FIRST MANUFACTURE DRAFT

For a product to see the light of day, it must cross many stages. The design needed to be approved by the tech-team, design head, and marketing head for it to get a green signal to go for production. Titan makes a batch size of 5200 pieces for each of its watches and therefore, a special team at the Hosur factory is tasked with overseeing product development from the point when a design is selected to the final release. This team is tagged the NPD (New Product Development).

While testing and iterating on the scalability of resin components will be allotted another six months, the NPD shares drafts with the respective designers as the tooling gets finalized. This is the first mass manufacture draft.

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WATCH DESIGN FUTURES

The Path dependence of watches teaches us that watches have conventionally used as objects of style, fashion, expression and , in a few cases, greater functionality in the micro moments of carrying out a specific task. The design for watches rarely steps out of this well defined space.

Smartwatches are a departure from the norm of conventional watch design, however, the core of their utility is centered around fitness, health monitoring and surveillance . Thus, how might the smart technology of watches find expression in different sectors through the discovery of fresh use cases? 01 WATCH DESIGN FUTURES

Can watch be used as a gateway to more elegant and efficient interactions? Can a watch be used as a vessel that bridges the gap between man and the natural environment?

06 IDEA DEVELOPMENT

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02 STORYTELLING AS A VISIONING TOOL

How might we use storytelling as a tool to get better visibility of possible future scenarios?

03 DESIGN IS [...]

How might research into other sectors of design practice inspire new conversations for the development of watches? 04 PRODUCT DIRECTIONS

Ideas for new wrist based use cases that have not been tested in the market yet. 05 IDEA SELECTION

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