CONCEPT KITCHEN contact us: conceptkitchen.eee@gmail.com
CREATIVITY IN THE WORKPLACE
THE CAMPAIGN
BUILD YOUR TEAM BRICK BY BRICK
Timeline
Budget
January-February -Early promotional periods -Physical advertisement launch
Travel Expenses
$4,500$6,300
2
Location
Provided by LegoLand Florida
3
Hotel expense
$168.33/night $1,346.54
4
Catering
$2,500
5
Lego kits + shipping
25 kits total 375 + 250 = $625
6
Promotion Online
Utilizing only free social media platforms
6
Promotion Physical
Posters, subway, bus, taxi Total : $277,500
1
(
Subway entrance Ad Exterior bus Ad Interior bus Ad Bus shelter Ad Taxi
Total:
$3,000 $1,000 $5,000 $1,500 $45,000
-Beginning of social media launch -Begin submission period for entries
March -Increased social media presence -Physical advertisement in 5 major cities -Continue submission period for entries -Begin first round of competition
)
$287,241.64
-Send out Building Block Lego packages -Host live challenges on social media every friday
April -Continue live challenges every friday -Voting on social media -Record and promote on social media -Cut physical advertisement
May-Kickoff! Host final round of Live challenge on May 7th at the LegoLand Florida Resort
ADVERTISEMENTS public environment near office message boards break rooms
WEBSITE
Lego.TheBuildingBlock.com
The Building Block
Submission Details
Timeline
Enteries
Build Kit
Connect
FAQ
“Build Your Team Brick By Brick� The Building Block
The Building Block is a corporate design and building competition where spontaneity, team collaboration and imagination intertwine to produce amazing, creative results. Join, build, create, play and WIN! All you need to do to start is sign up.
22
Current Submissions
Us n g i S Up!
THANK YOU!!