TIMELINE

A timeline was chalked out to track progress across the duration of the project and allot estimated time for each phase of the design process. The first phase of research (Research I) was intended to come up to speed with how design played out across the watch industry. This part of the process involved boiling down to the core of what people look for in a watch. Given that watches are very unique products, it was necessary to understand why an added featureset may not be the path to creating a new value proposition for a watch.

After having spoken to users and chalked out a perception of how the watch world works, time was devoted to weighing opportunities based on the company’s priorities, business goals and metrics. After a direction was chosen, a process was followed to involve a handful users in a codesign process to better match unmet needs(Research II). The whole process focused on how a new offering in a watch space could be made unique to Titan.