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ASTONISHING DECORATIONS, WARM COLORS AND LIGHTS AT TOPTANI SHOPPING CENTER
This year the decorations will be astonishing, with so much beauty around, warm colors and lights making Toptani Shopping Center a warm place to go shopping and to be together with friends and family,” says Marketing Manager of Toptani Shopping Center, Irena Dajci in an exclusive interview with TRAILBLAZING MAGAZINE. She underlines that Toptani Shopping Center will not only reassure the community but will also give them good reasons to come back. “One thing that hasn’t changed, however, is the importance that consumers place on experiences, creating memories with friends and families, and the need to celebrate cultural and religious traditions with the people that matter most. That’s why Christmas and the festive season before and after December 25th will be more important than ever for retail spaces and shopping centers in 2020,” Dajci says.
Full interview below:
How has Toptani Shopping Center managed to become a center of great celebrations for Christmas and New Year in Tirana?
Of course, COVID-19 has changed the world. People feel unsure and unsafe, but they still want to come together and share memorable experiences. By turning Christmas into a festive event in our shopping center this year, we’ll not only reassure our community but we’ll give them good reasons to come back. One thing that hasn’t changed, however, is the importance that consumers place on experiences, creating memories with friends and families, and the need to celebrate cultural and religious traditions with the people that matter most. That’s why Christmas and the festive season before and after December 25th will be more important than ever for retail spaces and shopping centers in 2020.
What kind of activities has Toptani Shopping Center planned for this year? Can you reveal some details about the decorations as well?
Even though Christmas will be little different for everyone there are lots of festive things to see and do at Toptani Shopping Center. This year the decorations will be astonishing, with so much beauty around, warm colors and lights by making Toptani Shopping Center such a warm place to go shopping and to be together with friends and family.
Based on your experience, what are the keys to creating an ideal brand mix in a shopping mall?
Creating a shopping center’s tenant mix requires consideration and analysis of a number of factors, including the demographics of the shopping center’s trade area. It is important to consider both local population data, which includes factors such as age, gender, marital status, household size and income.
Are you planning to open new brands at Toptani Shopping Center? Can you mention any of them?
Our brand mix covers all the category of stores starting form fashion stores, groceries, kids, home décor, accessories, jewelry, sports lingerie, optics, shoes, cosmetics, and electronics. We also aim to attract also other exclusive shops in addition to what we have in the shopping center. Of course, in our short and long term plan, is the strategy of opening new stores and new brands at Toptani. Definitely new stores will be open based on the market demand for specific items or brands and when the time comes the public will be introduced with their names.
