August 2012 Colorado Editor

editor colorado

Official publication of the Colorado Press Association / coloradopressassociation.com / Vol. LXXXIII, No. 8

Five state papers win NNA awards Colorado weekly newspapers performed well in the National Newspaper Association’s 2012 Better Newspaper Contest and Better Newspaper Advertising Contest.

Cortez Journal, Jackson County Star, The Villager, The Holyoke Enterprise and The Pagosa Springs SUN were all recognized for outstanding work.

NNA Contest Chair Jeff Farren, publisher of the Kendall County Record in Yorkville, IL, announced and congratulated the contest winners in an award not if ic at ion Colordao e-mail.

The papers “Winners reflect the high honored quality of Cortez Journal publications re pre s e nt e d Jackson by the associaCounty Star tion,” Farren The Villager said.

There were The Holyoke 1,954 entries Enterprise in the Better The Pagosa Newspaper Springs SUN Contest and 395 entries in the Better Newspaper Advertising Contest for a total of 2,349 entries. A total of 525 awards were won by 135 member newspapers in 36 states.

California had the most combined BNC/BNAC wins with 78, followed

by New Mexico with 53, and Texas and Wyoming tied with 42 each.

“Colorado has some of the best newspapers in the country, and it’s nice to see great work rewarded on a national level,” said CPA Executive Director Samantha Johnston. “Three of the five newspapers recognized in the contest are also represented on my board of directors. That says a lot about the quality of the newspaper companies helping to shape the direction of the Colorado newspaper industry.”

Winners will be recognized at the award reception held Saturday, Oct. 6, during NNA’s 126th Annual Convention & Trade Show in Charleston, South Carolina.

Better Newspaper Contest 2nd place, Cortez Journal, Best Feature Series, Daily & Non‐daily Division, circulation 6,000 or more, Farewell comrade; A professional guard; Pride and pain; Finding a trade; Military service and a diploma, Dale NNA on page 7

WE ARE

COURAGEOUS, STRONG,

& RESILIENT. TRAGEDY WILL NOT DEFINE US.

WE HOLD STRONG

TRADITION & VALUES. WE ARE THE FACE OF STEWARDSHIP,

FORWARD-THINKING

& PROGRESS. — OUR AIR IS CRISP & FRESH. —

OUR LANDS ARE

VIBRANT, PRISTINE,

WONDROUS

& BEAUTIFUL. WE

ALTITUDE.

OUR LAKES, RIVERS &

POWDER

ARE DEEP. JUST LIKE OUR

SENSE OF COMMUNITY.

WE ARE NEIGHBORS,

FRIENDS & FAMILY. WE JOIN TOGETHER TO HONOR

COLORADO DAY WEDNESDAY, AUGUST 1

WE ARE

Colorado strong

Artwork Created by Mike Pierce, The Pagosa Springs SUN

Strength of Colorado, a contest sponsored by Colorado Press Association, invited CPA member newspapers to submit inspiring, thoughtful creative in conjunction with Colorado Day on August 1, 2012. Submissions were judged by CPA staff members. The winning submission, designed by Mike Pierce of the Pagosa Springs SUN, was provided to CPA member newspapers for publication in their print products. See the rest of the Colorado Day entries on Pages 4-5.

Inside: Meet SYNC2’s accounting manager.

PAGE 3

August 2012

With lessons learned, online contest back in ’12 The 2012 Colorado Better Newspaper Contest call for entries is only a few weeks away, and this year’s contest is bigger, better and bug-free.

“Last year was our first year experimenting with the online contest module. Largely, it was a success, but there were many areas for improvement,” said Samantha Johnston, executive director of the Colorado Press Association. “We appreciate the patience and cooperation of our members last year, and because of their feedback and willingness to try something new, we’re bringing back an online contest this year that will be better in almost every way.”

The Colorado Press Association contest committee completed the tedious task of reviewing all contest categories for relevancy and appropriateness. This year’s contest participants will notice some new categories, some categories that will be analyzed after this year to determine whether they will be deleted next year, and a new and improved set of contest rules rewritten by some of the state’s best editors.

“It was time to review our entire contest. We made changes where we thought it was appropriate and we im-

Need contest materials?

If you want to receive a copy of the contest materials, please call Lisa Woodworth at 303-571-5117 or coloradopress@ colopress.net to add your name to our postal or email list.

proved processes where it made sense,” said Mark Drudge, CPA board member and chair of the contest committee. “We want to encourage increased participation and a true competitive spirit, so we reviewed every aspect of the contest to ensure level playing fields and clear contest rules. And we removed some of the barriers to true competition.”

Two major changes to this year’s contest include the addition of another weekly circulation category to more fairly align like-sized newspapers and the addition of a monthly and collegiate contest.

CONTEST on page 7

SYNC2 poised to help papers grow revenue Colorado Press Service has a new name. A new look. And some new products in the portfolio. What has traditionally been recognized as the print and newspaper website advertising arm of the Colorado Press Association is now doing business as a true print and digital media buying agency.

Rebranded to encompass print and digital media audience solutions, Colorado Press Service is doing business as SYNC2 Media.

“Our goal is to increase the revenue for our member newspapers by offering a more robust product portfolio that will reach our customers’ audience, wherever they are,” said CPA executive director Samantha Johnston. “When a client asks us if we can do something, we want to say ‘yes,’ instead of allowing an intermediary company to steal dollars that newspapers should own.”

While print and premium digital banners on newspaper websites continue to be a top priority for SYNC2 Media, audience extension tools allow SYNC2 Media to capture more revenue for member newspapers.

“Our advertising customers are spending dollars in the digital space.

Just not with us. Every bit of market research tells us so,” Johnston said. “Regardless of whether digital makes up a small or large piece of our revenue pie, if we aren’t offering multimedia buying capability, we’re perceived as less relevant.”

The new name and logo were designed with shelf life and mutlimedia platforms in mind. In addition, the color palette was assembled in a quest for new life and energy.

“We wanted to embody some of the adjectives that best describe our new service – creative, active, energetic, trustworthy, successful and powerful,” said VP of Sales & Marketing, Elizabeth Bernberg. “We wanted our logo to SYNC2 on page 7

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colorado editor

August 2012

Committed to leading the charge colorado editor ISSN #162-0010 USPS # 0122-940 Vol. LXXXIII, Issue 8 August 2012 Colorado Editor is the official publication of the Colorado Press Association and is published monthly at 1336 Glenarm Place.

Denver, CO 80204-2115 p: 303-571-5117 f: 303-571-1803 coloradopressassociation.com

Subscription rate: $10 per year, $1 single copy Staff Samantha Johnston Publisher/Executive Director sjohnston@colopress.net Brian Clark Design Editor Board of Directors OFFICERS President Brenda Brandt The Holyoke Enterprise bbholent@chase3000.com Vice President Bryce Jacobson Craig Daily Press bjacobson@craigdailypress.com Treasurer Terri House The Pagosa Springs SUN terri@pagosasun.com Secretary Keith Cerny Alamosa Valley Courier krcemail@aol.com DIRECTORS Mark Drudge Cortez Journal mdrudge@cortezjournal.com Bart Smith The Greeley Tribune bsmith@greeleytribune.com Jane Rawlings The Pueblo Chieftain janer@chieftain.com Laurena Mayne Davis The Daily Sentinel laurena.davis@gjsentinel.com David McClain Sterling Journal-Advocate dmcclain@journal-advocate.com Paula Murphy Trinidad Times Independent paulamurphy@ratonrange.com Curtis Hubbard The Denver Post chubbard@denverpost.com Periodical postage paid at Denver, CO 80202.

POSTMASTER: Send address changes to Colorado Editor 1336 Glenarm Place Denver, CO 80204-2115

Corporate conferences to digital monetization and are oft labeled one of the new revenue streams, the great American boondogconversations were urgent gles – an opportunity for and serious. executives to drink, play The newspaper indusgolf, dine in great cities and try isn’t getting any less otherwise socialize with complex. Product portfolios their peers under the veil are diversifying, resources of training. are getting thinner, audiI just returned from the samantha ences are developing in Newspaper Association johnston ways we never imagined, Managers annual confersocial media is forcing us to ence in San Francisco. We do more, better and faster, cpa executive drank. We dined in a great content consumption is director city. We socialized. growing and communities But we also spent 24 are more dependent upon solid hours in more than 12 sesour tangible deliverables. sions debating, discussing, sharing We’ve got work to do. best practices, hearing from the I had the opportunity to share experts and strategizing about how with 42 other state press associato approach critical industry issues. tion directors the progressive digital From preserving public notices and programs we offer at Colorado increasing annual foundation giving Press Association – the only state

association with an in-house digital advertising agency. I had the great fortune to listen to directors from Arizona, Wisconsin, Illinois and Florida share best practices and their success with online legal publication platforms, state advertising networks and digitization of archiving.

We all had a tremendous amount of knowledge to share with one another. And we all gained a tremendous amount of knowledge from others at the table.

We had a lively and sometimes contentious debate about association memberships. Where do online publications fit in to the mix? If a daily print publication stops printing daily, but offers fresh online content daily, are they still a daily?

Should dues be based on gross revenues, advertising rates or both? Or

Heath honored for public service through community journalism

Landmark Publishing Group of America and the National Newspaper Association. He was honored mainly for establishing and executing the editorial principles that have earned LCNI national recognition, but Heath he told the crowd that in his postal work, “I really feel like I’ve helped newspapers achieve their First Amendment rights to be distributed.” Kentucky Press Association Executive Director David Thompson presented Heath more than 35 letters from leaders in the community newspaper industry thanking him for his work.

By Al Cross, Director, Institute for Rural Journalism and Community Issues Max Heath, retired vice president and executive editor of Landmark Community Newspapers Inc. and a self-described “postal nerd” for the newspaper industry, is among two recipients of the 2012 Al Smith Award for public service through community journalism by a Kentuckian. The award is given by the Bluegrass Chapter of the Society of Professional Journalists and the University of Kentucky’s Institute for Rural Journalism and Community Issues, which was co-founded by Smith, an SPJ fellow who published weeklies in Kentucky and Tennessee.

Heath remains a postal consultant to

Business cards Letterhead Envelopes Postcards Sales fliers Circulation forms Rate cards Promotional brochures Presentation folders Special publications Invoices Carbonless forms

HEATH on page 6

we’ll BRING it TO you

FYI

conTacT uS 466 Yampa Avenue Craig, CO 81625 (970) 824-7031 Fax (970) 824-6810 www.craigdailypress.com

adverTiSing deadLineS

Cancellation deadline is the same as the order deadline. If an ad is cancelled after the deadline, there will be a charge equal to 50% of the cost of the space reservation.

Monday Ads Thursday, 4 p.m.

Wednesday Ads Monday, 4 p.m.

Friday Ads Wednesday, 4 p.m.

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Classified Ads One Day Prior, 3 p.m.

Inserts 8 days prior to insertion date

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• New advertisers who wish to establish an account must submit a credit application with acceptable credit references.

• Advertising from accounts more than 30 days past due cannot be accepted unless cash payment is made.

• Ads that require payment in advance include those from advertisers who have not established credit privileges and advertisers who have been placed on a cash-only basis; political ads; and going-outof-business, bankruptcy and transient ads (such as circus, carnival, etc.). These ads must be paid for by deadline.

• Advertisers billed at contract rate who fail to fulfill the contract terms will be billed at the appropriate earned rate retroactively. All contract discounts are cancelled on advertising more than 60 days past due.

• Applicant agrees to pay Steamboat Pilot & Today/ Steamboat Today/Craig Daily Press for all expenses they may incur to enforce collection of any amount due for advertising placed at open or contract rates including reasonable attorney’s fees and court costs in connection therewith.

Legal Policies • The terms Steamboat Pilot & Today, Steamboat Today, and Craig Daily Press hereafter referred to as the “company,” as used herein are meant to include the newspapers and their related publications, their employees, owners, officers, agents, and contractors.

• The company reserves the right to reject or cancel any advertisement at any time.

• The company is not bound by any terms or conditions printed or otherwise appearing on order blanks, advertising forms or copy instructions

when in conflict with the terms and conditions on the company rate schedule.

• The Advertiser and/or advertising agency agree to defend, indemnify and hold harmless the company against any and all liability, loss, or expense arising from claims including but not limited to libel, unfair competition, unfair trade practices, infringements of trademarks, copyrights, trade names, patents, plagiarism, or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.

• The company shall not be liable for any failure to print, publish, or circulate all or part of any issue in which advertising accepted by the company is contained if the failure is due to circumstances beyond the control of the company.

• The company shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. In the event of errors that materially affect the value of the advertisement, if at fault, the company will be responsible only for the space in which the error occurred. Liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any moneys paid for the advertisement. Any request for adjustment on billing that may be open to question must be made within the month following the month in which the purported error occurred.

• Unfulfilled advertising contracts will be short-rated to appropriate earned level at end of contract term.

• We reserve the right to revise advertising rates at any time. In the event advertising rates increase during contract term, Company will provide 30 days written notice to Advertiser. Advertisers who do not accept new rates may elect to cancel advertising agreement without penalty, by providing notice in writing to Company at least 10 days prior to the effective date of the new rates.

• Advertising contracts will automatically renew for consecutive terms unless Advertiser notifies the Company in writing 10 days prior to contract expiration date.

{

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FTP address: ftp2.steamboatpilot. com username: advertiser Password: up2steam!

2011 ADVERTISING RATES (Rates effective Jan. 1, 2011)

All rates are per column inch Open Rate

2 ads per week $7.25 $6.52 $6.07 $5.73

Weekly Frequency Rates 4 Weeks 13 Weeks 26 Weeks 52 Weeks

National Rate (Commissionable 15

$10.70

Pickup Rate Any ad that publishes at

$6.85

Our publications are the source of news in Moffat County. Our newspapers are read throughout Moffat and Routt Counties and beyond. The Craig Daily Press is distributed Monday, Wednesday, and Friday. Press run is 3550. Saturday Morning Press press run is 9500.

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percent to advertising agencies)

open rate in a Steamboat or Craig newspaper — Craig Daily Press, Saturday Morning Press, Steamboat Today or Steamboat Pilot & Today — may be picked up for one or more additional days in any of those newspapers within seven days for $6.85 per inch.

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Call for current circulation figures.

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}

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Visit us online to view our product line and request a quote.

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Northwest Co. Pkg.___________

T 970.875.1791 CRAIG, COLORADO 81625 F 970.824.6810

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neither? And what about companies like Patch?

And that was just one session.

Reflecting on this meeting, I realized that I am one of only 42 people in the United States who do the work that I do. It’s a small group of dedicated, passionate journalists with a vested interest in the longevity and vibrancy and monetary success of the news media industry.

The work that Colorado Press Association does on behalf of our member newspapers has never been more critical. I am proud to represent some exceptional newspapers, dedicated industry professionals and the great state of Colorado.

We have work to do. I remain committed to overcoming the challenges in front of us and continuing to represent Colorado media as strong, progressive leaders.

Max Heath’s remarks

Thanks so much for this, Al . . . I’m always honored to be mentioned in the same sentence with Al Smith. You’re never sure whether you fully deserve such prestigious awards, but I’ve had pneumonia three times, and I didn’t deserve that either!

I wasn’t expecting any more awards in my semi-retired status, but will cherish this one because I cherish the cause behind it, serving rural journalism across the region and the country, and the values of the Society of Professional Journalists, which helped guide the way for FOI and ethics during my executive editor days at Landmark.

I just want to acknowledge a few people…

First, my family: My wife of nearly 43 years, Ruth Ann, and our son, Jason. Both of them have sacrificed greatly due to my time spent, during my working career and since, as a workaholic newspaperman doing one thing or another.

My father, Harry Heath, first business manager of the Murray State News, came to Campbellsville in 1937 to work for a Chicago man, Jody Gozder, who had purchased The NewJournal. He was an alcoholic newspaper man, but not successful, as Al was, at beating that addiction. My late brother and I beat the alcoholic rap, thanks to a good mother, but not the workaholic counterpart. At least the latter does pays better, however.

Secondly, Landmark Community Newspapers. Working under the Batten family ownership since 1974 provided editorial autonomy that allowed me to thrive and seek to serve readers, and then help recruit good people and help them thrive. And former President Larry Coffey from 1980 until his retirement supported these values.

Benjy Hamm, my nominator, is an exemplary embodiment of the principles of integrity and fair treatment espoused by the late Frank Batten Sr. He has a discerning mind, impeccable judgment, and gives wise guidance to editors as well as recruiting good talent.

LCNI continues to inform the national postal work I do by providing a laboratory that shows me what’s going on. The super support of admininstrative assistant Deannie Baxter, circulation director Kim Hogan, and President Mike Abernathy keeps me going.

Thirdly, Al Cross, long-time friend and grassroots guy who has worked in both community and metro journalism. His political work for The C-J was at the top of the list for productivity, accuracy, and scoops. He’s in the right position now, and provided an added bonus of being a REMARKS on page 6

colorado editor

August 2012

Numbers, without interpretation, leave readers in dark Spend any time in a permits, new construction newsroom and numbers vs. remodeling projects. readily become a fact Stories can be expanded of everyday reporting. by visiting with real estate Reporters’ eyes can easily agents and financial lendbecome glazed by the ers. Do a sidebar on the stream of statistics. vacancy rate of comA city council raises mercial buildings or the sewer rates – 7 percent number of homes on the for homes, 12 percent market. jim for commercial properpumarlo ties. A school board Public safety reports: recommends passage of a Annual reports filed by school building referlaw enforcement departendum on the premise ments contain ample of nominal increases in fodder for a variety of property taxes, only $150 a year stories. Chart the sites of serious on a home valued at $250,000. A injury/fatal accidents, and produce sheriff ‘s yearend report presents a a map and story; it may well be a mixed picture of public safety – a springboard for an editorial calling 10-percent decrease in burglarfor the installation of traffic signals ies and break-ins vs. a 15-percent at specific intersections. Are jump in serious crimes. The certain neighborhoods susceptible examples are numerous. to burglaries? Why? Interview the Yet, unfortunately, too many victims, and possibly suggest the newsrooms simply present the creation of a neighborhood watch numbers with little or no effort program. to provide context. It’s a sure bet that if the numbers are a blur for Athlete profiles: For every reporters, they’ll have minimal sport, there are a dozen statistics. meaning for readers, too.

Periodically review the numbers, For starters, numerical inand select an athlete to represent creases and decreases – in budget an aspect of a team’s performance. stories, for example – are best interpreted using a combination of Election by the numbers: numbers and percentages. Beyond Have some fun with election by that, however, reporters should considering a variety of approaches look for opportunities to cite practo “campaigns by the numbers.” tical examples. In other words, put How many miles did candidates a face behind the numbers. Doing walk or put on their cars? How so will make stories more interestmany pancake breakfasts did they ing and substantive: attend? How much weight did they Here’s one list of ideas for evgain or lose? How many signs did eryday statistics that cross editors’ they post? How many speeches did desks: they deliver? How much of their personal money and vacation days Foreclosure notices: A variety did they expend? How many volof angles can be pursued, beginunteers helped, and, of those, how ning with a comparison of the many were relatives? These stories numbers from a year ago. Identify can be done fairly easily with a the available financial counsellittle planning by posing the story ing services. What avenues do to candidates as early as possible. financial institutions take to avoid Then give them a list of items they foreclosing on property? Do rentcan track in a diary. ers have legal recourse if their landlords go bankrupt?

This list is but a start to exploring a variety of stories and Search for success stories: sidebars. Convene a brainstormAre individuals willing to share ing session to examine all areas of how they worked through debt to coverage, and the ideas will flow. regain financial stability?

The range and scope of stories will keep your reporters busy, and, Unemployment statistics: most important, you’ll be providAnalyze the raw unemployment ing readers a service. figures. Is there a significant difference between the public sector Jim Pumarlo writes, speaks and and private sector? Review the provides training on community performance of other categories – newsroom success strategies. His for example, manufacturing, retail, newest book is “Journalism Primer: hospitality and agricultural jobs.

A Guide to Community News CoverHow do local figures correlate with age.” He also is author of “Votes and regional, statewide and national Quotes: A Guide to Outstanding patterns? Select a company or Election Coverage” and “Bad News individual to profile as an example and Good Judgment: A Guide to of one of the more noteworthy Reporting on Sensitive Issues in statistics.

Small-Town Newspapers.”

He can be reached at Building activity: Analyze www.pumarlo.com and the number and value of residenwelcomes comments and questions at tial and commercial/industrial jim@pumarlo.com.

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cpa profile

Kathy Van Newhouse Colorado Press Association/SYNC2 Media Accounting Manager What brought you to CPA/CPS? I came to CPS through Accountemps, a staffing agency that specializes in accounting/finance. When the economy crashed, the company where I had worked for more than 12 years as VP of Finance, closed its doors. At the time, I saw a great opportunity to take a year off of work before I found another company where I could finish my career.

That turned out to be a huge mistake. Jobs became more scarce and I wasn’t able to find permanent fulltime work. When I came to CPS, I was strongly considering a temp job in the oil and gas industry in Boulder.

I interviewed with Samantha Johnston and felt like the environment at CPA/CPS would offer the types of challenges and projects that I thrive on. I made the decision to come to work at CPS and I have never looked back.

The positive energy and excitement in this company runs rampant. I feel like CPS has become a part of my life and who I am.

What is your favorite part of your job at CPA/ CPS? I love accounting. I remember when I was a child helping my parents keep records for their business on green ledger paper. Math was always my favorite subject in school. Walking through the CPS door is my favorite part of the day. Everyone is friendly and happy to see me. It doesn’t matter how tough my morning is, my attitude is always lifted when I get to work. The atmosphere in our office makes you want to be part of things. I have been empowered to perform my job in the manner I feel best serves the company. To be trusted to do your job and not be micromanaged is a great way to work. We truly are a team.

What do you love to do in your spare time when you are not working? My first love is riding my Harley Davidson, whether it is out for the day or for the week. It gives me a sense of freedom. There really is

something about the wind in your face and the opportunity to meet other motorcycle riders from all walks of life. I enjoy skiing, boating, music, travel and a sunny day on the slopes. I was going to see Steve Miller last summer and my brother asked me, “Are you ever going to be too old to go to concerts?” My reply was “Not as long as I can hear.”

Any family information you wish to share (kids, pets, grandkids, spouses, etc.) I have a son, Matthew and a granddaughter, Brianna. I also have the pleasure of another granddaughter, Briana, who I have adopted as my own along with a few of my son’s friends who consider me their second mom. My 87-year-old mother, who has Alzheimer’s, lives with me.

What one thing do you think you do in your role that our members should know we do, or remind them we do, or illustrate for them how we helping them in ways that might not even see, etc.

CPS processes payment to our newspapers the day we invoice the client. There is no waiting to receive payment from our clients, before paying our newspapers.

It’s a huge benefit of working with CPS. Instead of getting payment in 90-120 days, our newspapers are paid as soon as the ads run. This surely helps many papers in these difficult economic times with their cash flow.

What do you think about the future of the newspaper industry? There will always be print products. However, I believe that with modern technology and the ever-growing digital way of doing business, most people are using the internet, web and social media to get current news and information. CPA/CPS is moving in this direction to be a leader in our industry by helping our members with training and technology trends.

Auto columnist wins Iacocca Award Reprinted from the July 18 edition of the The Wray Gazette.

Bud Wells, longtime automotive columnist for The Denver Post and a native of Wray, was recognized Aug. 18 at the Gunnison Car Show when he received the 2012 Lee Iacocca Award.

The award, honoring its namesake’s contribution to the automotive industry for 50 years, recognizes recipients for dedication to excellence in perpetuating an American automotive tradition. Since the award’s inception in 2006, the Antique Automobile Club of America named the Lee Iacocca Award “the most coveted award on the classic car circuit.”

Wells was born in Wray to Dale and Lenna Wells.

His father, who operated Ford/Mercury and Chrysler/ Plymouth dealerships in Wray, died in a car accident in 1946. Five years later, the family sold the business to the Palmrose family and moved to Sterling.

Wells was a 1955 graduate of Sterling High School and worked at the Sterling Journal-Advocate from 1956-1967, the last five years as editor, then spent many years with The Denver Post and Rocky Mountain News as well as pubications director for the history book division of Curtis Publishing Co. and with Wells Auto Sales. Wells and his wife, Jan, reside in Greeley.

Wells reviewed more than 1,800 new cars and trucks for the Post and News.

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colorado editor

The state stays strong Eight entries were received for the Strength of Colorado creative contest. The winning submission, designed by Mike Pierce of the Pagosa Springs SUN appears on the front page of this edition.

Special thanks to CPA board members who supported the Strength of Colorado design contest by providing funds to donate to a Colorado charity on behalf of the artist who contributed the winning submission - $375 will be donated to a Colorado charity of Mike Pierce’s choice.

August 2012

as surely as the sun

We Will Rise we can only appreciate

the miracle of a sunrise if we have waited in the darkness

today is a new day colorado. we will be strong. we will be mighty. we will overcome. we will rise.

ColoradoDay August 1

standing strong for 136 years Submitted by Darci Tomky, The Holyoke Enterprise

FROM TRAGEDY, WE WILL RISE Submitted by Stephanie Corder, graphic designer, Steamboat Today

Designed by Stephanie Corder

colorado editor

August 2012

Unidos en Colorado OUT Photo courtesy: La Voz Staff

F

TRAGEDY

Photo courtesy: La Voz Staff

WE WILL

RISE This message brought to you by the Colorado Press Association. Our thoughts are with the people affected by the wildfires and Aurora tragedy.

Submitted by Stephanie Corder, graphic designer, Steamboat Today

La Voz photo courtesy: Delano Austin

La Voz photo courtesy: Delano Austin

La Voz photo courtesy: Delano Austin

Colorado Day 2012

Photo courtesy: Tiffany Wood

Photo courtesy: Poonthawil Koucherik

La Voz photo courtesy: Delano Austin

This message brought to you by the Colorado Press Association. Our thoughts are with the people affected by the wildfires and Aurora tragedy.

Submitted by Stephanie Corder, graphic designer, Steamboat Today

La Voz photo by: Delano Austin

La Voz photo courtesy: Delano Austin

La Voz photo courtesy: Delano Austin

Left: Submitted by Pauline Rivera, La Voz

Colorado Day Submitted by Susan Richards, designer, Berthoud Weekly Surveyor

August 1, 2012

Submitted by Deanne Burton, Cortez Journal

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colorado editor

August 2012

Along came a spider and . . .

Some years ago, I met with a foring, something tells me that “free spieign car dealer to learn about his adder” is not the right offer. vertising. In the showroom, there was a Let’s take a look at three types beautiful red sports car – a new model of offers. Being familiar with these that had just arrived that week. When I choices will provide you with a good commented on the car, the dealer said, range of promotional tools for your “Yeah, and we didn’t even find a Black advertisers.

Widow spider in this one.”

Say what?

1. Special Pricing. In many prod“When these cars are shipped from uct categories, this is the most comjohn Europe, they usually pick up spiders mon offer in today’s tight economy. In foust along the way,” he explained. “Just fact, many consumers will not make about every car we’ve gotten lately has a favorable buying decision unless had a spider under the hood. But our there is a discount. customers don’t have to worry about It makes perfect sense: Media outthat. We always find ‘em when we lets want advertisers, advertisers want clean up the cars.” customers and customers want bargains. The Aw shucks! For a minute there, I thought most radical example is Groupon, where the we had a great headline: “Free spider with ev- average discount is an eye-popping 56 percent. ery car.”

And of course, direct mail packages – a more As discussed here before, relevancy is a key traditional newspaper competitor – consist factor in the creation of effective advertising. primarily of discount coupons.

Although that car dealer might have been jokNewspaper advertisers can easily jump on

the special pricing train. Examples include multiple-purchase offers, trade-in programs, early bird incentives, rebates and coupons.

2. Giveaways. Everyone likes to get free stuff. Someone in my family recently extended a magazine subscription – long before its expiration date – because the publisher offered a free booklet for renewing now. The offer was right on target. The health-related booklet was a natural tie-in with the health-related magazine.

The key is relevance. When consumers see a giveaway as meaningful and desirable, there is likely to be a strong response rate.

Ideas include free product samples, free trial periods, bonus products, free demonstrations, no-cost installation, free delivery and free introductory consultations.

3. Special Events. Many people enjoy being part of a special occasion, especially when it gives them a chance to share the experience

with like-minded consumers. Think of the high energy that Black Friday creates in the retail world. And consider the luncheons and seminars that are sponsored by financial advisors.

There are plenty of possibilities. For example, you could use “turn back the clock pricing” to celebrate a business anniversary. You could arrange a celebrity appearance, like bookstores frequently do with authors. Or you could plan an open house, a grand opening or a product roll-out party.

It’s all a matter of making the right offer. To the right audience. At the right time. © Copyright 2012 by John Foust.

All rights reserved.

John Foust has conducted training programs for thousands of newspaper advertising professionals.

Many ad departments are using his training videos to save time and get quick results from inhouse training. E-mail for information: jfoust@ mindspring.com

Honored to work as a country editor REMARKS from Page 2 heavy hitter in NNA’s postal work as an impact witness on the effects of Postal Service proposals on rural markets. And he stays active on relevant postal issues. An Al figured in another key event. He offered The Anderson News an opportunity to join the C-J court effort to join in opening up a coroner’s inquest.

That began a 21-year relationship working with Kim Greene and Jon Fleischaker of Dinsmore & Shohl on FOI representation.

And finally, Publishing Group of America, producer of slick newspaper supplements American Profile, weekly, and Relish and Spry, monthly. In retirement I needed a sponsor associated with newspapers. Jerry Lyles, a Kentuckian who was then the PGA sales manager, gave me a home and generous monthly stipend to pay for my work representing newspapers in DC. That has continued from late 2008, now under Steve Smith, Sr. VP Publisher Relations.

In my view, a country editor is the highest title one can hold–for its community impact–and where I was lucky to spend 35 years in one way or another. I have viewed my postal work, which overlapped my editorial work, and then extended into retirement, as helping newspapers achieve their First Amendment rights to timely and efficient distribution of news.

So thanks very much from this country editor, to all of you who were so nice to come here tonight, and to the Lexington SPJ Chapter and the Institute for Rural Journalism.

Max Heath, right, receives the Al Smith Public Service Award from Al Smith. Al Cross, director of the Institute for Rural Journalism looks on.

Heath has defended papers’ distribution rights HEATH from Page 1 “Max Heath is a legend in the newspaper industry for his tireless work fighting for the rights of newspaper companies to distribute its products,” said CPA Executive Director Samantha Johnston. “Max is a passionate advocate for our industry and his postal expertise is second to none, nationally and internationally” Heath began his career in his hometown of Campbellsville, Ky.,

where he rose from teenage sports reporter to editor. He was also editor of the Landmark paper in Tell City, Ind. “He is and always will be a country editor,” said Landmark executive Editor Benjy Hamm, who nominated him for the award.

Heath said, “Country editor is still the highest title one can hold, for its community impact.”

Heath is in his 28th year as chair of the Postal Committee of the National Newspaper Association.

He was named to the Postal Service

Mailer’s Technical Advisory

Operations Advisory Committee

Max Heath is a legend in the newspaper industry for his tireless work fighting for the rights of newspaper companies to distribute its products.”

Samantha Johnston, CPA Executive Director

Committee (MTAC) in 1989 and is also on the national Periodical

and the rule-making Periodicals Advisory Group.

colorado editor

August 2012

cpa marketplace MOUNTAIN COMMUNITY WEEKLY FOR SALE Small weekly in Colorado mountain community. Grosses about $120,000. Fixed costs about $50,000. Good opportunity for young couple starting out, or older “downsized” journalists.

Easy news beats. Monopoly situation. All buildings and equipment included in sale price; you can walk in on Monday and put out a paper on Tuesday. Current owner will stick around to help with transition. Beautiful location, great for fishing, hunting and outdoor recreation. Excellent schools, low crime, no traffic. Price includes office building and residence. August price reduced to $220,000 from $270,000. Call 970-723-4404.

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CPS is now SYNC2, with focus on print, digital SYNC2 FROM PAGE 1

match our fresh and innovative and vibrant approach to revenue generation in a new era.”

In addition to a concentrated focus on traditional newspaper products, SYNC2 Media also offers customized email blasts, digital network display ads, search engine marketing, tablet display, mobile

display, real estate and auto marketplace products and customized social campaigns.

“We certainly aren’t the only company out there offering these services,” Johnston said. “But I can confidently say that we are the only company out there selling these services with a deep understanding of Colorado newspapers and a vested interest in a business model that

helps to secure a long-term future for the Colorado news industry. We know newspapers. We know Colorado.”

Fore more information about SYNC2 Media or its services, contact Elizabeth Bernberg at 303-5715117 x 24 or email ebernberg@colopress.net.

Online contest back, better and without bugs

NNA honors Colorado papers NNA from Page 1

Dale Shrull. Judges’ Comments: “very sensitive. enjoy insight to honor guards” 3rd place, Cortez Journal, Best Photo Essay, Daily & Non‐daily Division, circulation 6,000‐11,999, Ropin’, wrestlin’ at the Ranch Rodeo, Sam Green. Judges’ Comments: “Great photos overall, but the impact suffered because of the lack of a dominant photo. A solid third‐place.”

Honorable Mention, Cortez Journal, Best Investigative or In‐Depth Story or Series, Non‐daily Division, circulation 3,000‐ 9,999, Veterans Day, Dale Shrull. Judges’ Comments: “This beautifully written and designed two‐part series by Dale Shrull reaches deep as it explores the military contributions Cortez area veterans have made for almost a century.”

CO Honorable Mention, The (Greenwood Village) Villager, Best Special News‐ Sports or Feature Section or Edition, Daily & Non‐daily Division, circulation 3,000‐9,999, GENTS: A look into the men’s side of fashion, what’s hot this summer, Scottie Taylor Iverson, Cynthia Meschke, Elizabeth Denton. Judges’ Comments: “A unique idea” 3rd place, The (Walden) Jackson County Star, Best Humorous Column, Daily & Non‐daily Division, circulation less than 3,000, Declaring Culinary Independence, Jim Dustin.

Judges’ Comments: “Good stuff with a nice payoff late in the piece.”

3rd place, The (Walden) Jackson County Star, Best Serious Column, Daily & Non‐daily Division, circulation less than 3,000, Plan A Movie Night With The Kids, Jim Dustin.

Judges’ Comments: “When people are being destroyed all around us by the use of drugs, it is difficult to be silent, isn’t it? Thanks for telling people what they desperately need to hear.

Even if they don’t go see the movie, you’ve made an impact on many lives with your column. Good job!”

Honorable Mention, TThe (Walden) Jackson County Star, Best Feature Story, Non‐daily Division, circulation less than 2,000, The Incarcerated Artist Of Jackson County, Jim Dustin. Judges’ Comments: “Unusual story told with energy and a nice human touch.”

Honorable Mention, The (Walden) Jackson County Star, Best Humorous Column, Daily & Non‐daily Division, circulation less than 3,000, The Court of Jim In Thong & Thstory, Jim Dustin. Judges’ Comments: “This was a great idea and pretty funny. Bet readers like to see it annually.”

CONTEST from Page 1 “Our overall goal is to design a contest that is affordable, competitive and as inclusive as possible for our members,” Johnston said. “We hope our solutions are perfect, but if they aren’t, we hope they are a step in the right direction and that we’ll see more participation from our membership.”

Annual contest packets will be

mailed, emailed and posted on the CPA website beginning August 15.

CPA members who do not receive a packet, or who are not on the mailing list and would like to receive a packet, should contact Lisa Woodworth in the CPA office. Contest packets will include instructions for utilizing the online contest module as well as circulation categories, contest categories and a variety of additional contest resources.

Online entries will be accepted beginning September 4 utilizing the same online contest software launched last year. Details for how to enter will be included in the packets. The entry deadline is Tuesday, Oct. 16, 2012.

For more information, or to make sure you are a member and receive contest materials, contact Lisa Woodworth at 303-571-5117.

NNA Better Newspaper Advertising Contest

2nd Place, The Holyoke Enterprise, Best Single Ad Idea‐ Black & White, Daily & Non‐daily Division, circulation less than 10,000, Holiday Extravaganza‐‐S&W Auto, Darci Tomky. Judges’ Comments: “Large ad tastefully done. Not over crowded.

Lights and darks mixed nicely.”

Honorable Mention, The Holyoke Enterprise, Best Single Ad Idea‐ Black & White, Daily & Non‐daily Division, circulation less than 10,000, From our Family to Yours‐‐Brandt Chiropractic, Darci Tomky. Judges’ Comments: “Nice use of photos. Well organized” 1st Place, The Pagosa Springs Sun, Best Sales Promotion Section or Edition, Non‐daily Division, circulation less than 10,000, Pagosa Springs Official Visitor Guide ‐ Summer, Terri House, Shari Pierce, Mike Pierce. Judges’ Comments: “A 140‐page full color, coated stock magazine that had to be months in the planning and execution.

Far larger newspapers would be proud to have produced such a professional and successful special section.”

Honorable Mention, The Pagosa Springs Sun, Best Sales Promotion Section or Edition, Non‐daily Division, circulation less than 10,000, Pagosa Springs Relocation Guide, Terri House, Shari Pierce, Mike Pierce.

The Holyoke

Enterprise Community Newspaper covering Phillips County in NE Colorado

Full-Service Commercial Printing 970-854-2811•holyokeenterprise.com

editor online coloradopressassociation.com

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colorado editor

August 2012

obituaries Beckie Gail Rawlings

After a brave and inspirational struggle with cancer since 1987, Beckie Gail Rawlings fought her last battle on July 11, 2012. Beckie gained her wings shortly past noon in Pittsfield, Mass., with her family at her bedside; she was 58.

Born on May 18, 1954, in San Antonio, Texas, Beckie later moved with her family to Albuquerque, N.M., where she attended Sandia High School while performing in the Continental Choir.

Beckie later would study interior design and fashion merchandising at Bauder Fashion College. Post graduation, she further pursued her creative talents as an interior decorator with American Furniture in Albuquerque; while later she continued her career successes as a carpet and textile sales representative for both Milliken and Shaw industries. For those who knew her, there is little left to be said for a life that was absolutely lived to the fullest. Beckie dedicated her time as a loving wife and nurturing mother.

She was a regular (and outspoken) presence and her sons’ soccer and sporting events; remained in frequent touch with her extended family and friends; and spent her free time traveling, singing, shopping, antiquing, scuba diving, flyfishing and boating. Beckie was, in every way, the definition of a loving, insatiable and resolute spirit. She was a devoted wife, mother and grandmother of four.

Beckie is survived by her husband, Stephen Rawlings (Lt. Co. Ret.); her sons, Lance and Wesley Rawlings and their wives, Jennifer and Katie; her beautiful granddaughters, Breanna, Savannah, Keenan and Camille; sisters, Vickie Pyland and Kellie Tolson; brothers, Bernie and Ely; and aunt and uncle Bobby and Sid Foil. Beckie’s local relatives include Uncle Bob and Aunt Sandy Rawlings; and cousin, Jane Rawlings, who spent many summers with her in Beulah.

At her family’s request, please donate to the Susan G. Koman for the Cure Breast Cancer Awareness Foundation.

The funeral was Aug. 4, 2012 at Wildwood Park in Little Rock, Ark. Reprinted from the Sunday, July 22 edition of The Pueblo Chieftain

Richard O. Walberg

1924-2012 Richard O. Walberg, a former editor for The Denver Post and D-Day veteran, died Friday, June 22. He was 88.

Walberg, long-time resident of Boulder, died at Boulder County Hospice after finally losing his battle with prostate cancer.

Walberg served with the U.S. Army as part of the June 6, 1944 Allied invasion of Europe in Normandy, France, during World War II. After the war, he attended both Colorado Collge and the University of Missouri, graduating from the latter with a journalism degree.

The Colorado Springs-born reporter moved to northern California to take a job with the Pittsburgh, Ca., Post-Dispatch, where he met his wife, Sonya.

But as with many Colorado natives, Walberg started to grow homesick and returned to Colorado as a reporter for the Boulder Daily Camera. Years later, he moved to The Denver Post, where he retired as an editor in 1987.

“He was first and foremost a newspaper man,” his daughter, Wendy Spratte, said. “He’d get up at 3:30 a.m. to catch the bus to Denver, where he would

spend the day editing, then come home around 5 p.m., only to sit in his chair and read and criticize the paper.”

But despite his commitment to his career, Walberg left plenty of time to travel and enjoy the outdoors with his family. “He was an involved father, who went on countless Boy Scout camping trips, and taught me how to throw a baseball,” his son, Randy, said.

His wife recalls the countless trips they took all over the world, which included hiking the Swiss Alps and biking in places like Hungary and China.

Walberg is also remembered for his sense of humor, which although often subtle, was definitely a part of who he was. His grandchildren will never forget the trip to Water World in which he had trouble staying on his inner tube while floating down the Lazy River. He kept flailing and splashing, such to the point that the lifeguard thought he was drowning and attempted to come to his unneeded rescue. “After the incident, he renamed it Raging River,” his granddaughter, Kelly Spratte, said.

He is survived by his wife of 56 years, three children, seven grandchildren, and four great-grandchildren.

A memorial service was held July 25 at Fort Logan National Cemetery.

Reprinted from the Sunday, July 22 edition of The Denver Post

Earl Lee Fowler

February 15, 1936 – July 10, 2012 Earl L. “Lee” Fowler, 76, of Loveland, Colorado, passed away on Tuesday, July 10, 2012 in Pathways Hospice Care Center at McKee Hospital in Loveland following a brief illness.

He was born in Kearney, Nebraska, on February 15, 1936 to Lucile (Kee) Fowler. The family moved to Longmont, Colorado, in 1952 where Lee graduated from Longmont High School in 1954.

He attended Arizona State University and received his bachelors degree in Anthropology. From 1958 to 1960, he served in the U.S. Army, part of which was in Korea after the war, and continued in the Army Reserves from 1960 to 1964.

Lee married Mary Lou Storm in Phoenix, Arizona, on May 25, 1957.

They moved to Colorado in 1972 and to Loveland in 1988. Lee was self-employed in the insurance business for many years before becoming the publisher of The Country Register of Colorado for 11 years and retiring in 2003.

Lee was a member of Mountain View Presbyterian Church in Loveland and was a devoted husband, father, and grandfather. His passing leaves a very large void.

He loved baseball, reading, and spending time with family and friends.

He is survived by his wife Mary Lou Fowler of Loveland; son Eric (Karen) Fowler of Mead, daughter Sonja (Mark) Donelan of Loveland and son Jeffrey (Laurie) Fowler of Westminster; one brother, James A. Folwer of Temecula, California; and grandchildren Samantha, Alison, and Sean Donelson and Olivia and Jackson Fowler.

A memorial service was held July 18 at Mountain View Presbyterian Church in Loveland. Memorial contributions may be made to Mountain View Presbyterian Church or the Salvation Army, for victims of the fire disaster, in care of Kibbey Fisburn Funeral Home.

Reprinted from the Sunday, July 15 edition of the Reporter-Herald

Charlie Langdon made the arts page ‘serious’

By Ann Butler Herald staff write Writer, ruminator, editor and historian Charles W. “Charlie” Langdon died unexpectedly Thursday, July 12, 2012, at his Durango home. He was one month shy of his 78th birthday.

Charlie Langdon began his 35-year career with The Durango Herald as the sports editor in 1967, when the newsroom staff members still used manual typewriters.

Charlie Langdon was an avid skier most of his life as seen in this photo from 1967. He wrote the history of Purgatory Ski Area in 1989.

Langdon began his journalism career while serving in the Army. Stationed at the Presidio in San Francisco, he was assigned to cover the Winter Olympics in 1960 in Squaw Valley, Calif.

He and his young family moved to Durango in 1966, when he took a job with the newly opened Purgatory Ski Area. He soon became the sports editor for The Durango Herald, and would eventually spend 35 of the next 45 years as Langdon a journalist. Sometimes, he was a reporter, and in his later years, the arts and entertainment editor and a columnist whose musings, book reviews and movie recommendations became a popular entry in the Herald’s Sunday Opinion pages.

“Charlie was a good human being whose columns and stories were sensitive and insightful,” Durango Herald Publisher Richard Ballantine said.

“He loved personalities and the arts, and he was always interesting.”

Langdon took a hiatus from the Herald in the 1970s, when he and his wife, Laura, owned a bookstore. He later worked as a reference librarian with the Southwest Library System for almost a decade.

Even when he wasn’t in the newsroom, he was thinking like a journalist.

“I first got to know him when I was the sports editor at the Herald while still in college,” said Jackson Clark, owner of Toh-Atin Gallery, who worked at the paper in the early 1970s. “And there were a lot of sports I didn’t know much about – I knew absolutely nothing about hockey. He was the kind of guy who would call and say ‘You’ve got to get this hockey story in tomorrow.’”

Langdon’s more than 20 years as arts and entertainment editor changed the way the Herald covered the beat.

“He was the beginning of the Herald having a serious arts page,” Clark said. “He saw the arts as an important part of the community that contributed to its well-being.”

Books, words and learning were abiding passions.

“Regular readers of this column perhaps know that my library is my most treasured material possession,” he wrote in his column dated June 8, 1997. “A car is a car, and a hat is a hat, but a book is a treasure.

I have read every book in my library at least once.”

In 1989, Ray Duncan, the owner of Purgatory, asked Langdon to write a history of the ski area for its 25th anniversary. Called Durango Ski: People and Seasons at Purgatory, a second edition was issued in 2007.

A writer all his life in a variety of forms, several of his one-act plays were performed at Fort Lewis

Charlie Langdon began his 35-year career with The Durango Herald as the sports editor in 1967, when the newsroom staff members still used manual typewriters.

College and in Denver.

Langdon published two volumes of poetry, The Dandelion Vote and The Bearing Tree. Garrison Keillor, who produces and stars in “The Writer’s Almanac” on NPR read two poems from The Dandelion Vote on the program, including one, “The Edward C. Peterson Tree,” which Keillor also included in one of his anthologies.

“He wrote just like he talked,” Clark said. “He was very thoughtful, and he had this cadence.

Sometimes, you’d run into him on the street and end up having a 30- or 40-minute conversation.”

Langdon’s gift of conversation stood him in good stead on his radio program about the arts, “Viewpoint,” which aired Saturday mornings for 14 years, from 1983 to 1997, on KIUP-AM (930).

“I was apprehensive,” he wrote when leaving KIUP, about the early days of the show. “I was a writer and almost exclusively a print journalist. I imposed upon my friend Paul Folwell to play the interviewee, while I tried to come up with sensible questions while gazing at strange dials, buttons and knobs. The rehearsal was, of course, a disaster. But I did learn one or two things about the recorder, and Paul was still my friend when the ordeal was over.”

During the program’s 14 years, Langdon interviewed nationally known figures such as Tony Hillerman, Louis L’Amour, Roger Ebert and Liam Neeson, but his favorite guests were people from the local arts scene.

Readers came to know how much he loved his wife, sons and nature through his columns, and they got to know the introspective Langdon, too.

“Like most people, my nature is an odd combination of disparate parts,” he wrote for his column of Nov. 9, 1997. “I am wholeheartedly public and absolutely private. I’m a recluse with a public pose as well as a stay-at-home with wanderlust. Also, one small but omnipresent part of me stands forever detached, a dreaming dweller in silence whom I’m compelled to seek out now and then in some remote corner.”

Reprinted with permission from The Durango Herald.

(Charlie Langdon) saw the arts as an important part of the community that contributed to its well-being.”

Jackson Clark, owner of Toh-Atin Gallery, on Durango Herald legend