The Different Christmas By Jose Pinto*

Christmas 2020 is going to feel different. The pandemic has changed many aspects of our lives, and the new habits we have formed will shape our behavior over the festive season. But like nearly everything else in 2020, holiday shopping this year will be anything but typical. Fueled by changes in customer preferences and economic situations, as well as a global pandemic, holiday shopping will be quite different this year. Retailers need to make adjustments to best serve their customers and find success.

The child is wondering why Santa Claus is not coming

A global marketing guide highlights trends and insights new habits formed at this time, and which are shaping the trends for the season and perhaps beyond. Here are five key insights:

Gen X and Baby Boomers continue dominating mobile and other electronics and also will continue buying via different online channels. Self-gifting and seasonal shopping can be positive in difficult times if well managed. Imposed financial disruption fuels receptiveness to news products ,brands and services. Affordability, authenticity and action constitute the new value equation. One of the biggest questions surrounding holiday shopping this year is how much people will spend. With economic uncertainty and many people facing job losses or pay cuts, some shoppers may be spending less.

Across the world, businesses and brands have been responding to the crisis by using their resources and strong social media influence. It is something that will remain in the consumers’ minds as they shop this Christmas.

Price will be a dominant and important factor in any purchase, discounts and deals will be on everyone mind regardless their status. Increasingly, all consumers want to feel good and proud about the brands they buy but are not willing just to see and buy.

These actions really matter to consumers, according various Barometer of research being published since the start of the pandemic. Black Friday promotion extensions and Christmas campaigns will seek to remind consumers about a brand’s.

The Consumer has been having a positive reaction so far, as per researchers. These stats are replicated across most countries. Even before the pandemic time, consumers were already demanding more from brands: in transparency and social good. Most online marketers studies found that loyal customers / consumers would switch to a different brand or product or service if a company had violated their values or had not been up to their promises, the actual situation have made them much more aware of their needs ad values.

Customers, consumers and loyal clients have globally endured during the pandemic and have highlighted the appetite to be better and do better and hardened consumers. They will take a step or do the thing without being sure. With his in mind we all aim for better and productive 2021. May I take the opportunity to wish Everyone a very healthy, happy and safe Christmas and New Year!

*Founder of JP Hospitality.EU & Trailblazing Magazine