December 2014/January 2015 Colorado Editor

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7 December 2014 / January 2015

editor colorado

Official publication of the Colorado Press Association / coloradopressassociation.com / Vol. LXXXVI, No. 1

Get to know Dave Perry with this mont’s 10 questions. PAGE 3

December 2014/January 2015

THINGS TO KNOW ABOUT THIS YEAR’S CONVENTION

The Colorado Press Association Convention is rounding into shape. A bevy of industry-leading speakers are lined up for the 137th annual event, slated for Feb. 19-21 at the Westin Hotel in Downtown Denver. The theme of this year’s convention is Back in Black, a focus on profitability, which is really a focus on quality. Here are seven things to know about this year’s convention.

BACK IN BLACK If you go

WHAT: Colorado Press Association annual convention WHEN: Feb. 19-21 WHERE: Westin Hotel, downtown Denver INFO: Go to www. coloradopressassociation.com

Kicking it off

The core of the convention is Friday and Saturday, Feb. 20-21, with the kickoff Thursday with the Legislative Reception at 6 p.m. It replaces the annual Legislative Luncheon and is free to attend. We hope newspapers will have a strong representation at this event, as it is a time to meet the state’s elected officials in a more social setting.

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Who should come?

The goal of the convention is bring in industry-leading speakers, while also creating a social and learning environment for our members. We believe we have the speakers and setting in place. All we need is you. If you’re interested in one (or all) of the following subjects, you should attend: writing, editing, newspaper design, ad design, web design, sales processes, digital advertising, revenue enhancement, leadership, open meetings law, photography, networking and/or phone.

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Register now

Even though the convention isn’t until mid-February, the deadline to register is much sooner. Register by Jan. 29, or there is an additional $50 fee. This timeframe is needed for the hotel and CPA staff to figure out food and other services.

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See KNOW, page 9

More money for newspapers Changes to statewide network meant to provide more revenue Staff report

SYNC2 Media will change the rates on two of its statewide print advertising networks beginning Jan. 19, 2015. The goal is to increase revenue for newspapers that participate in the program, said Jerry Raehal, CEO of SYNC2 Media — the forprofit affiliate of the Colorado Press Association. The statewide network programs with increases include the Colorado Display Advertising Network (CDAN), which offers 2x2 and 2x4 ads; and the CoSCAN, which offers statewide classified advertising. The change increases the rate to purchase a 2x2 ad in the state-

See MONEY, page 9


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