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Welcome Home Aldar is not simply in the business of building houses. We build homes – places where families settle and communities thrive. To renew this promise to our audience and reinforce our position in the market, we launched a new brand identity that emphasises the importance of feeling at home.
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THIS LOGO INDICATES MULTIMEDIA CONTENT
A new brand commercial that explores and celebrates the essence of what makes a home.
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Brand Film
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Brand Photography As part of extending Aldar’s refreshed brand identity, a photoshoot was commissioned to explore the poignant and powerful meaning of home.
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"The sweet smell of mum’s cooking is home, with sugar and spice and everything twice."
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I’ve arrived when I’m finally surrounded by all this, by everything I love. Then I know: “This is home.”
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Aldar.com To ensure a consistent look and feel across all of our assets, we updated the Aldar website to reflect the new brand identity – This is Home.
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Home Aldar's newly designed Intranet interface helps to keep our employees up-to-date with the latest news and internal communication.
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Aldar on Instagram
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We launched our new Instagram profile to engage with communities and highlight the beauty of our shared home, Abu Dhabi.
Aldar Rollout Aldar leaves a lasting impression on the capital with a variety of brand signage.
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Aldar Corporate Film
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Our first in-house production, the Aldar Skyline Film showcases our greatest achievements. Through an inspiring compilation of aerial shots that weave through Abu Dhabi, the film takes viewers on a journey that captures the scale and scope of Aldar developments, and the impact they have had on the city's skyline.
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Al Raha Beach Mural
Drive into Abu Dhabi and you can’t help but be inspired by this 600-metre long mural that captures the UAE’s culture and time-honoured traditions. Completed in just 5 weeks, the artwork intends to inspire creativity and showcase the transformative value of art in our society.
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Architecture Photography
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A journey to recapture Aldar’s breathtaking and iconic architecture through refreshed and modern photography.
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Capturing the iconic curves and inspiring lines of the Abu Dhabi skyline.
Intriguing perspectives highlight Aldar’s distinctive designs.
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West Yas Relaunch One of Yas Island’s most exciting living experiences opened up to all nationalities, ushering in the next phase of this vibrant community.
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Yas Acres
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Situated on the northern shores of Yas Island, this inspired waterfront development has been designed to further the concept of Yas Island Living and create a home in every sense for all nationalities.
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Yas Acres was promoted through two interactive in-mall stands.
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Cityscape Abu Dhabi
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A dynamic and interactive stand was created for the launch of Yas Acres at Cityscape Abu Dhabi.
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45th National day Calligraphy Competition
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Aldar brought together artists of all ages to celebrate our shared love for the nation through poetry and calligraphy. The contest was launched following the UAE’s 45th National Day and the release of the poem ""الدار عامرة بأھلها, which was commissioned by Aldar.
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Aldar Sales Centre
Experience Aldar’s new sales centre from the comfort of your own home with a full 360 tour.
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Nareel Island Relaunch
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To showcase the breathtaking beauty of Nareel Island, Aldar created a bespoke edition of Simply Abu Dhabi, giving UAE Nationals a glimpse of the destination’s exclusive private beaches, villas and gardens.
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Exclusive living portayed by beautifull aerial photography and endless vistas.
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