FIRST MANUFACTURE DRAFT
For a product to see the light of day, it must cross many stages. The design needed to be approved by the tech-team, design head, and marketing head for it to get a green signal to go for production. Titan makes a batch size of 5200 pieces for each of its watches and therefore, a special team at the Hosur factory is tasked with overseeing product development from the point when a design is selected to the final release. This team is tagged the NPD (New Product Development). While testing and iterating on the scalability of resin components will be allotted another six months, the NPD shares drafts with the respective designers as the tooling gets finalized. This is the first mass manufacture draft. Graduation Project | Titan Vision Next: Explorations in Recrafting the Watch Proposition | 175
