Research Products and Services

2021 Research Products and Services

Research & Analysis for the Connected Consumer and IoT Markets

For over thirty years, Parks Associates has helped companies navigate the connected consumer industries, providing insights, new data, and trends on smart home and connected entertainment.

2021 Research | Products and Services

01

RESEARCH & CONSULTING

Consulting Services

Channel Research

Custom consulting services, go-to-market strategy,

Primary industry research that provides insights and

competitor assessment and partner support.

analysis into speci

Quanti

Smart Product & Technology

ed Consumer

c industry segments.

Primary consumer research based on quarterly surveys

Market Assessments

of 10,000 US broadband households that provides rich

Comprehensive analysis of a smart product category or

insight into consumer behavior, attitudes, and

speci

intentions on a speci

barriers and assess market growth factors.

c market.

c technology to identify key market drivers and

Industry Reports

Forecasts

Deep analysis of market trends, players, technologies,

In-depth market sizings and forecasts of particular

competitive strategies, and business models.

connected device and services markets. Deliverables include the full forecast model and analyst assumptions.

Trackers Intelligence on speci

c connected markets as part of

Dashboard

an ongoing service, with analysis of competitive and

Primary consumer research that tracks movement of

consumer trends throughout the year and insights on

foundational market metrics, such as product or

their impact.

service adoption, household spending intentions, churn, and key tracking metrics on leading industry

Topical Consumer Research Investigations of new and emerging areas within a market for connected solutions to quantify consumer interest and awareness and identify new business opportunities.

players. Delivered twice per year per vertical.

2021 Research

|

Products and Services

02

CORE RESEARCH AREAS

Smart Home:

Connected CE &

Small/Medium

Management & Safety

Entertainment

Business (SMB)

Residential Security

CE Devices & Mobility

Smart Devices

Smart Home Products, Entertainment Services

Security Services

Energy Management

Entertainment Content

Cloud Services

Support Services

Broadband Services

Support Services

Devices & Services

Wellness & Independent Living

a woman-founded and certi

ed business, is an internationally recognized market

research and consulting company specializing in emerging consumer technology products and services.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, annual service subscriptions, and custom research services.

2021 Research |

Products and Services

03 CORE RESEARCH SERVICES

Analyst Insight

Competitor

Data

Flexible Forecasting

and Consultation

Analysis

Analytics

Models

Statistical Analysis

Surveys

Market Strategy

Market Sizing

Questionnaire Design

Strategic Workshops

Quarterly Business

Global, Regional, &

Strategy Assessment,

Targeted Whitepapers

Reviews

Consumer Segmentation

including Market Entry

and Webinars

Focus Groups

CUSTOM MARKETING SERVICES Parks Associates o

ers a unique marketing and research

service through sponsorship of Custom Webinars and Whitepapers.

Custom content and a webinar agenda created by Parks Associates’ expert analysts, focusing on a connected home or entertainment topic relevant to your company, and targeting industry executives, media, potential partners, and new leads

Lead generation through Parks Associates’ extensive marketing e

orts, including outreach to 20,000+ executives

Targeted messaging to showcase your company’s thought leadership, with a presentation focusing on new trends, business models, technologies, or partnership opportunities

Presentation materials & audio recording available after the live event to continue promotion, with materials hosted on the Parks Associates Website

Events - 2021 Virtual Conferences

PARKS ASSOCIATES VIRTUAL COMMUNITY 2021 EXECUTIVE CONFERENCES Parks Associates is dedicated to sharing insights and market developments in our research areas. By hosting ongoing sessions throughout the year, we are able to provide extended visibility for our sponsors to a dedicated audience of executives focused on a speci

c topic.

CONNECTIONS™ is the only connected home event to focus on the use cases and emerging business models that will successfully engage consumers and grow revenues in the converging connected home and IoT industries - including smart home, connected entertainment, and mobile ecosystems.

Mar 24

May 12

May 25-26

Jul 14

Aug 18

Sept 22

Nov 9-10

CONNECTIONS™ Summit at CES is an annual research Future of Video: OTT, Pay TV, and Digital Media features and industry event hosted by international research

rm new consumer research and insights on the changing

Parks Associates as a a CES Partner Program. video and digital media markets.

Jan 14

Mar 31

May 5

Jun 9

Jul 28

Oct 6

Dec 14-15

Smart Energy Summit: Engaging the Consumer focuses on the emerging in-home energy management

Connected Health Summit features Parks Associates’ in-

technology market, o

depth consumer research as well as industry perspectives

ering consumer and industry

on the impact of connected devices, mobile health

research and strategic insight.

services, and health reforms.

Feb 23-24

Apr 28

Aug 4

Oct 27

Jan 27

Apr 14

Jun 30

Aug 31

Sept 1

Dec 1

2021 Research |

Products and Services

05

SMART HOME CONTROL AND DEVICES

Market Tracker

Consumer Insights Dashboard

Smart Home Tracker (Q1, Q2, Q3, Q4)

Smart Home Dashboard (Q1, Q3)

Industry Reports

Quanti

ed Consumer

The Future of Sensor Innovation, AI,

All Apps Aren’t Equal:

and Analytics 4Q 2021

Smart Home User Experiences 4Q 2021

Uni

Smart Home Opportunities in

ed Smart Home Experiences:

Systems, Platforms and Apps 3Q 2021

Multi-Family Properties 3Q 2021

Smart Home: State of the Market 2Q 2021

Smart Appliance Adoption & Preferences 2Q 2020

Context is King: Smart Home Video and

Fresh Air: Air Quality and Comfort

Audio Analytic 1Q 2021

in the Smart Home 2Q 2021

Breaking Smart Home Barriers:

Safe Space: Elevated Smart Home Use

Why Consumers Don’t Buy 4Q 2020

Cases during COVID-19 1Q 2021

Connected Home Services:

Smart Home Strategy: Capturing the

Updating Modern Lifestyles 3Q 2020

Cost-Conscious Consumer 2Q 2020

Opportunity Assessment: Builders and

Households with Children:

Insurance as Smart Home Channels 2Q 2020

Dominant Tech Purchasers 2Q 2020

IoT: Extending Professional Monitoring for

Smart Home Buyer Journey and

New Revenue 2Q 2020

User Experience 2020 2Q 2020

Channel Research

Digital Living Forecasts

MDUs, Home Builders, and Smart Home

Smart Lighting

Technology 1Q 2020

Smart Door Locks Network Cameras Video Doorbells

Smart Product Market Assessments

Smart Smoke/CO Detectors

Network Cameras & Video Doorbells 4Q 2021

Smart Plugs

Appliances 4Q 2021

Smart Irrigation Controllers

Smart Door Locks 4Q 2020

Smart Water Leak/Humidity Detectors

Smart Thermostats 4Q 2020

Smart Garage Door Openers

* Denotes cross-category deliverable

|

Schedule subject to change

2021 Research

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Products and Services

06

RESIDENTIAL SECURITY

Market Tracker

Consumer Insights Dashboard

Residential Security Tracker (1Q, 3Q)

Residential Security Dashboard (Q1, Q3)

Industry Reports

Quanti

Residential Security: State of the Market 3Q 2021

Security Buyers: Purchase Trends and

ed Consumer

Triggers 4Q 2021 Competitive Analysis: Security Providers 2Q 2021 Alerts and Alarms: Consumer Perceptions of Security Adjacencies: Building on Peace

Security Event Management 3Q 2021

of Mind Value Props 1Q 2021 Macro-trend Impact on Consumer Demand Residential Security: State of the Market 4Q 2020

Competition in Residential Security 1Q 2020

for Residential Security 2Q 2021

Security Customer Acquisition, Retention, and RMR 4Q 2020

Channel Research

Security Consumer Segments and Journeys 4Q 2020

Security Dealer Perspectives: View from COVID-19: Impact on Residential Security and

the Front Line (Annual)

Smart Home

Digital Living Forecasts

–

July 2020 4Q 2020

Safe Enough: Consumer Attitudes toward Alternative Security Solutions 2Q 2020

Home Security Residential Security: Consumer Insights 2020 1Q 2020

* Denotes cross-category deliverable

|

Schedule subject to change

2021 Research |

07

ENERGY MANAGEMENT

Digital Living Forecasts Smart Thermostats

Smart Product Market Assessments Smart Thermostats 1Q 2021

Quanti

ed Consumer

Smart, Clean, Connected: Future of Home Energy Management 1Q 2021

Consumer Demand for Smart Energy Solutions 1Q 2020

* Denotes cross-category deliverable

|

Schedule subject to change

Products and Services

2021 Research

|

Products and Services

08

CONSUMER ELECTRONICS DEVICES

Market Tracker

Consumer Insights Dashboard

Residential Security Tracker (1Q, 3Q)

Consumer Electronics Dashboard (2Q, 4Q)

Industry Reports

Quanti

Online Video Streaming: Rise of the Smart

ed Consumer

Connected Consumers: Device and Platform Ecosystems 4Q 2021

TV 2Q 2021

Evolution of Gaming: Platforms and Business Models 1Q 2021

Streaming Video Devices: Platform Wars 2Q 2021

Streaming Video Products: Driving Adoption 2Q 2020

Home Networking: State of the Market 3Q 2020

Consumer Demand for Home Networking 2Q 2020

Connected Entertainment Ecosystems: Competition & Cooperation 2Q 2020

Channel Research

Set-top Box Innovations and Trends 2Q 2020 Pro-Installers and Home Technologies*

Digital Living Forecasts Smart Speakers/Displays Streaming Media Players Smart Watches*

* Denotes cross-category deliverable

|

Schedule subject to change

2021 Research |

Products and Services

09

ENTERTAINMENT CONTENT: VIDEO, AUDIO, GAMING

Industry Reports Evolution of Gaming: Platforms and Business Models 1Q 2021

360 Deep Dive Video Consumption

–

Tracking Users and Viewing

Habits 2Q 2020

Quanti

ed Consumer

Next-Generation Gaming: Consoles and Cloud 1Q 2021

Short-Form Video: Meeting Demand for Premium Quick Content 4Q 2020

Cloud Gaming Demand and Preferences 2Q 2020

* Denotes cross-category deliverable

|

Schedule subject to change

2021 Research

|

Products and Services

10

PAY-TV AND OTT VIDEO SERVICES

Market Tracker

Consumer Insights Dashboard

OTT Video Market Tracker: North America

OTT Video Dashboard (2Q, 4Q)

Industry Reports

Quanti

Video Services: State of the Market 4Q 2021

Livestreaming: The Next Hot Video Market

Data-based Decision Making for Video Services

ed Consumer

4Q 2021

Home Service Bundles: OTT as a Value-Added

2Q 2021

The Next “Big 3” in OTT 4Q 2020

Growth and Challenges for vMVPDs 4Q 2020

OTT Video Services: Trends and Competition

Service 4Q 2021

Content Preferences in OTT Video 3Q 2021

The Rise of Ad-Based OTT 2Q 2021

Cutters, Nevers, and the Rebundling of Video

2020 4Q 2020

TV Services: Trends and Competition in

1Q 2021

Pay TV: Perception, Adoption, and Retention 4Q

Pay TV 4Q 2020

2020

Subscription and Churn in OTT Video 4Q 2020

360 Deep Dives Adoption and Consumer Habits for vMVPD

COVID-19: Impact on Communications and Entertainment, September 2020 4Q

Services 1Q 2020

2020 Today’s Broadcast TV 1Q 2020 Optimizing the Channel Package 3Q 2020 Adoption and Business Models: Video, Music, and COVID-19: Impact on Communications

News Services 1Q 2020

and Entertainment, May 2020 2Q 2020

Consumer Perception of OTT Video 2Q 2020

Digital Living Forecasts OTT Video Services Pay-TV Services

* Denotes cross-category deliverable

|

Schedule subject to change

2021 Research | Products and Services

11

CONNECTED HEALTH AND WELLNESS

Industry Reports Connected Health: State of the Market 3Q 2021

Smart Product Market Assessments Smart Watches* 4Q 2021

Digital Living Forecasts Smart Watches*

Quanti

ed Consumer

Virtual Care: Connected Health Devices and Services 3Q 2021

Healthy and Well at Home: Senior Assistive Technologies 3Q 2021

COVID-19: Impact on Seniors, Caregivers, and Independent Living Solutions 4Q 2020

COVID-19: Impact on Telehealth Use and Perspectives 3Q 2020

Connected Health, Wearables, and Fitness 3Q 2020

* Denotes cross-category deliverable

|

Schedule subject to change

2021 Research

|

Products and Services

12

BROADBAND AND WIRELESS

Industry Reports

Consumer Insights Dashboard

Residential Broadband: State of the Market

Broadband Dashboard (Q1, Q2, Q3, Q4)

4Q 2021

Work Transformed: Impact on Communications

Quanti

ed Consumer

and Technology Markets 2Q 2021 Fixed vs. Wireless: Consumers’ Shifting Broadband Modern Broadband: Adoption and the

Preferences 4Q 2021

Competitive Landscape 4Q 2020 Adoption and Perception of Broadband 4Q 2020

Digital Living Forecasts 360 Deep Dives Broadband Services: Fixed and Wireless Broadband Value-Added Services 2Q 2020

360 View Broadband Services in the US 1Q 2020

* Denotes cross-category deliverable

|

Schedule subject to change

SUPPORT SERVICES Quanti

ed Consumer

The Connected Consumer and Changing Support Needs 3Q 2021

Shifting Support Needs: Opportunities for

Channel Research

Remote Solutions 4Q 2020

Pro-Installers and Home Technologies*

New SMB Landscape: Devices, Communication, Security, Support

* Denotes cross-category deliverable

|

Schedule subject to change

2021 Research |

Products and Services

13

FORECAST

Broadband Services: Fixed and Wireless

Smart Plugs

Home Security

Smart Smoke/CO Detectors

Network Cameras

Smart Speakers/Displays

OTT Video Services

Smart Thermostats

Pay-TV Services

Smart Video Doorbells

Smart Door Locks

Smart Watches

Smart Garage Door Openers

Smart Water Leak/Humidity Detectors

Smart Irrigation Controllers

Streaming Media Players

Smart Lighting

GLOBAL RESEARCH

Quanti

ed Consumer

COVID-19: Impact on Consumer Behavior and Spending

–

September 2020 4Q 2020

COVID-19: Impact on Consumer Behavior and Spending

–

May 2020 2Q 2020

COVID-19: Impact on Consumer Behavior and Spending

–

March 2020 2Q 2020

Consumer Analytics For Regions Outside US IoT in the UK: Consumers and Technology Adoption (Biennial)

Smart Home, Security, and Entertainment in Canada (Annual)

Broadband Services in the US 1Q 2020

* Denotes cross-category deliverable

|

Schedule subject to change

35 Years of Experience Parks Associates is committed to helping our clients with reliable and insightful consumer and industry research.

Smart Home Platforms

Digital Media and Platforms

Entertainment and Video Services

Home Networks

Digital Health

Support Services

Consumer Electronics

Energy Management

Home Control Systems

Home Security

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