MARKETING INVENTION BRIAN PERRAULT JARED KNAPP LINDSEY MOSKOWITZ LAUREN HAGGERTY
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Collab CONCEPT KITCHEN An innovative marketing company that believes in a creative process oriented approach to meet a clients needs and help reposition the brand
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RED BULL The world’s leading producer of energy drinks that sponsors a wide array of sports while promoting an adventerous and high energy lifestyle
GEOCACHING
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COLLABORATION
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The largest geocaching website that hosts over 2 million caches and over 6 million users worldwide
Target Market and Opportunity 3,000,000 Geocaches 6,000,000 Active Geocachers 35-45 yr old Adventure Enthusiasts
What Is Geocaching?
How to Find
Select
Navigate
Locate
Return
Share
How to Hide
Research
Prepare
Place
Submit
Maintain
Launch #CachetheBull Facebook
24 min
Enter the geocaching craze with us.
Register Now to Find the Bull Tag
Be apart of a crazy adventure where you’ll...
Enter the @geocaching craze with us!
876 Likes
online Enter the #geocaching craze with us! Register online at redbull.com/cachethebull and recieve instructions on how you can find one of our many #bulltags we’ve hidden around the world. Make sure to tag us in your adventures!
Download App
Navigate Using Coordinates
The Bull Tag
Cache Locations
Sync With App
The Bull Hub
Sync with Hub
Leave Video Message
Free Red Bull
Continue the Adventure
Budget 1
Travel Expenses
$40,000 - $50,000
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App Development
$25,000 - $35,000
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Bull Tag Production
$22,500 - $30,000
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Bull Hub Production
$90,000 - $100,000
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Geocaching Parnership
$100,000 - $150,000
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Advertising/Promotions
$100,000 - $150,000
Total Expenses:
$377,500 - $515,000
Expand Market
18 - 30
35 - 50
Average Age Range
Average Age Range
C ache Life