2021 Research Products and Services
Research & Analysis for the Connected Consumer and IoT Markets
For over thirty years, Parks Associates has helped companies navigate the connected consumer industries, providing insights, new data, and trends on smart home and connected entertainment.
2021 Research | Products and Services
01
RESEARCH & CONSULTING
Consulting Services
Channel Research
Custom consulting services, go-to-market strategy,
Primary industry research that provides insights and
competitor assessment and partner support.
analysis into speci
Quanti
Smart Product & Technology
ed Consumer
c industry segments.
Primary consumer research based on quarterly surveys
Market Assessments
of 10,000 US broadband households that provides rich
Comprehensive analysis of a smart product category or
insight into consumer behavior, attitudes, and
speci
intentions on a speci
barriers and assess market growth factors.
c market.
c technology to identify key market drivers and
Industry Reports
Forecasts
Deep analysis of market trends, players, technologies,
In-depth market sizings and forecasts of particular
competitive strategies, and business models.
connected device and services markets. Deliverables include the full forecast model and analyst assumptions.
Trackers Intelligence on speci
c connected markets as part of
Dashboard
an ongoing service, with analysis of competitive and
Primary consumer research that tracks movement of
consumer trends throughout the year and insights on
foundational market metrics, such as product or
their impact.
service adoption, household spending intentions, churn, and key tracking metrics on leading industry
Topical Consumer Research Investigations of new and emerging areas within a market for connected solutions to quantify consumer interest and awareness and identify new business opportunities.
players. Delivered twice per year per vertical.
2021 Research
|
Products and Services
02
CORE RESEARCH AREAS
Smart Home:
Connected CE &
Small/Medium
Management & Safety
Entertainment
Business (SMB)
Residential Security
CE Devices & Mobility
Smart Devices
Smart Home Products, Entertainment Services
Security Services
Energy Management
Entertainment Content
Cloud Services
Support Services
Broadband Services
Support Services
Devices & Services
Wellness & Independent Living
a woman-founded and certi
ed business, is an internationally recognized market
research and consulting company specializing in emerging consumer technology products and services.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, annual service subscriptions, and custom research services.
2021 Research |
Products and Services
03 CORE RESEARCH SERVICES
Analyst Insight
Competitor
Data
Flexible Forecasting
and Consultation
Analysis
Analytics
Models
Statistical Analysis
Surveys
Market Strategy
Market Sizing
Questionnaire Design
Strategic Workshops
Quarterly Business
Global, Regional, &
Strategy Assessment,
Targeted Whitepapers
Reviews
Consumer Segmentation
including Market Entry
and Webinars
Focus Groups
CUSTOM MARKETING SERVICES Parks Associates o
ers a unique marketing and research
service through sponsorship of Custom Webinars and Whitepapers.
Custom content and a webinar agenda created by Parks Associates’ expert analysts, focusing on a connected home or entertainment topic relevant to your company, and targeting industry executives, media, potential partners, and new leads
Lead generation through Parks Associates’ extensive marketing e
orts, including outreach to 20,000+ executives
Targeted messaging to showcase your company’s thought leadership, with a presentation focusing on new trends, business models, technologies, or partnership opportunities
Presentation materials & audio recording available after the live event to continue promotion, with materials hosted on the Parks Associates Website
Events - 2021 Virtual Conferences
PARKS ASSOCIATES VIRTUAL COMMUNITY 2021 EXECUTIVE CONFERENCES Parks Associates is dedicated to sharing insights and market developments in our research areas. By hosting ongoing sessions throughout the year, we are able to provide extended visibility for our sponsors to a dedicated audience of executives focused on a speci
c topic.
CONNECTIONS™ is the only connected home event to focus on the use cases and emerging business models that will successfully engage consumers and grow revenues in the converging connected home and IoT industries - including smart home, connected entertainment, and mobile ecosystems.
Mar 24
May 12
May 25-26
Jul 14
Aug 18
Sept 22
Nov 9-10
CONNECTIONS™ Summit at CES is an annual research Future of Video: OTT, Pay TV, and Digital Media features and industry event hosted by international research
rm new consumer research and insights on the changing
Parks Associates as a a CES Partner Program. video and digital media markets.
Jan 14
Mar 31
May 5
Jun 9
Jul 28
Oct 6
Dec 14-15
Smart Energy Summit: Engaging the Consumer focuses on the emerging in-home energy management
Connected Health Summit features Parks Associates’ in-
technology market, o
depth consumer research as well as industry perspectives
ering consumer and industry
on the impact of connected devices, mobile health
research and strategic insight.
services, and health reforms.
Feb 23-24
Apr 28
Aug 4
Oct 27
Jan 27
Apr 14
Jun 30
Aug 31
Sept 1
Dec 1
2021 Research |
Products and Services
05
SMART HOME CONTROL AND DEVICES
Market Tracker
Consumer Insights Dashboard
Smart Home Tracker (Q1, Q2, Q3, Q4)
Smart Home Dashboard (Q1, Q3)
Industry Reports
Quanti
ed Consumer
The Future of Sensor Innovation, AI,
All Apps Aren’t Equal:
and Analytics 4Q 2021
Smart Home User Experiences 4Q 2021
Uni
Smart Home Opportunities in
ed Smart Home Experiences:
Systems, Platforms and Apps 3Q 2021
Multi-Family Properties 3Q 2021
Smart Home: State of the Market 2Q 2021
Smart Appliance Adoption & Preferences 2Q 2020
Context is King: Smart Home Video and
Fresh Air: Air Quality and Comfort
Audio Analytic 1Q 2021
in the Smart Home 2Q 2021
Breaking Smart Home Barriers:
Safe Space: Elevated Smart Home Use
Why Consumers Don’t Buy 4Q 2020
Cases during COVID-19 1Q 2021
Connected Home Services:
Smart Home Strategy: Capturing the
Updating Modern Lifestyles 3Q 2020
Cost-Conscious Consumer 2Q 2020
Opportunity Assessment: Builders and
Households with Children:
Insurance as Smart Home Channels 2Q 2020
Dominant Tech Purchasers 2Q 2020
IoT: Extending Professional Monitoring for
Smart Home Buyer Journey and
New Revenue 2Q 2020
User Experience 2020 2Q 2020
Channel Research
Digital Living Forecasts
MDUs, Home Builders, and Smart Home
Smart Lighting
Technology 1Q 2020
Smart Door Locks Network Cameras Video Doorbells
Smart Product Market Assessments
Smart Smoke/CO Detectors
Network Cameras & Video Doorbells 4Q 2021
Smart Plugs
Appliances 4Q 2021
Smart Irrigation Controllers
Smart Door Locks 4Q 2020
Smart Water Leak/Humidity Detectors
Smart Thermostats 4Q 2020
Smart Garage Door Openers
* Denotes cross-category deliverable
|
Schedule subject to change
2021 Research
|
Products and Services
06
RESIDENTIAL SECURITY
Market Tracker
Consumer Insights Dashboard
Residential Security Tracker (1Q, 3Q)
Residential Security Dashboard (Q1, Q3)
Industry Reports
Quanti
Residential Security: State of the Market 3Q 2021
Security Buyers: Purchase Trends and
ed Consumer
Triggers 4Q 2021 Competitive Analysis: Security Providers 2Q 2021 Alerts and Alarms: Consumer Perceptions of Security Adjacencies: Building on Peace
Security Event Management 3Q 2021
of Mind Value Props 1Q 2021 Macro-trend Impact on Consumer Demand Residential Security: State of the Market 4Q 2020
Competition in Residential Security 1Q 2020
for Residential Security 2Q 2021
Security Customer Acquisition, Retention, and RMR 4Q 2020
Channel Research
Security Consumer Segments and Journeys 4Q 2020
Security Dealer Perspectives: View from COVID-19: Impact on Residential Security and
the Front Line (Annual)
Smart Home
Digital Living Forecasts
–
July 2020 4Q 2020
Safe Enough: Consumer Attitudes toward Alternative Security Solutions 2Q 2020
Home Security Residential Security: Consumer Insights 2020 1Q 2020
* Denotes cross-category deliverable
|
Schedule subject to change
2021 Research |
07
ENERGY MANAGEMENT
Digital Living Forecasts Smart Thermostats
Smart Product Market Assessments Smart Thermostats 1Q 2021
Quanti
ed Consumer
Smart, Clean, Connected: Future of Home Energy Management 1Q 2021
Consumer Demand for Smart Energy Solutions 1Q 2020
* Denotes cross-category deliverable
|
Schedule subject to change
Products and Services
2021 Research
|
Products and Services
08
CONSUMER ELECTRONICS DEVICES
Market Tracker
Consumer Insights Dashboard
Residential Security Tracker (1Q, 3Q)
Consumer Electronics Dashboard (2Q, 4Q)
Industry Reports
Quanti
Online Video Streaming: Rise of the Smart
ed Consumer
Connected Consumers: Device and Platform Ecosystems 4Q 2021
TV 2Q 2021
Evolution of Gaming: Platforms and Business Models 1Q 2021
Streaming Video Devices: Platform Wars 2Q 2021
Streaming Video Products: Driving Adoption 2Q 2020
Home Networking: State of the Market 3Q 2020
Consumer Demand for Home Networking 2Q 2020
Connected Entertainment Ecosystems: Competition & Cooperation 2Q 2020
Channel Research
Set-top Box Innovations and Trends 2Q 2020 Pro-Installers and Home Technologies*
Digital Living Forecasts Smart Speakers/Displays Streaming Media Players Smart Watches*
* Denotes cross-category deliverable
|
Schedule subject to change
2021 Research |
Products and Services
09
ENTERTAINMENT CONTENT: VIDEO, AUDIO, GAMING
Industry Reports Evolution of Gaming: Platforms and Business Models 1Q 2021
360 Deep Dive Video Consumption
–
Tracking Users and Viewing
Habits 2Q 2020
Quanti
ed Consumer
Next-Generation Gaming: Consoles and Cloud 1Q 2021
Short-Form Video: Meeting Demand for Premium Quick Content 4Q 2020
Cloud Gaming Demand and Preferences 2Q 2020
* Denotes cross-category deliverable
|
Schedule subject to change
2021 Research
|
Products and Services
10
PAY-TV AND OTT VIDEO SERVICES
Market Tracker
Consumer Insights Dashboard
OTT Video Market Tracker: North America
OTT Video Dashboard (2Q, 4Q)
Industry Reports
Quanti
Video Services: State of the Market 4Q 2021
Livestreaming: The Next Hot Video Market
Data-based Decision Making for Video Services
ed Consumer
4Q 2021
Home Service Bundles: OTT as a Value-Added
2Q 2021
The Next “Big 3” in OTT 4Q 2020
Growth and Challenges for vMVPDs 4Q 2020
OTT Video Services: Trends and Competition
Service 4Q 2021
Content Preferences in OTT Video 3Q 2021
The Rise of Ad-Based OTT 2Q 2021
Cutters, Nevers, and the Rebundling of Video
2020 4Q 2020
TV Services: Trends and Competition in
1Q 2021
Pay TV: Perception, Adoption, and Retention 4Q
Pay TV 4Q 2020
2020
Subscription and Churn in OTT Video 4Q 2020
360 Deep Dives Adoption and Consumer Habits for vMVPD
COVID-19: Impact on Communications and Entertainment, September 2020 4Q
Services 1Q 2020
2020 Today’s Broadcast TV 1Q 2020 Optimizing the Channel Package 3Q 2020 Adoption and Business Models: Video, Music, and COVID-19: Impact on Communications
News Services 1Q 2020
and Entertainment, May 2020 2Q 2020
Consumer Perception of OTT Video 2Q 2020
Digital Living Forecasts OTT Video Services Pay-TV Services
* Denotes cross-category deliverable
|
Schedule subject to change
2021 Research | Products and Services
11
CONNECTED HEALTH AND WELLNESS
Industry Reports Connected Health: State of the Market 3Q 2021
Smart Product Market Assessments Smart Watches* 4Q 2021
Digital Living Forecasts Smart Watches*
Quanti
ed Consumer
Virtual Care: Connected Health Devices and Services 3Q 2021
Healthy and Well at Home: Senior Assistive Technologies 3Q 2021
COVID-19: Impact on Seniors, Caregivers, and Independent Living Solutions 4Q 2020
COVID-19: Impact on Telehealth Use and Perspectives 3Q 2020
Connected Health, Wearables, and Fitness 3Q 2020
* Denotes cross-category deliverable
|
Schedule subject to change
2021 Research
|
Products and Services
12
BROADBAND AND WIRELESS
Industry Reports
Consumer Insights Dashboard
Residential Broadband: State of the Market
Broadband Dashboard (Q1, Q2, Q3, Q4)
4Q 2021
Work Transformed: Impact on Communications
Quanti
ed Consumer
and Technology Markets 2Q 2021 Fixed vs. Wireless: Consumers’ Shifting Broadband Modern Broadband: Adoption and the
Preferences 4Q 2021
Competitive Landscape 4Q 2020 Adoption and Perception of Broadband 4Q 2020
Digital Living Forecasts 360 Deep Dives Broadband Services: Fixed and Wireless Broadband Value-Added Services 2Q 2020
360 View Broadband Services in the US 1Q 2020
* Denotes cross-category deliverable
|
Schedule subject to change
SUPPORT SERVICES Quanti
ed Consumer
The Connected Consumer and Changing Support Needs 3Q 2021
Shifting Support Needs: Opportunities for
Channel Research
Remote Solutions 4Q 2020
Pro-Installers and Home Technologies*
New SMB Landscape: Devices, Communication, Security, Support
* Denotes cross-category deliverable
|
Schedule subject to change
2021 Research |
Products and Services
13
FORECAST
Broadband Services: Fixed and Wireless
Smart Plugs
Home Security
Smart Smoke/CO Detectors
Network Cameras
Smart Speakers/Displays
OTT Video Services
Smart Thermostats
Pay-TV Services
Smart Video Doorbells
Smart Door Locks
Smart Watches
Smart Garage Door Openers
Smart Water Leak/Humidity Detectors
Smart Irrigation Controllers
Streaming Media Players
Smart Lighting
GLOBAL RESEARCH
Quanti
ed Consumer
COVID-19: Impact on Consumer Behavior and Spending
–
September 2020 4Q 2020
COVID-19: Impact on Consumer Behavior and Spending
–
May 2020 2Q 2020
COVID-19: Impact on Consumer Behavior and Spending
–
March 2020 2Q 2020
Consumer Analytics For Regions Outside US IoT in the UK: Consumers and Technology Adoption (Biennial)
Smart Home, Security, and Entertainment in Canada (Annual)
Broadband Services in the US 1Q 2020
* Denotes cross-category deliverable
|
Schedule subject to change
35 Years of Experience Parks Associates is committed to helping our clients with reliable and insightful consumer and industry research.
Smart Home Platforms
Digital Media and Platforms
Entertainment and Video Services
Home Networks
Digital Health
Support Services
Consumer Electronics
Energy Management
Home Control Systems
Home Security
w w w. p a r k s a s s o c i a t e s .c o m