DESIGN - NEXT

Designs need to be able to make women feel special everyday (irrespective of occasion)

Designs currently represent one facet of the current Indian woman but not the whole. The product designs must reflect a recognition of her many identities and her contemporary aspirations; while retaining the grace and richness.

Designs must infuse the current trends (shifting towards Indo-western) keeping the Raga codes / heritage intact. Contemporary elements need to be added to create desired balance that goes with current wardrobes