Brand Identity for AMKIT American Kitchens Company

AMKIT-AMERICAN KITCHENS

BRAND GUIDELINES - 2022

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BRANDING GUIDELINES

Identity Elements Master Logo

Atlas Graphic

AMKIT Trademark

Logo Type

Trademark Implementation Prime Version of the Trademark

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BRANDING GUIDELINES

Trademark Usage on Solid Background

Full colour trademark on white background

Full colour reversed out trademark on Blue background

Trademark Implementation When applying the trademark on brand materials, the full colour trademark can appear on White, Dark Red and Blue backgrounds. When applied onto colored backgrounds, the trademark should be treated according to the guidelines shown beside.

Full colour reversed trademark on Dark Red background

Full colour trademark on 40% Dark Red background

Full colour trademark on 30%Dark Red background

Full colour trademark on 20% Dark Red background

Full colour trademark on 10% Dark Red background

Care should be taken to ensure that the trademark remains legible and visible.

Full colour reversed out trademark on solid grey colour background

N.B. Ensure that all background colors provide sufficient contrast with trademark.

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BRANDING GUIDELINES

Trademark Usage on Gradient/Image Background When applying the trademark on brand materials, the full colour trademark can appear on Blue gradient backgrounds as shown below.

Care should be taken to ensure that the trademark remains legible and visible.

Trademark Implementation Full colour trademark on light coloured image

Full colour reversed out trademark on dark coloured image

Black & White Reproduction When applying the trademark within a greyscale or single colour restricted print environment, the trademark can appear in black and white. When positioning the trademark on a greyscale photographic background make sure that the background image provides sufficient contrast with trademark.

Care should be taken to ensure that the trademark remains legible and visible.

Trademark on black background

Trademark on white background

Trademark on single colour restricted print environment & greyscale

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BRANDING GUIDELINES

Corporate Colours Our corporate colour palette is an essential part of our brand and should be consistently reproduced across digital, print, and merchandise.

It is important to note that printing is not an exact science, so colours will look different depending on the type of paper used to print, and the finish applied. Equally so, our brand on-screen will look different due to the backlit nature of a screen. Hence it is the responsibility of each employee to ensure that the colours are consistent across all brand touchpoints.

The preferred choice for reproduction of our identity is in Pantone colours, but it can be equally matched in CMYK or RGB using the values presented below.

PRIMARY COLOURS

Trademark Implementation

Pantone ® 7680 C C88 M86 Y29 K16 R 61 G60 B110

SECONDARY COLOURS PANTONE® COOL GREY 8 C C53 M43 Y49 K10 R124 G125 B119

PANTONE® 416C C55 M43 Y57 K15 R115 G118 B104 Pantone ® 200 C C21 M99 Y82 K12 R 178 G34 B53

PANTONE® 7535 C C23 M20 Y36 K0 R198 G191 B165

PANTONE® 429 C C0 M0 Y0 K40 R167 G169 B172

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BRANDING GUIDELINES

English CAIRO FAMILY FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Typography Treatment

HELVETICA FAMILY FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ITC AVANTHGRADE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

TAHOMA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

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BRANDING GUIDELINES

English Fonts Usage For Print & Digital Platforms CAIRO FAMILY FONTS Main font:

for the main headings, names, body text if both Arabic & English text is to be used, titles etc.

Typography Treatment

HELVETICA FAMILY FONTS Secondary font:

for the body text and subtitles, of the brochures/profiles it can be used throughout the entire layout of the brochure or profile.

ITC AVANTHGRADE Optional font:

for the body text of print & digital ads.

TAHOMA Optional font:

for documental purposes eg: Word, Excel, prequalification files etc.

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BRANDING GUIDELINES

Arabic CAIRO FAMILY FONTS

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬

Typography Treatment

GE SS FAMILY FONTS

‫ابتثجحخدذرزسشصض‬ ‫ابتثجحخدذرزسشصض‬ KACSTLETTER FONTS

‫ابتثجحخدذرزسشصض‬

‫ابتثجحخدذرزسشصض‬

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BRANDING GUIDELINES

Arabic Fonts Usage For Print & Digital Platforms CAIRO FAMILY FONTS Main font:

for the main headings, names, body text if both Arabic & English text is to be used, titles etc.

‫ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض‬

Typography Treatment

GE SS FAMILY FONTS Secondary font:

for the body text and subtitles, of the brochures/profiles it can be used throughout the entire layout of the brochure or profile.

‫ابتثجحخدذرزسشصض ابتثجحخدذرزسشصض‬

KACSTLETTER FONTS Optional font:

for documental purposes eg: Word, Excel, prequalification files etc.

‫ابتثجحخدذرزسشصض ا ب ت ث ج ح خ د ذ ر ز س ش ص ض‬

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BRANDING GUIDELINES

Exclusion Zones It is important that the brandmark is given sufficient space wherever it appears to maximise visibility.

The minimum exclusion zone around the brandmark should always be no less than height of 1 letter “T”.

Trademark Implementation

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BRANDING GUIDELINES

Recommended Sizes

A3 Page Size-70 mm width

Trademark Implementation A4 Page Size-60 mm width

A5 Page Size-55 mm width

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BRANDING GUIDELINES

Minimum Size for usage.

Trademark Implementation

15mm

10mm

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BRANDING GUIDELINES

Incorrect Usage

Trademark Implementation

Do not change the spacing of the letters

Do not leave any elements out

Do not change the proportions of the brandmark and do not apply any distortion such as perspective, warp or other

Do not change the opacity of the brandmark without brand team approval

Do not apply any effects such as drop shadow, inner glow, etc.

Do not blur the brandmark

Do not use colours without brand team approval

Do not italicise the brandmark

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BRANDING GUIDELINES

Business Card Applications

Sherif Qassem

General Manager

0593407124 013 8983885 / 8946429 Ext.24 shqassem@americankitchens.net

Brand Applications

AMKIT American Kitchens King Abdul Aziz Street 7360,Al Khobar 34441-4743, KSA Toll Free: 920026548, www.americankitchens.net

Recto

‫ﴍﻳﻒ ﻗﺎﺳﻢ‬ ‫ﻣﺪﻳﺮ ﻋﺎم‬

٠٥٩٣٤٠٧١٢٤ ٨٩٤٦٤٢٩ / ٨٩٨٣٨٨٥ ٠١٣ Ext.٢٤ shqassem@americankitchens.net

‫اﻟﻤﻄﺎﺑﺦ اﻻﻣﺮﻳﻜﻴﺔ‬

‫اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدي‬, 4743-34441 ‫ اﻟﺨﱪ‬7360 ‫ﺷﺎرع اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬ www.americankitchens.net 920026548 :‫اﻟﺮﻗﻢ اﻟﻤﻮﺣﺪ‬

Verso

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BRANDING GUIDELINES

Business Card Applications

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BRANDING GUIDELINES

ID Card Applications

Brand Applications

Front

Back

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BRANDING GUIDELINES

ID Card Applications

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BRANDING GUIDELINES

Letterhead Applications ‫اﻟﻤﻄﺎﺑﺦ اﻻﻣﺮﻳﻜﻴﺔ‬

American Kitchens

Brand Applications

‫( رﻳﺎل‬١,٠٠٠,٠٠٠) ‫ رأس اﻟﻤﺎل‬- ٢٠٥١٠٢١١٠٩ :‫ت‬.‫ س‬- ‫ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬٤٧٤٣ -٣٤٤٤١ ‫ اﻟﺨﱪ‬,‫ ﻃﺮﻳﻖ اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬٧٣٦٠ ‫ﺷﺎرع اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬ King Abdul Aziz Street 7360,King Abdul Aziz Rd, Al Khobar 34441- 4743, Kingdom of Saudi Arabia, C.R. 2051021109, Capital (1,000,000) 966 13 8983885 / 966 13 8946429

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BRANDING GUIDELINES

Letterhead Applications

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BRANDING GUIDELINES

C4, DL Envelope Application

C4 Envelope

DL Envelope

Brand Applications ‫( رﻳﺎل‬١,٠٠٠,٠٠٠) ‫ رأس اﻟﻤﺎل‬- ٢٠٥١٠٢١١٠٩ :‫ت‬.‫ س‬- ‫ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬٤٧٤٣ -٣٤٤٤١ ‫ اﻟﺨﱪ‬,‫ ﻃﺮﻳﻖ اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬٧٣٦٠ ‫ﺷﺎرع اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬ King Abdul Aziz Street 7360,King Abdul Aziz Rd, Al Khobar 34441- 4743, Kingdom of Saudi Arabia, C.R. 2051021109, Capital (1,000,000) 966 13 8983885 / 966 13 8946429 www.americankitchens.net

Note: 45% of actual size

‫( رﻳﺎل‬١,٠٠٠,٠٠٠) ‫ رأس اﻟﻤﺎل‬- ٢٠٥١٠٢١١٠٩ :‫ت‬.‫ س‬- ‫ اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬٤٧٤٣ -٣٤٤٤١ ‫ اﻟﺨﱪ‬,‫ ﻃﺮﻳﻖ اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬٧٣٦٠ ‫ﺷﺎرع اﻟﻤﻠﻚ ﻋﺒﺪاﻟﻌﺰﻳﺰ‬

King Abdul Aziz Street 7360,King Abdul Aziz Rd, Al Khobar 34441- 4743, Kingdom of Saudi Arabia, C.R. 2051021109, Capital (1,000,000) Note: 45% of actual size 966 13 8983885 / 966 13 8946429 www.americankitchens.net

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BRANDING GUIDELINES

Email Signature Application

Brand Applications

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BRANDING GUIDELINES

Email Signature Application

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BRANDING GUIDELINES

Stamp Application

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BRANDING GUIDELINES

Vehicle Graphics

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BRANDING GUIDELINES

Corporate Giveaways

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BRANDING GUIDELINES

Corporate Gift- Coffee Cup

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BRANDING GUIDELINES

AMKIT-AMERICAN KITCHENS

BRAND GUIDELINES - 2022 www.americankitchens.net

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