashion Institute (AMFI) in 2011 - 2012